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How To Write Text Ads For SMS Marketing Campaigns

Mobile marketing was once predicted to be the fastest growing digital ad platform. Consumer reaction to mobile ads soon put a stop to that line of thought. Studies show that 70% of consumers do not like mobile ads and ad blocking on mobile devices is increasing 90% year on year. As a result, SMS messaging services are proving to be the most effective communication channel to reach mobile customers. Text messages receive over a 90% open rate and consumers are more comfortable communicating with brands over SMS than receiving a phone call. The biggest challenge for marketers is creating content…

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How Mobile Is Changing Marketing

The world is populated with smartphones and tablets. And now more people are accessing the internet on portable devices, the online world is populated with digital media that provides a wealth of information and a culture of sharing. And for online brands, a wealth of opportunities. Furthermore, the advancements of mobile technology is altering the way we use our phones and interact with online content. Responsive web design and one-click buy buttons makes mobile shopping easier and social media can be used to strengthen your brand. The next phase of the mobile revolution will see an increase in voice activated…

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Businesses Ditching Apps In Favour Of SMS Chatbots

According to app developers, the majority of enterprises still prefer to use text marketing over mobile apps. So do consumers. As a result, a new trend of SMS chatbots is set to change how businesses interact with customers. The chatbot explosion in 2016 is gaining traction in the mainstream. More businesses are developing chatbots rather than mobile apps. Essentially, SMS chatbots are a win-win solution for brands and consumers. Native mobile apps will not be obsolete. However, Nielsen report that although the number of people using apps has increased, the number of apps they use has not changed. The statistics…

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How Behavioural Segmentation Can Improve Marketing Campaigns

The digital marketplace challenges marketers to find new ways of reaching the right audience. And with the abundance of raw data available, it is possible for online businesses to use technology to your advantage. Behavioral segmentation can help. Even though the well-known marketing tactic has been around a lot longer than digital technology, the vast ocean of data in the online arena strengthens the use of behavioral segmentation in a marketing plan. Modern advertising platforms have also given savvy consumers more power. According to internet retailing, 83% of consumers expect some form of personalisation from brands. It’s no more than…

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Promotional Videos And SMS Are A Potential Game Changer

Video marketing is gaining momentum. According to an article published in eMarketer, Cowen and Company estimate video ad spend in the United States will hit $28.08bn dollars by 2020. To put that into perspective, businesses only spent $9.90bn on video ads last year. The amount of video content consumed on a daily basis is also growing. Recent statistics show 55% of internet users watch online video everyday. A report published by Cisco predicts this figure will increase to 80% by 2019. One of the principle reasons for the popularity of video is mobile phones. Video content is far easier to…

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How Referrals Can Improve Customer Acquisition

The hardest challenge for businesses in the digital age is acquiring customers. Referrals are the best solution and mobile phones are the best platform to reach your existing customers. Because SMS has a massive open rate of up to 98%, text messaging services present online businesses with a higher potential for success. There are two goals for a customer acquisition campaign; to acquire new customers and to encourage existing customers to spend more whilst lowering your marketing costs. SMS provide a perfect solution for the second goal. And with the right campaign, you can meet targets for your first goal…

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How Product Segmentation Helps Capture The Market

Small businesses looking to expand can sometimes be discouraged by the cost of launching a new product. Conducting market research and launching marketing campaigns is time-consuming and expensive. But there are cost-effective solutions if you have the right strategy and affordable tools. The United States Small Business Administration recommend putting a face to your customers. This is obviously impossible to physically do in the digital age. The aim therefore is to create profiles of your typical customer. By adopting a small sampling strategy, group customers into segments based on their responses and relevant consumer data they offer. The subsequent benefit…

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The Psychology Of SMS Marketing

When you consider how central smartphones are to modern life, it shouldn’t really come as any surprise that SMS marketing is one of the most powerful advertising tools available right now. Statistics show that for 91% of Americans, smartphones are never out of arms reach – even when they’re sleeping. The performance of SMS marketing speaks for itself. Up to 98% percent of text messages from brands are opened by recipients and response rates are higher than any other marketing medium. Reports indicate that 43% of consumers are more likely to make a purchase when SMS is part of the…

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5 Ways To Boost Shopify Sales With SMS Marketing

Five Ways To Increase Shopify Sales With SMS Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform’s adoption of a multiple channels. Subscriber have the option of integrating various social media networks together with Amazon and a number of other eCommerce outlets that receive a lot of traffic. Marketers also have access to a…

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Have You Adapted Your Sales Funnel For The Digital Age

In a traditional business model, creating a sales funnel follows a simple formula. The marketing funnel typically correlates with the mindset of consumers at specific points of the customer journey and they would be ushered along to the next stage. But the digital age has shredded the formula. Although the fundamental approach to marketing funnels has not changed, businesses do need to rethink how they communicate with customers and shift from the traditional funnel-shape to a circular approach. Consumer mindsets may not have changed, but the digital stage has influenced shopping habits. In general, modern sales funnels should follow the…

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