Blog

How To Use SMS To Increase Sales And Customers

SMS marketing is arguably one of the most powerful marketing channels available. Yet many small businesses are not taking advantage of SMS to increase sales and customers. And that probably includes most of your competitors. By adopting mobile marketing now, you have the opportunity to get ahead of your rivals and reach customers. Furthermore, because over 90% of text messages are read within 15 minutes your promotions find your target. Texting is also the quickest way to reach customers. The immediacy is much more powerful than any other digital channel. Text messages are direct and recipients do not have to…

Read more
How Entertainment Venues Can Use SMS Marketing

SMS messaging is one of the best ways to pass on information people will actually read. So if you are staging an event at your entertainment venue, SMS marketing is the best way to let people know about it. Texting is not the only marketing channel you should use of course. Entertainment venues can use SMS marketing to support efforts in other digital marketing areas as well. But because over 90% of text messages are read within 3 minutes, texting is by far the most powerful marketing medium of the technological age. Whether your mission is to reach out to…

Read more
Why Is SMS Marketing So Effective?

Cell phones are one of the biggest marketing platforms of the 21st Century and makes SMS marketing so effective. SMS may appear ‘old school’ but it continues to provide brands with a direct channel consumers are responsive to. Whilst SMS marketing was written-off by some marketers several years ago, text message marketing statistics show the old-school mobile channel is an effective marketing tool. Marketers that stuck with text message marketing are not surprised by the results. Over 270 million people own a mobile device in the US. This figure is expected to grow to 273m in 2019. And folks always…

Read more
10 Reasons Small Businesses Fail With SMS Marketing

SMS marketing is one of the most effective methods of reaching customers. Yet small businesses are failing to make it work because they make too many mistakes. So today, we are going to give you a crash course and some solutions to improve your SMS marketing strategy. 10 Common Mistakes Small Businesses Make With SMS Marketing 1. You don’t have enough customers Before you can send SMS messages, you need a sufficient number of customers. Furthermore, in accordance with the CAN-SPAM Act, the recipients must have opted-in to receive your text messages. Recommendation: build an opt-in list There are two…

Read more
The Role Of SMS In Digital Marketing

Digital marketing trends in recent years have seen brands adopting a mobile-first approach. Now that people access the internet on mobile devices more than they do using desktop computers, mobile-first marketing makes a lot of sense. Whilst marketing campaigns are typically centered around social media networks and online video-sharing platforms, the role of SMS in digital marketing has also become a prominent and formidable tool for marketers. It's well-documented that SMS messages reach more customers than other advertising channels. They have higher open rates than email, are not drowned out in the noise of social media and do not have…

Read more
8 Steps To Getting SMS Marketing Right

SMS marketing can be a compelling and low-cost strategy to engage your customer base, but it's critical that you get it right. A mistimed, unclear, or unwanted message can quickly turn a promoter of your brand into a detractor. You will want to ensure you’re staying within the legal bounds and effectively engaging your customers. Follow These Steps for an Effective SMS Marketing Campaign 1. Get Permission Before you can legally send SMS marketing messages to subscribers, you need to get their permission. Breaking spamming laws could cause unwanted penalties—or worse—reputational damage. Getting permission, however, is quite easy. Have your…

Read more
Should You Use Emojis In Your SMS Marketing Campaign?

Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. So are emojis in your SMS marketing campaign a good idea for your brand? For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype whip new images out at least once a week and Facebook recently added some 1500 to their network for end-users to express an emotion in a single click. Unsurprisingly, emojis are…

Read more
SMS Marketing Is An Attention Grabber

It’s well-documented that the internet is reducing the attention span of online users. And the issue of audience retention is a problem marketers have to solve. SMS marketing proves to be an attention grabber. In 2000, a study found the average attention span of humans was 12-seconds. News that attention spans has dipped to just 8-seconds in 2017 was widely reported although the statistic appears to be a myth. Even so, ComScore still recommend marketers to publish online ads that are no more than five to six seconds long because that’s the time it takes for people to move on…

Read more
Have You Ever Considered Reactive SMS Marketing?

Thanks to its impressive open rate and high-percentage of responses, SMS messaging is a powerful tool to have in your marketing mix. SMS also has multiple uses for marketers; promoting offers or events, customer services, reminders, notifications, announcements, driving traffic, surveys, and providing subscription links. As you can see, SMS messaging is very versatile. It’s also predominantly used for pro-active marketing campaigns, but can be equally as effective in reactive marketing - the process of responding to current events in order to reach a significant audience. Reactive marketing is a relatively new discipline. Brought about by the introduction of social…

Read more
Is SMS Marketing Legal and Key Requirements Needed

In order to protect consumers from receiving a barrage of unsolicited text messages, SMS marketing is regulated under US law. Subsequently, marketers are obligated to follow certain codes of practice otherwise you will face hefty penalties. The legal requirements for conducting SMS marketing are governed by the Federal Communications Commission (FCC). The two primary laws they enforce are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. Businesses that do not observe the statutory rights of US consumers could face fines of $500 up to $1500 per unsolicited text message. In addition to the FCC, there are two other…

Read more