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SMS marketing is one of the few digital marketing strategies to have survived since the 1990’s. There is a good reason for that: it works! Although marketers have dismissed it in the past, businesses are now starting to realise the power of communicating with customers via text. There are countless reasons why text message marketing works. The statistics are stacked in favour of SMS and include: 90% open rate within three minutes of being sentHigher response ratesConsumers prefer to be contacted via SMS the over other channels48.7 million users will opt in to SMS by 2020 Furthermore, SMS marketing is…

Mobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a  cell phone of some kind – 77% of which are smartphones. This gives marketers a premium channel to connect with customers. However, mobile devices are intimate platforms. Consumers do not want to be bombarded with marketing ads. Online businesses therefore have to be savvy with mobile marketing strategies. This article details essential mobile marketing strategies and provides tips on how to utilise mobile marketing tactics successfully. SMS Marketing When you consider the number of mobile marketing options available today, you may think SMS marketing is…

For small businesses to survive in a fast-paced environment, you need to increase productivity whilst reducing overheads. That is exactly what automated tools are designed to do. Automated growth is the latest buzzword around technology that provides companies to raise your game. The tools typically handle the small, menial tasks nobody enjoys doing because they are painstakingly time-consuming. Analysing marketing data springs to mind. Removing menial tasks from the workload of your employees frees up a surprising amount of time and allows them to focus on more important activities. In a marketing department, ideas and strategy are crucial. But when…

Restaurants rely on consistent demand and word-of-mouth to survive. Text message marketing can help to leverage standard marketing strategies and help boost sales. Almost 80% of the population in the United States owns a cell phone. For restaurants, coffee shops and other businesses in the food and beverage industry, there is huge potential to engage with customers. SMS marketing gives you the power to drive sales through competitions, news, discounts and events - all through one easy-to-use and cost-effective tool. Do you want to know how text message marketing can help you grow your audience? High Open Rates It’s well…

Shopify ushered in eCommerce when the platform was launched way back in 2004. Next year, eCommerce is expected to generate $425bn in the US alone. The growing trend of mobile shopping will also have a significant part to play in the evolution of online consumerism. The success of Shopify is largely due to the platform’s adoption of a multiple channels. Subscriber have the option of integrating various social media networks together with Amazon and a number of other eCommerce outlets that receive a lot of traffic. Marketers also have access to a software development kit which enables users to integrate…

The conversation about whether mobile marketing is important has reached a conclusion. Yes, it is. However, the question remains how to best utilise mobile marketing in your digital strategy. Mobile statistics underpin that mobile devices are being used more than ever to access the internet. But statistics can be deceiving. The important metrics to note are how consumers behave online when using various devices. Data shows that half the world access the internet on mobile devices. In the US, 51% of digital media is being consumed by mobile users compared to 42% on desktop PC's. What is not clear is…

Mobile marketing was once predicted to be the fastest growing digital ad platform. Consumer reaction to mobile ads soon put a stop to that line of thought. Studies show that 70% of consumers do not like mobile ads and ad blocking on mobile devices is increasing 90% year on year. As a result, SMS messaging services are proving to be the most effective communication channel to reach mobile customers. Text messages receive over a 90% open rate and consumers are more comfortable communicating with brands over SMS than receiving a phone call. The biggest challenge for marketers is creating content…

The world is populated with smartphones and tablets. And now more people are accessing the internet on portable devices, the online world is populated with digital media that provides a wealth of information and a culture of sharing. And for online brands, a wealth of opportunities. Furthermore, the advancements of mobile technology is altering the way we use our phones and interact with online content. Responsive web design and one-click buy buttons makes mobile shopping easier and social media can be used to strengthen your brand. The next phase of the mobile revolution will see an increase in voice activated…

According to app developers, the majority of enterprises still prefer to use text marketing over mobile apps. So do consumers. As a result, a new trend of SMS chatbots is set to change how businesses interact with customers. The chatbot explosion in 2016 is gaining traction in the mainstream. More businesses are developing chatbots rather than mobile apps. Essentially, SMS chatbots are a win-win solution for brands and consumers. Native mobile apps will not be obsolete. However, Nielsen report that although the number of people using apps has increased, the number of apps they use has not changed. The statistics…

The digital marketplace challenges marketers to find new ways of reaching the right audience. And with the abundance of raw data available, it is possible for online businesses to use technology to your advantage. Behavioral segmentation can help. Even though the well-known marketing tactic has been around a lot longer than digital technology, the vast ocean of data in the online arena strengthens the use of behavioral segmentation in a marketing plan. Modern advertising platforms have also given savvy consumers more power. According to internet retailing, 83% of consumers expect some form of personalisation from brands. It’s no more than…