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Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old mobile handset. Statistics show that 95% of US consumers own a mobile device. That means brands have an opportunity to reach over 300 million people. Now the economic climate in the United States is improving, consumers are more confident about spending. Furthermore, over 90% of…

There is more to SMS text messaging than just marketing. Brands from industries across the board can use SMS to reach clients, customers and prospects with information, offers, lead generation and to send QR codes for convenient in-store shopping. It is well documented that SMS marketing has a higher read rate than any other form of marketing. Depending which study you read, at least 90% of text messages are opened within 15 minutes of receipt. The reason for this is because people cannot resist finding out what is inside a text message. Smartphones are addictive and text messaging is one…

SMS marketing is a powerful tool every business can benefit from by adding it to your marketing arsenal.   One of the reasons for this is because mobile devices are an essential part of life. We use them for communicating, organising our daily routines, keeping abreast of news and searching for all manner of things on the internet.   Furthermore, mobile technology is growing in importance and influence. So much so that Google recently announced the intention to introduce a mobile-first index which will eventually replace the existing desktop index.   Text messaging, of course, is a principle means of…

SMS messaging is a mobile thing right? Well, it used to be, but thanks to text messaging gateways you can now send bulk SMS online via your desktop computer. Not only that, but SMS gateways are one of the fastest growing computer applications in the world. And they are easy to integrate into your existing IT network. But what is an SMS Gateway and how can you send a text message online? Online SMS Gateways Sending SMS online is so popular with businesses worldwide, the competition is growing at an exponential rate. There are already plenty of options for businesses…

When you need to give your marketing campaign an extra dimension, SMS marketing is the most powerful solution. The statistics speak for themselves. 98% of SMS marketing messages are opened More than 90% of SMS marketing messages are read within 15 minutes Coca Cola's SMS advertising spend is 75% of the mobile marketing budget Text message marketing influenced $1 trillion of retail sales in the US in 2015 86% of consumers benefit from brands that offer mobile coupons 39% of consumers say they are more likely to make a purchase if they receive a mobile coupon US consumers prefer to…

obile marketing has made a huge impact on the sporting industry. After the 2012 Olympics, mobile marketing was a catalyst to the changes in IOS standards Rule 40 debate which saw many athletes taking to social media to demand change. Despite the success of mobile marketing at the 2012 London Olympics which saw a 50% growth rate in sms advertising, the 2016 Olympics in Rio has been labeled “the first truly mobile Olympics.” But brands are taking advantage from numerous major sporting events to capitalize on the excitement that surrounds sports. This year’s Super Bowl is a prime example, with…

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. We recommend using SMS messaging to support your efforts in other marketing channels. But because over 90% of text messages are read within 3 minutes, texting is by far the most powerful marketing medium of the technological age. Whether your mission is to reach out to performers that can…

The statistics for mobile marketing cannot be ignored. And the stats for how consumers interact and respond to SMS marketing go through the roof. As mobile technology improves, businesses have the tools to improve their service and make life easier for customers. And it also gives you the opportunity to reach customers with your promotional offers. Furthermore, mobile devices are virtually ever-present. The portable digital directories harbour a wealth of information. But with so much competition on the internet, it is difficult for small businesses to be visible online. But there is an alternative solution. And one that can be…

Like everything else, marketing is bound by a set of rules, and sms marketing is no exception. In 2013, the Federal Communications Commission (FCC) introduced protocols to text marketing to avoid consumers being bombarded with spam. Known as the ‘CAN-SPAM Act’ in the United States, the regulations specify the do’s and don’ts of commercial text messaging and emails. Here’s a quick overview. Permission A business must get permission from customers before they are able to send sms marketing messages. When a consumer makes a purchase, it does not give companies the right to add that customer to their database. Furthermore,…

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course. Below are 10 common mistakes small business owners make, and a solution to improve your SMS marketing strategy. You don’t have enough customers Before you can send SMS messages, you need a sufficient number of customers. Furthermore, in accordance with the CAN-SPAM Act, the recipients must have opted-in to receive your text messages. Recommendation: build an opt-in list There are two ways…