How Small Businesses Can Capitalise With Amazon Alexa

The digital revolution is entering its next phase: voice activation assistants in the home. With the introduction of Amazon Alexa and Google Home, online shopping and product research will become even easier for consumers. The popularity of voice activated assistants has grown significantly in the last few years. Major improvements to mobile services Siri, Cortana and Google Now has been a major boost. And with the emergence of Amazon Echo and Google Home, voice instructions will be the new way to shop. It is estimated that 35.6 million Americans are already using voice-activated devices at least once a month. According…

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8 Steps To Getting SMS Marketing Right

SMS marketing can be a compelling and low-cost strategy to engage your customer base, but it's critical that you get it right. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. Follow the steps below to ensure you’re staying within the legal bounds and effectively engaging your customers. 1. Get Permission Before you can legally send SMS marketing messages to subscribers, you need to get their permission. Breaking spamming laws could cause unwanted penalties—or worse—reputational damage. Getting permission, however, is quite easy. Have your subscribers send you their consent via a short…

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Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are beginning to appear in branded campaigns and sms marketing is the ideal platform to…

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