From SMS to Email: How to Master the Art of Short Copywriting Marketing
Whatever type of marketing campaign you are running, one of the things you’ll already know is that people are busier than ever! And that makes it harder for marketers to get their prospects to actually take notice of their messages. One of the best things you can do is master the art of short copy writing marketing.
Long copywriting certainly has its place, and many marketers still claim that long copy gets better results. But short copywriting is a great way to reach out to your targets and get your message noticed.
So how do you do it?
Where Does Short Copywriting Work Best?
There are a few types of marketing where short copywriting is especially effective:
Social media: Just think of all those messages people come across every time they sign onto Twitter or Facebook. Effective short copywriting that stands out is essential if you want to be heard.
SMS messages: With SMS, the limited space means you have to keep your copywriting short. Long text messages are hard to get through and end up being ignored.
Emails: While emails can certainly be both long and effective, shorter emails are often better. People tend to want to get all the info they need quickly, so you should definitely experiment with shorter emails.
How to Craft an Effective Short Copy Message
No matter which platform you are using, you will want to make sure you craft an effective message, one that reaches your target audience and hopefully gets them to act. Here are some tips to get started.
- A powerful headline: Like any ad copy message, your headline needs to get noticed. In emails, it’s the subject line. With SMS messages, it’s the first sentence. Don’t be vague because your targets might only give your SMS message a quick glance. Here are some tips for writing better headlines.
- Get to the point: When space is a premium, you don’t have time to beat around the bush. If you’re giving away something for free, say so. When you want feedback, make it clear.
- Highlight a benefit: Try to get a benefit into your short copy and make sure your targets know what is in it for them. The more benefits you can get in, the better, but make sure there’s at least one.
- Power words: Never say in three words what you can say better in one. Use strong adjectives and verbs to get your message across in a compelling way while saving space, and it will make your message more powerful.
- Use a call to action: Always tell your targets what you want them to do, whether that is to respond, click a link, or something else. Don’t leave your message with no call to action. You’ll increase conversions and responses by clearly telling people what to do.
Improve Your Marketing By Mastering Short Copywriting
Once you learn to master short copywriting, you can improve all of your marketing campaigns and make your copy more punchy. Don’t risk boring your targets! Get to the point and improve your conversions with short copywriting that packs a punch.
Spend some time experimenting with short messages and practice your craft. And don’t forget to test your results, whether you are using SMS, email or social media, test how many opens and conversions your short copy brings in so you can keep on improving.