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The digital marketplace challenges marketers to find new ways of reaching the right audience. And with the abundance of raw data available, it is possible for online businesses to use technology to your advantage. Behavioral segmentation can help. Even though the well-known marketing tactic has been around a lot longer than digital technology, the vast ocean of data in the online arena strengthens the use of behavioral segmentation in a marketing plan. Modern advertising platforms have also given savvy consumers more power. According to internet retailing, 83% of consumers expect some form of personalisation from brands. It’s no more than…

Video marketing is gaining momentum. According to an article published in eMarketer, Cowen and Company estimate video ad spend in the United States will hit $28.08bn dollars by 2020. To put that into perspective, businesses only spent $9.90bn on video ads last year. The amount of video content consumed on a daily basis is also growing. Recent statistics show 55% of internet users watch online video everyday. A report published by Cisco predicts this figure will increase to 80% by 2019. One of the principle reasons for the popularity of video is mobile phones. Video content is far easier to…

The hardest challenge for businesses in the digital age is acquiring customers. Referrals are the best solution and mobile phones are the best platform to reach your existing customers. Because SMS has a massive open rate of up to 98%, text messaging services present online businesses with a higher potential for success. There are two goals for a customer acquisition campaign; to acquire new customers and to encourage existing customers to spend more whilst lowering your marketing costs. SMS provide a perfect solution for the second goal. And with the right campaign, you can meet targets for your first goal…

Small businesses looking to expand can sometimes be discouraged by the cost of launching a new product. Conducting market research and launching marketing campaigns is time-consuming and expensive. But there are cost-effective solutions if you have the right strategy and affordable tools. The United States Small Business Administration recommend putting a face to your customers. This is obviously impossible to physically do in the digital age. The aim therefore is to create profiles of your typical customer. By adopting a small sampling strategy, group customers into segments based on their responses and relevant consumer data they offer. The subsequent benefit…

When you consider how central smartphones are to modern life, it shouldn’t really come as any surprise that SMS marketing is one of the most powerful advertising tools available right now. Statistics show that for 91% of Americans, smartphones are never out of arms reach – even when they’re sleeping. The performance of SMS marketing speaks for itself. Up to 98% percent of text messages from brands are opened by recipients and response rates are higher than any other marketing medium. Reports indicate that 43% of consumers are more likely to make a purchase when SMS is part of the…

Five Ways To Increase Shopify Sales With SMS Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform’s adoption of a multiple channels. Subscriber have the option of integrating various social media networks together with Amazon and a number of other eCommerce outlets that receive a lot of traffic. Marketers also have access to a…

In a traditional business model, creating a sales funnel follows a simple formula. The marketing funnel typically correlates with the mindset of consumers at specific points of the customer journey and they would be ushered along to the next stage. But the digital age has shredded the formula. Although the fundamental approach to marketing funnels has not changed, businesses do need to rethink how they communicate with customers and shift from the traditional funnel-shape to a circular approach. Consumer mindsets may not have changed, but the digital stage has influenced shopping habits. In general, modern sales funnels should follow the…

5 SMS Marketing Mistakes that Will Sink Your Campaign When you send marketing communications to your list of contacts, be careful to avoid mistakes that will sink your campaign and seriously hurt your open rates. Here are five common mistakes: Sending Irrelevant Information Don’t waste your time sending information your customers do not care about, and you will instantly improve the power of your emails and SMS campaigns to boost your ROI. To make sure every message is relevant, segregate your list so you can send content that every subscriber actually wants to receive. Otherwise your subscribers will soon learn…

SMS Protocols: Text Etiquette There are rules for everything these days – and then there is etiquette, the unwritten rules. SMS messaging squarely falls into this round category and can make sms marketing somewhat awkward. It even has its own expression: ‘textiquette.’ Whatever next. But for businesses sending bulk sms marketing messages, text messaging etiquette should be valued as highly as the customer service you provide to people that visit your physical store. Text message marketing is a cost-effective marketing tool and raises brand awareness. You don’t want to put a dent in your customer list and ruin your brand…

SMS marketing is like a runaway train. Nobody knows when marketers will hit the brakes, but SMS messaging ad spend is forecast to hit the $65.87bn by 2019.The positive growth in SMS marketing is fuelled by the increase in online mobile users. Digital advertising is expected to reach a whopping $570.4 billion worldwide this year in line with the 4% year-on-year growth pattern. US firms that are spending the most of any country on SMS marketing and research analysts at Techavio expect the trend to continue. The firm predict ad spend on mobile marketing will post a 10% increase of…