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From SMS to Email: How to Master the Art of Short Copywriting Marketing

Whatever type of marketing campaign you are running, one of the things you’ll already know is that people are busier than ever – and that makes it harder for marketers to get their prospects to actually take notice of their messages. One of the best things you can do is master the art of short copywriting marketing. Long copywriting certainly has its place, and many marketers still claim that long copy gets better results. But short copywriting is a great way to reach out to your targets and get your message noticed. So how do you do it? Where Does…

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Is Your Business Optimizing Geolocation and SMS?

The number of global users accessing the internet on mobile devices is expected to account for 61.2% of all web traffic in 2018. And this trend will continue to grow year on year. Optimizing geolocation and SMS is crucial for your business. Leading US businesses and global search engines are geared towards mobile browsing for good reason. The ability to understand a user’s location is critical on a number of levels; personalized marketing, advanced customer service, instant offers and more. Consumers expect brands to place more importance on personalization and relevance. As a matter of fact, both are cited as…

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7 Ways to Connect Better with Prospects using Mobile Marketing

With more people than ever using their mobile phones to search, buy, and seek entertainment, it makes sense to target your clientele on their favorite devices. But how do you connect better with prospects using mobile marketing? Here are some of the ways you can reach out to people and connect with them more effectively. 1. Use Multimedia Content Mobile users love multimedia content, and videos especially continue to grow in importance. They are easy to watch anywhere due to faster internet speeds and larger mobile displays. Furthermore, video is the most convenient content to engage with on mobile devices.…

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How To Create A Two-Way Conversation With SMS Marketing

There is growing consumer demand for a two-way conversation with brands. Traditional advertising only permits one-way traffic and consumers are growing impatient with the lack of information and understanding of products they are buying. Properly placed SMS Marketing helps bridge that gap. Today's consumers want a personalized experience. Personalization is the new branding. The digital age has turned the heads of consumers to the possibilities of improved customer service. Not only do modern consumers demand a better service, they expect it. Consumers are not afraid to interact with brands. On the contrary, PR Daily found that 63% of consumers want…

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GDPR: What You Need To Know For SMS Marketing

With the new law in place for GDPR compliance started last year (25 March 2018), small businesses that collect personal data from consumers don’t have much choice but to reconfigure websites and install new privacy policy content. GDPR is naturally going to affect your SMS marketing efforts. This article tells you everything you need to know to be GDPR compliant. What is GDPR? GDPR stands for General Data Protection Regulations, a privacy law that gives European consumers more rights about how their data is collected, stored and used. The directives have been signed in Europe, but have a worldwide reach…

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5 Ways to Build Better Customer Relationships Using Notifications

When building relationships with your customers, it’s important to reach out to them directly. Speaking directly to your customers increases engagement and provides you with important insights you can use to improve your services. In this article, we will take a look at some of the best ways to send notifications effectively. How Should You Contact Your Customers? There are different platforms you can use to contact your customers. The most popular of these is email because it’s cost-effective and everyone uses it. But sometimes an SMS message is the most direct way to send a notification. SMS messages are…

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How Schools and Universities Are Using SMS Marketing

Ways Schools and Universities Can Keep  Students and Parents Better Informed   SMS is a cost-effective tool that numerous businesses are reaping the benefits from. The education sector can also benefit from SMS messaging services. Almost every child in full-time education has online access in one form or another. The majority own a smartphone. Schools can use SMS to better interact with students in a direct and informative way. It helps you get important messages across immediately. SMS messaging services are also measurable so you can track and monitor delivery and response rates. With this data, you can review how…

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How Real Estate Agents Can Benefit From SMS Marketing

Real Estate Companies Are Using SMS To Increase Closings In the digital age, direct marketing strategies are the best way to stay ahead of the competition and reach qualified customers. For highly competitive sectors such as real estate, SMS marketing provides agents with a powerful platform to promote your listings. SMS has proven to be an effective marketing tool in the last half-decade especially for realtors. With an open rate exceeding 90%, it’s little wonder that major brands like Coca-Cola are reaching customers by text. Given 95% of the American population own a cell phone, mobile marketing is a sensible…

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Data-Driven Analysis Is Key To Content Creation

According to an article published in the Harvard Business Review, IBM estimate that the poor data analysis conducted by US businesses is losing $1.3 trillion in revenue. The Aberdeen Group also reports that 95% of companies do not use consumer data effectively. Big data is big business. The more marketers understand about your customer’s needs and behaviors, the easier it is to sell your products. Although digital platforms provide some useful data about your campaigns, data gaps typically result in poor targeting and lost dollars. One of the key points raised at SWSX 2018 last month was the scarcity of…

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Personalization In Marketing: Why It Matters More Than Ever

As digital advertising continues to evolve, one of the most important changes over the past few years has been the shift towards personalized marketing. While originally limited to larger brands, personalization has now become standard practice for small businesses as well with a successful Return on Investment (ROI). Brands are realizing that if they want to connect with their customers, they need two-way communication. Consumers are used to getting recommendations from Netflix and suggestions from Amazon based on their viewing and shopping habits, and they expect the same experience wherever they spend their money. As a result, they are increasingly…

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