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How SMS Marketing Is Impacting The Sports Industry

Mobile marketing has made a huge impact on the sports industry. After the 2012 Olympics, mobile marketing was a catalyst to the changes in IOS standards Rule 40 debate. Which saw many athletes taking to social media to demand change. Despite the success of mobile marketing at the 2012 London Olympics which saw a 50% […]

June 6, 2017
166 views

How Entertainment Venues Can Use SMS Marketing

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. We recommend using SMS […]

May 31, 2017
189 views

20 Stats That Confirm You Need SMS Marketing

The statistics for mobile marketing cannot be ignored, the way consumers interact and respond to SMS marketing go through the roof. As mobile technology improves, businesses have the tools to improve their service and make life easier for customers. And It also gives you the opportunity to reach customers with your promotional offers. Furthermore, mobile […]

May 28, 2017
349 views

The Rules and Regulations of Text Messaging

Like everything else, marketing is bound by a set of rules, and text messaging is no exception. In 2013, the Federal Communications Commission (FCC) introduced protocols for text marketing! This to avoid consumers bombarded with spam. Known as the “CAN-SPAM Act” in the United States! The regulations specify the do’s and don’ts of commercial text […]

May 19, 2017
385 views

10 Reasons Small Businesses Fail With SMS Marketing

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course. Below are 10 common mistakes small business owners make, and a solution to improve your SMS marketing […]

May 4, 2017
194 views

10 SMS Strategies To Raise Your Marketing Game

If you?re looking to generate more sales, incorporate SMS marketing into your digital strategy. Text messaging has a number of benefits including wider reach, personalised marketing and building a loyal customer base. Furthermore, text message marketing is a low-cost method of attracting more customers. In other words, adding SMS to your box of marketing tools […]

April 28, 2017
290 views

Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990?s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype […]

April 26, 2017
174 views

Glossary of Texting Terms For SMS Marketing

Texting has developed a language of its own. Below is a complete list of texting terms you can use in your marketing messages, or if you are a consumer to interpret your txt msg: ?4U I have a question for you 121 One-to-one private chat 1337 ?leet? to mean elite 14AA41 One for all, all […]

April 19, 2017
278 views

How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, […]

March 12, 2017
191 views

How To Use SMS To Increase Sales And Customers

SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of mobile. And that probably includes most of your competitors. By adopting SMS marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages […]

March 10, 2017
274 views