6 SMS Marketing Tips

SMS marketing is one of the most underrated marketing strategies implemented by small to big businesses. Exploring this channel brings positive results in terms of engagement and conversion. According to a survey, 54 percent of customers seek marketing communications, while only 11% of enterprises employ this SMS marketing. Different businesses are missing out on a significant chance to distinguish themselves from their rivals in the market due to a lack of understanding.

If you own a company and want to take it to the next level, consider incorporating these powerful SMS marketing tips into your plans.

1. Get permission (and keep it)

The first thing you must do is obtain permission from your clients to text them. It is also referred to as opt-in. The same opt-in requirements apply to SMS marketing, like email marketing. Before launching marketing communications, marketers are required by law to obtain express consent from consumers or subscribers.

The simplest method is to add a phone number field within your newsletter signup. Popup forms can also be effective.

SMS marketing is a highly successful approach, but sending messages to someone’s phone number without their consent might be perceived as intrusive. Rather than developing a client’s loyalty, you’ll create animosity. Concentrate your efforts on clients who want to hear from you, and they will appreciate it.

The challenge here is maintaining permissions. Start with total honesty: inform them about the communications they may anticipate. Also, don’t abuse the consent you were given. SMS marketing campaigns are an excellent way to spread timely and critical information. It’s easy to turn customers off if you overuse it.

Make sure each text message has a way to opt out. Let them respond with a “STOP” text, or if they’re sending outside the United States or Canada, include an unsubscribe link.

2. Use an SMS Marketing Tool

An SMS marketing tool is software that helps you automate sending text messages en masse.

You can use an SMS marketing tool to collect phone numbers, segment contacts, create and send messages, track results, and more.

An SMS marketing software will also provide you with detailed data and reporting to see your campaign’s full impact. With that information, you may change your text campaigns and attempt different approaches to achieve the maximum return on investment.

3. Keep it Short Yet Valuable

Everyone is in a hurry throughout their daily routines, and no one wants to read long texts or emails. So keep your SMS campaigns short and infrequent, with a maximum character limit so they’ll stand out and be noticed.

If you want to deliver an offer to your customer, start with it and give all the essential details about the goods. In addition, if your firm has a connection, include it in the SMS so that clients can access comprehensive information.

These five elements should be incorporated into your SMS marketing message to ensure that it is sent out with a purpose:

  • SMS marketing messages should give value to clients
  • You should identify yourself with a brand
  • Use proper grammar
  • Create a message, not just a subject line
  • Include a clear call to action to prompt the recipient to take action.

4. Make your message different from the subject line

Recipients don’t generally read text messages from family and friends, but SMS marketing subject lines will catch their attention and make an impact before they open their phones.

Email, social media, and SMS inboxes are cluttered with corporate and brand messages attempting to stand out. While 90 percent of text messages are opened within three minutes of receipt, not all make an appealing first impression.

According to industry experts, you only have seven seconds to catch someone’s attention with a text message or email. If you want more votes, donations, or shares for your organization, ensure your subject lines are engaging.

5. Personalize SMS Campaigns

A fantastic SMS marketing tool such as JookSMS will enable you to segment your contacts and target them with the same techniques many marketers use for email.

If possible, utilize the subscriber’s first name. To develop and maintain connections with your subscribers, send relevant communications based on their location or previous purchases.

Sending an SMS at the proper time is also a form of customization. Many individuals have text message alerts turned on. To avoid aggravating anybody, send your communications during the hours that people are most likely to be awake—and not too early or too late.

Send only relevant and well-timed messages. It may negatively influence your campaign objectives and result in higher opt-out rates, not to mention a damaged corporate image.

6. Add an SMS layer into Marketing Automation

The method of mixing text messages into automated flows is one of our favorites. We understand the value of automation to begin with. The addition of text makes it even more powerful.

You can use SMS to supplement email or other marketing channels in a few ways. You might, for instance:

  • Use it as a trigger: Send an SMS when someone subscribes to your blog or signs up for a webinar.
  • Use it as a follow-up: After someone purchases, a product, send them an SMS with a coupon code for their next purchase.
  • Use it as a gap-filler: If someone doesn’t respond to an email, send them an SMS as a follow-up.
  • Use it as a last resort: If you can’t seem to reach someone through any other channels, sending an SMS is one of the best options to make.

What is SMS Marketing?

Short message service (SMS) marketing is a form of marketing that sends advertising to clients by text message. Text message marketing, in other words, is the same thing as SMS marketing.

The use of text messages for marketing purposes has exploded in recent years. It’s no wonder, either. Everybody has a cellphone these days, so there’s a good chance that your target market can be reached through SMS marketing.

SMS, an acronym for “short message service,” refers to a type of communication in which brands engage with their clients on a more personal basis.

SMS is a managed channel, similar to email marketing. It entails complete management over who receives an SMS marketing message, what information you provide, and when you send it.

You have complete control over the experience your customers have while using text marketing across all marketing channels, from start to finish.

You can also send your consumers MMS messages and multimedia message services. MMS texts contain photos or GIFs—and other animated images—that have been incorporated.

How does SMS marketing work?

Shortcodes, as opposed to full phone numbers, are used to send SMS marketing messages. These shortcodes can be assigned to a single user or shared among several senders.

The sender’s identity cannot be modified in many countries, including the United States. As a result, whatever short code your provider uses will show as the sender of your message (not yours). It is why it’s critical to include your company’s name in your text message.

SMS marketing offers you two options for delivering messages: campaigns and transactional messages.

  • Campaigns are one-to-many bulk text messages. They’re typically used to deliver sales (coupons, discounts, etc.) or other generic data (event information, updates, weather alerts, etc.).
  • Transactional messages are “one-to-one” communications activated by a specific occurrence or conduct. An order confirmation, for example, or notification of shipment for an online purchase might illustrate this. These communications provide essential and timely information to persons.

When should SMS Marketing be used?

SMS may be used in a variety of applications. Let us show you some of the most common SMS application use cases to understand better what you can accomplish with SMS and how it might assist your company.

  • Promotional campaigns to increase sales – SMS is an excellent way to deliver these discounts, especially if you want to notify consumers while they are on the go. You may be sure that they don’t miss out because they didn’t receive the information in time this way.
  • Critical updates on events or client orders – You may efficiently communicate changes, cancellations, general information, or updates with SMS than email or other methods, thanks to better real-time interaction.
  • Appointment reminders – If your company relies on scheduled appointments, you’ll be familiar with the frustration of clients failing to remember or arriving late. Even worse, when consumers fail to appear at all. Sending reminder text messages is an excellent approach to ensure people don’t forget their reservations and arrive on time.
  • Internal alerts – If you have a large staff, it may not be easy to convey important information to everyone. SMS is an excellent method to ensure your message reaches everyone on time.

What are some SMS marketing examples?

SMS marketing examples

SMS marketing messages can be used in several ways. The following are some examples:

  • Welcome Message – When new clients subscribe to your SMS marketing campaign, you should send them a welcome text. It will introduce them to your brand and let them know what they can expect from future messages. Example: “Subscribe to Larry Kim’s SMS list with marketing news and updates once a week by texting “CLUB” to 1-309-740-3151.”
  • Coupons – Consumers love getting coupons, and SMS is an excellent way to send them. You may also use coupon codes that can be redeemed on your website or in-store. Example: “Get 20% off your next purchase! Use code SAVE20 at checkout.”
  • Product Updates – Consumers who have purchased from you in the past are more likely to buy again. Use SMS marketing to let them know about new products or product updates. Here is an example of a product update: “Our new arrivals are now available! Shop today and get 10% off your purchase!”
  • Event invitations – Have an upcoming event that you want people to know about? SMS marketing can deliver the details and get people to RSVP. Here is an example of an event invitation:”Join us for our holiday party on December 12th! RSVP today and receive a special gift!”
  • Booking confirmations – Have you ever made a booking online and then not received the confirmation email? SMS messages can be used to send booking confirmations so that your customers have a record of their reservations. Example: “Your reservation for two at Domino’s Pizza is confirmed! We’ll see you at 7 pm tonight.”
  • Billing Reminders – Have you ever been surprised by a bill you forgot to pay? Send billing reminders via SMS so your customers can budget their finances and avoid late fees. Example: “Your monthly subscription of $9.99 is due tomorrow. Please update your payment method to avoid service interruption.” 
  • Security Codes – Two-factor authentication is an excellent way to secure accounts. When you enable it, a code is sent to your phone via SMS that you must enter to log in. It makes it much more difficult for someone to hack into your account. Example: “Your security code is 1234. Enter this code to log in to your account.”

How much does SMS marketing cost?

SMS marketing services are not usually priced every month. Instead of receiving a bill after sending text marketing messages, you’re charged upfront for credits.

For example, you might buy $50 worth of SMS credits and use them as you choose. You add more once the credits are used up. JookSMS plans start at $19 for 500 credits, which is about enough to send 4,000 messages.

SMS marketing providers also charge a small fee per message. The cost per message will generally be between 1 and 10 cents.

Another thing to consider is that the cost per SMS varies depending on the country in which you’re sending text messages.

Is SMS Marketing Beneficial to Business?

Yes. Text messaging isn’t only a helpful method to communicate with friends. It’s also a versatile mobile marketing tool for small businesses. Most businesses utilize their phone to send and receive SMS marketing messages.

SMS messaging has become more popular among mobile users than other marketing techniques, such as email and social media. Most cell phone users enable their phones to notify them when a new text message arrives, and most of these communications are read within a few minutes of delivery.

SMS marketing allows for a more personal form of communication. SMS messages can be sent directly to a customer’s phone and can be read almost immediately. It makes them an ideal way to send time-sensitive information, such as appointment reminders or special offers.

Another benefit of SMS marketing is that it’s relatively inexpensive. There are no monthly fees, and you only pay for the credits you use. You can also send texts to large groups of people without incurring any additional charges.

Finally, SMS marketing is a great way to reach your target audience. Unlike email or social media marketing, you don’t need to worry about whether or not people are seeing your messages. When you send an SMS, you can be confident that it will be read by the person who receives it.

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