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The Benefits of SMS Marketing Into Your Personalisation Strategy

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalised marketing is the good old […]

March 4, 2017
54 views

How To Use SMS To Improve Your Loyalty Program

Customer loyalty programs are crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs, but old-school […]

January 20, 2017
72 views

How Small Businesses Can Capitalise With Amazon Alexa

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana […]

January 9, 2017
65 views

8 Steps To Getting SMS Marketing Right

August 12, 2016
59 views

Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990?s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype […]

July 20, 2016
75 views