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The Ultimate Guide To SMS Marketing In 2020

In the era of social media and messaging apps, SMS marketing hardly gets a mention. Many businesses consider it an outdated marketing channel. But pause for a moment and guess the number of times you’ve checked your phone today.  It’s probably more than the number of times you checked your email.  Am I right? Text […]

January 2, 2020

How Sports Handicapper Sites Are Utilizing SMS

Sports handicapping websites have been utilizing SMS (text messages) for years. SMS (Short Message Service) is one of the best methods to quickly send out notifications. SMS is one of the oldest texting technologies and used by millions of people in their daily lives. There are a number of reasons why it is the preferred […]

October 19, 2020

60 SMS Marketing Statistics You Need to Know

SMS marketing nowadays needs to be increasingly more creative in order to interest customers. There is fierce competition out there, so if you want to make profit from this kind of marketing then you need to take care of your clients more than ever before. In this article you’ll find 60 SMS Marketing stats that might […]

October 6, 2020

6 creative ideas for your Black Friday & Christmas text messages

The end of the year is extremely intense for both online and brick and mortar stores. It starts with mid-season sales, then Black Friday and Blue Monday, before customers feel the spirit of the upcoming Christmas and start looking for gifts for their loved ones. It is said that even 30% of all retail sales […]

September 24, 2020

When to send your SMS- Psychological Point Of View

In today’s world, it’s a must-have to keep in touch with each other – also in B2C relations. Bulk text marketing creates a new way of taking care of your customer. Although by sending an SMS you can improve your relationship and strengthen brand authenticity, there are some hours when you shouldn’t bother your clientele. […]

July 31, 2020

Promotional SMS – How to squeeze your offer in 160 characters

It is a real art to include everything you want in just one SMS. When you work in marketing and deal with promotional SMS, you must master this art. Briefly and to the point. On the other hand, if you are still not convinced about SMS marketing, you need to know that almost 80% of […]

July 20, 2020

How Politicians Are Using SMS Marketing To Increase Voter Turnout

SMS Marketing is an effective promotional channel for brands. Its role in political campaigns was largely underappreciated. Not any more. Over a billion texts are expected to be sent this election cycle. But: Is SMS a preferred communication channel to reach your potential voters? How effective is it in mobilizing people to join your political […]

July 1, 2020

How To Protect Your Customers From SMS Phishing Scams

As a business, you need to earn trust with your customers. That can sometimes be difficult to do given cybercrime is on the rise. SMS marketing is a powerful way to earn the trust of your customers and build lasting relationships.  However, there is also a strong possibility that your customers could fall victim to SMS […]

June 29, 2020

Text Marketing For Small Businesses: 6 Best Business SMS Texting Services

Text messages are a reliable, cheap, and efficient way for two-way communication. For small businesses, SMS marketing apps can come in handy for promoting products & services, sending appointment reminders, updates about business events, and much more.  If you want to communicate with only a few customers, manually messaging them works fine. But bulk SMS […]

June 24, 2020

How To Use SMS To Ramp Up Your PR

The post-pandemic world is changing the way brands approach and interact with consumers. As the world embraces the “new normal,” bulk SMS messaging services provide a solution to connect with customers and retain them. With social distancing guidelines restricting the physical interaction consumers are permitted with brands, SMS on Public Relations provides businesses with a powerful […]

June 19, 2020

B2B SMS Marketing Trends in 2020

B2B marketers in the US have been slow to adopt SMS marketing. However, after an upturn in 2019, experts predict that will change – especially as we head into an uncertain post-pandemic world. With more staff working from home, B2B companies will need to rely on a variety of communication technologies. Texting is fast, efficient […]

June 11, 2020