When building relationships with your customers, it’s important to reach out to them directly. Speaking directly to your customers increases engagement and provides you with important insights you can use to improve your services.
In this article, we will take a look at some of the best ways to send notifications effectively.
There are different platforms you can use to contact your customers. The most popular of these is email because it’s cost-effective and everyone uses it.
But sometimes an SMS message is the most direct way to send a notification.
SMS messages are more personal and they don’t face as much competition as emails in the inbox. They are therefore more likely to get noticed, opened, and get a reaction. They are ideal for urgent notifications that you don’t want to be ignored.
Try them both out and find out which brings you the best results in your marketing campaigns.
Competitions are a great way to boost engagement. If you are launching a competition, you’ll want as many people as possible to sign up and take part. So send a notification out to let them know about it. Even if you write a blog post about it and post about the competition regularly on social media, people will still miss it.
But by sending out a quick notification at the launch, followed by another one on the last day they can join with a link they can click on to join, you can ensure that more people sign up to your competition.
There are many situations when you might want some feedback, such as following a purchase or after someone joins your email list. However, you have to ask for it. You can’t expect people to make the effort without giving them a little push.
Send out a quick survey to gather opinions. Start with a simple question like “Are you happy with our service?” and ask them to reply by SMS with their answer. Then follow up with those who respond.
Feedback is essential because you can find out what you are doing right and what you need to change so you can improve your offering and build better relationships.
When people buy an item from your store, keep them up to date with their order. People like to keep track of their orders, so make it easy for them.
You can do this by sending out a notification when they make their purchase so they know it has been confirmed. You could then send out another one when the item ships, and you could even send out a final one when it is due to be delivered. By doing this, you’ll spend less time responding to customer questions asking where their orders are.
If you have a free trial that you use to get people to sign up to your list and start using your product, remind people when it is coming up to the end. This will be useful for your prospects because they might not realize when their free trial ends. Give them the chance to make the most out of it.
You could even send a notification with the opportunity to extend their free trial. They might have been too busy to use it, so give them some more time and they will appreciate it.
Webinars are useful marketing tools, but it can be hard to get people to not only sign up but also show up. It’s a shame when someone signs up but does not then turn up to join in. Often, people just forget.
Always send a notification or two out before the webinar starts. Send one the day before to give them time to make room in their schedules, another one an hour before it starts and another one just before it gets going. Encourage more people to visit and get more engagement.
Whether you want to keep your customers in the loop regarding their orders or you want to encourage them to participate and engage more in your brand, notifications are the way to go about it.
People always need reminding. We lead busy lives, and your customers will appreciate useful reminders—as long as you don’t start spamming them all the time.
So why not start sending reminders to build relationships, increase trust and get them to engage more with your brand. Your customers will actually thank you for it!