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How To Use SMS To Improve Your Loyalty Program

Customer loyalty programs are crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs, but old-school […]

January 20, 2017

How Small Businesses Can Capitalize With Amazon Alexa

The digital revolution is entering its next phase: voice activated assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana […]

January 9, 2017

8 Steps To Getting SMS Marketing Right

SMS marketing can be a compelling and low-cost strategy to engage your customer base, but it’s critical that you get it right. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. Follow the steps below to ensure you?re staying within the legal bounds and effectively engaging your […]

August 12, 2016

Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990?s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype […]

July 20, 2016