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Promotional SMS – How to squeeze your offer in 160 characters

It is a real art to include everything you want in just one SMS. When you work in marketing and deal with promotional SMS, you must master this art. Briefly and to the point. On the other hand, if you are still not convinced about SMS marketing, you need to know that almost 80% of […]

July 20, 2020

How Politicians Are Using SMS Marketing To Increase Voter Turnout

SMS Marketing is an effective promotional channel for brands. Its role in political campaigns was largely underappreciated. Not any more. Over a billion texts are expected to be sent this election cycle. But: Is SMS a preferred communication channel to reach your potential voters? How effective is it in mobilizing people to join your political […]

July 1, 2020

How To Protect Your Customers From SMS Phishing Scams

As a business, you need to earn trust with your customers. That can sometimes be difficult to do given cybercrime is on the rise. SMS marketing is a powerful way to earn the trust of your customers and build lasting relationships.  However, there is also a strong possibility that your customers could fall victim to SMS […]

June 29, 2020

Text Marketing For Small Businesses: 6 Best Business SMS Texting Services

Text messages are a reliable, cheap, and efficient way for two-way communication. For small businesses, SMS marketing apps can come in handy for promoting products & services, sending appointment reminders, updates about business events, and much more.  If you want to communicate with only a few customers, manually messaging them works fine. But bulk SMS […]

June 24, 2020

How To Use SMS To Ramp Up Your PR

The post-pandemic world is changing the way brands approach and interact with consumers. As the world embraces the “new normal,” bulk SMS messaging services provide a solution to connect with customers and retain them. With social distancing guidelines restricting the physical interaction consumers are permitted with brands, SMS on Public Relations provides businesses with a powerful […]

June 19, 2020

B2B SMS Marketing Trends in 2020

B2B marketers in the US have been slow to adopt SMS marketing. However, after an upturn in 2019, experts predict that will change – especially as we head into an uncertain post-pandemic world. With more staff working from home, B2B companies will need to rely on a variety of communication technologies. Texting is fast, efficient […]

June 11, 2020

How Can Small Businesses Prepare For The “New Normal”?

The recent Covid-19 pandemic has decimated small businesses. If you are among the enterprises that did survive, you will need to ramp up your digital marketing efforts on a new normal. The 2020 lockdown is probably not the last we will have to endure! For small businesses to survive future lockdowns, you need to act […]

June 5, 2020

How Doctors Can Use SMS to Remind Patients of Appointments

How to use Text message appointment reminders! If you’ve ever worked in a job that runs on appointments, as virtually everything does in the medical field, you know what a pain it can be for patients to no-show. No shows waste time in the office, they can throw off a schedule, and doctors could have […]

May 11, 2020

How Churches Can Use SMS

Nonprofit organisations such as churches can often struggle to connect and engage with their audiences effectively. Even though your congregation are members of a close-knit group… It can often feel they are miles apart or somehow disjointed. Incorporating texting services (SMS) initiatives on your church is a great way to stay connected to your worshippers. […]

April 29, 2020

How Webinars Can Use SMS To Remind Users Of An Upcoming Event

Webinars are a standard marketing strategy to reach and engage a specific target audience. Not only are they an effective lead-generation channel, but enable brands to grow and nurture target groups after the event.  One of the issues all companies find when hosting webinars is the number of attendees is often significantly lower than the […]