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How To Implement SMS Into Your Marketing Campaign

Adding SMS into your digital marketing campaign is one of the few to have survived since the 1990?s. There is a good reason for that: it works! Although marketers have dismissed it in the past, businesses are now starting to realize the power of communicating with customers via text. There are countless reasons why text […]

March 22, 2019

5 Essential Digital Marketing Strategies

Mobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a  cell phone of some kind, 77% of which are smartphones. This gives marketers a premium channel to connect with customers taking advantage of essential digital marketing strategies. However, mobile devices are intimate platforms. Consumers do not want to be bombarded […]

March 19, 2019

Small Businesses Cannot Ignore a Growth Strategy That Can Be Automated

Automated growth strategy is the latest buzzword around technology that provides companies to raise your game, these business tools typically handle the small, menial tasks nobody enjoys doing because they are painstakingly time-consuming. For small businesses to survive in a fast-paced environment, you need to increase productivity while reducing overhead. That is exactly why small […]

March 14, 2019

How Restaurants Can Leverage Text Message Marketing

For Restaurants rely on consistent demand and word-of-mouth to survive, text message marketing can help to leverage standard marketing strategies and help boost sales. Almost 80% of the population in the United States owns a cell phone. For restaurants, coffee shops and other businesses in the food and beverage industry, there is huge potential to […]

March 7, 2019

5 Ways To Boost Shopify Sales With SMS Marketing

Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform?s […]


Make More Of Mobile Marketing In 2020

The conversation about whether mobile marketing is important has reached a conclusion. Yes, it is. However, the question remains how to best utilise mobile marketing in your digital strategy. Mobile statistics underpin that mobile devices are being used more than ever to access the internet. But statistics can be deceiving. The important metrics to note […]

March 4, 2019

How To Write Text Ads For SMS Marketing Campaigns

Mobile marketing was once predicted to be the fastest growing digital ad platform. Consumer reaction to mobile ads soon put a stop to that line of thought. Studies show that 70% of consumers do not like mobile ads and text ads blocking on mobile devices is increasing 90% year on year. As a result, SMS […]

March 1, 2019

How Mobile Is Changing Marketing

The world is populated with smartphones and tablets. And now more people are accessing the internet on portable devices! The online world is full with digital media that provides a wealth of information and a culture of sharing. And for online brands, a wealth of opportunities. Furthermore, the advancements of mobile technology is altering the […]

February 26, 2019

Businesses Ditching Apps In Favour Of SMS Chatbots

According to app developers, the majority of enterprises still prefer to use text marketing over mobile apps. So do consumers. As a result, a new trend of SMS chatbots is set to change how businesses interact with customers. The chatbot explosion in 2016 is gaining traction in the mainstream. More businesses are developing chatbots rather […]

February 21, 2019

How Behavioral Segmentation Can Improve Marketing Campaigns

The digital marketplace challenges marketers to find new ways of reaching the right audience. And with the abundance of raw data available, it is possible for online businesses to use technology to your advantage. Behavioral segmentation can help. Even though the well-known marketing tactic has been around a lot longer than digital technology. The vast […]

February 18, 2019