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Mobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalize on the power […]
ViewConsumers expect to receive relevant messages from brands in the right moments. Now that mobile marketing technologies enable brands to reach customers even when they’re on the go, there is even more opportunity to meet the specific needs of your customers. Mobile shopping is becoming a commonplace in the US. According to reports, the customer journey […]
ViewYou’ve probably heard that SMS messaging is a hot trend recently due to its exceptional results. It literally beats the e-mail campaigns with its open rate: it’s accordingly 20% to 98%. Merely sending out messages to your clients may give you pleasing results, but when you plan it out properly, you’ll experience how powerful is […]
ViewOnline shopping may threaten the lifespan of numerous retail stores, but SMS coupons are helping to drive foot traffic to the mall and increase sales. The rise of digital channels and mobile technology means mass market reach is through cell phones. Digital technologies also make it more convenient for shoppers to redeem mobile coupons. Thanks […]
ViewThere has never been a better time to incorporate an SMS marketing campaign into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. […]
ViewMobile marketing is driving the consumer shopping experience, whilst foot traffic in physical stores is down, sales through online channels are growing thanks to this strategy. Global e-commerce sales have seen a 4.5% y-o-y growth. As a result, more than 9,300 retail stores across the US – including some of the usual suspects in shopping malls – closed […]
ViewThe benefits of an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalized marketing is the […]
ViewConsumers never leave the house without their smartphones. It, therefore, makes sense for brands to have a direct channel to mobile customers. Furthermore, according to Google, the number of visitors to retail stores has fallen by 57% in the last five years, but the value of every visit has almost tripled. Google concludes that “mobile is […]
ViewText message marketing has exploded in the last few years! And with the growing influence of mobile technology, business owners will rely on mobile marketing stats even more. If you have not already embraced SMS marketing… It´s about time you opened your arms and get ready for a mobile bear hug. Below are 10 stats […]
ViewThe first thing that comes to your mind regarding branded SMS messages are payment confirmation or delivery messages, yet this channel opens up so many more possibilities to communicate with your clients. Do you know that the SMS open rate is a whopping 98%. Compared with the result of e-mail marketing, whose average of 20% […]
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