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Data-Driven Analysis Is Key To Content Creation

According to an article published in the Harvard Business Review, IBM estimate that the poor data analysis conducted by US businesses is losing $1.3 trillion in revenue. The Aberdeen Group also reports that 95% of companies do not use consumer data effectively. Big data is big business. The more marketers understand about your customer’s needs and behaviors, the easier it is to sell your products. Although digital platforms provide some useful data about your campaigns, data gaps typically result in poor targeting and lost dollars. One of the key points raised at SWSX 2018 last month was the scarcity of…

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Personalization In Marketing: Why It Matters More Than Ever

As digital advertising continues to evolve, one of the most important changes over the past few years has been the shift towards personalized marketing. While originally limited to larger brands, personalization has now become standard practice for small businesses as well with a successful Return on Investment (ROI). Brands are realizing that if they want to connect with their customers, they need two-way communication. Consumers are used to getting recommendations from Netflix and suggestions from Amazon based on their viewing and shopping habits, and they expect the same experience wherever they spend their money. As a result, they are increasingly…

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Top 5 Tools to Market Your Business

Businesses of all sizes rely on effective marketing strategies to generate traffic, increase engagement and ultimately boost leads and sales. But marketing is a time-consuming task, and the benefits are not always immediately apparent. There are many excellent tools available – both free and paid – that can help you to get more from your marketing campaigns. Here are five of the best. 1. Buffer If you take your social media marketing seriously, Buffer is essential. This simple but incredibly useful tool allows you to plan out all your social posts across different platforms. When you find something you want…

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Need To Increase Productivity: Try SMS API

When it comes to selling products, SMS is proving to be a useful and cost-effective tool to have in your marketing arsenal. And the advantage of living in the technological age is that effective systems are always improving. Since the breakthrough of API SMS, marketers have a power-tool to add to your advertising kit and improve the output of your marketing department. API stands for Application Programming Interface. It’s a technician’s way of saying “two applications that communicate with each other.” For example, SMS API is software that enables marketers to send texts across multiple networks from any device. In…

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Mobile Millennials: SMS Is The Bridge Between Online And Offline

The millennial demographic are prime picking for brands. Generation Y has fewer financial obligations, limited commitments and more cash to splash on goods and services. Millennials are also tech savvy. This is an age group that grew up with technology and have a natural gift for the science of mass media. Their online presence and share of digital spend grows year on year. However, to capture the attention of millennials, brands need to learn how to reach them; identify the right platforms, understand the purchasing mindset and be prepared to ride the waves of shopping trends. The digital terrain can…

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Best SMS Marketing Strategies To Follow

Although SMS is one of the oldest mobile technologies still in existence, old faithful is still also one of the most powerful marketing tools of the digital era. Making use of the 160 characters you get in text message might not sound like much, but marketers that ignore the reach of text message marketing could be missing out. If you’re thinking of going back to basics and using SMS to connect with potential customers, think again. Mobile technology has matured into a versatile and powerful formula that can be integrated into your overall marketing strategy. Here are some essentials to…

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5 Reasons to Use SMS for Marketing

When you hear the words “mobile marketing,” you probably think of responsive websites, mobile apps, and intrusive advertising. But if you’re overlooking SMS, there’s a good chance you’re missing out on opportunities to boost sales. The humble text message remains one of the most effective forms of marketing in the digital age. However, the rise of social media marketing and messaging apps like WhatsApp means many businesses are missing out on the benefits SMS offers. If you’re not investing in SMS marketing, here are 5 reasons why you are almost certainly missing out. 1. Integrates with Your Wider Marketing Strategy…

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5 Mobile Trends To Pounce On In 2019

The penetration of mobile devices in the US continues to grow steadily year-on-year. According to Pew Research, 88% of adults living in the United States use the internet and 77% own a smartphone. It goes without saying that mobile devices and the technologies they offer have an increasing influence on consumer behaviour. Official Google statistics inform us that over 50% of global searches are performed on mobile devices and ComScore reveal that mobile apps account for 57% of all digital media usage in the US. The majority of mobile searches are in the food & beverage sector, followed closely by…

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4 Ways To Increase Traffic to Your Website Using SMS Marketing

SMS marketing is typically used to drive foot traffic. But thanks to advancements with mobile technologies, online brands can also use text messaging services to increase traffic to your website as well. And now an estimated 237.6million Americans own smart phones with search capabilities, incorporating SMS messaging into your overall marketing strategy makes perfect sense. The influx of mobile technologies in recent years has provided marketers with more flexibility. Include features such as links, images and videos in your text messages and you have more scope to capitalise on m-payments and boost revenue. Yet an infographic published by powered by…

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SMS Customer Feedback Helps Improve Content Marketing

Customer reviews are a well-established tool to understand the needs of your audience and promote your goods and services. Furthermore, consumers rely on peer-to-peer review before engaging with a company. The success of your digital marketing campaigns is also heavily reliant on customer feedback. Well placed SMS feedback from customers can help improve content marketing. Online marketers recognise the importance of publishing high-quality content to engage and retain audiences. Consumers want a unique experience they enjoy when they interact with brands. Yet few marketers understand what customers actually want. So why not ask your customers what content they want to…

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