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SMS marketing is a powerful tool every business can benefit from by adding it to your marketing arsenal. One of the reasons for this is because mobile devices are an essential part of life. We use them for communicating, organizing our daily routines, keeping abreast of news and searching for all manner of things on the internet. Furthermore, mobile technology is growing in importance and influence. So much so that Google introduced a mobile-first index which replaced the existing desktop index. Text messaging, of course, is a principle means of communicating on mobile devices. Smartphone owners in the US send…

SMS marketing services have become one of the tools that brands cannot afford to leave out of their marketing survival kit. The many benefits of SMS marketing are well documented so make the most of this valuable tool. Let’s dive straight in. How to Craft SMS Marketing Messages That Earn a Response Address Your Customer By Name Mobile phones are a personal product and when customers are kind enough to give you their phone number, they demand respect. Today’s consumers expect personalised marketing as standard. Customers want to be made to feel as though brands understand their needs and care…

If you’re looking to generate more sales, incorporate these SMS strategies to raise your digital marketing. Text messaging has a number of benefits including wider reach, personalized marketing and building a loyal customer base. Furthermore, text message marketing is a low-cost method of attracting more customers. In other words, adding SMS to your box of marketing tools puts you in a strong position to raise your game. How To Utilize SMS In Your Marketing Campaign A marketing craftsman has to know how to best utilize their tools in order for them to work effectively. So below, we have listed ten…

SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of SMS to increase sales and customers. And that probably includes most of your competitors. By adopting mobile marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages are read within 15 minutes your promotions find your target. Texting is also the quickest way to reach customers. The immediacy is much more powerful than any other digital channel. Text messages are direct and recipients do not have to…

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. Entertainment venues can use SMS marketing to support efforts in other digital marketing areas as well. But because over 90% of text messages are read within 3 minutes, texting is by far the most powerful marketing medium of the technological age. Whether your mission is to reach out to…

Cell phones are one of the biggest marketing platforms of the 21st Century and makes SMS marketing so effective. SMS may appear ‘old school’ but it continues to provide brands with a direct channel consumers are responsive to. Whilst SMS marketing was written-off by some marketers several years ago, text message marketing statistics show the old-school mobile channel is an effective marketing tool. Marketers that stuck with text message marketing are not surprised by the results. Over 270 million people own a mobile device in the US. This figure is expected to grow to 273m in 2019. And folks always…

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course and some solutions to improve your SMS marketing strategy. 10 Common Mistakes Small Businesses Make With SMS Marketing 1. You don’t have enough customers Before you can send SMS messages, you need a sufficient number of customers. Furthermore, in accordance with the CAN-SPAM Act, the recipients must have opted-in to receive your text messages. Recommendation: build an opt-in list There are two…

Digital marketing trends in recent years have seen brands adopting a mobile-first approach. Now that people access the internet on mobile devices more than they do using desktop computers, mobile-first marketing makes a lot of sense. Whilst marketing campaigns are typically centered around social media networks and online video-sharing platforms, the role of SMS in digital marketing has also become a prominent and formidable tool for marketers. It's well-documented that SMS messages reach more customers than other advertising channels. They have higher open rates than email, are not drowned out in the noise of social media and do not have…

SMS marketing can be a compelling and low-cost strategy to engage your customer base, but it's critical that you get it right. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. You will want to ensure you’re staying within the legal bounds and effectively engaging your customers. Follow These Steps for an Effective SMS Marketing Campaign 1. Get Permission Before you can legally send SMS marketing messages to subscribers, you need to get their permission. Breaking spamming laws could cause unwanted penalties—or worse—reputational damage. Getting permission, however, is quite easy. Have your…

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. So are emojis in your SMS marketing campaign a good idea for your brand? For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are…