SMS Gateway - From Email To SMS Text Message

An SMS gateway is a system that enables a broader range of devices and applications to interact with one another. It allows sending of SMS messages to a smartphone using a computer. A gateway may also receive messages from computers and convert them to text. SIM-based SMS gateways have dramatically developed in the last two decades. Physical gateway devices were initially used.

Today, individuals and organizations do not need to use SMS hardware gateway devices. Instead, they may utilize cloud-based systems that translate and communicate messages without the need for intermediaries. The development of messaging gateway APIs has allowed messages to be delivered to individual devices at specific times using unique identifiers. This article will help us understand more about SMS gateway, from email to SMS text message use.

What is SMS Gateway?

SMS Gateway or SMS API (application programming interface) allows different systems, networks, or databases to share information. For instance, when you use an app like Expedia on your smartphone, it will provide multiple APIs to connect with various databases. Then, it will collate the information and present it in an understandable output.

SMS APIs are designed for mobile devices and focus on their specific demands. Instead of interacting with a particular program, it can translate computer-generated communications and send them to mobile phones.

Even though the software and databases use different languages, they can interact because the API establishes a connection and converts information as it passes between systems.

How does an SMS or Text Message Gateway work?

The most popular APIs, such as SMS and MMS, enables telecom carriers to connect devices to the internet. Telecom companies don’t need a platform to convert various data types across devices since to API technology. Messages are sent directly to the SMS API, which converts them into the correct format for the recipient’s phone without requiring any additional work from the carrier.

SMS APIs have made it possible for computers to send text messages to mobile phones without internet access. As long as the message is translated and distributed through SMS, cellphones and other devices equipped with this functionality can receive and understand it.

Here are some examples of how the SMS gateway work to make things more straightforward for us:

  • Companies that send customers SMS confirmation about the success of their membership may have an SMS marketing platform that automates the process. After a customer signs up on the website, the platform will detect it and automatically send an SMS to the customer’s phone number that is on file.
  • An online store might also use an SMS gateway to inform customers about the status of their orders. After a customer places an order on the website, the store can send them an SMS to let them know that the order has been received and is being processed.

SMS gateways allow computers and servers to send large quantities of communications rapidly, thus increasing the transmission efficiency. Even if 1,000 clients applied for a membership with a company, they would receive a confirmation text very soon.

What is the Evolution of SMS Gateways?

What is the Evolution of SMS Gateways

SMS gateways have evolved from simple text messaging to more sophisticated picture and video messaging. The first SMS gateway was built in 1992, which allowed messages to be sent between two people. In 1994, the first SMS message was sent from a computer to a mobile phone.

The first MMS gateway was built in 2000, which allowed people to send messages with pictures and videos. In 2009, the first SMS marketing platform was launched, which allowed businesses to send mass text messages to their customers.

Modern SMS Gateways generally route SMS text messages to the telco networks via an SMPP interface that networks expose, either directly or via an aggregator that sends messages to numerous carriers.

Short Message Peer-to-Peer (SMPP) is a software framework that allows SMS messages to be sent between Short Message Service Centers (SMSCs) and External Short Messaging Entities (ESMEs).

Computers can also interact with SMS Gateways in several ways, such as:

  • A REST API – Software developers use the API to create software that sends and receives SMS text messages via HTTP, like JookSMS programmable SMS
  • Customers may post comments, a contact list, and a list of phone numbers using a Web Page or Software.

What are the Features of SMS Gateways?

Developers create an SMS API or SMS Application Programming Interface to start using an SMS gateway. The API allows users to send and receive text messages from a computer program through the text gateway because it contains the logical programming needed on both the sending and receiving ends.

An SMS gateway API also enables two-way communication to send text messages from your program to a phone number, but you can also receive texts sent from phones back to your program. With these in mind, here are a few vital features to look for when choosing an SMS gateway:

  • Compatibility – Make sure that the SMS gateway you are considering is compatible with the programming language you are using to develop your application. The most popular SMS gateways support multiple languages, but there are still some that only support a handful.
  • Ease of use – Take a close look at how easy it is to use the API. The best SMS gateways have well-documented APIs that are easy to follow and understand.
  • Minimal downtime – No matter how well-designed an SMS gateway is, there will be times when it goes down for maintenance or experiences an outage. When this happens, you want to ensure that the SMS gateway has a backup plan so that your text messages can still get through.
  • High system security – When sending and receiving text messages, you are handling sensitive information. That is why it is crucial to ensure that the SMS gateway you are using has high-security standards to protect your data.
  • Scalability – As your business grows, you will need an SMS gateway that can grow with you. Look for an SMS gateway that offers features like message queuing and delivery reports so that you can keep track of your text messages even when the system is under heavy load.

What are the Types of SMS Gateways?

There are two types of SMS gateways that you can consider for your business. These are the following:

  • On-premises SMS gateway: An on-premises SMS gateway is a piece of hardware or software installed on your premises. This type of SMS gateway gives you more control over your text messaging system but can be more expensive to set up and maintain.
  • Cloud-based SMS gateway: A cloud-based SMS gateway is a system hosted by the SMS gateway provider. This type of SMS gateway is more flexible and easier to set up but gives you less control over your text messaging system.

What are the SMS and MMS Gateways Benefits?

There are many benefits of using an SMS gateway for your business. These benefits include:

1. Faster Development – With an SMS gateway, you can quickly develop and deploy text messaging applications without worrying about compatibility or scale.

2. Reduced Costs – An SMS gateway can save you money by reducing the need for dedicated hardware and software.

3. Reduced Complexity – An SMS gateway can simplify your text messaging system by providing a single interface for sending and receiving text messages.

How to Find SMS Gateway

When looking for an SMS gateway, it is crucial to consider your needs and budget. There are many SMS gateways on the market, so take some time to compare features and prices before making your final decision.

Consider these five tips when choosing the right SMS gateway for your needs.

  • SMS Gateway Provider Intimately Familiar with Your Country’s Applicable SMS Marketing Laws – Depending on your country, there may be specific laws that you need to adhere to when sending text messages. Make sure that the SMS gateway provider you choose is intimately familiar with the applicable laws in your country so that you can stay compliant.
  • Uses the SMPP Protocol – The Short Message Peer-to-Peer (SMPP) protocol is the most widely used protocol for sending and receiving text messages. Make sure that the SMS gateway provider you choose uses the SMPP protocol to be sure that your text messages will be compatible with the majority of systems.
  • Business Friendly – When you choose an SMS gateway provider, it is vital to select a business-friendly one. Look for a provider that offers features like message queuing and delivery reports so that you can keep track of your text messages even when the system is under heavy load.
  • Customer Focused – The SMS gateway provider you choose should be focused on providing the best possible experience for their customers. Look for a provider that offers 24/7 customer support so that you can get help when you need it.
  • High-Quality Service – When you choose an SMS gateway provider, it is essential to choose one that offers high-quality services.

Which SMS Gateway is Best?

There is no one-size-fits-all answer to this question. The best SMS APIs or gateway for your business will depend on your specific needs and budget. However, here are the top providers that made it on our list.

  • JookSMS – JookSMS is a cloud-based SMS gateway that offers a pay-as-you-go pricing model. JookSMS provides a wide range of features, including bulk SMS, message queuing, and delivery reports.
  • SMSPi – SMSPi is an on-premises SMS gateway that offers a pay-per-use pricing model. SMSPi provides a wide range of features, including message queuing, delivery reports, and support for multiple languages.
  • Twilio – offers a host of SMS gateway features, including two-factor authentication, shortcodes, and MMS support.
  • MessageBird – The MessageBird SMS gateway is connected to over 240 direct-to-carrier connections worldwide.
  • ClickSend – ClickSend is an all-in-one business messaging solution that offers many features, including bulk SMS, email to SMS, and MMS.

What is the Cost of SMS Gateway?

The cost of an SMS gateway will vary depending on the features you need and the provider you choose. However, an SMS gateway will generally cost between $0.01 and $0.10 per message.

Is There any Free SMS Gateway?

Yes. There are a few free SMS gateways on the market. You can find them readily by researching online. Some SMS gateway providers also offer free trial periods. 

However, these free options generally have limited features and may not be suitable for businesses that need to send a high volume of text messages.

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