Since the breakthrough of API SMS, marketers have a power-tool to add to your advertising kit and improve the output of your marketing department.

When it comes to selling products, SMS is proving to be a useful and cost-effective tool to have in your marketing arsenal. And the advantage of living in the technological age is that effective systems are always improving.

API stands for Application Programming Interface. It’s a technician’s way of saying “two applications that communicate with each other”. For example, SMS API is software that enables marketers to send texts across multiple networks from any device.

In layman’s terms, an SMS API functions by allowing one computer program to communicate with another; such as a social media network and a mobile service provider. This enables marketers to use a desktop computer to compose and send SMS marketing messages.

As a result, creating SMS messages is easier and the ability add content from a variety of different media us easier thus improving the efficiency of your marketing department.

The benefits of using SMS API

One of the advantages API’s offer is they are customisable so can be developed to meet your business needs. Not all the benefits are applicable to every brand. The core benefits however are:

  • You can control bulk SMS marketing messages from one central location
  • API’s can be seamlessly integrated into your existing business network
  • SMS gateways provide enhanced speed and reliability
  • They also have advanced security settings

Whilst SMS marketing is an effective solution in its own right, SMS API gateways enable you to reach a wider audience in a shorter time frame. And because adding different file formats strengthens marketing campaigns, integrating an SMS API to your tool box helps to speed up the overall process.

The typical features of an SMS API gateway are the ability to send multiple messages in multiple formats, receive return messages from consumers and access status reports for every recipient in real-time. As a result, pulling analysis data is also streamlined.

How can you use SMS API?

There are various uses for SMS API. The best option for unique brands is to work with developers to customise an app that moulds around your business goals.

The most common and practical use for an SMS API is to expand your services across all the digital networks and platforms your business uses. As a result you have the capacity to reach a wider audience quicker. You can also receive replies and communicate with your audience in real-time.

The systems are designed to make it easier for brands to compose and send bulk text messages without having to use a smartphone which can be fiddly and time-consuming. Content curators are also prone to error on mobile keypads and thanks to lousy predictive texts choosing words you don’t need, mistakes can be missed.

Multinational brands that have customers from multiple companies can customise an API to send messages in whatever languages you need. The technology also gives you added space so you can squeeze in 918 character rather than the usual 160.

These extra characters can make a significant difference to the message you want to compose v the message you have to compose.

Brands that take advantage of emerging technologies increase the potential to get ahead of competitors. And tools that improve productivity like SMS API’s can make all the difference.

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