Making your digital marketing stand out can be a tough gig. You plan a new campaign, work tirelessly creating sales funnels, landing pages, blog posts, email, and social media highlights, then … nothing.
We’ve all been there!
Why is it so difficult to get Internet users to notice your digital marketing messages? Do you feel like they are invisible?
Or maybe, your ads weren’t invisible. Perhaps the problem is your ads are not engaging a response.
And that can be disheartening. There is nothing more disappointing than seeing all your hard work go to waste.
If you want to make sure your future messages don’t get ignored, here are a few tips you can use to turn things around.
Does your message stand out from the noise? There is so much competition in digital marketing that ads will easily get overlooked. Ask yourself, whether you would open your email or click on your ad if you were on the other side.
People are bombarded with marketing messages at all times of the day so why should they care about yours?
The simple answer to that is, they don’t! Modern consumers are not interested in ads these days; at least not in the traditional sense.
Today’s consumers want information about products, services and experiences. They don’t want ads.
The language you use and the information you put out will have a big impact on your digital marketing campaign.
How you frame your marketing messages is the difference between who notices your ad, who opens it, who reads it, and who cares.
Headlines are the most important aspect of an ad because it informs shoppers what the content – or the offer – is about. Your headline has to be relevant to what prospects can expect to find once they click on the ad.
Furthermore, if you want to get noticed, you need to make sure you catch the attention of your prospects. There are several key ways of doing this:
A headline is the most important part of any sales letter, advertisement, brochure, or any other form of digital marketing content from emails to blogs. Always remember that you need to stand out—and the words you use are often the only way you can do this.
SMS has a strong track record of reaching customers. The open rates of text messages are around the 90% mark – and so are SMS response rates.
If your primary means of communication in the past was email, you might want to contemplate reverting to SMS instead.
Whilst email has its place, text messaging is proving to be an excellent cost-effective way to reach many people with your marketing messages.
The reason for this is because emails are too easy to ignore, yet nobody can resist opening a text.
Furthermore, most recipients of an SMS message are aware of it because texts don’t get lost in a crowded inbox.
So keep this in mind next time you have something important to say, whether it’s a new offer, launching a new product, or something else entirely.
The Holy Grail of digital marketing is where people are actively searching for your next message and are keen to know what you will send next.
The only way to achieve this pinnacle of marketing is not through tricks, but through providing incredible value with every message you send.
Don’t waste people’s time with emails they feel they did not have to read. Only send your best stuff, including content, advice, tips, and special offers.
Modern consumers what content that offers something of value, and they are so savvy these days that they do not accept anything less.
It is therefore important to make your digital marketing content worth the effort – and make them hungry for more. When you master that, you can be rest assured that future messages will not go unanswered.
It’s awful when you have something really good to say but no one listens. Throw these three ideas into your marketing mix and you will have a good base to build on.
And certainly experiment with SMS. Focus on your choice of language, always provide value, and let people know where they can access the content they want to read.