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Email is one of the most popular (and effective) marketing tools that businesses can use. With an average global open rate of over 73% for 2018, this immediately tells you that SMS still has the capacity to find its target! So having these in your marketing proves to be affective. However, text messaging alone is not the only way to build relationships with your customers. SMS is also capable of generating incredible results by engaging targets who do not pay much attention to their emails. Even marketers that understand the benefits of both these marketing tools think they have to choose…

You don’t have to be a household name to develop a brand. As a matter of fact, every business needs to create a brand that customers identify with. A successful branding campaign is understanding the needs of your customers and connecting with them on an emotional level. You can nurture your brand through SMS personalized marketing. There is a fine distinction between branding and marketing. This is essentially because branding is achieved through marketing. The purpose of branding is to create a personality and identity for your business. Branding is slightly harder to achieve via SMS because you only have…

The migration to digital platforms is a tough ask for traditional media companies. With growing numbers accessing free online content through video sharing websites and online news publications, old school media is gradually declining. The digital era is rapidly changing consumer trends and SMS can help benefit digital media companies. Last year, Rolling Stone and Vanity Fair cut their editorial budgets by 30% and The New York Times has put a $20m ceiling on its advertising spend. The digital media conglomerates that used to have such a far reach are losing touch with their audience. Social media is a key…

Urgency is a popular and highly effective tactic when you want your prospects to take action in your Digital Marketing. And there is no better marketing channel to draw up immediate response than SMS. If you want your prospects to sign up for an event, purchase a product, or take you up on your latest special offer, urgency can help to encourage them to act. And given SMS has an open rate of over 70% in 2018, you are almost guaranteed the majority of your target audience will receive the message. There are many ways you can use this tactic…

With more people than ever using their mobile devices to search, buy, and seek entertainment, Google has made it a priority to become mobile friendly. But how do you connect with people on their mobile devices? 7 ways you can connect better with prospects more effectively 1. Use Multimedia Content Mobile users love multimedia content, and videos especially continue to grow in importance. They are easy to watch anywhere due to faster internet speeds and larger mobile displays. Furthermore, video is the most convenient and mobile friendly content to engage with on all devices. Text has its place, but if…

Promoting a competition is a great way of building a buzz around your product and raising awareness about your brand. Furthermore, promoting with digital technologies and bulk SMS marketing strategies you can reach a wider audience. The next time you promote one, why not look to build your list of contacts. Competitions can help to build your brand in a way that few other techniques can accomplish, and they can generate excitement about your product to boost your visibility across digital platforms. First of all, you need a great prize to offer. This means to promote a prize that your…

Customer reviews are becoming increasingly important for businesses of all types - but especially online businesses. Getting more third-party customer reviews provides social proof that can help persuade people to trust your brand and become customers themselves. In the digital age, people check customer reviews more than ever, and the opinions of peers hold a lot of sway in the buying process. But getting them can be hard work. Are you finding that no one is leaving you any reviews? If so, here’s what to do about it. Set Up Profiles on a Few Third-Party Review Sites There is nothing…

When you send marketing communications to your list of contacts, be careful to avoid mistakes that will sink your campaign and seriously hurt your open rates. Here are five common marketing communication mistakes 1. Sending Irrelevant Information Don’t waste your time sending information your customers do not care about, and you will instantly improve the power of your emails and SMS campaigns to boost your ROI. To make sure every message is relevant, segregate your list so you can send content that every subscriber actually wants to receive. Otherwise your subscribers will soon learn to ignore your emails or SMS…

A lot of marketing advice these days focuses on how to direct traffic to your site and make more sales. That’s all essential, of course. But you should also pay attention to how to communicate after the sale and make your SMS messages count. Keeping hold of your existing customers and increasing their lifetime value is the secret to a successful business. While attracting new customers takes considerable time, effort, and investment, making repeat sales to your existing customers is a lot cheaper and easier. So it’s important to make sure you’re holding onto your existing customers rather than spending…

No matter what your preferred method of digital marketing is, the one constant in your strategy will always be your customer engagement rates. If people are not engaging with your content, they will stop being interested in your products and services. Furthermore, they won’t share your content or mention your brand name. All this can have a negative impact on your sales. Keep consumers engaged, on the other hand, and you will ensure they take a greater interest in your business, you will build stronger relationships, and trust in your brand will increase. So how should you increase your engagement…