With more people than ever using their mobile phones to search, buy, and seek entertainment, it makes sense to target your clientele on their favorite devices. But how do you connect better with prospects using mobile marketing? Here are some of the ways you can reach out to people and connect with them more effectively.
Mobile users love multimedia content, and videos especially continue to grow in importance. They are easy to watch anywhere due to faster internet speeds and larger mobile displays. Furthermore, video is the most convenient content to engage with on mobile devices.
Text has its place, but if you want to get more engagement from mobile users, a hybrid of multimedia content is the way forward.
If you want to reach out to your prospects using mobile marketing, the best way to contact them is via SMS. Emails are yesteryear, whilst SMS is a personal channel customers respond to. Texting also has much higher open rates than email. It’s a great way to build relationships and it is easy to encourage a reaction, such as responding with a one-word answer.
Use them to sign people up for competitions, let them know about special offers, highlight new products, and more. The great thing about SMS is that people can access them anywhere, even without an internet connection.
AdWords ads have a strong focus on mobile these days. Many people search using their mobile devices, and the ads take up the first few spaces on Google’s search results.
If you run a local business, you can use Click to Call. Instead of clicking on a link to your site, prospects click on your phone number to call you directly. This can be perfect for any business that gets more sales over the phone.
In a mobile marketing strategy you need a strong presence on Google to connect with your audience on their mobile phones. If you run a local business, make sure you get a presence on Google My Business. Once you have a listing on Google My Business, you will also have a presence on Google Maps, making your business easier to discover.
People search for local products and services on their smartphones before visiting physical stores. Back in 2014, Google announced that 50% of local searches sent visitors to stores. People may be searching on their phones, but when they find something interesting, they want to find out more in person. So make sure your physical location can be easily found on mobile in order to direct more people to your store.
If you use emails rather than (or as well as) SMS, make sure you keep them short and mobile friendly. People don’t usually want to read lengthy emails on their mobile devices.
Make sure the ‘From’ field is from a real person because this is given more prominence on mobile devices. The subject line and the first few words of the email are also important because they are the first things people will see.
Make sure the emails are created with mobile readers in mind. That means using short sentences and using CTA buttons instead of links because they are easier to click with a finger.
QR codes have been around for a while, but they are still highly effective. These work best where you have a physical store or you are running an offline marketing campaign and you want to link it to your online presence.
You could encourage visitors in your store to scan a code to sign up for your competition or find out more about your latest products. Or you could use a QR code on a poster to encourage people to visit your website and find out more about your marketing campaign.
Finally, make sure your website is welcoming for mobile visitors. That means using a responsive design and creating mobile-friendly content with short sentences and paragraphs and broken up with images.
Make sure you invite visitors into your mobile site and let them explore it and enjoy it without being frustrated by a bad experience.
These are some of the most effective ways that you can connect better using mobile marketing. If you are struggling to engage with your mobile audience, focus on making the mobile experience enjoyable for them using the tips above. With mobile being so important to every business these days, you can’t afford to ignore it.