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Small brands and luxury labels in the food and beverage industry are being squeezed out of grocery store markets. In the absence of distribution channels, artisanal brands need to go it alone to survive. So here is SMS business marketing. Adding SMS to your online marketing arsenal could prove to be the lifeline you need for […]
ViewWe all know that the travel industry goes mobile. According to the eMarketer study, the percentage of digital travel sales coming from the mobile devices is predicted to grow from 40% in 2017 to an estimated 50% in 2021 in the U.S. What does it mean for your business? Apart from optimizing your website for mobile, […]
View2018 was a year of controversy around privacy laws. We’ll not mention any names Facebook, but what we will say is that brands have to be even more transparent about how you intend to use consumer data and how you acquire permissions from customers. We expect you know all about GDPR by now, but if […]
ViewMobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalize on the power […]
ViewConsumers expect to receive relevant messages from brands in the right moments. Now that mobile marketing technologies enable brands to reach customers even when they’re on the go, there is even more opportunity to meet the specific needs of your customers. Mobile shopping is becoming a commonplace in the US. According to reports, the customer journey […]
ViewYou’ve probably heard that SMS messaging is a hot trend recently due to its exceptional results. It literally beats the e-mail campaigns with its open rate: it’s accordingly 20% to 98%. Merely sending out messages to your clients may give you pleasing results, but when you plan it out properly, you’ll experience how powerful is […]
ViewOnline shopping may threaten the lifespan of numerous retail stores, but SMS coupons are helping to drive foot traffic to the mall and increase sales. The rise of digital channels and mobile technology means mass market reach is through cell phones. Digital technologies also make it more convenient for shoppers to redeem mobile coupons. Thanks […]
ViewThere has never been a better time to incorporate an SMS marketing campaign into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. […]
ViewMobile marketing is driving the consumer shopping experience, whilst foot traffic in physical stores is down, sales through online channels are growing thanks to this strategy. Global e-commerce sales have seen a 4.5% y-o-y growth. As a result, more than 9,300 retail stores across the US – including some of the usual suspects in shopping malls – closed […]
ViewThe benefits of an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalized marketing is the […]
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