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There has never been a better time to incorporate an SMS marketing campaign into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. […]
ViewMobile marketing is driving the consumer shopping experience, whilst foot traffic in physical stores is down, sales through online channels are growing thanks to this strategy. Global e-commerce sales have seen a 4.5% y-o-y growth. As a result, more than 9,300 retail stores across the US – including some of the usual suspects in shopping malls – closed […]
ViewThe benefits of an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalized marketing is the […]
ViewConsumers never leave the house without their smartphones. It, therefore, makes sense for brands to have a direct channel to mobile customers. Furthermore, according to Google, the number of visitors to retail stores has fallen by 57% in the last five years, but the value of every visit has almost tripled. Google concludes that ?mobile is […]
ViewText message marketing has exploded in the last few years! And with the growing influence of mobile technology, business owners will rely on mobile marketing stats even more. If you have not already embraced SMS marketing… It´s about time you opened your arms and get ready for a mobile bear hug. Below are 10 stats […]
ViewThe first thing that comes to your mind regarding branded SMS messages are payment confirmation or delivery messages, yet this channel opens up so many more possibilities to communicate with your clients. Do you know that the SMS open rate is a whopping 98%. Compared with the result of e-mail marketing, whose average of 20% […]
ViewWhen coming up with a negative hotel review about different services, the issue usually includes a lack of effective communication. There is no need to talk about how that kind of review influences the entire hotel rating and its perception, chances are that an SMS Marketing based information system would be the best way to […]
ViewSMS marketing can be a very powerful way of contacting your customers with offers and upselling other products. SMS is also a useful tool for cultivating customer loyalty. But brands must be careful with bombarding customers with irrelevant marketing messages. Mobile devices are irreversibly personal. When a customer is kind enough to give you their […]
ViewSMS marketing is a growing market trend. Hardly surprising when you consider how easy and effective this services are to shoot off bulk SMS that are actually read by your customers. Bulk SMS marketing services are being adopted across all manner of industries. And the medium is not just for large corporations. Small business owners […]
View2018 was a year of controversy around text message marketing privacy laws. We´ll not mention any names Facebook, but what we will say is that brands have to be even more transparent about how you intend to use consumer data and how you acquire permissions from customers. We expect you know all about GDPR by […]
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