SMS survey is a text survey sent to subscribers who have opted-in to receive them. These surveys are meant to collect customer feedback or opinion about recent interactions they may have had with your brand or business. SMS surveys are a cost-effective method of quick data collection. Businesses need customer feedback through surveys and polls as a crucial part of their operations. SMS surveys allow you to quickly collect customer feedback and turn it into useful information.
SMS surveys are sent strategically to gather feedback, such as after events or after customers purchase your product. Sending text surveys makes it easier for businesses to reach and engage customers. Examples of SMS surveys are after an interview, event, webinar, delivery feedback, purchase feedback, thank you message for survey participation, and customer satisfaction (CSAT) surveys. Covid-19 health SMS surveys and voting SMS surveys have become more popular recently. This article will give us a better understanding.
Examples of SMS surveys
1. After an Interview
Making a good impression on all interviewees is essential, not just because it’s the right thing to do but also because you never know when one of them might have a valuable connection to your business. For example, they could know somebody perfect for the role of Sales Director that you plan to start hiring for next week!
Sending SMS surveys after an interview is an excellent way of gaining feedback to improve future interviews and assess the process and experience of your clients. Here are some examples of SMS surveys to use after an interview.
- Hi [Interviewee], Thank you for interviewing with us. Please provide feedback about your interview experience. Please use this link to access the survey: [URL]
- Hello [Name], Thank you for your time spent interviewing with us. On a scale of 0 to 10, how likely would you refer a friend to apply for a job at our company? (0 = “not likely” and 10 = “extremely likely.”)
2. After an Event
Events are significant undertakings in today’s world, and companies must ensure they get the most out of them. Companies need to know if their event was successful, whether a product launch, a seminar, or a tradeshow.
SMS surveys help businesses get feedback from attendees on what they liked and disliked and how the organization of an event went. Your job continues even after the event is over. Follow up with attendees and get their feedback on how things went. It will help you ensure that your next event is even more successful! Here are some examples of After Event SMS Surveys:
- Hi there, We hope you enjoyed the event! Please tell us about your experience by taking this survey. Your feedback is much appreciated: [Url]
- Hi, we hope you enjoyed the event. To help us make future events even better, please take a moment to fill out this survey: [URL]
- Hello, did our event meet or exceed your expectations? Please reply with ‘Yes,’ ‘No,’ or ‘EE’ for exceeded expectations. We would love to hear your feedback!
3. After a Webinar
Webinars have become an essential tool for online communications, and participants expect higher-quality content from you. Understanding how engaged your webinar attendees were and what topics they found most interesting is crucial.
You cannot end a webinar without gauging how your audience feels about it. Did you meet their expectations? Is there room for improvement? You can find all this out by asking your audience what they thought of the experience. SMS surveys are an excellent way of measuring the success of a webinar. Only some people have time to participate in a survey or will be willing to give feedback, so SMS surveys make it easy for participants to provide feedback quickly.
- Hello [Name]! We appreciate having you during the webinar! On a scale of 0 to 10, how likely are you to recommend our webinar to a friend? 0 means “never,” while 10 implies “absolutely.”
- Hi [Name], we hope you enjoyed our Webinar and that it was helpful. If you have a minute, please let us know what you thought of it by filling out this survey: [URL]
- Hi there! Please leave feedback about the Webinar so we can improve next time. Thank you! [URL]
4. After Delivery Feedback
Shipping and delivery are essential for the success of any online business. It is a vital part of the customer experience but is also one of the most challenging. With customers expecting fast shipping, companies must pay special attention to their logistics operations.
Apart from ensuring fast delivery times, companies should also measure how satisfied customers are with the delivery process. Companies should use SMS surveys to gain insights into customer satisfaction with delivery and shipping services. Here are some examples of After Delivery Feedback SMS Surveys:
- Hi [Name]! How was your delivery experience? Please reply ‘Excellent’ or ‘Poor.’
- Hi [Name], We’re glad to inform you that your package was delivered safely today at 3:30 pm. To help us serve you even better in the future, please rate our delivery on a scale of 1 to 5. (1 – Do better next time, 10 – Loved it)
- Hi [Name], I hope you received your order in good condition. How would you describe our service? Choose all that apply (Professional, Informal, Reliable, Unreliable, Low cost, Expensive).
5. Purchase Feedback
Customer feedback after using or trying out products is essential for businesses. It gives companies insights on whether the products worked as advertised, what improvements can be made, and how customer service was. Companies should use SMS surveys to obtain customer feedback on products as soon as they have used them. This way, companies can identify common issues with the product or user experience early on and address them quickly. Here are some examples of Purchase Feedback SMS Surveys:
- Hi [Name], we hope you are enjoying the product. Please rate your satisfaction with the product on a scale of 0 to 10 (10 – Highly satisfied, 0 – Highly dissatisfied).
- Hello there! How would you rate your experience with our product? Please reply ‘Loved it’ or ‘Eh.’
- Hi, how would you rate your satisfaction with your order on a scale of 1 to 5? (1 – Totally Dissatisfied, 5 – Totally Satisfied)
6. Thank you Message for Survey Participation
Thank you messages are a must after customers complete an SMS survey. It is an excellent way to demonstrate appreciation and build customer relationships. It’s also a great opportunity to make customers feel valued.
Always make it a point to send thank you messages to show your appreciation for your customer’s effort and participation in the survey. You may also offer them incentives such as discounts and vouchers to encourage more participation in the future. Here are some examples of thank you messages for SMS survey participants:
- Thank you for completing our survey! We are grateful for your time and honest feedback. To show our appreciation here’s a 10% OFF coupon code for your next purchase: CXTENOFF
- Hi [Name], thank you for participating in our survey. Your feedback will help us improve and serve you better.
- We appreciate your taking the time to provide us with your valuable feedback. Thank you!
7. Customer Satisfaction (CSAT) Survey
Customer Satisfaction (CSAT) surveys are among the most commonly used SMS surveys. It helps businesses gauge how satisfied customers are with their products or services. Companies can use CSAT surveys to measure customer satisfaction, identify areas for improvement, and compare customer feedback from different locations.
CSAT is similar to Net Promoter Score (NPS) scorecards. It is like a customer happiness index. An ecstatic customer base leads to a more positive outlook for your company’s future. Here are some examples of Customer Satisfaction Surveys:
- Hi, how satisfied were you with the product or service you purchased? Please reply with ‘Very Satisfied,’ ‘Satisfied,’ ‘Neutral,’ ‘Unsatisfied,’ or ‘Very Unsatisfied.’
- Hi [Name], reviews from customers like you help our business grow, and we would appreciate it if you could leave a review about your experience. Click here: [URL]
- Hi [Name], since you’re one of our top clients, would you be interested in taking a short survey? It only takes 4 minutes – [URL]
8. Covid-19 Health SMS Survey
The data collected through contact tracing is critical to understanding and combatting the spread of Covid-19. Contact tracing tracks and monitors people who may have been exposed to an infectious disease, such as Covid-19. Companies are now using SMS Surveys to collect contact tracing data from customers and employees.
These surveys often include questions related to symptoms, travel history, and other health-related matters. For example:
- [Name], Have you been in close contact with someone who tested positive for Covid-19 in the last 14 days? Please reply ‘Yes’ or ‘No.’
- [Name] Do you have any of the following symptoms: fever, chills, body aches, sore throat, or difficulty breathing? Please reply ‘Yes’ or ‘No.’
- In the last 14 days, have you traveled to a country with a high rate of Covid-19 cases? Please reply ‘Yes’ or ‘No.’
9. Voting SMS Survey
Voting surveys are gaining popularity and are now used to collect customer feedback on essential matters such as product launches, feature requests, and more. These can be used to collect data from customers who need more time to complete a longer survey.
Text-to-vote surveys let your consumers have a say in your next business move, just like a multiple-choice poll. Doing this shows them that their opinion matters to you and your company. Here are some examples.
- Hello! We are currently surveying to decide our next month’s flavor. Please let us know which you prefer by replying with A, B, or C: A) Chocolate, B) Vanilla, and C) Strawberry. Thank you for taking the time to participate in our survey!
- Hello [First Name], We invite you to participate in the selection team for our month’s bestsellers at [Company]. By completing this survey, you will get 20% off your favorite ice cream flavor! To cast your vote, please follow this link: [Link] Thank you for taking the time!
What is SMS Survey?
SMS surveys are questions sent to mobile phones through text messaging. SMS surveys are speedy and effortless to create, and they’re an excellent method to reach your target audience on their phones. SMS-based surveys are convenient for respondents who can text their numbers to access the survey. With express permission, you can even message the survey with the link directly to their phone numbers.
SMS surveys let you reach your customer base via text to collect feedback that can be turned into valuable insights. By using an SMS survey, you can communicate with customers quickly and ask questions promptly.
Customers can access an SMS survey by texting your number, or, with permission, you can send the survey directly to their phone.
What is the most used SMS Survey Example?
The Customer Satisfaction (CSAT) Survey is the most popular SMS survey example. This survey is designed to measure customer satisfaction after a service or purchase. It assesses the customer’s overall experience and asks them to rate their satisfaction on a scale of 1-5.
Customers can rate their experience from “Very Satisfied” (5) to “Very Unsatisfied” (1), and this feedback can help you to identify areas that need improvement.
Businesses benefit from using CSAT surveys since they’re easy to implement and give valuable insights into how well customers are being served.
What are the SMS Survey Question Examples?
SMS surveys are brief, uncomplicated, direct, and to the point. You can quiz new potential customers on what they need precisely. Doing this through SMS is extremely prompt, easy, and not at all intrusive. It also guarantees higher open and replies rates than other methods.
Here are some examples:
- “How frequently would you use our software? Never, Rarely, Sometimes, Almost always.”
- “What other services are you interested in? Please let us know if you’re interested in IT Management, Cloud Solutions, Computer Hire, or Cyber Security. You can also reply with ‘Interesting in all’ or ‘Not interested in any.'”
- “On a scale of 1 (Extremely slow) to 10 (Extremely fast), how would you rate the speed at which your support case was fixed?”
- How likely are you to recommend us to a friend or colleague on a scale from 0-10? (0 = Not at all likely, 10 = Extremely Likely)
- Did you find the purchasing process quick and easy? Please reply YES or NO.
- Would you like to use our service again in the future? Please let us know by replying with “yes” or “no.”
How to Create SMS Survey?
Companies improve services and products through SMS surveys only if the campaign is done right. A successful SMS survey contains these ingredients to gather reliable and valuable customer feedback.
The steps on how to create SMS surveys are as follows:
- Design simple and concise surveys – Create a survey with straightforward questions and answers.
- Work on a great intro message – Make sure the introduction sets the tone for a successful survey.
- Ensure customization – Create SMS surveys that are personal by using customer names and segments based on demographics and user history.
- Have a Clear Call to Action – Ensure the customer knows what to do and how to respond, whether by providing feedback or rating a product/service
- SMS survey must be mobile-friendly – You must ensure your website is mobile-friendly to give users a good experience and the correct information.
How to Send SMS Survey?
There are seven basic steps to follow when your business is ready to send SMS surveys. Here are the steps.
- Choose the type of survey – The survey type depends on the purpose or goal of your survey.
- Choose the target audience for your SMS survey – Selecting the right audience is crucial to a successful campaign.
- Design and create the survey questions – Make sure you use closed-ended queries and keep the survey short.
- Choose a Survey Company – Keyword campaigns and data analysis are essential when selecting the text survey software or application you will use to send your survey.
- Promote the survey – You can post about it on social media, include it in your email marketing campaigns, or even broadcast it through the podcast to ensure that more people will participate.
- Introduce your survey – Ensure your survey introduction contains a brief, clear message about its purpose and why the respondent’s input is crucial. Also include directions on how to fill out the survey.
- Follow Up and Evaluate Outcomes – Use collected data to analyze feedback and improve services.
What are the SMS Survey Best Practices?
SMS surveys are the best way to get feedback about recent events because people always have their phones on them and tend to open text messages immediately. Although every case is different, your SMS survey must follow best practices, so you can be sure customers will respond favorably. You can find our experts’ suggestions for other best practices below.
- Set Your Goals – Before you begin creating your survey, it is important to set measurable goals that will help you determine the success of your SMS survey.
- Know Your Audience – It’s essential to understand your target audience and tailor your survey accordingly.
- Right Timing – The engagement rate of your SMS survey is directly impacted by time. Send surveys during peak hours for the best response rates.
- Ask Permission – Always receive confirmation from the customer that you have their permission to send SMS messages or surveys before taking any further action. Include an opt-out option for those who may change their mind later on.
- Simple and Concise Message – Keep your SMS survey short and sweet so your target market will read it. No one wants to receive a long message, especially on their phone. Keep your questions quick and free of jargon, and use industry-standard terminology your target market will understand.
What are the Best SMS Survey Software?
There are several SMS survey software available in the market today. SMS survey software allows businesses to quickly create, automate, and send surveys via SMS text messages to solicit customer feedback. The top 3 best SMS survey software are the following:
- Survey Money (Best Overall) – Survey Money is an SMS survey software that lets businesses quickly create and send surveys via text message. It comes with customizable templates, quick setup, automation, real-time analytics, and more.
- JookSMS (Best Web-based) – JookSMS is a web-based SMS software that provides users with an easy-to-use dashboard, customizable survey templates, and automated reports.
- SMS Survey Pro (Best for Advanced Users) – SMS Survey Pro is a powerful SMS survey software designed for advanced users. It has automated responses, a drag-and-drop builder, real-time analytics, and more features.