Mobile Millennials: SMS Is The Bridge Between Online And Offline

The millennial demographic are prime picking for brands. Generation Y has fewer financial obligations, limited commitments and more cash to splash on goods and services. Millennials are also tech savvy. This is an age group that grew up with technology and have a natural gift for the science of mass media. Their online presence and …

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Businesses Ditching Apps In Favour Of SMS Chatbots

According to app developers, the majority of enterprises still prefer to use text marketing over mobile apps. So do consumers. As a result, a new trend of SMS chatbots is set to change how businesses interact with customers. The chatbot explosion in 2016 is gaining traction in the mainstream. More businesses are developing chatbots rather …

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