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The trends of mobile devices in the US continues to grow steadily year-on-year. According to Pew Research, 88% of adults living in the United States use the internet and 77% own a smartphone. It goes without saying that mobile devices and the technologies they offer have an increasing influence on consumer behaviour. Official Google statistics […]
ViewSMS marketing is typically used to drive foot traffic. But thanks to advancements with mobile technologies, online brands can also use text messaging services to increase traffic to your website as well. And now an estimated 237.6 million Americans own smart phones with search capabilities. Incorporating SMS messaging into your overall marketing strategy makes perfect […]
ViewCustomer reviews are a well-established tool to understand the needs of your audience and promote your goods and services. Furthermore, consumers rely on peer-to-peer review before engaging with a company. The success of your digital marketing campaigns is also heavily reliant on customer feedback. Well placed SMS feedback from customers can help improve content marketing. […]
ViewThe number of people that own a mobile phone in the United States grows year on year. In 2017, 224.3 million consumers owned a smartphone. That number is forecast to rise to 270.66m by 2022. The mobile revolution also dictates that more people are conducting more searches on portable devices than they are on desktop […]
ViewAdding SMS into your digital marketing campaign is one of the few to have survived since the 1990?s. There is a good reason for that: it works! Although marketers have dismissed it in the past, businesses are now starting to realize the power of communicating with customers via text. There are countless reasons why text […]
ViewMobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a cell phone of some kind, 77% of which are smartphones. This gives marketers a premium channel to connect with customers taking advantage of essential digital marketing strategies. However, mobile devices are intimate platforms. Consumers do not want to be bombarded […]
ViewAutomated growth strategy is the latest buzzword around technology that provides companies to raise your game, these business tools typically handle the small, menial tasks nobody enjoys doing because they are painstakingly time-consuming. For small businesses to survive in a fast-paced environment, you need to increase productivity while reducing overhead. That is exactly why small […]
ViewFor Restaurants rely on consistent demand and word-of-mouth to survive, text message marketing can help to leverage standard marketing strategies and help boost sales. Almost 80% of the population in the United States owns a cell phone. For restaurants, coffee shops and other businesses in the food and beverage industry, there is huge potential to […]
ViewShopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform?s […]
ViewThe conversation about whether mobile marketing is important has reached a conclusion. Yes, it is. However, the question remains how to best utilize mobile marketing in your 2020 digital strategy. Mobile statistics underpin that mobile devices are being used more than ever to access the internet. But statistics can be deceiving. The important metrics to […]
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