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How Referrals Can Improve Customer Acquisition

The hardest challenge for businesses in the digital age is acquiring customers. Referrals are the best solution and mobile phones are the best platform to reach your existing customers. Because SMS has a massive open rate of up to 98%, text messaging services present online businesses with a higher potential for success. There are two goals for a customer acquisition campaign; to acquire new customers and to encourage existing customers to spend more whilst lowering your marketing costs. SMS provide a perfect solution for the second goal. And with the right campaign, you can meet targets for your first goal…

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How Product Segmentation Helps Capture The Market

Small businesses looking to expand can sometimes be discouraged by the cost of launching a new product. Conducting market research and launching marketing campaigns is time-consuming and expensive. But there are cost-effective solutions if you have the right strategy and affordable tools. The United States Small Business Administration recommend putting a face to your customers. This is obviously impossible to physically do in the digital age. The aim therefore is to create profiles of your typical customer. By adopting a small sampling strategy, group customers into segments based on their responses and relevant consumer data they offer. The subsequent benefit…

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The Psychology Of SMS Marketing

When you consider how central smartphones are to modern life, it shouldn’t really come as any surprise that SMS marketing is one of the most powerful advertising tools available right now. Statistics show that for 91% of Americans, smartphones are never out of arms reach – even when they’re sleeping. The performance of SMS marketing speaks for itself. Up to 98% percent of text messages from brands are opened by recipients and response rates are higher than any other marketing medium. Reports indicate that 43% of consumers are more likely to make a purchase when SMS is part of the…

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5 Ways To Boost Shopify Sales With SMS Marketing

Five Ways To Increase Shopify Sales With SMS Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform’s adoption of a multiple channels. Subscriber have the option of integrating various social media networks together with Amazon and a number of other eCommerce outlets that receive a lot of traffic. Marketers also have access to a…

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Have You Adapted Your Sales Funnel For The Digital Age

In a traditional business model, creating a sales funnel follows a simple formula. The marketing funnel typically correlates with the mindset of consumers at specific points of the customer journey and they would be ushered along to the next stage. But the digital age has shredded the formula. Although the fundamental approach to marketing funnels has not changed, businesses do need to rethink how they communicate with customers and shift from the traditional funnel-shape to a circular approach. Consumer mindsets may not have changed, but the digital stage has influenced shopping habits. In general, modern sales funnels should follow the…

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5 Marketing Communications Mistakes that Will Sink Your Campaign

5 SMS Marketing Mistakes that Will Sink Your Campaign When you send marketing communications to your list of contacts, be careful to avoid mistakes that will sink your campaign and seriously hurt your open rates. Here are five common mistakes: Sending Irrelevant Information Don’t waste your time sending information your customers do not care about, and you will instantly improve the power of your emails and SMS campaigns to boost your ROI. To make sure every message is relevant, segregate your list so you can send content that every subscriber actually wants to receive. Otherwise your subscribers will soon learn…

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SMS Protocols: Text Etiquette

SMS Protocols: Text Etiquette There are rules for everything these days – and then there is etiquette, the unwritten rules. SMS messaging squarely falls into this round category and can make sms marketing somewhat awkward. It even has its own expression: ‘textiquette.’ Whatever next. But for businesses sending bulk sms marketing messages, text messaging etiquette should be valued as highly as the customer service you provide to people that visit your physical store. Text message marketing is a cost-effective marketing tool and raises brand awareness. You don’t want to put a dent in your customer list and ruin your brand…

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Ad Spend On SMS Marketing Is Phenomenal!

SMS marketing is like a runaway train. Nobody knows when marketers will hit the brakes, but SMS messaging ad spend is forecast to hit the $65.87bn by 2019. The positive growth in SMS marketing is fuelled by the increase in online mobile users. Digital advertising is expected to reach a whopping $570.4 billion worldwide this year in line with the 4% year-on-year growth pattern. US firms that are spending the most of any country on SMS marketing and research analysts at Techavio expect the trend to continue. The firm predict ad spend on mobile marketing will post a 10% increase…

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What Is The Future of SMS Marketing

With the popularity of mobile devices, SMS marketing continues to gain traction in the digital marketing sphere. And experts predict the growth of text message marketing will continue for at least the greater portion of the next decade. In 2015, the global market spend from SMS marketing was US$57.27bn. The estimated growth is forecast to reach US$83.03 bn by 2024. There can only be one reason for this tidal wave: text message marketing works. But we know from the past that technology does not stay constant for long. Mobile technology evolves very quickly. So how will SMS marketing change in…

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SMS Captures Real-Time And Responsive Marketing

When Oreo posted a Tweet during the black-out at the 2013 Superbowl, they were probably not intending to launch a new phase of digital marketing strategies. But that’s exactly what they did. The strategy became known as real-time marketing, or RTM. Oreo pounced on a moment and captivated thousands of consumers that were actually living the moment. And that inspired brands to try and replicate their success. 2017 is the year of RTM. Social media is the obvious tool to capitalise on RTM. Social networks are a powerful platform. But SMS is a stronger tool. Mobile phone owners do not…

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