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SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of mobile. And that probably includes most of your competitors. By adopting SMS marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages are read within 15 minutes your promotions find your target. Texting is also the quickest way to reach customers. The immediacy is much more powerful than any other digital channel. Text messages are direct and recipients do not have to be online to read them.…

Online businesses targeting the digital landscape to reach customers should be adding SMS marketing to your arsenal. It’s the most powerful way of reaching customers. All the household brands are doing it. When the Director of Mobile for Coca-Cola, Tom Daily was asked why the company invested 70% of their mobile advertising budget into SMS marketing he said: “we know that SMS works and is a thing to focus on.” Texting has many benefits for small businesses as well. It’s not a channel that is reserved for the top brands. In actual fact, text message marketing could be more beneficial…

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old mobile handset. Statistics show that 95% of US consumers own a mobile device. That means brands have an opportunity to reach over 300 million people. Now the economic climate in the United States is improving, consumers are more confident about spending. Furthermore, over 90% of…

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS is proving to be one of the most powerful tool. It’s not the technology that impresses customers, it’s how brands use it. The functionality of a loyalty program should be simple. Your goal is to provide customers with convenience whilst gathering useful data that is…

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana and Google Now has been a major boost. And with the emergence of Amazon Echo and Google Home, voice instructions will be the new way to shop. It is estimated that 35.6 million Americans are already using voice-activated devices at least once a month. According…

SMS marketing can be a compelling and low-cost strategy to engage your customer base, but it's critical that you get it right. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. Follow the steps below to ensure you’re staying within the legal bounds and effectively engaging your customers. 1. Get Permission Before you can legally send SMS marketing messages to subscribers, you need to get their permission. Breaking spamming laws could cause unwanted penalties—or worse—reputational damage. Getting permission, however, is quite easy. Have your subscribers send you their consent via a short…

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are beginning to appear in branded campaigns and sms marketing is the ideal platform to…