Blog

5 SMS Marketing Mistakes that Will Sink Your Campaign When you send marketing communications to your list of contacts, be careful to avoid mistakes that will sink your campaign and seriously hurt your open rates. Here are five common mistakes: Sending Irrelevant Information Don’t waste your time sending information your customers do not care about, and you will instantly improve the power of your emails and SMS campaigns to boost your ROI. To make sure every message is relevant, segregate your list so you can send content that every subscriber actually wants to receive. Otherwise your subscribers will soon learn…

SMS Protocols: Text Etiquette There are rules for everything these days – and then there is etiquette, the unwritten rules. SMS messaging squarely falls into this round category and can make sms marketing somewhat awkward. It even has its own expression: ‘textiquette.’ Whatever next. But for businesses sending bulk sms marketing messages, text messaging etiquette should be valued as highly as the customer service you provide to people that visit your physical store. Text message marketing is a cost-effective marketing tool and raises brand awareness. You don’t want to put a dent in your customer list and ruin your brand…

SMS marketing is like a runaway train. Nobody knows when marketers will hit the brakes, but SMS messaging ad spend is forecast to hit the $65.87bn by 2019.The positive growth in SMS marketing is fuelled by the increase in online mobile users. Digital advertising is expected to reach a whopping $570.4 billion worldwide this year in line with the 4% year-on-year growth pattern. US firms that are spending the most of any country on SMS marketing and research analysts at Techavio expect the trend to continue. The firm predict ad spend on mobile marketing will post a 10% increase of…

With the popularity of mobile devices, SMS marketing continues to gain traction in the digital marketing sphere. And experts predict the growth of text message marketing will continue for at least the greater portion of the next decade. In 2015, the global market spend from SMS marketing was US$57.27bn. The estimated growth is forecast to reach US$83.03 bn by 2024. There can only be one reason for this tidal wave: text message marketing works. But we know from the past that technology does not stay constant for long. Mobile technology evolves very quickly. So how will SMS marketing change in…

When Oreo posted a Tweet during the black-out at the 2013 Superbowl, they were probably not intending to launch a new phase of digital marketing strategies. But that’s exactly what they did. The strategy became known as real-time marketing, or RTM. Oreo pounced on a moment and captivated thousands of consumers that were actually living the moment. And that inspired brands to try and replicate their success. 2017 is the year of RTM. Social media is the obvious tool to capitalise on RTM. Social networks are a powerful platform. But SMS is a stronger tool. Mobile phone owners do not…

How To Use SMS To Increase Sales And Customers SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of mobile. And that probably includes most of your competitors. By adopting SMS marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages are read within 15 minutes your promotions find your target. Texting is also the quickest way to reach customers. The immediacy is much more powerful than any other digital channel. Text messages are direct and recipients…

It’s been 25 years since the first SMS message was sent. Since then texting has turned into a multibillion-dollar business. And SMS marketing is having a positive impact on the revenues of small businesses. Economic forecasts for 2019 predict mobile ad spending will hit the $200 billion mark. And as more companies invest in SMS messaging services, mobile marketing is a powerful tool small business owners cannot afford to ignore. The statistics for SMS marketing are phenomenal. Over 90% of messages are opened within 15 minutes and have a click-through rate of between 36% and 43%. Other aspects of text…

The world is populated with smartphones and tablets. And now more people are accessing the internet on portable devices, the online world is populated with digital media that provides a wealth of information and a culture of sharing. And for online brands, a wealth of opportunities. Furthermore, the advancements of mobile technology is altering the way we use our phones and interact with online content. Responsive web design and one-click buy buttons makes mobile shopping easier and social media can be used to strengthen your brand. The next phase of the mobile revolution will see an increase in voice activated…

SMS marketing has huge potential for small businesses. But to make this powerful marketing channel work, you need to integrate a text messaging service into your buying cycle intelligently. The key benefit of SMS is that you have a direct channel to your customers. Reach the right audience with the right message at the right moment and you increase your chances of improving ROI. However, SMS is also an intimate marketing channel. It comes with privileges. People don’t hand out their mobile numbers for brands to bombard them with marketing messages that do not interest them. Businesses using bulk SMS…

Digital marketing offers a wealth of opportunities for small businesses. And by including SMS marketing in your arsenal you can push your marketing efforts up a notch or two. But before you dive into a text marketing campaign, you need to be prepared. There is important information you need to know about and certain strategies you should consider. Read on squire. First of all, you should brush up on the rules and regulations of SMS marketing in the US – if you do not know already. Long story short: you need permission from recipients. Once you understand the rules, you…