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The Benefits of SMS Marketing Into Your Personalisation Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old […]

September 16, 2017

The Versatility of SMS Text Messaging

There is more to SMS text messaging than just marketing. Brands from industries across the board can use SMS to reach clients, customers and prospects with information, offers, lead generation and to send QR codes for convenient in-store shopping. It is well documented that SMS marketing has a higher read rate than any other form […]

August 25, 2017

5 Cost-effective Ways To Use SMS Marketing

SMS marketing is a powerful tool every business can benefit from by adding it to your marketing arsenal.   One of the reasons for this is because mobile devices are an essential part of life. We use them for communicating, organising our daily routines, keeping abreast of news and searching for all manner of things […]

August 9, 2017

How Can I Send Bulk SMS Online?

SMS messaging is a mobile thing right? Well, it used to be, but thanks to text messaging gateways you can now send bulk SMS online via your desktop computer. Not only that, but SMS gateways are one of the fastest growing computer applications in the world. And they are easy to integrate into your existing […]

August 7, 2017

Best Practice Tips For Effective SMS Marketing

When you need to give your marketing campaign an extra dimension, SMS marketing is the most powerful solution. The statistics speak for themselves. 98% of SMS marketing messages are opened More than 90% of SMS marketing messages are read within 15 minutes Coca Cola’s SMS advertising spend is 75% of the mobile marketing budget Text […]

June 27, 2017

How SMS Marketing Is Impacting The Sports Industry

Mobile marketing has made a huge impact on the sports industry. After the 2012 Olympics, mobile marketing was a catalyst to the changes in IOS standards Rule 40 debate. Which saw many athletes taking to social media to demand change. Despite the success of mobile marketing at the 2012 London Olympics which saw a 50% […]

June 6, 2017

How Entertainment Venues Can Use SMS Marketing

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. We recommend using SMS […]

May 31, 2017

20 Stats That Confirm You Need SMS Marketing

The statistics for mobile marketing cannot be ignored, the way consumers interact and respond to SMS marketing go through the roof. As mobile technology improves, businesses have the tools to improve their service and make life easier for customers. And It also gives you the opportunity to reach customers with your promotional offers. Furthermore, mobile […]

May 28, 2017

The Rules and Regulations of Text Messaging

Like everything else, marketing is bound by a set of rules, and text messaging is no exception. In 2013, the Federal Communications Commission (FCC) introduced protocols for text marketing! This to avoid consumers bombarded with spam. Known as the “CAN-SPAM Act” in the United States! The regulations specify the do’s and don’ts of commercial text […]

May 19, 2017

10 Reasons Small Businesses Fail With SMS Marketing

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course. Below are 10 common mistakes small business owners make, and a solution to improve your SMS marketing […]

May 4, 2017