E-commerce is a competitive arena. You will need every opportunistic edge to boost your E-Commerce sales. Businesses may have more opportunities to build an audience and increase revenue, but the reality is, you also have more competitors to fend off.
As a matter of fact, it’s you versus the world.
Marketers have to try everything within your power to maximize sales and keep abreast of the competition. But how often do your marketing campaigns work?
If you are struggling to earn an income through digital channels, you may want to consider a change of tactics. Oftentimes, a few simple tweaks can make a significant impact on your bottom line.
Reviews are essential when selling online. Prospects want to know what your customers think about the products and services you offer, and reviews provide important social proof that are widely accepted by online users.
As a matter of fact, online shoppers expect to be able to read customer reviews. They make reading reviews part of their purchasing process before they commit to buying.
It’s therefore in the best interests of you brand to make sure you get more of them.
You can do this by creating a section for reviews on each product page and then encouraging customers to leave reviews in the comments field. Why not try prompting customers to leave a review via an SMS embedded with a link to a review page.
You can also encourage customers to provide user-generated content – perhaps a video of them using your product or giving an honest appraisal of the experience they had with your brand.
Sometimes, coaxing a review out of customers may require a reward – even a token gesture like 10% of their next purchase. This does not mean you are manipulating reviews. Customers still have the freedom and the right to leave an honest review.
Transactional emails, or SMS messages, are essential when selling online. These include emails that inform customers when they have made a purchase, when their product is shipped, when it is arriving, and any other information that is relevant to the customer.
But rather than just make these purely information based messages, consider using them to upsell other products or services.
For example, take a hint from Amazon’s strategy of placing “similar products that people bought” links to products your customers may be interested in.
Another option to is propose a discount on their next purchase, or on a “special” promotion that is exclusive to them. The key here is to make your customers feel they are getting a cut-price deal that other shoppers are not.
Selling to existing customers is easier than finding new customers, so make the most out of the buyers you already have.
According to Shopify, 74% of customers abandon their cart. And cart abandons are frustrating. Yet tackling the issue still gives you a possible opportunity for a sale.
Send an email or SMS message reminding them they have an item in their cart, and encourage them to complete their order. You might be surprised by how many sales you can make this way—many shoppers might simply have forgotten about their purchase.
At the very least you might get some feedback as to why customers are abandoning their carts. You may want to follow a cart abandon up with a quick questionnaire fishing for a reason. If it is a technical or trust issue, at least you know how to fix the problem and encourage more sales moving forward.
An optimized checkout can lead to a serious sales boost. This process would ordinarily require user-testing in-house to determine how easy it is to use, and whether it works.
However, you need to test every part of your checkout in order to improve it. And that means tracking buyers to see how far along the process they get, and try to determine what is preventing them from going all the way.
You can buy software that allows you to track visitors to your website. You can also do this by using Google Analytics to track conversions once somebody adds an item to their basket, but you don’t get the same high level of data.
If you know where shoppers are abandoning their orders, you have a better understanding of why they are not following right through to the buy button.
Consumers want convenience. E-commerce sites typically have swathes of products, and shoppers that are looking for something specific want to be taken directly to the item they are looking for.
A simple search box can make a big difference to your sales.
This is the case for first time visitors, but is mostly used by shoppers that have visited your website before and liked something they were interested in, but didn’t buy it at the time.
Providing customers with a function to help them find what they are looking for increases your chances of making a sale. So make sure you search function works – that means labelling all your products correctly.
You could even track what customers are searching for by gathering data on the most popular searches. Then you could use this in your advertising to promote products aimed at a targeted audience.
If you want to make more sales and boost your e-commerce store, you probably need to step up your game by refining your website and marketing strategies.
So why not experiment with these five techniques to grow your conversions, see if they have an impact on your sales. Sometimes investing in marketing tools like SMS messaging can make a huge difference.