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How often do you check your phone for text messages? Don’t be shy. You can tell us. You check it a lot, don’t you? So do we. So does everyone. Text messages - or SMS (SMS stands for short message service for geeks in the know) - could be the one form of communication that everyone opens.                                  And not only does everyone open their text messages, most of the time they open them immediately.   Isn’t that any marketer’s dream? To communicate their company’s…

Mobile devices are no longer a growing influence in the digital marketing space. Mobile is the influence. By association, SMS marketing also has the potential to make a major impact on your marketing efforts. SMS marketing is not a niche tool or reserved for corporations. Small businesses have the opportunity to capitalize on the power of SMS too. Text message marketing is not a standalone strategy, but can be used to great effect to extend your digital reach and increase sales. With an estimated 270 million mobile users in the US alone, there is little doubt that smartphones are integrated…

Consumers expect to receive relevant messages from brands in the right moments. Now that mobile marketing technologies enable brands to reach customers even when they’re on the go, there is even more opportunity to meet the specific needs of your customers. Mobile shopping is becoming commonplace in the US. According to reports, the customer journey typically starts on a mobile device. However, if the mobile experience you provide for consumers is limited, or if your mobile technologies don’t do enough to capture customers in the right moments, you are missing out on sales. One of the most powerful mobile tools at…

You’ve probably heard that SMS messaging is a hot trend recently due to its exceptional results. It literally beats the e-mail campaigns with its open rate: it’s accordingly 20% to 98%. Merely sending out messages to your clients may give you pleasing results, but when you plan it out properly, you’ll experience how powerful is that channel. No matter if you’re just getting started or you’ve been using SMS communication for a while, we have some advice that might serve you well. After reading this text, you’ll have a bunch of ideas on how to grow your business with SMS…

Online shopping may threaten the lifespan of numerous retail stores, but SMS coupons are helping to drive foot traffic to the mall and increase sales. The rise of digital channels and mobile technology means mass market reach is through cell phones. Digital technologies also make it more convenient for shoppers to redeem mobile coupons. Thanks to shopper-friendly strategies, 90 per cent of consumers take advantage of digital coupons in one way or another. As a result, experts predict SMS coupon redemptions will total $91 billion by 2022. An intelligence report published by Valassis reveals that 80% of shoppers have made a buying decision…

There has never been a better time to incorporate SMS marketing into your digital strategy. Mobile technology has improved significantly in the last few years and bulk SMS services have added more tools with the power to penetrate the market. The majority of marketers are already aware that mobile is becoming increasingly influential. Yet brands, especially small businesses, have so far been slow to incorporate mobile marketing into their overall strategy. According to poweredbysearch.com, only 25% of brands have a mobile strategy. Yet 95% of Americans own a cell phone, 77% of which are smartphones. The opportunity for small businesses…

Mobile is driving the consumer shopping experience. Whilst foot traffic in physical stores is down, sales through online channels are growing. Global e-commerce sales have seen a 4.5% y-o-y growth. As a result, more than 9,300 retail stores across the US - including some of the usual suspects in shopping malls - closed their doors in 2019. With the mobile shopping market expected to reach $26,074 in 2020, it makes good sense for businesses to ramp up your mobile marketing efforts. What’s more, e-commerce is on track to outpace in-store sales by as much as six times. Last year, the Commerce Department reported…

Using an SMS messaging service as part of your personalized marketing strategy is increasingly valuable to small businesses. It costs far less money to encourage existing customers to continue using your products and services than it does trying to attract new customers. One of the most powerful platforms for personalized marketing is the good old mobile phone. Statistics show that 95% of US consumers own a mobile device. That means brands have an opportunity to reach over 300 million people. Now the economic climate in the United States is improving, consumers are more confident about spending. Furthermore, over 90% of…

Consumers never leave the house without their smartphones. It, therefore, makes sense for brands to have a direct channel to mobile customers.  Furthermore, according to Google, the number of visitors to retail stores has fallen by 57% in the last five years, but the value of every visit has almost tripled.  Google concludes that “mobile is driving local”. That means that SMS can drive your sales. Why SMS Marketing? Because SMS provides brands with so many options, not only are more businesses adding SMS to their marketing arsenal, but consumers are also responding to text messages from brands.  1. Impressive Statistics…

Text message marketing has exploded in the last few years and with the growing influence of mobile technology, business owners will rely on mobile marketing even more. If you have not already embraced SMS marketing, it’s about time you opened your arms and get ready for a mobile bear hug. Below are 10 statistics that will convince you SMS text messaging is the present and future of digital marketing. More Mobile Than Humans The US Census Bureau estimate the world population is around 7.2 billion and another 120 souls arrive every minute. There are also 7.2 billion SIM cards in…

The first thing that comes to your mind regarding branded SMS messages are payment confirmation or delivery messages, yet this channel opens up so many more possibilities to communicate with your clients. Do you know that the SMS open rate is a whopping 98%? Compared with the result of e-mail marketing, whose average of 20% looks really sad, SMS may be a good shout if you’re looking for ways to engage your customers (Gartner, Inc.). Have we convinced you to give it a go?  If you have decided to take a look at SMS marketing and implement it in your…