12 Best Conversion Tracking Tools

Conversion tracking software calculates which digital marketing activities result in the most conversions and assign a monetary value to your efforts. You’re probably familiar with tools like Google Analytics that can be utilized to evaluate and improve return on investment, but there are so many options available.

There is no one-size-fits-all conversion analytics solution for conversion tracking software. However, we’ve compiled a list of the best conversion tracking tools for you to choose the perfect solution for your business.

1. Google Analytics

Google Analytics

Google Analytics is a free conversion tracking software that can help optimize your app or website. The system also provides flow visualization reporting, allowing you to see how people use your site.

Google Analytics allows you to look at groups of pages and content grouping, but it’s best used to analyze the actions of a specific user. Also, with machine learning, Google Analytics can provide unique insights that tell you which client is most likely to convert or generate revenue.

You may target the correct consumers and optimize your advertising campaigns by taking advantage of Google Analytics’ insights.

The following are some of the characteristics of Google Analytics:

  • Data collection and analysis
  • User and conversion modeling
  • Analytics intelligence
  • Reporting
  • Integrates seamlessly with Google solutions and products from
  • partners

2. Heap


Heap tracks visitors’ behavior towards your website and mobile app without programming, so you don’t have to be an engineer to create virtual events. It also ensures that your data is correctly named, up-to-date, and trustworthy.

The platform relieves you of data gathering duties and allows you to focus on making decisions. Heap has Retroactive Analytics, which uses historical data to measure your KPIs in real-time.

The four major parts of Heap include:

  • Customer rate optimization
  • Activation
  • Engagement
  • Retention

Your funnel performance improves with consumer rate optimization. It also records landing pages, UTM parameters, and referrals. Heap tracks user engagement and finds characteristics that your users find helpful. Thus, you can create experiences that accentuate these qualities.

It discovers your greatest assets and why your consumers keep returning, then encourages more users to utilize those features to maintain client loyalty.

The first plan is free. However, you must contact the organization for pricing information on the Growth and Enterprise options. The paid alternatives, on the other hand, provide a lot more than the basic plan.

3. Adjust


Adjust is a business intelligence software that lets you measure and analyze your data. App marketers may monitor user behavior, lifetime value, marketing ROI, and purchase data.

To optimize your marketing campaign, you may segment or group users through Adjust conversion tool. You can also utilize its fraud prevention suite to prevent fake traffic. It provides Mobile App Attribution, allowing marketers to track consumers’ journeys across platforms.

Adjust allows you to:

  • Tailor advertisements and content that result in conversions
  • Prevent ad fraud in mobile apps.
  • Analytics
  • Users are segmented to provide superior retargeting.
  • Unbotify, a component of the Adjust software suite, employs machine learning to distinguish bots from humans.
  • Analytics are comprehensive.

Adjust offers three pricing options. You may contact the company for more details.

4. Mixpanel

This platform allows you to analyze user behavior across your products and site and send personalized messages. Mixpanel provides real-time customer data and accurate information from previous studies.

After that, they figure out what you can do to improve your company. It will show you what caused retention, involvement, and conversion using data science methods such as look-alike modeling and correlation analysis.

You can now set objectives and test your hypothesis. Finally, through messaging, personalization, and testing, put your ideas to the test.

The platform solves complicated inquiries without the use of SQL. Its architecture allows for more detailed analysis than session-based analysis and provides reliable data from the outset.

Mixpanel’s capabilities include:

  • Data governance
  • Data science
  • Infrastructure
  • Messages and experiments
  • Behavioral analytics

The Free Starter plan of Mixpanel records 1,000 users. Data is kept for 90 days in the Free plan. The Growth plan costs $779 per year, with extra features. To obtain pricing information for the Enterprise plan, you must contact Sales.

5. Adobe Analytics

Adobe Analytics

Adobe Analytics is a marketing attribution program that allows businesses of all sizes to track and analyze the influence of their consumer interactions using web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more.

With Adobe Analytics technology, users can use Adobe Analytics tools to track and evaluate data streams, then turn them into actionable real-time insight.

Some core features of Adobe Analytics include:

  • Precise marketing attribution
  • Adobe Sensei-powered predictive modeling
  • A/B and multivariate testing
  • Real-time alerts
  • Compliance with global privacy regulations

Adobe Analytics has three pricing options: Adobe Standard, Adobe Premium, and Adobe Enterprise. The price for each option is not publicly disclosed, and you must contact Sales for a quote.

6. Matomo

Matomo Analytics is the most popular Google Analytics alternative. It provides comprehensive features, security, and user privacy protection. It allows you to figure out how to grow your website, make the best decisions for your company, and stand out from the crowd in a secure and trustworthy manner.

Matomo’s goal is to return control and data ownership to the user. No third parties are taking possession, on-selling of data, or anyone looking in when you host web analytics on your own servers. You’re in total command when Matomo is installed in a few seconds.

This web analytics platform is open-source, which implies that the code is available for anyone to study, modify, and distribute as they wish.

Some features of Matomo Analytics are:

  • Actionable reports
  • Customizable dashboards
  • Ecommerce analysis
  • Interactive data explorers
  • Website performance monitoring

Some of Matomos’ features are free, but there are also paid plans offering additional features and support. The Pro plan starts at $19 per month, with discounts available for yearly billing.

7. KissMetrics


KISSmetrics is a web analytics platform that provides real-time data and enables you to track, analyze, and optimize your digital marketing efforts. It also allows you to track your app’s conversion rate.

It’s an analytics software that focuses on people and helps online firms spot, understand, and improve their conversion rates. Users may use the tool to obtain information to enhance their goods and make better commercial judgments.

Kissmetrics is relatively easy to set up and use. It is the tool to use to see more customer attribution data. This tool lets you see your customers’ entire buying journey, from start to finish. From when consumers visited your site anonymously up to when they signed up, sign-up attribution is shown to you.

Some features of KissMetrics are:

  • Goal tracking
  • Campaign management
  • Site Search tracking
  • Conversion tracking
  • Advanced segmentation

They don’t have a fixed-price policy on their website, so they set their charges depending on the requirements of each customer.

8. Webtrends


Webtrends is a web analytics tool tracking customer interaction, adoption statistics, and other activities across Microsoft Teams, SharePoint sites, and other applications.

The program allows you to customize and advertise your sites, marketing emails, and mobile apps using various customization options. It revolutionizes how you communicate with your consumers by allowing you more control over segmenting audiences based on data tracking and consumer behavior. As a result, it enables you to provide customers with precisely what they want.

With over 130 technology patents and 40 countries partnered, Webtrends has been a trailblazer in the online marketing world. You may rest confident that implementing the software will improve your site’s conversion rate, client bank, and revenue.

Some key features of Webtrends include:

  • Customer data collection
  • Testing platform
  • Social Media Features
  • Personalization

Webtrends pricing is quote-based. You need to contact them for a custom price quote.

9. ClickMeter

ClickMeter is a web analytics platform that allows you to measure, optimize, and increase your website’s conversion rate. It also provides marketing attribution for eCommerce businesses. It’s a hosted service that lets you manage your affiliate (and social media) connections in one spot. If you’re searching for a link-shortening service, Rebrandly is the sister business of ClickMeter.

On the other hand, Bloggers may be disappointed to learn that ClickMeter does not now have a WordPress plugin that allows them to add affiliate links to their site easily. That is not, however, the primary reason you should use ClickMeter. You utilize ClickMeter because you want to measure affiliate link conversions.

The ClickMeter platform supports clicks and conversions, allowing you to count both. You can embed a pixel on the merchant’s site or opt for the more common post-back mechanism. The service offers many ways to connect and expand ClickMeter according to your specific demands.

Its main features include the following:

  • Conversion tracking
  • Click fraud detection
  • Affiliate management
  • Link shortening

Pricing for ClickMeter starts at $19 per month.

10. Funnel.io

The conversion rate optimization tool Funnel.io enables you to analyze, measure, and enhance the performance of your website. It’s a unique marketing and advertising data collection solution for organizations of all sizes.

The platform combines transaction and goal data across all marketing and advertising platforms, allowing users to construct a holistic picture of their customers’ journeys. The entire process is automated, eliminating using Excel or manual data collection.

The Funnel.io program aids marketers in finding new methods to get the most out of their advertising expenditures. It’s a reliable cloud-based solution that collects all critical data in one secure location. It also makes organizing the information and simplifies access and search. The most pleasing aspect is that Funnel.io is simple to set up and use; it just requires a few minutes to get started.

Funnel.io’s main features include:

  • Multi-touch attribution
  • Funnel analysis
  • Data visualization
  • Cohort analysis

Pricing for Funnel.io starts at $149 per month.

11. Ruler Analytics

Ruler Analytics is a cloud-based marketing attribution and conversion tracking tool. It’s made to follow a customer’s journey and match closed revenue to the source. With this, you may make data-driven judgments by integrating your website, CRM, and marketing applications to access the information you require where it is most helpful.

Ruler Analytics allows sales and marketing teams to work together more effectively. Sales and marketing staff may boost lead volume and sales efficiency by better understanding the data behind every visitor, touchpoint, and conversion.

It is accomplished by providing optimization points (call tracking) and data that analytics tools do not usually offer (IP lookups, visitor-level monitoring, and more). Businesses that utilize Ruler Analytics effectively may see a 3x boost in pipeline development in a few weeks.

Some of its core features include:

  • Third-party integrations
  • Multi-touch attribution
  • Cross-device tracking
  • Behavioral scoring
  • Webinar and event tracking

Ruler Analytics has a tiered pricing structure where you can pay as little as $49.99 per month or more than $999 per year. There is no free version available.

12. Adinton

Adinton is a marketing attribution and predictive technologies company. It may be used by start-ups, e-Commerce companies, and significant businesses to develop profitable sales and marketing plans.

Adinton helps you identify and collect visitor data, such as user activities, and segment visitors based on buying intent. The software includes offline Tracking, Attribution, Bid Management, Click Fraud Detection, Audience Manager, API, and more.

Offline tracking allows you to keep track of your leads after completing their online activities, and it links up with the CRM data. The Attribution feature enables you to identify the most effective advertising channels, including cross-channel, cross-device, and cross-domain attribution. Ad Fraud is a set of technologies that help marketers minimize the risk of losses due to fraudulent clicks on their ads. The Audience Manager is used to create and segment audiences for marketing purposes.

Adinton’s main features include:

  • Cross-device tracking
  • User behavior analysis
  • Attribution modeling
  • Full-funnel analysis

Adinton’s pricing is not readily available on their website, and you must contact them directly for a quote.

What exactly is a conversion tracking tool?

Conversion tracking is a free tool that shows what happens after a customer sees your ad, whether they bought a product, signed up for your newsletter, phoned your business, or downloaded your app. Conversions result from actions undertaken by customers that you’ve designated as valuable.

It looks at what happens after a client interacts with your website or one of your marketing campaigns and advertising.

Conversion tracking software is a must-have since, without it, you won’t be able to assess the effectiveness of your campaigns or make better judgments to enhance your marketing performance.

Why should you use conversion tracking?

The best reason for using a conversion tracking tool is to determine the efficacy of the ads you implement in your marketing strategies. It is based on the interactions and conversion goals you set. Additionally, when you use conversion tracking tools, you also gather the following:

  • The most important keywords you want to target and their related costs. Examine which terms, ads, ad groups, and campaigns produce the best returns for your goals.
  • Understand your return on investment (ROI), which will help you make more informed decisions about your next advertising campaign.
  • Adjust the budget and bid amounts on each ad using different Smart Bidding methods to help you automatically improve your campaigns based on your conversion goals.
  • Before they convert, you must have a clear picture of your customers’ journeys. It might be across several devices and browsers.

How do I set up conversion tracking?

There are several steps to set up conversion tracking for your campaigns. Here are the steps:

  • First, you must sign in to your Google Ads account.
  • On the page menu, click on the “Tools and Settings” icon and select “Measurement.”
  • Click on the “+ Conversion action” button and select “Website” under “Category.”
  • Enter a name for your conversion action and click on the “Continue” button.
  • On the “Value” field, select how you want to track and value your conversions. The options are “Don’t assign a value,” “Use different values for each conversion,” or “Use one value for all conversions.”
  • If you’ve selected to use one value for all conversions, enter the value in the “Default Value” field.
  • Under the “Count,” select how you want to count your conversions. The options are “Every conversion action has the same value,” “Unique conversion actions,” or “Conversion actions with a value greater than.”
  • Select how long you want to keep your conversion data and click on the “Continue” button.
  • On the “Attribution model” field, select how you want to attribute your conversions. The options are “Last click”, “First click”, “Linear”, or “Time decay”.
  • Review your settings and click the “Save and continue” button.

What exactly is traditional conversion tracking in Google Analytics?

Traditional conversion tracking in Google Analytics involves adding a small code snippet to your website’s conversion page. This snippet is called a “conversion pixel” or “tracking pixel.” When a user visits your conversion page, the code is triggered and sends information about the conversion back to Google Analytics.

Conversion rate optimization (CRO) methods are an excellent approach to improving the number of website and app visitors who convert, but the first step is to understand what’s going on.

Google Analytics is one of the most popular and effective tools for monitoring website analytics. However, many businesses are unfamiliar with how to make the most of Google Analytics conversion data.

How to select a conversion tracking tool?

When looking for conversion tracking software, there are several factors to consider to get the most of your budget. Here is how to select a conversion tracking tool for your business.

  • Full-Funnel Approach – Make sure your chosen tool covers the entire customer journey. There’s no point in investing in a sophisticated system if it’ll overlook half of the process.
  • Has Offline Conversion Tracking Capabilities – When it comes to making expenditure choices that may influence your conversion creation, having complete insight into the efficacy of your online and offline channels is critical. Your conversion tool should cover offline and traditional methods such as phone calls and SMS.
  • Integration Abilities – Ideally, the conversion tracking tool you choose should enable you to connect it with your CRM and other reporting systems. One of the best ways to maximize your media investment is through integration with your CRM. It will provide comprehensive insight into your customer journey and help you make better media spending decisions.
  • Smart Budget Allocation – The reports generated by your conversion tracking tool should give you a good idea of which marketing channels are driving conversions and at what cost. It will help you make wise budget allocation decisions.

What is the most effective conversion tracking tool for marketers?

There is no one size fits all answer to this question as it depends on the specific needs of your business. However, Google Analytics remains to be a top choice for marketers.

Google Analytics is a free web analytics service that provides insights about your website traffic and marketing campaigns. It also offers powerful conversion tracking capabilities. It has comprehensive data capabilities that provide detailed insights about your website traffic, including information on the source, location, device, and more. It helps you understand which marketing channels are driving results.

Choosing the best solution may be difficult, but we’ve made it a little simpler for you by narrowing down the top conversion tracking tools for marketers.

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