6 SMS Marketing Types

The statistics surrounding SMS marketing are unarguable: SMS receives a final read rate of 98 percent. When you add to that that 42% of consumers read emails on their mobile devices, it’s clear that integrating SMS into their marketing strategies can close the gap for businesses looking to reach out to mobile customers.

Whether your company is brick-and-mortar or online-only, there are a variety of techniques to make SMS marketing work for you. The actual question here is, how can you ensure that your SMS marketing is effective from the start? Here are six popular SMS marketing types you can run for your business.

1. Loyalty Programs

Loyalty programs are used to get people to purchase or provide recommendations for free goods or discounts when certain “milestones” are achieved.

These are excellent for nurturing long-term relationships. Customers feel acknowledged and vital to the brand. As a result, they spend more time and money with the firm that is providing the program.

2. Flash Sales

This is a brief-term campaign of SMS marketing that maintains the same intensity for only a few days. In most situations, it includes just one or two goods or services from a firm.

The time element distinguishes this sort of promotion from a regular sale. Traditional sales provide offers and reductions for longer durations of time. The flash sale is recognized for its high level of urgency.

3. SMS coupons

SMS coupons are messages often delivered using the Multimedia Messaging Service, or “MMS,” for short. These sorts of communications are relatively comparable to marketing and discount notifications.

They come with a discount on anything from a product or a service provided by the firm to which they’ve opted for SMS marketing communications.

In most cases, SMS coupons have a longer shelf life. Many businesses will use visually-stimulating graphics and QR codes to make these more attractive to customers. These communications are pretty valuable for increasing site traffic and online sales.

4. Promotional deals and discounts

Promotional offers and discounts are one of the most widely used marketing strategies. These are messages to clients about bargains, reductions, clearances, and special sales on items and services. In most situations, because these discounts are time-sensitive, they create a strong sense of urgency.

When customers sign up for text messages from your firm, they generally seek immediate access to special offers and discounts. These types of SMS offers will help you achieve your sales goals faster.

5. Text-to-Win Competitions

In this version of SMS marketing, a contest is started when consumers respond to a text message from your company. After the contest deadline passes, a random generator chooses the winner.

It is a kind of SMS marketing frequently utilized by enterprises to provide winners’ certificates, free stuff, or even complimentary services. Not only is this one of the most straightforward SMS marketing techniques you can do, but it’s also considered one of the most entertaining – and fun – for both companies and consumers.

6. Alerts & notifications

Several types of alerts and notifications may be sent via text message. These include regular updates on business hours, special events at the company, product arrivals, new services, restock notifications, sales, standard corporate communications, and even urgent messages.

In most situations, a short message is attached to the end of the URL, which the receiver may click on to learn more about what is being offered or stated in the alert or notification.

What is SMS Marketing?

SMS Marketing is the process of sending promotional campaigns or transactional messages to users to promote your business (SMS). These communications are primarily used to deliver time-sensitive discounts, notifications, and alerts to individuals who have agreed to receive them from your organization.

Text message marketing is a type of permission-based SMS messaging that uses to transmit advertising or promotional material to customers.

Because SMS marketing relies on consumers opting in to receive messages, it differs from other digital marketing channels. It’s meant to build a personal connection with customers. It’s a direct and personalized communications platform that leads to increased brand loyalty and a company’s product or service usage.

What is the most effective type of SMS marketing?

The most effective type of SMS marketing is permission-based and allows customers to opt-in to receive messages from your company. This type of marketing is more personal and builds a more substantial customer connection. Additionally, it’s essential to make sure that your SMS messages are timely, relevant, and offer value to the customer.

What are the Advantages of Using SMS Marketing? 

SMS marketing is one of the most powerful marketing techniques available to you. SMS is an excellent method to reach out to customers directly since 81% of Americans now own a smartphone. You may use this text to increase your internet commerce by including a link.

Although email and SMS marketing have many elements in standard when it comes to planning, they’re most effective when used together. You may use SMS to deliver timely notifications, but email includes more lengthy material.

SMS engagement rates are much higher than email, with 90% of SMS messages read within three minutes of delivery. SMS is a powerful tool for delivering important information with a high success rate.

Lastly, SMS is a much more cost-effective channel to reach out to your customers than email. Its usefulness in areas with limited access to mobile data, like emerging markets, is also unrivaled.

How can you ensure that your SMS Marketing Type is successful?

It’s critical to track the success of any marketing initiative. You can learn what works and doesn’t and plan your next campaign accordingly. SMS marketing isn’t much different. It’s also relatively simple to measure, primarily if you use B2B software that organizes your contacts by company name. There are several ways for you to do this. Here are some examples.

Set up Google Analytics to monitor the click-through rate for you.

The click-through rate (CTR) is the number of people who click on a link within an SMS. URL inclusion is a fantastic approach to drive clients to a landing page, contact form, or online store.

You can obtain a lot of information about your SMS marketing campaign by tracking the number of unique clicks received from it. To calculate your CTR, divide the number of distinct sessions by the total amount of SMS sent. Keep in mind that SMS has a 19 percent average CTR. If you’re not receiving rates as high as this, consider adjusting your message’s structure, offer, or delivery time.

Monitoring opt-out rates

Customers who opt out of your content are a by-product of every marketing campaign. So don’t worry if you notice consumers unsubscribing from your messages.

A JookSMS-powered SMS platform, for example, provides detailed reporting dashboards, including opt-out rates that you may analyze and compare with industry norms. The number of subscribers minus the total amount of unsubscribed users divided by the overall quantity of subscribers equals 37.5%. This percentage is calculated by dividing the number of unsubscribed users from your SMS campaign by the total number of subscribers. Leading SMS companies say the typical SMS opt-out rate is between 2.5% and 4%.

Keep track of your delivery receipts.

You can check the status of all of your messages using your SMS software, or you may choose to receive delivery confirmation reports by email. The quality of various SMS routes varies from provider to provider, which might impact delivery success rates.

If you have a lot of missed deliveries, consider switching to an SMS software provider that employs premium routing.

Cost per conversion

The cost per conversion is the total amount of money you spend on your SMS marketing campaign divided by the number of conversions. Once you have this information, you can calculate your return on investment (ROI).

To calculate your cost per conversion, take your total campaign expenditure and divide it by the number of conversions generated. For example, if you spent $500 on your SMS campaign and generated 100 sales, your cost per conversion would be $5.

You can use this data to compare the performance of your SMS marketing campaign against other marketing channels.

Coupon Tracking

You can also use SMS marketing to send coupons and special deals to your customers. To track the effectiveness of this type of campaign, ask customers to show their SMS coupon when they make a purchase.

You can also include a unique code in each coupon that customers can enter online or at the register. It will allow you to track how many people are redeeming your coupons and gauge the effectiveness of your campaign.

Is SMS Marketing Effective?

Yes. SMS marketing gets 98% more engagement than other similar marketing efforts. Thus it is one of the most effective strategies businesses can use. According to Gartner, SMS open rates are as high as 98% compared to email’s 20%. The data from Digital Marketing Magazine claims that 75% of customers would choose to receive offers by text message.

Finally, 70% of customers consider SMS marketing a promising approach for companies to gain attention. By interacting with clients in the manner, they desire, your firm is more likely to have interaction and response. Aside from these incredible benefits, SMS marketing is also cost-effective and straightforward to set up. Try it out using 

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