Whatever type of marketing campaign you are running, one of the things you’ll already know is that people are busier than ever – and that makes it harder for marketers to get their prospects to actually take notice of their messages. One of the best things you can do is master the art of short copywriting marketing.
Long copywriting certainly has its place, and many marketers still claim that long copy gets better results. But short copywriting is a great way to reach out to your targets and get your message noticed.
So how do you do it?
There are a few types of marketing where short copywriting is especially effective:
Social media – just think of all those messages people come across every time they sign onto Twitter or Facebook. Effective short copywriting that stands out is essential if you want to be heard.
SMS messages – with SMS, the limited space means you have to keep your copywriting short. Long text messages are hard to get through and end up being ignored.
Emails – while emails can certainly be both long and effective, shorter emails are often better. People tend to want to get all the info they need quickly, so you should definitely experiment with shorter emails.
No matter which platform you are using, you will want to make sure you craft an effective message – one that reaches your target audience and hopefully gets them to act. Here are some tips to get started.
Once you learn to master short copywriting, you can improve all of your marketing campaigns and make your copy more punchy. Don’t risk boring your targets – get to the point and improve your conversions with short copywriting that packs a punch.
Spend some time experimenting with short messages and practice your craft. And don’t forget to test your results – whether you are using SMS, email or social media, test how many opens and conversions your short copy brings in so you can keep on improving.