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In the era of social media and messaging apps, SMS marketing hardly gets a mention. Many businesses consider it an outdated marketing channel. But pause for a moment and guess the number of times you’ve checked your phone today. It’s probably more than the number of times you checked your email. Am I right? Text […]
ViewHow to use Text message appointment reminders! If you’ve ever worked in a job that runs on appointments, as virtually everything does in the medical field, you know what a pain it can be for patients to no-show. No shows waste time in the office, they can throw off a schedule, and doctors could have […]
ViewNonprofit organisations such as churches can often struggle to connect and engage with their audiences effectively. Even though your congregation are members of a close-knit group… It can often feel they are miles apart or somehow disjointed. Incorporating texting services (SMS) initiatives on your church is a great way to stay connected to your worshippers. […]
ViewWebinars are a standard marketing strategy to reach and engage a specific target audience. Not only are they an effective lead-generation channel, but enable brands to grow and nurture target groups after the event. One of the issues all companies find when hosting webinars is the number of attendees is often significantly lower than the […]
ViewLeveraging your average order value (AOV) should be a priority for online sellers. The average spend of every customer to your digital store determines the results of your end-of-month revenues. Because SMS has a direct reach and an impressive open rate of around 90%, text message marketing can help online businesses improve AOV. In this article, […]
ViewSMS business marketing. Small brands and luxury labels in the food and beverage industry are being squeezed out of grocery store markets. In the absence of distribution channels, artisanal brands need to go it alone to survive. Adding SMS to your online marketing arsenal could prove to be the lifeline you need for your business- and provide […]
ViewWe all know that the travel industry goes mobile. According to the eMarketer study, the percentage of digital travel sales coming from the mobile devices is predicted to grow from 40% in 2017 to an estimated 50% in 2021 in the U.S. What does it mean for your business? Apart from optimizing your website for mobile, […]
View2018 was a year of controversy around privacy laws. We’ll not mention any names Facebook, but what we will say is that brands have to be even more transparent about how you intend to use consumer data and how you acquire permissions from customers. We expect you know all about GDPR by now, but if […]
ViewMobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalize on the power […]
ViewConsumers expect to receive relevant messages from brands in the right moments. Now that mobile marketing technologies enable brands to reach customers even when they’re on the go, there is even more opportunity to meet the specific needs of your customers. Mobile shopping is becoming a commonplace in the US. According to reports, the customer journey […]
ViewYou’ve probably heard that SMS messaging is a hot trend recently due to its exceptional results. It literally beats the e-mail campaigns with its open rate: it’s accordingly 20% to 98%. Merely sending out messages to your clients may give you pleasing results, but when you plan it out properly, you’ll experience how powerful is […]
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