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SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of SMS to increase sales and customers. And that probably includes most of your competitors. By adopting mobile marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because […]
ViewSMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. Entertainment venues can use […]
ViewCell phones are one of the biggest marketing platforms of the 21st Century and makes SMS marketing so effective. SMS may appear ?old school? but it continues to provide brands with a direct channel consumers are responsive to. Whilst SMS marketing was written-off by some marketers several years ago, text message marketing statistics show the […]
ViewSMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course and some solutions for mistakes and improve your SMS marketing strategy. Common Mistakes Small Businesses Make With […]
ViewDigital marketing trends in recent years have seen brands adopting a mobile-first approach. Now that people access the internet on mobile devices more than they do using desktop computers, mobile-first marketing makes a lot of sense. Whilst marketing campaigns are typically centered around social media networks and online video-sharing platforms, the role of SMS in […]
ViewAn SMS marketing campaign can be a compelling and low-cost strategy to engage your customer base, but it’s critical that you get it right with the following examples. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. You will want to ensure you´re staying within the legal […]
ViewEmojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990´s has since snowballed into an online sensation. So are emojis in your SMS marketing campaign a good idea for your brand? For the time being, […]
ViewIt?s well-documented that the internet is reducing the attention span of online users. And the issue of audience retention is a problem marketers have to solve. SMS marketing proves to be an attention grabber. In 2000, a study found the average attention span of humans was 12-seconds. News that attention spans has dipped to just […]
ViewThanks to the reactive marketing impressive open rate and high-percentage of responses. SMS messaging is a powerful tool to have in your marketing mix. SMS also has multiple uses for marketers; promoting offers or events, customer services, reminders, notifications, announcements, driving traffic, surveys, and providing subscription links. As you can see, SMS messaging is very […]
ViewIn order to protect consumers from receiving a barrage of unsolicited text messages, SMS marketing is regulated under US law. Subsequently, marketers are obligated to follow certain codes of practice otherwise you will face hefty penalties. The legal requirements for conducting SMS marketing are governed by the Federal Communications Commission (FCC). The two primary laws […]
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