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SMS Captures Real-Time And Responsive Marketing

When Oreo posted a Tweet during the black-out at the 2013 Superbowl, they were probably not intending to launch a new phase of digital marketing strategies. But that’s exactly what they did. The strategy became known as real-time marketing, or RTM. Oreo pounced on a moment and captivated thousands of consumers that were actually living […]

September 25, 2018
74 views

How To Use SMS To Increase Sales And Customers

How To Use SMS To Increase Sales And Customers SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of mobile. And that probably includes most of your competitors. By adopting SMS marketing now, you have the opportunity to get ahead of your rivals and […]

September 20, 2018
124 views

SMS Messaging Is A Marketing Tool You Can?t Ignore

It?s been 25 years since the first SMS message was sent. Since then texting has turned into a multibillion-dollar business. And SMS marketing is having a positive impact on the revenues of small businesses. Economic forecasts for 2019 predict mobile ad spending will hit the $200 billion mark. And as more companies invest in SMS […]

August 20, 2018
78 views

How To Integrate SMS Into The Buying Cycle

SMS marketing has huge potential for small businesses. But to make this powerful marketing channel work, you need to integrate a text messaging service into your buying cycle intelligently. The key benefit of SMS is that you have a direct channel to your customers. Reach the right audience with the right message at the right […]

August 12, 2018
79 views

Are You Ready To Take Your Marketing To The Next Level?

Digital marketing offers a wealth of opportunities for small businesses. And by including SMS marketing in your arsenal you can push your marketing efforts up a notch or two. But before you dive into a text marketing campaign, you need to be prepared. There is important information you need to know about and certain strategies […]

July 31, 2018
56 views

SMS Marketing Messages Help To Increase App Use

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active […]

May 7, 2018
43 views

Valuable SMS Marketing Tips For Small Businesses

It didn´t take long for big brand marketers to recognise the power of SMS marketing, and small business owners are recognising the value of text message marketing as well. The statistics for mobile marketing are incredible. To give you a quick overview: SMS open rate is 98% Over 90% of text marketing messages are opened […]

April 5, 2018
127 views

The Benefits Of Using An SMS Messaging Service To Conduct a Survey

There are more benefits to sms marketing services than popping off bulk text messages to promote your latest deals to customers. Incorporating a customer survey into your sms marketing campaign enables you to gather critical information about your customers and your business. Customers surveys are an essential piece of the marketing puzzle. Use them to […]

April 2, 2018
78 views

SMS Marketing Tips for 2020

SMS marketing is one of those strategies companies are still uncertain about. Yet statistics show that sending text messages to bolster your marketing campaigns is highly effective. The success of your text message marketing campaign depends on how you incorporate SMS marketing into your existing set up. It also helps to understand the best practices […]

March 31, 2018
73 views

Google Gives Businesses More Incentive To Use SMS Marketing

Even if you needed another incentive to adopt a bulk SMS marketing service, Google just gave you one. Gary Illyes, the web analysis guy for the search engine champion, recently announced the company will make a change to the search results index. The current index we are familiar with is designed for desktops. The proposed […]

March 14, 2018
66 views