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GDPR: What You Need To Know For SMS Marketing

With the new law in place for GDPR compliance started last year (25 March 2018), small businesses that collect personal data from consumers don?t have much choice but to reconfigure websites and install new privacy policy content. GDPR is naturally going to affect your SMS marketing efforts. This article tells you everything you need to […]

May 23, 2019

5 Ways to Build Better Customer Relationships Using Notifications

When building relationships with your customer, it’s important to reach out to them directly. Speaking directly to your customers increases engagement and provides you with important insights you can use to improve your services. In this article, we will take a look at some of the best ways to send notifications effectively and increase your […]

May 21, 2019

How Schools and Universities Are Using SMS Marketing

Ways Schools and Universities Can Keep  Students and Parents Better Informed   SMS is a cost-effective tool that numerous businesses are reaping the benefits from. The education sector can also benefit from SMS messaging services. Almost every child in full-time education has online access in one form or another. The majority own a smartphone. Schools […]

May 16, 2019

How Real Estate Agents Can Benefit From SMS Marketing

Real Estate Companies Are Using SMS To Increase Closings In the digital age, direct marketing strategies are the best way to stay ahead of the competition and reach qualified customers. For highly competitive sectors such as real estate, SMS marketing provides agents with a powerful platform to promote your listings. SMS has proven to be […]

May 14, 2019

Data-Driven Analysis Is Key To Content Creation

According to an article published in the Harvard Business Review, IBM estimate that the poor data driven analysis conducted by US businesses is losing $1.3 trillion in revenue. The Aberdeen Group also reports that 95% of companies do not use consumer data effectively. Big data is big business. The more marketers understand about your customer’s […]

May 13, 2019

Personalized Marketing: Why It Matters More Than Ever

As digital advertising continues to evolve, one of the most important changes over the past few years has been the shift towards personalized marketing. While originally limited to larger brands, personalization has now become standard practice for small businesses as well with a successful Return on Investment (ROI). Brands are realizing that if they want […]

May 9, 2019

Top 5 Tools to Market Your Business

Businesses of all sizes rely on effective marketing strategies to generate traffic, increase engagement and ultimately boost leads and sales. But marketing is a time-consuming task, and the benefits are not always immediately apparent. There are many excellent tools available, both free and paid that can help you to get more from your marketing campaigns. […]

May 7, 2019

Need To Increase Productivity: Try SMS API

Since the breakthrough of API SMS, marketers have a power-tool to add to your advertising kit and improve the output of your marketing department. When it comes to selling products, SMS is proving to be a useful and cost-effective tool to have in your marketing arsenal. And the advantage of living in the technological age […]

May 2, 2019

Mobile Millennials: SMS Is The Bridge Between Online And Offline

The millennial demographic are prime picking for brands. Generation Y has fewer financial obligations, limited commitments and more cash to splash on goods and services. Millennials are also tech savvy. This is an age group that grew up with technology and have a natural gift for the science of mass media. Their online presence and […]

April 30, 2019

Best SMS Marketing Strategies To Follow

Although SMS is one of the oldest mobile technologies still in existence, old faithful is still also one of the most powerful marketing tools of the digital era. Making use of the 160 characters you get in text message might not sound like much, but marketers that ignore the reach of text message (SMS) marketing […]

April 25, 2019