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With the new law in place for GDPR compliance started last year (25 March 2018), small businesses that collect personal data from consumers don’t have much choice but to reconfigure websites and install new privacy policy content. GDPR is naturally going to affect your SMS marketing efforts. This article tells you everything you need to know to be GDPR compliant. What is GDPR? GDPR stands for General Data Protection Regulations, a privacy law that gives European consumers more rights about how their data is collected, stored and used. The directives have been signed in Europe, but have a worldwide reach…

When building relationships with your customers, it’s important to reach out to them directly. Speaking directly to your customers increases engagement and provides you with important insights you can use to improve your services. In this article, we will take a look at some of the best ways to send notifications effectively. How Should You Contact Your Customers? There are different platforms you can use to contact your customers. The most popular of these is email because it’s cost-effective and everyone uses it. But sometimes an SMS message is the most direct way to send a notification. SMS messages are…

Ways Schools and Universities Can Keep  Students and Parents Better Informed   SMS is a cost-effective tool that numerous businesses are reaping the benefits from. The education sector can also benefit from SMS messaging services. Almost every child in full-time education has online access in one form or another. The majority own a smartphone. Schools can use SMS to better interact with students in a direct and informative way. It helps you get important messages across immediately. SMS messaging services are also measurable so you can track and monitor delivery and response rates. With this data, you can review how…

Real Estate Companies Are Using SMS To Increase Closings In the digital age, direct marketing strategies are the best way to stay ahead of the competition and reach qualified customers. For highly competitive sectors such as real estate, SMS marketing provides agents with a powerful platform to promote your listings. SMS has proven to be an effective marketing tool in the last half-decade. With an open rate exceeding 90%, it’s little wonder that major brands like Coca-Cola are reaching customers by text. Given 95% of the American population own a cell phone, mobile marketing is a sensible choice. Although texting…

According to an article published in the Harvard Business Review, IBM estimate that the poor data analysis conducted by US businesses is losing $1.3 trillion in revenue. The Aberdeen Group also reports that 95% of companies do not use consumer data effectively. Big data is big business. The more marketers understand about your customer’s needs and behaviors, the easier it is to sell your products. Although digital platforms provide some useful data about your campaigns, data gaps typically result in poor targeting and lost dollars. One of the key points raised at SWSX 2018 last month was the scarcity of…

As digital advertising continues to evolve, one of the most important changes over the past few years has been the shift towards personalized marketing. While originally limited to larger brands, personalization has now become standard practice for small businesses as well with a successful Return on Investment (ROI). Brands are realizing that if they want to connect with their customers, they need two-way communication. Consumers are used to getting recommendations from Netflix and suggestions from Amazon based on their viewing and shopping habits, and they expect the same experience wherever they spend their money. As a result, they are increasingly…

Businesses of all sizes rely on effective marketing strategies to generate traffic, increase engagement and ultimately boost leads and sales. But marketing is a time-consuming task, and the benefits are not always immediately apparent. There are many excellent tools available – both free and paid – that can help you to get more from your marketing campaigns. Here are five of the best. 1. Buffer If you take your social media marketing seriously, Buffer is essential. This simple but incredibly useful tool allows you to plan out all your social posts across different platforms. When you find something you want…

When it comes to selling products, SMS is proving to be a useful and cost-effective tool to have in your marketing arsenal. And the advantage of living in the technological age is that effective systems are always improving. Since the breakthrough of API SMS, marketers have a power-tool to add to your advertising kit and improve the output of your marketing department. API stands for Application Programming Interface. It’s a technician’s way of saying “two applications that communicate with each other.” For example, SMS API is software that enables marketers to send texts across multiple networks from any device. In…

The millennial demographic are prime picking for brands. Generation Y has fewer financial obligations, limited commitments and more cash to splash on goods and services. Millennials are also tech savvy. This is an age group that grew up with technology and have a natural gift for the science of mass media. Their online presence and share of digital spend grows year on year. However, to capture the attention of millennials, brands need to learn how to reach them; identify the right platforms, understand the purchasing mindset and be prepared to ride the waves of shopping trends. The digital terrain can…

Although SMS is one of the oldest mobile technologies still in existence, old faithful is still also one of the most powerful marketing tools of the digital era. Making use of the 160 characters you get in text message might not sound like much, but marketers that ignore the reach of text message marketing could be missing out. If you’re thinking of going back to basics and using SMS to connect with potential customers, think again. Mobile technology has matured into a versatile and powerful formula that can be integrated into your overall marketing strategy. Here are some essentials to…