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How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, especially small businesses, have so far been slow to incorporate mobile marketing into their overall strategy. According to poweredbysearch.com, only 25% of brands have a mobile strategy. Yet 95% of Americans own a cell phone, 77% of which are smartphones. The opportunity for small businesses…

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5 Ways SMS Messages Can Support Your Marketing

Online businesses targeting the digital landscape to reach customers should be adding SMS marketing to your arsenal. It’s the most powerful way of reaching customers. All the household brands are doing it. When the Director of Mobile for Coca-Cola, Tom Daily was asked why the company invested 70% of their mobile advertising budget into SMS marketing he said: “we know that SMS works and is a thing to focus on.” Texting has many benefits for small businesses as well. It’s not a channel that is reserved for the top brands. In actual fact, text message marketing could be more beneficial…

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The Benefits of SMS Marketing Into Your Personalisation Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old mobile handset. Statistics show that 95% of US consumers own a mobile device. That means brands have an opportunity to reach over 300 million people. Now the economic climate in the United States is improving, consumers are more confident about spending. Furthermore, over 90% of…

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How To Use SMS To Improve Your Loyalty Program

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS is proving to be one of the most powerful tool. It’s not the technology that impresses customers, it’s how brands use it. The functionality of a loyalty program should be simple. Your goal is to provide customers with convenience whilst gathering useful data that is…

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How Small Businesses Can Capitalise With Amazon Alexa

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana and Google Now has been a major boost. And with the emergence of Amazon Echo and Google Home, voice instructions will be the new way to shop. It is estimated that 35.6 million Americans are already using voice-activated devices at least once a month. According…

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