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The Ultimate Guide To SMS Marketing In 2020

In the era of social media and messaging apps, SMS marketing hardly gets a mention. Many businesses consider it an outdated marketing channel. But pause for a moment and guess the number of times you’ve checked your phone today.  It’s probably more than the number of times you checked your email.  Am I right? Text […]

January 2, 2020
2726 views

8 mistakes you can make with SMS marketing

When it comes to SMS marketing, many people think that it’s a piece of cake. After all, the majority of us send texts daily. But SMS marketing is about quite a lot more than just sending text messages. It is a communication channel with the client, which, if used properly, can bring outstanding results. It […]

December 1, 2020
17 views

Email marketing vs SMS marketing – Pros & Cons

Emails and SMS messages are compared very often, especially when it comes to marketing. But in reality these two channels differ significantly from each other and achieve different results in terms of open rates and response rates, etc.  Both emails and SMSs can be used in your company’s marketing, depending on the goals you want […]

November 5, 2020
138 views

How Sports Handicapper Sites Are Utilizing SMS

Sports handicapping websites have been utilizing SMS (text messages) for years. SMS (Short Message Service) is one of the best methods to quickly send out notifications. SMS is one of the oldest texting technologies and used by millions of people in their daily lives. There are a number of reasons why it is the preferred […]

October 19, 2020
128 views

60 SMS Marketing Statistics You Need to Know

SMS marketing nowadays needs to be increasingly more creative in order to interest customers. There is fierce competition out there, so if you want to make profit from this kind of marketing then you need to take care of your clients more than ever before. In this article you’ll find 60 SMS Marketing stats that might […]

October 6, 2020
230 views

6 creative ideas for your Black Friday & Christmas text messages

The end of the year is extremely intense for both online and brick and mortar stores. It starts with mid-season sales, then Black Friday and Blue Monday, before customers feel the spirit of the upcoming Christmas and start looking for gifts for their loved ones. It is said that even 30% of all retail sales […]

September 24, 2020
195 views

When to send your SMS- Psychological Point Of View

In today’s world, it’s a must-have to keep in touch with each other – also in B2C relations. Bulk text marketing creates a new way of taking care of your customer. Although by sending an SMS you can improve your relationship and strengthen brand authenticity, there are some hours when you shouldn’t bother your clientele. […]

July 31, 2020
373 views

Promotional SMS – How to squeeze your offer in 160 characters

It is a real art to include everything you want in just one SMS. When you work in marketing and deal with promotional SMS, you must master this art. Briefly and to the point. On the other hand, if you are still not convinced about SMS marketing, you need to know that almost 80% of […]

July 20, 2020
340 views

How Politicians Are Using SMS Marketing To Increase Voter Turnout

SMS Marketing is an effective promotional channel for brands. Its role in political campaigns was largely underappreciated. Not any more. Over a billion texts are expected to be sent this election cycle. But: Is SMS a preferred communication channel to reach your potential voters? How effective is it in mobilizing people to join your political […]

July 1, 2020
608 views

How To Protect Your Customers From SMS Phishing Scams

As a business, you need to earn trust with your customers. That can sometimes be difficult to do given cybercrime is on the rise. SMS marketing is a powerful way to earn the trust of your customers and build lasting relationships.  However, there is also a strong possibility that your customers could fall victim to SMS […]

June 29, 2020
465 views

Text Marketing For Small Businesses: 6 Best Business SMS Texting Services

Text messages are a reliable, cheap, and efficient way for two-way communication. For small businesses, SMS marketing apps can come in handy for promoting products & services, sending appointment reminders, updates about business events, and much more.  If you want to communicate with only a few customers, manually messaging them works fine. But bulk SMS […]

June 24, 2020
655 views