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Businesses of all sizes rely on effective marketing strategies to generate traffic, increase engagement and ultimately boost leads and sales. But marketing is a time-consuming task, and the benefits are not always immediately apparent. There are many excellent tools available – both free and paid – that can help you to get more from your marketing campaigns. Here are five of the best. 1. Buffer If you take your social media marketing seriously, Buffer is essential. This simple but incredibly useful tool allows you to plan out all your social posts across different platforms. When you find something you want…

When it comes to selling products, SMS is proving to be a useful and cost-effective tool to have in your marketing arsenal. And the advantage of living in the technological age is that effective systems are always improving. Since the breakthrough of API SMS, marketers have a power-tool to add to your advertising kit and improve the output of your marketing department. API stands for Application Programming Interface. It’s a technician’s way of saying “two applications that communicate with each other.” For example, SMS API is software that enables marketers to send texts across multiple networks from any device. In…

The millennial demographic are prime picking for brands. Generation Y has fewer financial obligations, limited commitments and more cash to splash on goods and services. Millennials are also tech savvy. This is an age group that grew up with technology and have a natural gift for the science of mass media. Their online presence and share of digital spend grows year on year. However, to capture the attention of millennials, brands need to learn how to reach them; identify the right platforms, understand the purchasing mindset and be prepared to ride the waves of shopping trends. The digital terrain can…

Although SMS is one of the oldest mobile technologies still in existence, old faithful is still also one of the most powerful marketing tools of the digital era. Making use of the 160 characters you get in text message might not sound like much, but marketers that ignore the reach of text message marketing could be missing out. If you’re thinking of going back to basics and using SMS to connect with potential customers, think again. Mobile technology has matured into a versatile and powerful formula that can be integrated into your overall marketing strategy. Here are some essentials to…

When you hear the words “mobile marketing,” you probably think of responsive websites, mobile apps, and intrusive advertising. But if you’re overlooking SMS, there’s a good chance you’re missing out on opportunities to boost sales. The humble text message remains one of the most effective forms of marketing in the digital age. However, the rise of social media marketing and messaging apps like WhatsApp means many businesses are missing out on the benefits SMS offers. If you’re not investing in SMS marketing, here are 5 reasons why you are almost certainly missing out. 1. Integrates with Your Wider Marketing Strategy…

The penetration of mobile devices in the US continues to grow steadily year-on-year. According to Pew Research, 88% of adults living in the United States use the internet and 77% own a smartphone. It goes without saying that mobile devices and the technologies they offer have an increasing influence on consumer behaviour. Official Google statistics inform us that over 50% of global searches are performed on mobile devices and ComScore reveal that mobile apps account for 57% of all digital media usage in the US. The majority of mobile searches are in the food & beverage sector, followed closely by…

SMS marketing is typically used to drive foot traffic. But thanks to advancements with mobile technologies, online brands can also use text messaging services to increase traffic to your website as well. And now an estimated 237.6million Americans own smart phones with search capabilities, incorporating SMS messaging into your overall marketing strategy makes perfect sense. The influx of mobile technologies in recent years has provided marketers with more flexibility. Include features such as links, images and videos in your text messages and you have more scope to capitalise on m-payments and boost revenue. Yet an infographic published by powered by…

Customer reviews are a well-established tool to understand the needs of your audience and promote your goods and services. Furthermore, consumers rely on peer-to-peer review before engaging with a company. The success of your digital marketing campaigns is also heavily reliant on customer feedback. Well placed SMS feedback from customers can help improve content marketing. Online marketers recognise the importance of publishing high-quality content to engage and retain audiences. Consumers want a unique experience they enjoy when they interact with brands. Yet few marketers understand what customers actually want. So why not ask your customers what content they want to…

The number of people that own a mobile phone in the United States grows year on year. In 2017, 224.3 million consumers owned a smartphone. That number is forecast to rise to 270.66m by 2022. The mobile revolution also dictates that more people are conducting more searches on portable devices than they are on desktop PC’s. With innovative developments in mobile technology, mCommerce is also becoming more popular and is predicted to continue its upwards curve. Furthermore, mobile marketing gives you a direct channel to your audience, anytime, anywhere. Unlike other marketing channels, customers can be reached when you need…

Adding SMS into your digital marketing campaign is one of the few to have survived since the 1990’s. There is a good reason for that: it works! Although marketers have dismissed it in the past, businesses are now starting to realize the power of communicating with customers via text. There are countless reasons why text message marketing works. The statistics are stacked in favour of SMS and include: 90% open rate within three minutes of being sentHigher response ratesConsumers prefer to be contacted via SMS the over other channels48.7 million users will opt in to SMS by 2020 Furthermore, SMS…