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SMS Marketing Messages Help To Increase App Use

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active use around the globe than there are people, so now the world is upwardly mobile, sms marketing presents a wealth of opportunity for brands to get their apps in front of consumers. But with so many apps available in Apple, Google and Microsoft app stores,…

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How To Use SMS To Improve Your Loyalty Program

Customer loyalty is crucial for small businesses. Almost 70% of the revenue earned by small businesses comes from the top 25% of customers. Subsequently, it is more cost-effective to retain customers than find new ones. Brand new technologies emerging in the digital age are making a massive impact on customer loyalty programs. But old-school SMS is proving to be one of the most powerful tool. It’s not the technology that impresses customers, it’s how brands use it. The functionality of a loyalty program should be simple. Your goal is to provide customers with convenience whilst gathering useful data that is…

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How Night Clubs Can Boost Revenue With SMS Marketing

Night clubs are in a prime position to take advantage of SMS Marketing. Dropping a text message to revellers whilst they are out on the town and in good spirits is the quickest and most effective way of delivering your message. And getting it read! More SMS messages are read by recipients than any other form of advertising. Great marketing involves tempting customers with offers they can’t refuse. The power of suggestion is often too much for people to turn down – especially after a beer or three. How to get customers to opt-in for SMS messaging In the US,…

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SMS, Email or Push Notifications?

Businesses need a mobile strategy. But which tools will be most effective for your business; SMS messaging, push notifications or email? It’s a dilemma marketers are wrangling with so this article discusses the pros and cons of each to help you make up your mind. SMS messaging services Text message marketing is not exactly the new kid on the block, but it is the mobile strategy that has enjoyed the most progressive development in recent years. Suffice to say, SMS marketing tools is where technology giants have been investing their money. And for good reason. The market for SMS messaging…

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Studies Reveal Texting Makes Us More Honest

Studies in the psychology of texting are still in their nappy stages, but researchers have already concluded that texting makes us bolder and more honest when expressing our feelings. You may appreciate these finding from personal experiences, and studies are confirming our sub-conscious actions - we are more likely to show our true feelings in a text message than we ordinarily would speaking with someone face-to-face. SMS messaging affords us some space between our friends, lovers and enemies and because of that detachment, we feel more comfortable saying what we actually think and really feel. It’s a good way to…

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Google’s Mobile First Index Good News For SMS Marketers

Search is going mobile. Which means online businesses should focus on marketing to mobile customers as soon as possible. To get you started, using an SMS messaging service would be a major coup. Google announced earlier this year that a proposed mobile-first index is in beta testing. The company hopes to launch the full version early next year. The plan is to replace the existing desktop directory with the mobile-first index. This will mean that websites are ranked on the basis of how they perform on mobile devices. The mobile revolution Mobile devices play a major role in our lives.…

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10 Text Message Marketing Stats All Business Owners Should Know

Text message marketing has exploded in the last few years and with the growing influence of mobile technology, business owners will rely on mobile marketing even more. If you have not already embraced sms marketing, it’s about time you opened your arms and get ready for a mobile bear hug. Below are 10 statistics that will convince you sms text messaging is the present and future of digital marketing. More Mobile Than Humans The US Census Bureau estimate the world population is around 7.2 billion and another 120 souls arrive every minute. There are also 7.2 billion SIM cards in…

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SMS Marketing Messages Help To Increase App Use

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active use around the globe than there are people, so now the world is upwardly mobile, sms marketing presents a wealth of opportunity for brands to get their apps in front of consumers. But with so many apps available in Apple, Google and Microsoft app stores,…

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How Restaurants Can Improve Revenue With A Bulk SMS Service

SMS marketing is a growing market trend. Hardly surprising when you consider how easy and effective it is to shoot off bulk SMS that are actually read by your customers. Bulk SMS marketing services are being adopted across all manner of industries. And the medium is not just for large corporations. Small business owners are feeling the benefits as well. Today, we’re going to focus on restaurants and show you how to incorporate SMS marketing tactics into your marketing campaign. We will give you tips on how to get more opt-ins and offer guidance in how to construct your text…

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5 Ways For Retailers To Use SMS Marketing Services

Owning an online store offers rewarding prospects. But attempts to attract new customers through SEO and social media marketing campaigns can be slow and laborious. You certainly have to have patience and persistence. If your online efforts are lagging, SMS marketing services can help give you a boost. Text message services are direct, easy to use and rewarded with a high read rate – around 90% or more. SMS marketing services can work pretty well for just about any business. Then there are other types of industries where they work exceptionally well – one of which is retail. Surveys show…

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