Messaging apps are one of the most popular types of apps in the world. In fact, there are more than 2 billion active messaging app users worldwide. These days, people love using their mobile devices and prefer the convenience and ease of use offered by messaging apps. It allows two-way chats, video and audio calls, photo and document sharing, and more!
Although there are native chat and text messaging apps that come pre-installed on iOS and Android devices, many people still prefer specific platforms for their communications. We find that Whatsapp is the most used messaging app with more than 1.6 billion monthly active users as of February 2020. The most extensive user base of Whatsapp in India, with nearly 400 million users, and Brazil and the United States follow it.
Let us know more about these unique numbers and impressive statistics about the most used messaging apps today.
What is a Messaging App?
Messaging apps are mobile-based software that allows users to communicate through their mobile devices using internet connectivity.
Messaging apps may transmit or receive a wider variety of data types than SMS or MMS. In addition to voice calls, video calls, and text messages, messaging app users can exchange files, images, sound, location information, emojis, and documents.
Messaging applications were initially intended for personal interactions between two or a few people, but they are now utilized in innovative ways, such as mass messaging, encryption, and chatbots.
Which Messaging Apps Are the Most Popular?
There are thousands of messaging apps that users can easily download and install on their phones. But users have specific requirements for features such as security, reliability, and user-friendliness. It is why certain messaging apps have become more popular than others.
The top three most popular messaging apps are the following:
Whatsapp (Best Overall)
As of February 2020, WhatsApp is the most popular messaging app, with more than 1.6 billion monthly active users. It offers a simple, reliable, and secure experience with end-to-end encryption that protects user conversations.
WeChat (Most Used in China)
WeChat is a popular messaging app in China with over 1 billion monthly active users. It offers a wide range of features such as video calls, voice chats, games, and payments.
Facebook Messenger (Best for Facebook Users)
Facebook Messenger is the second most popular messaging app, with more than 1.3 billion monthly active users. It is integrated with Facebook and offers features such as video calls, group chats, and payments.
Which Messaging App has the Most Users?
WhatsApp remains the most popular messaging service in the United Kingdom, with a market share of 80 percent, according to Statista’s latest statistics (August 2021). WhatsApp is not only the most used messenger but also the most popular application among British users. There are more than 45 million active WhatsApp users in the United Kingdom.
The green messenger outperforms well-known social media platforms like Facebook and Instagram, as well as Gmail, Google Maps, and Chrome.
WhatsApp has the most passionate following among internet users aged 16 to 64 years old, with 15.7% of users naming it as their favorite social media application.
Currently, WhatsApp has the widest distribution of any messaging program worldwide. The messenger market leaders of only ten countries in the world are not from the Meta dynasty if you include all existing apps from the Meta universe.
How do People use Messaging Apps?
There are many ways people use messaging apps. According to statistics, people use messaging apps for the following activities:
- 95% of messaging app users use the platform for sending and receiving messages.
- 89% of messaging app users use the platform for making video and voice calls.
- 75% of messaging app users use the platform for sharing photos and videos.
- 64% of messaging app users use the platform for sharing locations.
- 49% of messaging app users use the platform for making payments.
- 41% of messaging app users use the platform for playing games.
- 39% of messaging app users use the platform for accessing news and information.
- 35% use messaging apps for customer support solutions
How many People Use Messaging Apps?
There are more than 3.6 billion monthly active messaging app users as of July 2020. This number has grown steadily over the past few years. It is expected to continue to grow in the coming years.
According to Statista, around 2.9 billion are now using Whatsapp and Messenger. The boundaries between services and platforms are being blurred. Facebook is one of those technological behemoths – it owns Instagram, WhatsApp, and Facebook Messenger, among other things. According to the world’s most popular messaging apps statistics, across all of its services, Facebook has 2.8 billion active users.
Also, Business Insider shows that messaging apps have 20% more active users than social networks. It has surpassed the popularity and use of social networks. Many individuals would rather not have a social media presence, yet it is much more difficult to opt-out of communication applications and platforms that everyone around us uses.
Among these numbers, 2.52 billion users use messaging apps on their mobile devices. It shows that everyone is switching to mobile, and these numbers are expected to grow to 3 billion in 2020.
What Age Group has the Most Messaging App Users?
WhatsApp has the most popular following among internet users in the world aged 16 to 64, with 15.7 percent of users choosing it as their favorite social media and messaging app.
In the United Kingdom, text message apps are popular among all ages. People between 25 and 34 are the most active users in the region. On the other hand, users aged 55 and up are increasingly using messaging applications.
The percentage of consumers older than 55 years old using Messenger by Meta increased significantly from 12.2 percent to 13.4 percent among people aged 55 to 64 and from 9.9% to 10.9% among individuals 65 years old or more in comparison with data recorded in August 2020.
How Long do Users spend using Messaging Apps?
The time spent using messaging apps varies widely across countries. In the US, adults spend an average of 24 minutes per day on messenger apps such as Facebook Messenger and Whatapp.
Only one of the 11 countries we examined had an average Usage Time of more than an hour for any single messaging app. In Brazil, WhatsApp is used for a median of 1 hour. The Android install rate in Brazil was 92 percent during Q1 2016, with 74% of WhatsApp users having the app on their home screen.
On the other hand, Germany had a below-average usage time for messaging apps compared to most countries. Android users in Germany prefer to use Skype more than other messaging apps accounting for an average of 16 minutes spent on the platform daily.
Chinese spend almost two hours on social media daily, using as many as eight platforms every month. The top choice for messaging in China is WeChat, and the country accounts for more than 1.2 billion active users as of January 2022.
India’s average usage time of 16 minutes, 12 seconds per day, is the second-lowest among the ten messaging apps. On both Skype and Viber, Indian Android users had the lowest Q1 Usage Time of 9 minutes, 22 minutes for Skype, and 11 minutes for Viber.
Which country has the most Messaging App users?
The number of messaging app users per country also varies widely. They have different app preferences when it comes to messaging platforms. Whatsapp remains to have the largest userbase in India, Brazil, and in the US, while WeChat tops the chart for Chinese users. The countries with the most messaging app users are the following:
- China – around 67% of the population uses messaging apps
- India – around 58% of the population, uses messaging apps
- Brazil – around 53% of the population, uses messaging apps
- US – around 49% of the population uses messaging apps
- Indonesia – around 47% of the population, uses messaging apps
China has the most messaging app users in the world, with 1.05 billion users as of July 2020. India follows it with 350 million users and the United States with 310 million users.
WeChat is the most used and preferred social media messaging platform in China. In 2022, WeChat will remain China’s most-used and beloved social networking platform. The country accounts for 900 million WeChat users per day, making WeChat the third most used app globally, following Whatsapp and Messenger.
Not only is WeChat popular in China, but it is also popular among Chinese users worldwide. Outside of China, 100 million Chinese citizens use the app. It may appear negligible at first, but it’s crucial to recognize if you want to target Chinese tourists or ex-pats through messaging apps.
Which country has the most WhatsApp users?
WhatsApp is the most popular messaging app in the world, with 2 billion monthly users. India has by far the most users of WhatsApp, with around 400 million people. Despite its low rank among the top ten countries in market penetration — WhatsApp usage is widespread in urban areas but still lagging in rural ones — it’s still a massive target for businesses.
India is often the first country where new features are tested when released on the platform. A unique feature that enables consumers to send money directly between bank accounts via the app was launched in India in November 2020.
The total number of users in the top three WhatsApp countries is more than half a billion, with 573.6 million monthly active users in India, Brazil, and the US.
Why do People use WhatsApp?
There are many reasons why people prefer to use Whatsapp over other messaging apps.
WhatsApp Messenger is a free instant messaging software that runs on Android and iPhone. You can send text messages to other people individually or in groups using it. In addition, WhatsApp conversations are conducted over the internet rather than through your phone provider’s network. This distinction is significant because it means that WhatsApp messages are not subject to the same government surveillance as traditional text messages.
Another advantage of WhatsApp is that it allows you to share photos, videos, and other files without worrying about file size limits. You can also make voice and video calls using WhatsApp. The app has end-to-end encryption, meaning your conversations are private and can only be read by the people involved.
Finally, WhatsApp is widely used worldwide, making it a convenient way to stay in touch with friends and family who live in different countries.
WhatsApp Messenger has been downloaded 39 million times since August 2021, according to AppFigures. Most downloads came from Google Play (with 29 million installs), with another 10 million coming from the App Store.
WhatsApp is currently the fourth most downloaded app in the world, behind TikTok, Facebook, and Instagram.