Blog

Best Practice Tips For Effective SMS Marketing

When you need to give your marketing campaign an extra dimension, SMS marketing is the most powerful solution. The statistics speak for themselves. 98% of SMS marketing messages are opened More than 90% of SMS marketing messages are read within 15 minutes Coca Cola's SMS advertising spend is 75% of the mobile marketing budget Text message marketing influenced $1 trillion of retail sales in the US in 2015 86% of consumers benefit from brands that offer mobile coupons 39% of consumers say they are more likely to make a purchase if they receive a mobile coupon US consumers prefer to…

Read more
How SMS Marketing Is Impacting The Sports Industry

obile marketing has made a huge impact on the sporting industry. After the 2012 Olympics, mobile marketing was a catalyst to the changes in IOS standards Rule 40 debate which saw many athletes taking to social media to demand change. Despite the success of mobile marketing at the 2012 London Olympics which saw a 50% growth rate in sms advertising, the 2016 Olympics in Rio has been labeled “the first truly mobile Olympics.” But brands are taking advantage from numerous major sporting events to capitalize on the excitement that surrounds sports. This year’s Super Bowl is a prime example, with…

Read more
How Entertainment Venues Can Use SMS Marketing

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. We recommend using SMS messaging to support your efforts in other marketing channels. But because over 90% of text messages are read within 3 minutes, texting is by far the most powerful marketing medium of the technological age. Whether your mission is to reach out to performers that can…

Read more
20 Stats That Confirm You Need SMS Marketing

The statistics for mobile marketing cannot be ignored. And the stats for how consumers interact and respond to SMS marketing go through the roof. As mobile technology improves, businesses have the tools to improve their service and make life easier for customers. And it also gives you the opportunity to reach customers with your promotional offers. Furthermore, mobile devices are virtually ever-present. The portable digital directories harbour a wealth of information. But with so much competition on the internet, it is difficult for small businesses to be visible online. But there is an alternative solution. And one that can be…

Read more
The Rules and Regulations of Text Messaging

Like everything else, marketing is bound by a set of rules, and sms marketing is no exception. In 2013, the Federal Communications Commission (FCC) introduced protocols to text marketing to avoid consumers being bombarded with spam. Known as the ‘CAN-SPAM Act’ in the United States, the regulations specify the do’s and don’ts of commercial text messaging and emails. Here’s a quick overview. Permission A business must get permission from customers before they are able to send sms marketing messages. When a consumer makes a purchase, it does not give companies the right to add that customer to their database. Furthermore,…

Read more
10 Reasons Small Businesses Fail With SMS Marketing

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course. Below are 10 common mistakes small business owners make, and a solution to improve your SMS marketing strategy. You don’t have enough customers Before you can send SMS messages, you need a sufficient number of customers. Furthermore, in accordance with the CAN-SPAM Act, the recipients must have opted-in to receive your text messages. Recommendation: build an opt-in list There are two ways…

Read more
10 SMS Strategies To Raise Your Marketing Game

If you’re looking to generate more sales, incorporate SMS marketing into your digital strategy. Text messaging has a number of benefits including wider reach, personalised marketing and building a loyal customer base. Furthermore, text message marketing is a low-cost method of attracting more customers. In other words, adding SMS to your box of marketing tools puts you in a strong position to raise your game. Of course, a marketing craftsman has to know how to best utilise their tools in order for them to work effectively. So below, we have listed ten top tips for you to consider as part…

Read more
Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are beginning to appear in branded campaigns and sms marketing is the ideal platform to…

Read more
Glossary of Texting Terms For SMS Marketing

Texting has developed a language of its own. Below is a complete list of texting terminology you can use in your marketing messages, or if you are a consumer to interpret your txt msg: ?4U - I have a question for you 121 - One-to-one private chat 1337 - ‘leet’ to mean elite 14AA41 - One for all, all for one 10X - Thanks 10Q - Thank you 1CE - Once 1DR - I wonder 1NAM- One in a million 20 - “location” 2GTBT- Too Good To Be True 2M2H- Too Much To Handle 2moro - Tomorrow 2NTE -   …

Read more
How SMS Marketing Is Changing The Digital Scene

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, especially small businesses, have so far been slow to incorporate mobile marketing into their overall strategy. According to poweredbysearch.com, only 25% of brands have a mobile strategy. Yet 95% of Americans own a cell phone, 77% of which are smartphones. The opportunity for small businesses…

Read more