SMS autoresponders are an automated response service or tool businesses use for their SMS marketing campaign. They are triggered by an incoming text message to a short code number and, in turn, send the sender a standard reply via SMS.
Autoresponders can be used for various reasons and increase conversion rates, revenue per user, and more effective marketing campaigns.
It also allows you to send instant, automated text message responses to people after they’ve texted a specific keyword to your number. They’re an excellent tool for delivering on-demand information to people seeking immediate responses.
With SMS autoresponders, you can engage customers beyond auto-replies. Some features allow you to drip SMS marketing messages, follow-up promotional messages, and set a predefined interval when customers opt-in.
This article will delve into the features, setting up, examples, and the best platforms for SMS autoresponders.
What are the Features of SMS Autoresponders?
The SMS Autoresponder system is a marketing tool that allows consumers to request information about your products and services by sending a text from their mobile phone. It’s immediate, convenient, cost-effective, and measurable.
There are various features that text autoresponders provide. Here are some of them:
Customization – You can pick and choose which messages to reply to and when. You can also create messages for every occasion, campaign, and target market.
Flexibility – The tool gives you complete control over your text autoresponse needs. If the autoresponder fails to send a message, it won’t mess up your entire campaign. You can quickly go back and edit or resend messages any time you want so everything is consistent.
Integrations – SMS autoresponders are compatible with third-party apps, so you can conveniently integrate them into your business workflow. You can also create templates in different formats using an IFTTT (If This, Then That) recipe.
Offers drip – This means you can offer several promotional offers in the course of an SMS campaign, saving you on marketing costs. Within minutes, hours, or days from the opt-in time, include drip messages that send clients a sequence of text or image messages.
Variable content – The dynamic nature of SMS allows for longer messages and more personalized content. It also lets you see different responses from the people who have interacted with your number, making it easier to analyze which promotional messages work best.
Welcome Messages – An autoresponder can be a great way to welcome new customers by providing information on how to get in touch or what your business is about.
Statistical analysis – Your autoresponders will show the number of messages received and responded to so that you can track your KPIs effectively.
More Information – A double opt-in option allows your business to collect more information than just a phone number. It means you get more e-mail addresses, names, and ZIP codes.
What are the Benefits of Using SMS Autoresponders?
There are many benefits to using SMS autoresponders. It is an essential tool for businesses that cater to different types of clients. Some of these advantages include:
- Better response time – One of the most commonly cited reasons for not responding to text messages is that it takes too long. With an autoresponder, your customer service team can be more efficient and effective with messaging because you can set a time to respond. It lets you keep up with your customers and give them the help they need when they need it.
- Less human error – SMS autoresponders allow you to create canned messages, so there’s less chance of making a typo or getting an abbreviation wrong because everything is automated. You don’t have to worry about how your message will look before sending it to your customers.
- More accurate data – The use of automation means that SMS marketing requires less human capital and supervision, allowing you to get more from the same number of people. It also reduces the chance of a bad experience because a business is spread too thin.
- Constant communication – You can also use SMS autoresponders as a means of communication. You don’t have to worry about the timing, as it automatically goes out at specific times.
- All-time accessibility – Messages will be sent out on your customer’s time and terms so they’re more likely to respond and engage with them. It also opens up the opportunity for more conversation, even if they’re not replying.
What Can Text Message Autoresponders be Used for?
You can use text messages autoresponders in various ways to make SMS marketing efforts more effective and less stressful. Here are some of the best ways to use text autoresponders:
1. Onboarding Sequence
Some businesses send out an SMS welcoming new customers and telling them how to get in touch with them. This onboarding process can include purchasing, delivery times, insurance policies, and other logistical matters. It can also be automated so that you don’t have to go through the whole process every time a new customer signs up for your services or products.
2. Welcome Messages
You can also use autoresponders for sending out messages that welcome new customers. It is most commonly used in businesses to give your business a personal touch and promote brand awareness. It is also suitable if you want to keep in touch with clients on the go, even when you’re not around, or they are busy.
3. Easy Reminders
You can also automate the process and send out time-sensitive reminders for events like billing, due payment dates, and other important information that your clients need to know. It is helpful to avoid having your customers forget things or lose track of their obligations with you.
4. Staggered Series of Coupons
You can set up your SMS autoresponder with staggered series of deals that offer discounts or deals exclusive to specific customers. You can also include a gift or another incentive to encourage them to buy from you again. It is suitable for businesses where it may take a while before they decide on making another purchase, giving them incentives that will make them more likely to do so.
How to Set Up an Autoresponder
Setting up your SMS autoresponder is easy with the right platform, especially if you already have a business account on an online platform. It makes it fast and efficient for you because there’s no need for additional tools or software. But generally, the steps to set up an Autoresponder are:
Step 1: Decide what you want the autoresponder to do. Your time and resources may be limited, so prioritize your list of messages or actions that you would like the system to carry out automatically.
Step 2: Create a message for each action to be carried out once a customer responds. Remember that SMS texts should be around 160 characters in length to be readable and, if possible, include a call-to-action that will help you convert the customer into a paying customer.
Step 3: Make sure to clearly outline when your SMS autoresponder will start and how it chains with other responses. When each message is sent out should depend on what kind of business you have. For example, if you are a restaurant with slow customer traffic, it’s best to send out your SMS autoresponder outside of peak hours.
Best Practices in Using SMS Autoresponders
Whether you’re using an online platform or setting up your own Autoresponder through another tool or software, here are some of the SMS marketing best practices for using autoresponders for your next marketing campaign.
1. Keep a Human Tone
While it’s possible to program your SMS Autoresponder with pre-written messages, keeping a human tone in your texts is best. Remember that you are still dealing with real people who can get turned off by automated messages or emails. Try not to use symbols or excessive formatting, as this might complicate matters further.
2. Offer Value
Give your customers something that they can benefit from through your text messages. It could be an exclusive promo code, discount coupon, or anything that will give them an incentive to want to purchase from you again.
3. Start a Discussion to Collect Contact Information
While using SMS Autoresponders effectively keeps your customers informed, it’s also best to have a way that allows you to communicate with them. Use this opportunity to start a conversation about your brand and get their contact information, such as email address. It will allow you to reach out to them directly and increase conversions.
4. Use Short Codes
Short-codes are the five-digit numbers that regulate your Autoresponder messages and make sure that they integrate well with SMS platforms. It’s a good idea to use shortcodes when planning your texts because it will help you stay under the 160-character limit and avoid any errors that may occur due to exceeding this limit.
5. Maintain Analytics Records
Having an Autoresponder system is excellent for sending out messages, but you won’t have a way to track your texts without the proper analytics tools. It will help you keep track of the most-used words or phrases that are most effective with each text message, making it easier for you to maximize your marketing efforts.
What are the Examples of Autorespond Messages?
There are many uses for SMS autoresponders, including initiating onboarding sequences, sending reminders, and sending out promotional messages. Here are some examples of autoresponder messages for various phases of your marketing strategy.
General Auto Reply Texts -A general auto-reply is a message you send out to confirm that you have received a consumer’s messages and will get back to them as soon as possible. Since this is typically the first contact, a customer has with you, be sure to include your company name, hours of operation, and a link to more information on your website.
Example: Thank you for getting in touch with [Business Name]. We’ve received your message and will contact you within [24 hours]. For urgent concerns, you may call us at [Phone number].
Welcome Text for New Customers – When one of your leads converts to a paying customer, it is essential to continue communicating with them. If you cannot reach out to your clients right away, auto-replies are a quick and efficient approach to thank them for their business.
Example: I’m glad you’re interested in [Business Name]! By the end of the day, [Team Member] will contact you to set up a time to talk about your concerns.
After Hours Texts – Even after hours, automatic text messages make it simpler for your staff to stay in touch with your consumers. Automatic communications may also remind people when you open and close and notify them when they should expect a response from you.
Example: Hello, and welcome to [Business Name]. We are currently closed, but we will contact you as soon as possible. Monday through Saturday, 8 am to 9 pm PT is our business hours.
Out-of-Office Reply Texts – If you’re away from the office or unable to check your email and texts, these auto-reply messages can reassure your consumers that you aren’t ignoring them while advertising your company’s items or services.
Example: Hello! I’m currently out of the office, but I’ll respond as soon as possible. At the latest, you may expect a response by [Date]. For anything you need right now, call [Team Member] at [Telephone Number].
Appointment Confirmation Texts – Automated messages can assist your consumers in remembering their appointments without being overly pushy. You may avoid lost time slots and increase your office’s productivity by confirming appointments ahead of time.
Example: Hello [Customer Name], you have a meeting with [Team Member] on [Time] tomorrow. Confirm your appointment by responding with YES. I hope to see you then!
Opt-In Response Texts – Automated messages help your company comply with text message regulations by allowing its clients to immediately opt-out of text messaging.
Example: Hello [Name], thank you for agreeing to receive [Service Name] text messages. Please respond Y to confirm opt-in or STOP to unsubscribe.
Thank You Texts – An auto-reply text message is a chance to entice a consumer who has never visited your website to complete their purchase with a unique coupon code if they leave without making a purchase.
Example: Thank you for coming to [Business Name]! Use the code SALE20 to get 20% off on anything on your next visit.
What are the Best Platforms for Auto responding?
There are many SMS autoresponder platforms that you can find on the internet. Each platform has its strengths, so it’s essential to decide which will work best for your business. Look for a platform that offers templates and analytics to help you track the success of your campaigns. Here are some of the top choices for the best SMS Autoresponders:
JookSMS – JookSMS is an SMS autoresponder that helps you create, send and track your text message campaigns. It also offers opt-in and opt-out capabilities and automatic replies for out-of-the-office messages. It provides API services, triggers, shortcodes, and bulk messages. It is presently the most comprehensive SMS marketing solution to help businesses promote other marketing strategies. The price for prepaid services starts at $0.026 per SMS. They also offer different packages and custom services based on your needs.
GetResponse – The marketing suite GetResponse offers landing pages, webinars, forms, and other features such as autoresponders, but their SMS marketing automation capabilities are robust. It triggers text messages based on multiple criteria such as time-based, contact, and behavioral triggers. The platform offers price plans that start at $10 per month.
Klaviyo – You can create an autoresponder email sequence in Klaviyo for virtually any event you can track (as long as you have the contact’s email address). It opens up many possibilities, including abandoned basket emails, thank you letters after a transaction, customer satisfaction polls after some time following a purchase, and cross-sell communications. Klaviyo starts at $25 per month for up to 500 subscribers.
TextMagic – TextMagic is a simple SMS autoresponder that lets you send automated text messages in minutes. It also offers a powerful API that integrates your text marketing with other software. You can send bulk messages, schedule messages, and use keywords to target contacts. It also offers opt-in and opt-out capabilities. TextMagic starts at £10 per month for 2,000 texts.
Moosend – Moosend is an email marketing and marketing automation provider perfect for eCommerce firms, agencies, publishers, and others. The platform also provides various lead generation solutions such as subscription forms and landing pages. On the other hand, its robust autoresponder is one of its most impressive features.