Blog

How often do you check your phone for text messages? Don’t be shy. You can tell us. You check it a lot, don’t you? So do we. So does everyone. Text messages - or SMS (SMS stands for short message service for geeks in the know) - could be the one form of communication that everyone opens.                                  And not only does everyone open their text messages, most of the time they open them immediately.   Isn’t that any marketer’s dream? To communicate their company’s…

SMS marketing can be a very powerful way of contacting your customers with offers and upselling other products. SMS is also a useful tool for cultivating customer loyalty. But brands must be careful with bombarding customers with irrelevant marketing messages. Mobile devices are irreversibly personal. When a customer is kind enough to give you their mobile number, it is disrespectful to send them texts they have absolutely no interest in. What’s more, if you do send irrelevant SMS marketing messages, customers will unsubscribe from your email list. For the purpose of increasing revenue through SMS and building lasting relationships with…

SMS marketing is a growing market trend. Hardly surprising when you consider how easy and effective it is to shoot off bulk SMS that are actually read by your customers. Bulk SMS marketing services are being adopted across all manner of industries. And the medium is not just for large corporations. Small business owners are feeling the benefits as well. Today, we’re going to focus on restaurants and show you how to incorporate SMS marketing tactics into your marketing campaign. We will give you tips on how to get more opt-ins and offer guidance in how to construct your text…

2018 was a year of controversy around privacy laws. We’ll not mention any names Facebook, but what we will say is that brands have to be even more transparent about how you intend to use consumer data and how you acquire permissions from customers. We expect you know all about GDPR by now, but if not, make sure you do. Although the law was passed by European courts, they could still effect US businesses that potentially have contact with EU-protected customers. The California Consumer Privacy Act 2018, set to become effective in 2020, also grants consumers the right to stop…

Owning an online store offers rewarding prospects. But attempts to attract new customers through SEO and social media marketing campaigns can be slow and laborious. You certainly have to have patience and persistence. If your online efforts are lagging, SMS marketing services can help give you a boost. Text message services are direct, easy to use and rewarded with a high read rate – around 90% or more. SMS marketing services can work pretty well for just about any business. Then there are other types of industries where they work exceptionally well – one of which is retail. Surveys show…

There is more to SMS text messaging than just marketing. Brands from industries across the board can use SMS to reach clients, customers and prospects with information, offers, lead generation and to send QR codes for convenient in-store shopping. The versatility of SMS text messaging allows you to reach your audience for several different types of campaigns. It is well documented that SMS marketing has a higher read rate than any other form of marketing. Depending which study you read, at least 90% of text messages are opened within 15 minutes of receipt. The reason for this is because people…

Millennials are the golden generation for small businesses. Boasting a spending power of $200+ billion, generation Y has fewer financial burdens and more money at their disposal than any other consumer demographic. Furthermore, according to most researchers and demographers, millennials were born between the early 1980’s and the later 1990’s, so grew up around computers and other emerging technologies of the late 20th Century. They eased into the technological age seamlessly and are among the early adopters of mobile shopping. Yet millennials are notoriously difficult to engage. This stems from the fact they have been consistently bombarded with products that…

When you need to give your marketing campaign an extra dimension, SMS marketing is the most powerful solution. The statistics speak for themselves. 98% of SMS marketing messages are opened More than 90% of SMS marketing messages are read within 15 minutesCoca Cola's SMS advertising spend is 75% of the mobile marketing budgetText message marketing influenced $1 trillion of retail sales in the US in 201586% of consumers benefit from brands that offer mobile coupons39% of consumers say they are more likely to make a purchase if they receive a mobile couponUS consumers prefer to receive customer support via a…

Tis the season to be…shopping. And that means businesses need to get your marketing strategy airtight to increase your sales over Christmas. Here’s a gesture of goodwill: SMS gives you plenty of opportunities to get your heartfelt messages in front of shoppers. SMS cuts through the cacophony of noise on the internet and the High-Street. Using text message marketing enables you to communicate directly with your customers, and because over 90% of messages are read within 15-minutes of receipt you can be assured more people will see your offer. As we head into the home straight, retailers should be looking…

SMS marketing is a powerful tool every business can benefit from by adding it to your marketing arsenal. One of the reasons for this is because mobile devices are an essential part of life. We use them for communicating, organizing our daily routines, keeping abreast of news and searching for all manner of things on the internet. Furthermore, mobile technology is growing in importance and influence. So much so that Google introduced a mobile-first index which replaced the existing desktop index. Text messaging, of course, is a principle means of communicating on mobile devices. Smartphone owners in the US send…