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Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active use around the globe than there are people, so now the world is upwardly mobile, sms marketing presents a wealth of opportunity for brands to get their apps in front of consumers. But with so many apps available in Apple, Google and Microsoft app stores,…

It didn’t take long for big brand marketers to recognise the power of SMS marketing. And small business owners are recognising the value of text message marketing as well. The statistics for mobile marketing are incredible. To give you a quick overview: SMS open rate is 98% Over 90% of text marketing messages are opened within 3 minutes 70% of mobile users delete emails that do not render well on mobile Mobile coupons are redeemed 10x more frequently than print coupons 70% of consumers find push notifications valuable Almost two-thirds of consumers make a purchase following a relevant SMS message…

There are more benefits to sms marketing services than popping off bulk text messages to promote your latest deals to customers. Incorporating a customer survey into your sms marketing campaign enables you to gather critical information about your customers and your business. Customers surveys are an essential piece of the marketing puzzle. Use them to gather relevant information about how people perceive your business and your products, learn more about what the needs of your customers are and gather general feedback than can help you improve your service and your sms marketing campaigns. The information you collect from customer surveys…

SMS Marketing Tips For 2019 SMS marketing is one of those strategies companies are still uncertain about. Yet statistics show that sending text messages to bolster your marketing campaigns is highly effective. The success of your text message marketing campaign depends on how you incorporate SMS marketing into your existing set up. It also helps to understand the best practices that make sure you get your SMS marketing strategy right. Know the legal rules SMS marketing is subject to strict laws in the United States. There are specific restrictions you should know before you start a text marketing onslaught –…

Even if you needed another incentive to adopt a bulk SMS marketing service, Google just gave you one. Gary Illyes, the web analysis guy for the search engine champion, recently announced the company will make a change to the search results index. The current index we are familiar with is designed for desktops. The proposed directory will be separate and will publish mobile-only results. Not only that, but Illyes also confirmed the mobile-only directory will be given precedence over the current index. The new index will deliver “fresher” results. Whatever that means. The desktop will not be as fresh presumably.…

Mobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalise on the power of SMS too. Text message marketing is not a standalone strategy, but can be used to great effect to extend your digital reach and increase sales. With an estimated 270 million mobile users in the US alone, there is little doubt that smartphones are integrated…

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active use around the globe than there are people, so now the world is upwardly mobile, sms marketing presents a wealth of opportunity for brands to get their apps in front of consumers. But with so many apps available in Apple, Google and Microsoft app stores,…

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS is proving to be one of the most powerful tool. It’s not the technology that impresses customers, it’s how brands use it. The functionality of a loyalty program should be simple. Your goal is to provide customers with convenience whilst gathering useful data that is…

Night clubs are in a prime position to take advantage of SMS Marketing. Dropping a text message to revellers whilst they are out on the town and in good spirits is the quickest and most effective way of delivering your message. And getting it read! More SMS messages are read by recipients than any other form of advertising. Great marketing involves tempting customers with offers they can’t refuse. The power of suggestion is often too much for people to turn down – especially after a beer or three. How to get customers to opt-in for SMS messaging In the US,…

Businesses need a mobile strategy. But which tools will be most effective for your business; SMS messaging, push notifications or email? It’s a dilemma marketers are wrangling with so this article discusses the pros and cons of each to help you make up your mind. SMS messaging services Text message marketing is not exactly the new kid on the block, but it is the mobile strategy that has enjoyed the most progressive development in recent years. Suffice to say, SMS marketing tools is where technology giants have been investing their money. And for good reason. The market for SMS messaging…