Blog

When you send marketing communications to your list of contacts, be careful to avoid mistakes that will sink your campaign and seriously hurt your open rates. Here are five common marketing communication mistakes 1. Sending Irrelevant Information Don’t waste your time sending information your customers do not care about, and you will instantly improve the power of your emails and SMS campaigns to boost your ROI. To make sure every message is relevant, segregate your list so you can send content that every subscriber actually wants to receive. Otherwise your subscribers will soon learn to ignore your emails or SMS…

A lot of marketing advice these days focuses on how to direct traffic to your site and make more sales. That’s all essential, of course. But you should also pay attention to how to communicate after the sale and make your SMS messages count. Keeping hold of your existing customers and increasing their lifetime value is the secret to a successful business. While attracting new customers takes considerable time, effort, and investment, making repeat sales to your existing customers is a lot cheaper and easier. So it’s important to make sure you’re holding onto your existing customers rather than spending…

No matter what your preferred method of digital marketing is, the one constant in your strategy will always be your customer engagement rates. If people are not engaging with your content, they will stop being interested in your products and services. Furthermore, they won’t share your content or mention your brand name. All this can have a negative impact on your sales. Keep consumers engaged, on the other hand, and you will ensure they take a greater interest in your business, you will build stronger relationships, and trust in your brand will increase. So how should you increase your engagement…

Whatever type of marketing campaign you are running, one of the things you’ll already know is that people are busier than ever – and that makes it harder for marketers to get their prospects to actually take notice of their messages. One of the best things you can do is master the art of short copywriting marketing. Long copywriting certainly has its place, and many marketers still claim that long copy gets better results. But short copywriting is a great way to reach out to your targets and get your message noticed. So how do you do it? Where Does…

The number of global users accessing the internet on mobile devices is expected to account for 61.2% of all web traffic in 2018. And this trend will continue to grow year on year. Optimizing geolocation and SMS is crucial for your business. Leading US businesses and global search engines are geared towards mobile browsing for good reason. The ability to understand a user’s location is critical on a number of levels; personalized marketing, advanced customer service, instant offers and more. Consumers expect brands to place more importance on personalization and relevance. As a matter of fact, both are cited as…

With more people than ever using their mobile phones to search, buy, and seek entertainment, it makes sense to target your clientele on their favorite devices. But how do you connect better with prospects using mobile marketing? Here are some of the ways you can reach out to people and connect with them more effectively. 1. Use Multimedia Content Mobile users love multimedia content, and videos especially continue to grow in importance. They are easy to watch anywhere due to faster internet speeds and larger mobile displays. Furthermore, video is the most convenient content to engage with on mobile devices.…

There is growing consumer demand for a two-way conversation with brands. Traditional advertising only permits one-way traffic and consumers are growing impatient with the lack of information and understanding of products they are buying. Properly placed SMS Marketing helps bridge that gap. Today's consumers want a personalized experience. Personalization is the new branding. The digital age has turned the heads of consumers to the possibilities of improved customer service. Not only do modern consumers demand a better service, they expect it. Consumers are not afraid to interact with brands. On the contrary, PR Daily found that 63% of consumers want…

With the new law in place for GDPR compliance started last year (25 March 2018), small businesses that collect personal data from consumers don’t have much choice but to reconfigure websites and install new privacy policy content. GDPR is naturally going to affect your SMS marketing efforts. This article tells you everything you need to know to be GDPR compliant. What is GDPR? GDPR stands for General Data Protection Regulations, a privacy law that gives European consumers more rights about how their data is collected, stored and used. The directives have been signed in Europe, but have a worldwide reach…

When building relationships with your customers, it’s important to reach out to them directly. Speaking directly to your customers increases engagement and provides you with important insights you can use to improve your services. In this article, we will take a look at some of the best ways to send notifications effectively. How Should You Contact Your Customers? There are different platforms you can use to contact your customers. The most popular of these is email because it’s cost-effective and everyone uses it. But sometimes an SMS message is the most direct way to send a notification. SMS messages are…

Ways Schools and Universities Can Keep  Students and Parents Better Informed   SMS is a cost-effective tool that numerous businesses are reaping the benefits from. The education sector can also benefit from SMS messaging services. Almost every child in full-time education has online access in one form or another. The majority own a smartphone. Schools can use SMS to better interact with students in a direct and informative way. It helps you get important messages across immediately. SMS messaging services are also measurable so you can track and monitor delivery and response rates. With this data, you can review how…