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20 Stats That Confirm You Need SMS Marketing

The statistics for mobile marketing cannot be ignored. And the stats for how consumers interact and respond to SMS marketing go through the roof. As mobile technology improves, businesses have the tools to improve their service and make life easier for customers. And it also gives you the opportunity to reach customers with your promotional offers. Furthermore, mobile devices are virtually ever-present. The portable digital directories harbour a wealth of information. But with so much competition on the internet, it is difficult for small businesses to be visible online. But there is an alternative solution. And one that can be…

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The Rules and Regulations of Text Messaging

Like everything else, marketing is bound by a set of rules, and sms marketing is no exception. In 2013, the Federal Communications Commission (FCC) introduced protocols to text marketing to avoid consumers being bombarded with spam. Known as the ‘CAN-SPAM Act’ in the United States, the regulations specify the do’s and don’ts of commercial text messaging and emails. Here’s a quick overview. Permission A business must get permission from customers before they are able to send sms marketing messages. When a consumer makes a purchase, it does not give companies the right to add that customer to their database. Furthermore,…

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10 SMS Strategies To Raise Your Marketing Game

If you’re looking to generate more sales, incorporate SMS marketing into your digital strategy. Text messaging has a number of benefits including wider reach, personalised marketing and building a loyal customer base. Furthermore, text message marketing is a low-cost method of attracting more customers. In other words, adding SMS to your box of marketing tools puts you in a strong position to raise your game. Of course, a marketing craftsman has to know how to best utilise their tools in order for them to work effectively. So below, we have listed ten top tips for you to consider as part…

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Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are beginning to appear in branded campaigns and sms marketing is the ideal platform to…

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Glossary of Texting Terms For SMS Marketing

Texting has developed a language of its own. Below is a complete list of texting terminology you can use in your marketing messages, or if you are a consumer to interpret your txt msg: ?4U - I have a question for you 121 - One-to-one private chat 1337 - ‘leet’ to mean elite 14AA41 - One for all, all for one 10X - Thanks 10Q - Thank you 1CE - Once 1DR - I wonder 1NAM- One in a million 20 - “location” 2GTBT- Too Good To Be True 2M2H- Too Much To Handle 2moro - Tomorrow 2NTE -   …

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How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, especially small businesses, have so far been slow to incorporate mobile marketing into their overall strategy. According to poweredbysearch.com, only 25% of brands have a mobile strategy. Yet 95% of Americans own a cell phone, 77% of which are smartphones. The opportunity for small businesses…

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5 Ways SMS Messages Can Support Your Marketing

Online businesses targeting the digital landscape to reach customers should be adding SMS marketing to your arsenal. It’s the most powerful way of reaching customers. All the household brands are doing it. When the Director of Mobile for Coca-Cola, Tom Daily was asked why the company invested 70% of their mobile advertising budget into SMS marketing he said: “we know that SMS works and is a thing to focus on.” Texting has many benefits for small businesses as well. It’s not a channel that is reserved for the top brands. In actual fact, text message marketing could be more beneficial…

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The Benefits of SMS Marketing Into Your Personalisation Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old mobile handset. Statistics show that 95% of US consumers own a mobile device. That means brands have an opportunity to reach over 300 million people. Now the economic climate in the United States is improving, consumers are more confident about spending. Furthermore, over 90% of…

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How To Use SMS To Improve Your Loyalty Program

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS is proving to be one of the most powerful tool. It’s not the technology that impresses customers, it’s how brands use it. The functionality of a loyalty program should be simple. Your goal is to provide customers with convenience whilst gathering useful data that is…

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How Small Businesses Can Capitalise With Amazon Alexa

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana and Google Now has been a major boost. And with the emergence of Amazon Echo and Google Home, voice instructions will be the new way to shop. It is estimated that 35.6 million Americans are already using voice-activated devices at least once a month. According…

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