Businesses of all sizes rely on effective marketing strategies to generate traffic, increase engagement and ultimately boost leads and sales. But marketing is a time-consuming task, and the benefits are not always immediately apparent.
There are many excellent tools available – both free and paid – that can help you to get more from your marketing campaigns. Here are five of the best.
If you take your social media marketing seriously, Buffer is essential. This simple but incredibly useful tool allows you to plan out all your social posts across different platforms.
When you find something you want to share, add it to your queue and Buffer will post it at the designated time. This prevents you from doing all your posting at the same time so you can spread out your updates over the week.
Start with the free version, which is fine if you only plan to post a few updates. If you find yourself using it more, you can upgrade your plan.
Email marketing strategies are a useful channel for nurturing loyal customers, and while there are many email marketing tools to choose from, MailChimp is one of the best.
MailChimp makes it quick and easy to set up an autoresponder and a sign-up form for your website, and then you can start building your list and engaging with your subscribers to build relationships and boost trust.
If you target customers through multiple channels or across different timezones, Hubbion is a great tool for the kitbag.
Hubbion boasts a sophisticated automation system that enables you to sync multiple platforms including SMS, MMS and email and schedule content to send whenever you want. You can even monitor engagement through incoming text messages.
If you want to succeed with content marketing, give BuzzSumo a try. Here you can find out which content is performing best for any keyword or niche, including how many social shares and links it has generated.
It’s a fantastic resource for finding ideas for content creation and finding out how your content is performing. You can also use it to help with content curation and to find influencers in your niche.
No matter which marketing strategies you focus on, if you have a website, you need Google Analytics. This free tool from Google allows you to find out everything about who is visiting your website including which pages they visit, the search terms that are generating traffic, how long people stay and lots more. You can then use this information to improve your marketing campaigns. Setting it up takes minutes, but you’ll find it an indispensable resource.
These are some of the best marketing tools available for businesses of all sizes. Of course, there are many other excellent marketing tools for businesses including Trello for planning your content marketing, AdWords for running your search ads and Unbounce for creating and testing landing pages. So sign up to a few, try them out and give your marketing a boost.