The last few years have seen a surge in the popularity of text messages, specifically with marketing campaigns. It’s no wonder that marketers are eager to learn more about this tech-savvy way to communicate with their customers.
The following list will introduce you to 10 of the best ebooks on SMS marketing. Some cover basic tips for starting a campaign, while others delve into how to use it as a lead generation tool or just one part of an overall campaign strategy.
This is your chance to get ahead of the curve and begin implementing SMS marketing into your company’s business plan today!
1. Marketing to Mindstates by Will Leach
Will Leach, the creator of TriggerPoint, is behavioral research and design firm that specializes in determining and influencing consumers’ key concerns.
Will has over 20 years of experience working with clients on the consumer side in biotechnology, consumer packaged goods, and energy sectors and is a Behavioral Design instructor at Southern Methodist University’s Cox School of Business in Dallas, Texas.
His book Marketing to Mindstates tackles how the unconscious mind filters out almost all of the marketing propaganda seen today.
In it, Will provides an understanding for how to tap into the subconscious mind and make a real connection with customers.
The present complex environment is beyond the scope of traditional marketing. Marketers and market researchers must understand and utilize the power of applied behavior psychology and behavioral economics in order to break through nonconscious barriers and elicit purchase decisions—a process known as Mindstate Marketing—to connect with today’s customers and persuade them to buy.
Will Leach, the creator of The Mindstate Group, a prominent behavior research and marketing consultancy, demystifies this nonconscious filter and explains how to bypass it in his book Marketing to Mindstates. He introduces readers to short periods of influence known as mindstates by using his Mindstate Behavioral Model. With this book, academics and marketers will have a hands-on approach to producing marketing creative that compels consumers to pay attention, care about your message, and take action.
This book is 262 pages long and is available in the English language. It was published on October 30, 2018, and has received an average of 4.5 out of 5 ratings from global readers.
2. Small Data by Martin Lindstrom
Martin is an international marketing expert, author, and speaker. He has been one of the world’s 100 most influential people by TIME Magazine.
Martin’s book Small Data looks at why big data isn’t enough.
He discusses why personalization is creating a new golden age that has marketers salivating over the potential for small data to create bigger profits than ever before, and he explains why we should all be rethinking our data collection strategies in light of Google’s “Hummingbird” algorithm update and how this changes everything we thought we knew about data.
In this book, he discusses how he used small data to get a young girl to say yes to the dress, and how he used it to sell Coca-Cola in China by combining big data with sociological research.
Martin Lindstrom is one of the world’s leading experts on branding and consumer behavior. His book Small Data is one of the Most Important Books of 2016.
This book has 258 pages and is available in the English language. It was published by St. Martin’s Press on February 23, 2016. It has received a 4.3 out of 5 rating from more than 500 readers around the world.
3. Mobile Marketing – Anirudh Kataria
Anirudh’s book Mobile Marketing is a step-by-step guide that focuses on the key aspects of marketing through mobile devices.
In it, he discusses channels such as SMS and MMS, QR Codes, BLE Beacons, NFC/RFID Chips and iBeacons, apps, and using cloud infrastructure for data management.
He also covers the various types of mobile marketing such as push notifications, in-app messages, location-based services, and contextual messaging.
This book will teach you how to deal with the Complex nature of Business Mobilization effectively and safely, as well as provide you with a straightforward solution with practical actions to defend yourself using the simplest methods feasible while also providing you with the greatest tools to help you comprehend the full Mobilization Process.
It will also look at and expose the hidden methods used by SMS firms to advertise and promote their companies, as well as the secrets behind them. Plus learn about the strategies they use to successfully and quickly market their Business Message to potential consumers while optimizing their Advertisement with the greatest available tools in competitive markets.
This book was published in January 2016 and is 246 pages long. It’s available in English and has received a 4.5 out of 5 rating from global readers.
4. Mobile Marketing Playbook by Tom Taulli
Tom Taulli is a well-known author, speaker, and entrepreneur who specializes in technology and finance. In this book, he provides readers with a guide to successful mobile marketing.
He covers topics such as developing a mobile marketing strategy and creating effective mobile ads. Other topics in the book are leveraging social media for mobile marketing and measuring the success of a mobile marketing campaign.
This book provides readers with actionable advice for implementing a successful mobile marketing strategy. It’s a great resource for businesses of all sizes.
The Mobile Marketing Playbook offers a comprehensive guide that includes step-by-step instructions, as well as real-world cases. For instance, the following are just a few of the key themes:
- Making your website, video, and email mobile-friendly
- Using mobile ad networks and other technologies
- User interfaces that are engaging
- Avoiding the ad campaign’s traps
- Making a breakthrough application
This book is 245 pages long and broken into 8 chapters. It was published on September 15, 2016, and is available in English.
5. Mobile Marketing Explained – Can Akdeniz
In this book, Akdeniz discusses the definition of mobile marketing as well as its history. He also talks about various communication technologies and how they’ve been adapted to work with cellular networks. Moreover, he talks about different roles played by mobile devices in a communication process.
After big data analytics and targeted marketing tools were introduced online, customized marketing became more real. However, those still offer the structure of a purchasing profile rather than the sweet spot of time-geographical, and behavioral marketing that is not only tailored to your preferences but also designed for your current location in the world. The invention of the smartphone has made it possible for modern marketers to apply this type of micro marketing. Micro advertising in previous eras was impossible, and it is still a young trend in most parts of the world. As with most significant improvements in communication and interpersonal contact, the advent of this targeted, highly effective marketing style was preceded by another innovation and culture.
Can Akdeniz is a leading global expert on Mobile Marketing and has been working in the mobile industry since its early days. He is currently the CEO of YellAli, a company that provides mobile marketing services to leading brands around the world.
This book was published in April 2015 and is 173 pages long. It’s available in English and has received a 4.4 out of 5 rating from global readers.
6. The Mobile Commerce Revolution – Tim Hayden, Tom Webster
The Mobile Commerce Revolution provides readers with an understanding of how mobile devices are changing the world. It breaks down the history of mobile payment technology and explores how it can be used to make money through mobile marketing techniques.
The book also examines the impact that mobile commerce will have on our daily lives. Similarly, it discusses technical issues such as security threats and privacy concerns.
It’s a great resource for anyone who wants to learn more about how mobile devices are changing the world we live in.
This practical hand e-book is chock-full of brand-new case studies and hands-on advice from small businesses to huge enterprises, and it’s written by two of mobile technology and media’s most innovative thinkers, Tom Hayden and Tom Webster.
The Mobile Commerce Revolution is 272 pages long and was published in December 2014. It’s available in English and has received a 4.5 out of 5 rating from global readers.
7. The Appreneur Playbook – Charlyn Keating
The Appreneur Playbook is a resource for entrepreneurs who want to create and market mobile applications. It includes case studies of successful app businesses. Firstly, it gives advice on branding, design and user experience.
Within these pages, you’ll find practical, actionable advice from the professionals: successful app developers and business owners, mobile analysts, and mobile PR & marketing experts. This book will show you how to identify your own unique path to success. Moreover, it’ll also teach you how to make smart decisions that serve as the foundation for future achievements. The book is based on 40+ hours of expert interviews in The Appreneur Summit.
Above all, this book also provides guidance on monetizing apps and marketing them to consumers.
Charlyn Keating is the founder of Appreneur Academy, an online school that helps entrepreneurs create and market mobile applications.
The Appreneur Playbook was published in August 2015 and is 149 pages long. It’s available in English and has received a 4.8 out of 5 rating from global readers.
8. The Complete Guide to Mobile Marketing Success For Business Owners – Fadi Tawil
With The Complete Guide to Mobile Marketing Success For Business Owners, Fadi Tawil aims to help entrepreneurs harness the power of mobile for their businesses.
Firstly, this e-book covers areas such as SMS marketing strategies, social media marketing with mobile devices. Secondly, it teaches how entrepreneurs can track the success of their campaigns.
What are the main mobile marketing blunders that you should avoid? Learn about some of the most effective mobile marketing strategies. In addition, it has a checklist of things to do before beginning a mobile marketing campaign is included. Similarly, he gives tips on how to reach your target demographic using mobile marketing software.
You should buy this book right now if you’re serious about enhancing your business’s online presence through mobile marketing.
Tawil is a blogger who has been writing about the mobile industry since 2007.
The Complete Guide to Mobile Marketing Success For Business Owners was published in October 2015 and is 47 pages long. It’s available in English and has received a 4.7 out of 5 rating from global readers.
9. Three Feet from Seven Figures – David Spark
David Spark’s book is all about helping entrepreneurs achieve their business goals.
In Three Feet from Seven Figures, Spark offers readers a roadmap to success, complete with real-world examples and expert advice. He provides an in-depth look at the various aspects of owning and operating a business, from developing a product to marketing it to consumers.
Additionally, this book includes guidance on building a platform and leveraging social media to increase visibility.
Trade shows are expensive. In fact, companies spend as much as $5,000 to $35,000 an hour to exhibit on a trade show floor, including all of the sponsorship, preparation, and travel expenses. However, few businesses take the time to figure out how they’ll engage with strangers after all that effort and money.
Consequently, David Spark is a marketing expert, speaker, and writer.
Three Feet from Seven Figures was published in September 2015 and is 107 pages long. It’s available in English and has received a 4 out of 5 rating from global readers.
10. Mobile Marketing, the New Economy – Jen Appreneur
In Mobile Marketing, the New Economy, Jen Appreneur looks at how mobile technology is changing the way we live and do business.
This e-book covers a range of topics such as developing mobile-friendly websites, creating effective SMS campaigns, and leveraging social media for marketing purposes.
Additionally, Appreneur explores the impact of mobile devices on the way we shop and seek information.
Do you think that mobile marketing is a fad? Think again! Mobile Marketing, the New Economy will show you how mobile technology is affecting your life from every angle.
This book is the Business Owners’ Guide to Powerful and Profitable Mobile Marketing, utilizing the Mobile App Cash-flow System.
This book will provide you with a clear and practical understanding of the mobile device business landscape. Similarly, it shows how to secure your own piece of mobile device screen real estate.
Jen Appreneur is a writer, content strategist, and search engine optimization expert who has been contributing to eCommerce Times since 2009.
Mobile Marketing, the New Economy was published in December 2014 and is 88 pages long. It’s available in English and has received a 4.5 out of 5 rating from global readers.
What are the Best Ebooks About SMS Marketing?
SMS marketing can be a great way to improve your business’s online presence and reach more customers. Therefore, before you start any campaign, it’s important to learn as much as you can about the topic. Among these ebooks our top picks include
- Mobile Marketing, the New Economy – Jen Appreneur
- Mobile Marketing Explained – Can Akdeniz
- Small Data by Martin Lindstrom
Finally, there you have it – 10 of the best ebooks about SMS marketing. Whether you’re a beginner or an expert, there’s something here for you. You might also want to read our list of 10 Best Books About SMS Marketing if you prefer to have a real book in hand!