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Thanks to its impressive open rate and high-percentage of responses, SMS messaging is a powerful tool to have in your marketing mix. SMS also has multiple uses for marketers; promoting offers or events, customer services, reminders, notifications, announcements, driving traffic, surveys, and providing subscription links. As you can see, SMS messaging is very versatile. It’s also predominantly used for pro-active marketing campaigns, but can be equally as effective in reactive marketing - the process of responding to current events in order to reach a significant audience. Reactive marketing is a relatively new discipline. Brought about by the introduction of social…

In order to protect consumers from receiving a barrage of unsolicited text messages, SMS marketing is regulated under US law. Subsequently, marketers are obligated to follow certain codes of practice otherwise you will face hefty penalties. The legal requirements for conducting SMS marketing are governed by the Federal Communications Commission (FCC). The two primary laws they enforce are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. Businesses that do not observe the statutory rights of US consumers could face fines of $500 up to $1500 per unsolicited text message. In addition to the FCC, there are two other…

The digital era has changed the advertising landscape exponentially. If you’re still using “Old Skool” marketing methods, you may find yourself struggling to reach customers and sales have dropped. There are benefits to SMS marketing. Today’s consumers do not want advertising. They want information. And savvy consumers search for information on the internet. You probably already know that you need to engage in digital marketing. You may have already tried it. Do you feel like you are flushing money down the proverbial pan? The issue many businesses encounter in the digital age is the incapacity to reach your audience. With…

Today’s consumers are constantly bombarded with online ads, social alerts and spam in their inbox. As a result, smartphone owners have been disabling notifications. These strategies will help you monetize SMS marketing messaging. The problem is not as bad as it was two years ago, largely thanks to savvy marketers finding mobile strategies that don’t drive customers away. Even still, SMS is one of the few channels available for marketers to reach consumers in real-time. Three Solutions to monetize your marketing campaigns Brands looking for strategies to monetize your marketing campaigns, should try SMS. Texting enables you to reach customers…

SMS marketing is proving to be a power tool. Statistics show that the open rate of promotional text messages is over 75%, the response rate is around 45%, and ROI has huge potential - if you’re deploying text messages effectively. It's important to avoid making these common SMS marketing mistakes. One of the reasons why SMS can be so successful is because it encourages a two-way conversation and elicits an immediate response. Furthermore, text messaging can be highly personalized. If you’re using SMS as part of your marketing bundle, you’re already on the right path to increasing revenues. But perhaps…

Landing pages are essential for driving leads and increasing sales. It is therefore essential that these crucial sales pages are fine-tuned for conversions. Google has focused on mobile friendly sites and we provide you some optimization tips for mobile landing pages. Creating landing pages for online channels differs depending on the device your prospects are using. In the modern age of internet shopping, more people are accessing the web via mobile devices. That means they are also encountering more landing pages on mobile devices. It is, therefore, imperative that your mobile landing pages are optimized for mobile screens in order…

Making your digital marketing stand out can be a tough gig. You plan a new campaign, work tirelessly creating sales funnels, landing pages, blog posts, email, and social media highlights, then … nothing.  We’ve all been there! Why is it so difficult to get Internet users to notice your digital marketing messages? Do you feel like they are invisible? Or maybe, your ads weren’t invisible. Perhaps the problem is your ads are not engaging a response. And that can be disheartening. There is nothing more disappointing than seeing all your hard work go to waste.  If you want to make…

Customers reviews have always been important. For online business they can be a deal maker or a heartbreaker. So you want to reduce negative reviews online as much as possible. Whether you run an e-commerce store or provide services via your website, you can guarantee that prospects will want to read reviews left by previous customers. The problem for businesses is that people who are happy with their products often don’t leave feedback, while those who have an axe to grind want to tell everyone about it. So what can you do to reduce the number of negative reviews on your…

Attending events are a great way for your business to boost brand awareness. You can generate buzz, pitch your brand in front of new audiences, and build sentiment. If there’s a business event or festival being held near you, take advantage of the opportunities it can offer. Setting up a stand at a local sporting event or trade show presents you with a great opportunity to raise brand awareness.  But if you are planning to attend an event make sure you’re prepared to take advantage in advance. Here are some tips to improve your chances of success for raising awareness.…

E-commerce is a competitive arena. You will need every opportunistic edge to boost your E-Commerce sales. Businesses may have more opportunities to build an audience and increase revenue, but the reality is, you also have more competitors to fend off.  As a matter of fact, it’s you versus the world.  Marketers have to try everything within your power to maximize sales and keep abreast of the competition. But how often do your marketing campaigns work? Five Strategies to Use to Help Boost E-Commerce Sales If you are struggling to earn an income through digital channels, you may want to consider…