Promoting a competition is a great way of building a buzz around your product and raising awareness about your brand. Furthermore, promoting with digital technologies and bulk SMS marketing strategies you can reach a wider audience.
The next time you promote one, why not look to build your list of contacts. Competitions can help to build your brand in a way that few other techniques can accomplish, and they can generate excitement about your product to boost your visibility across digital platforms.
First of all, you need a great prize to offer. This means to promote a prize that your target audience will genuinely want to win. The prize also needs to be something that appeals to your audience specifically otherwise you won’t attract relevant traffic to add to your list for remarketing purposes later on.
You will also need to promote the competition. You are offering a great (and perhaps expensive) prize, so you want to make sure as many people sign up as possible and generate more buzz.
One of the best places to promote a competition is on social media. With around 2.46bn people actively using social media on a daily basis, these popular networks are one of the best sources for reaching customers.
The downside of social media is they sometimes attract a hard crowd and its difficult to build a genuine buzz just by posting updates. No matter how much content you post about your competition, it may be difficult to get the visibility you need.
As a result, you will probably want to set up an advertising campaign to get your competition in front of more people.
Facebook is one of the best platforms to advertise on. Not only will you almost certainly find lots of your target audience using the network, but the advertising platform allows you to target exactly the sort of people you want to find out about your competition.
This makes it a great way to get your competition in front of more people together with the type of customer you want to reach. The more buzz you build the more you encourage people to sign up. Growing your contact list this way puts you in a good position moving forward.
If you already have an email list, you will want to make sure you contact them about your competition. Give them a heads up and make sure your existing customers want to be involved. If you have a large enough list of enthusiastic subscribers, this is a great way to get them to engage with your brand.
Furthermore, this could also be an effective way to get customers on your list but who have not been engaging with your content to take more notice and build enthusiasm. The opportunity to win a great prize is more likely to prompt them to open your email.
Email can be effective, but if you really want to get people to read your messages, you should try using SMS messages. SMS messages get higher open rates than emails, and they are also seen as more personal.
As a matter of fact, people prefer to receive text messages from brands than any other form of communication.
There are fewer competing messages so it is more likely your message will get seen. You can encourage recipients to click on a link to join your competition or just answer “YES” to enter, which can help you to get more signups.
One way to get more people to sign up and build buzz further is to encourage your existing customers to share the news.
When you contact your list, provide them with an added bonus for getting their friends to sign up. This was the strategy that won Dropbox 70,000 new users overnight.
To give you an example, you could offer loyal customers a discount coupon. However a better way would be to offer them 10 entries to win the competition for every friend they sign up. Send them a unique code on SMS to share with their friends so you can keep track of how many friends they encourage and it will be easy to manage.
Plus, this is a great way to encourage people to spread the word. With multiple chances to win a great prize, your existing customers are more likely to share the news about your competition with people who are going to be interested in your product – and therefore your other products and services.
Make participating in your competition fun. People love fun things and are more likely to talk about it to their friends and work colleagues – thus spreading the word and getting other people interested. Don’t just ask the answer to a question because people will Google it. Not that many people are interested in answering personal questions.
One of the best ways to get people interested is to ask them to take photos of themselves using your product, or doing something that is related to their brand. You could even get them to create a short video saying why they really want to win or what they will do with the prize.
Think of something fun that will stand out from the other competition, and get participants to share it on social media using a hashtag. This generates more interest and buzz, so more people will enter the competition.
If you need inspiration, check out these competition ideas.
Competitions can be incredibly effective ways to get the word out about your business, generate buzz and build your list of contacts. However, to make sure your competition is a success, you need to make sure you promote it properly.
Having a great prize is just the start. You need to take your campaign further and promote your competition to make sure as many people as possible join in. So use these promotion strategies to get the word out, build a buzz, and make your competition, and your remarketing campaign, a success.