There is more to SMS text messaging than just marketing. Brands from industries across the board can use SMS to reach clients, customers and prospects with information, offers, lead generation and to send QR codes for convenient in-store shopping. The versatility of SMS text messaging allows you to reach your audience for several different types of campaigns.
It is well documented that SMS marketing has a higher read rate than any other form of marketing. Depending which study you read, at least 90% of text messages are opened within 15 minutes of receipt.
The reason for this is because people cannot resist finding out what is inside a text message. Smartphones are addictive and text messaging is one of the most favored forms of communication. And brands can take advantage of the medium for advertising purposes.
Using SMS for Marketing
It’s no secret that people are more likely to read SMS text messages than any other form of advertising communication. It is therefore a powerful tool for delivering marketing messages.
Reports published earlier this year show that 68% of brands already integrate SMS into their mobile marketing strategy. Furthermore, text message marketing is predicted to improve revenues by 40% by 2017.
There are also many different ways for brands to use SMS text messaging. The service does not have to be limited only to promotions, but can support your marketing efforts in the following ways:
- Determine which customers are engaging with your brand
- Send rewards to loyal customers
- Steer customers towards apps, product pages, emails, and newsletters
- Remind customers about events like webinars, appointments, sales etc
- Help make shopping quicker and easier
- Raise brand and product awareness
The leading brands not only use SMS to reach out to new customers, but also to stay in touch with existing customers. In a world where consumers demand personalized marketing, is there a better way of connecting than SMS?
Using SMS to Connect with Existing Clients
According to consumer research group, Deloitte, one on three consumers want personalized marketing. Although offering a personalized takes extra efforts in analyzing consumer data, it increases your chances of securing loyal customers.
Repeat business is essential for brands, particularly small businesses that can easily be swallowed by corporation that have the budgets, the power and the recognition to advertise on a grand scale.
But SMS marketing provides cost-effective solutions. Sending bulk SMS messages is not expensive and with unique features such as QR codes and GEO-targeting, brands can attract customers with great offers whilst improving the shopping experience.
Using SMS text messaging to attract new customers
Text messaging also presents an opportunity for you to attract new customers. By using various methods of advertising to promote special offers, you can invite prospects to contact you with an SMS in the following ways:
- Use a short code as a call-to-action
- Advertise promotions in your shop window, website, social media accounts, advertising boards in street, posters, flyers, brochures, TV and radio
- Offer existing a bonus if they refer you to a friend
- Integrate SMS with email campaigns
Once you have a contact number for customers, you can then send more promotional and informational sms marketing messages. You must follow mobile marketing rules however, and ensure they are happy to receive marketing messages from you.
SMS text messaging gives your marketing campaigns an edge. And the improvements of mobile technology mean that mobile marketing will become even more important for brands in the future. If you need to give your business a boost, SMS mobile marketing is a valuable tool.
Editors Note: This post was originally published in August 2017 and has been updated for accuracy and comprehensiveness.