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Studies Reveal Texting Makes Us More Honest

Studies in the psychology of texting are still in their nappy stages, but researchers have already concluded that texting makes us bolder and more honest when expressing our feelings. You may appreciate these finding from personal experiences, and studies are confirming our sub-conscious actions - we are more likely to show our true feelings in a text message than we ordinarily would speaking with someone face-to-face. SMS messaging affords us some space between our friends, lovers and enemies and because of that detachment, we feel more comfortable saying what we actually think and really feel. It’s a good way to…

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Google’s Mobile First Index Good News For SMS Marketers

Search is going mobile. Which means online businesses should focus on marketing to mobile customers as soon as possible. To get you started, using an SMS messaging service would be a major coup. Google announced earlier this year that a proposed mobile-first index is in beta testing. The company hopes to launch the full version early next year. The plan is to replace the existing desktop directory with the mobile-first index. This will mean that websites are ranked on the basis of how they perform on mobile devices. The mobile revolution Mobile devices play a major role in our lives.…

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10 Text Message Marketing Stats All Business Owners Should Know

Text message marketing has exploded in the last few years and with the growing influence of mobile technology, business owners will rely on mobile marketing even more. If you have not already embraced sms marketing, it’s about time you opened your arms and get ready for a mobile bear hug. Below are 10 statistics that will convince you sms text messaging is the present and future of digital marketing. More Mobile Than Humans The US Census Bureau estimate the world population is around 7.2 billion and another 120 souls arrive every minute. There are also 7.2 billion SIM cards in…

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SMS Marketing Messages Help To Increase App Use

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active use around the globe than there are people, so now the world is upwardly mobile, sms marketing presents a wealth of opportunity for brands to get their apps in front of consumers. But with so many apps available in Apple, Google and Microsoft app stores,…

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Valuable SMS Marketing Tips For Small Businesses

It didn’t take long for big brand marketers to recognise the power of SMS marketing. And small business owners are recognising the value of text message marketing as well. The statistics for mobile marketing are incredible. To give you a quick overview: SMS open rate is 98% Over 90% of text marketing messages are opened within 3 minutes 70% of mobile users delete emails that do not render well on mobile Mobile coupons are redeemed 10x more frequently than print coupons 70% of consumers find push notifications valuable Almost two-thirds of consumers make a purchase following a relevant SMS message…

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How Restaurants Can Improve Revenue With A Bulk SMS Service

SMS marketing is a growing market trend. Hardly surprising when you consider how easy and effective it is to shoot off bulk SMS that are actually read by your customers. Bulk SMS marketing services are being adopted across all manner of industries. And the medium is not just for large corporations. Small business owners are feeling the benefits as well. Today, we’re going to focus on restaurants and show you how to incorporate SMS marketing tactics into your marketing campaign. We will give you tips on how to get more opt-ins and offer guidance in how to construct your text…

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5 Ways For Retailers To Use SMS Marketing Services

Owning an online store offers rewarding prospects. But attempts to attract new customers through SEO and social media marketing campaigns can be slow and laborious. You certainly have to have patience and persistence. If your online efforts are lagging, SMS marketing services can help give you a boost. Text message services are direct, easy to use and rewarded with a high read rate – around 90% or more. SMS marketing services can work pretty well for just about any business. Then there are other types of industries where they work exceptionally well – one of which is retail. Surveys show…

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8 Ways To Maximize SMS Marketing Services

SMS marketing provides multiple solutions and benefits for online businesses. Yet the majority of marketers are underutilizing the power of text message marketing services. If you have already researched text message marketing, you will probably be aware of the extraordinary statistics. SMS has a read rate of around 98%. There is no other marketing tool in the digital sphere that can raise product and brand awareness like that! You are probably already aware of some of the key benefits bulk SMS services provide. But in order for you to get more from this powerful technology, we thought we would give…

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Small Business Marketing To Millennials

Millennials are the golden generation for small businesses. Boasting a spending power of $200+ billion, generation Y has fewer financial burdens and more money at their disposal than any other consumer demographic. Furthermore, according to most researchers and demographers, millennials were born between the early 1980’s and the later 1990’s, so grew up around computers and other emerging technologies of the late 20th Century. They eased into the technological age seamlessly and are among the early adopters of mobile shopping. Yet millennials are notoriously difficult to engage. This stems from the fact they have been consistently bombarded with products that…

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5 Tips For A Successful SMS Marketing Campaign

SMS marketing is a popular channel of communication with brands. The primary reason for that is because 90% of messages are read within three minutes. However, the next hurdle for brands is to persuade recipients to take action. Below are 5 key ingredients you should include in your text messages to increase the success rate of your sms marketing campaign. Send the right message to the right people The biggest complaint for consumers is that the sms marketing messages they receive are not relevant to them. Brands often make the same mistake with email marketing and consumers subsequently unsubscribe. It…

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