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5 Essential Digital Marketing Strategies

Mobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a  cell phone of some kind – 77% of which are smartphones. This gives marketers a premium channel to connect with customers taking advantage of essential digital marketing strategies. However, mobile devices are intimate platforms. Consumers do not want to be bombarded with marketing ads. Online businesses therefore have to be savvy with marketing strategies. This article details digital marketing strategies and provides tips on how to utilize mobile marketing tactics successfully. SMS Marketing When you consider the number of digital marketing options available today, you…

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Small Businesses Cannot Ignore a Growth Strategy That Can Be Automated

For small businesses to survive in a fast-paced environment, you need to increase productivity while reducing overhead. That is exactly why small businesses cannot ignore a growth strategy that can become automated. Automated growth strategy is the latest buzzword around technology that provides companies to raise your game. These business tools typically handle the small, menial tasks nobody enjoys doing because they are painstakingly time-consuming. Analyzing marketing data Removing menial tasks from the workload of your employees frees up a surprising amount of time and allows them to focus on more important activities. In a marketing department, ideas and growth…

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How Restaurants Can Leverage Text Message Marketing

Restaurants rely on consistent demand and word-of-mouth to survive. Text message marketing can help to leverage standard marketing strategies and help boost sales. Almost 80% of the population in the United States owns a cell phone. For restaurants, coffee shops and other businesses in the food and beverage industry, there is huge potential to engage with customers. SMS marketing gives you the power to drive sales through competitions, news, discounts and events - all through one easy-to-use and cost-effective tool. Do you want to know how text message marketing can help you grow your audience? High Open Rates It’s well…

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5 Ways To Boost Shopify Sales With SMS Marketing

Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform’s adoption of a multiple channels. Subscriber have the option of integrating various social media networks together with Amazon and a number of other eCommerce outlets that receive a lot of traffic. Marketers also have access to a software development kit which enables users to integrate…

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Make More Of Mobile Marketing In 2019

The conversation about whether mobile marketing is important has reached a conclusion. Yes, it is. However, the question remains how to best utilise mobile marketing in your digital strategy. Mobile statistics underpin that mobile devices are being used more than ever to access the internet. But statistics can be deceiving. The important metrics to note are how consumers behave online when using various devices. Data shows that half the world access the internet on mobile devices. In the US, 51% of digital media is being consumed by mobile users compared to 42% on desktop PC's. What is not clear is…

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How To Write Text Ads For SMS Marketing Campaigns

Mobile marketing was once predicted to be the fastest growing digital ad platform. Consumer reaction to mobile ads soon put a stop to that line of thought. Studies show that 70% of consumers do not like mobile ads and ad blocking on mobile devices is increasing 90% year on year. As a result, SMS messaging services are proving to be the most effective communication channel to reach mobile customers. Text messages receive over a 90% open rate and consumers are more comfortable communicating with brands over SMS than receiving a phone call. The biggest challenge for marketers is creating content…

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How Mobile Is Changing Marketing

The world is populated with smartphones and tablets. And now more people are accessing the internet on portable devices, the online world is populated with digital media that provides a wealth of information and a culture of sharing. And for online brands, a wealth of opportunities. Furthermore, the advancements of mobile technology is altering the way we use our phones and interact with online content. Responsive web design and one-click buy buttons makes mobile shopping easier and social media can be used to strengthen your brand. The next phase of the mobile revolution will see an increase in voice activated…

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Businesses Ditching Apps In Favour Of SMS Chatbots

According to app developers, the majority of enterprises still prefer to use text marketing over mobile apps. So do consumers. As a result, a new trend of SMS chatbots is set to change how businesses interact with customers. The chatbot explosion in 2016 is gaining traction in the mainstream. More businesses are developing chatbots rather than mobile apps. Essentially, SMS chatbots are a win-win solution for brands and consumers. Native mobile apps will not be obsolete. However, Nielsen report that although the number of people using apps has increased, the number of apps they use has not changed. The statistics…

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How Behavioural Segmentation Can Improve Marketing Campaigns

The digital marketplace challenges marketers to find new ways of reaching the right audience. And with the abundance of raw data available, it is possible for online businesses to use technology to your advantage. Behavioral segmentation can help. Even though the well-known marketing tactic has been around a lot longer than digital technology, the vast ocean of data in the online arena strengthens the use of behavioral segmentation in a marketing plan. Modern advertising platforms have also given savvy consumers more power. According to internet retailing, 83% of consumers expect some form of personalisation from brands. It’s no more than…

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Promotional Videos And SMS Are A Potential Game Changer

Video marketing is gaining momentum. According to an article published in eMarketer, Cowen and Company estimate video ad spend in the United States will hit $28.08bn dollars by 2020. To put that into perspective, businesses only spent $9.90bn on video ads last year. The amount of video content consumed on a daily basis is also growing. Recent statistics show 55% of internet users watch online video everyday. A report published by Cisco predicts this figure will increase to 80% by 2019. One of the principle reasons for the popularity of video is mobile phones. Video content is far easier to…

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