The most popular form of marketing in the world is advertising. This type of marketing is very expensive and has many limitations, such as only being able to reach people who are watching TV or reading a magazine at that moment. But what if there was a way to reach your customers 24/7? That’s where mobile phone text messages come into play. 

Text messaging is an effective way for businesses to market because it can be done 24 hours a day, seven days a week. It also reaches 98% of all cell phone users worldwide, so you’re bound to have someone on your list who will get your message.

SMS Marketing is a cost-effective way to reach your audience and grow your business. It’s important that you know the benefits of SMS marketing and how to use it for maximum effectiveness.

What is SMS Marketing Definition?

By definition, SMS Marketing is a way for businesses to send their customer’s promotional campaigns or transactional messages using text messages. These texts are usually time-sensitive offers, updates, and alerts that your business would like them to know about as they’re sent through the consent of these recipients.

Trends in the mobile marketing industry are rapidly changing. The importance of SMS messaging is indisputable, as it allows businesses to reach a broad audience and achieve short-term goals with efficiency.

What Are the Uses of SMS Marketing?

SMS Marketing is useful for many different purposes. Here are some of the most common uses:

1. Deliver time-sensitive information to your customers. With the immediacy of text messages, you can take action right then. Text message notifications for alerts about time-sensitive offers and promotions are just one example. They’re delivered within seconds, so customers know what to do next without delay.

2. Alert customers about sales and promotions. These notifications are sent straight to your phone when a sale or promotion starts, so your customers never miss out on an opportunity.

3. Inform customers about new products and services you’re offering. For many years, customers have been asking for a way to be notified when new products are available. SMS is the perfect solution for this problem and has been growing in popularity as more people adopt it. The most common form of notification is through an opt-in list that will send out messages to those who have subscribed to receive them. 

4. Send event reminders such as movie times, schedules, or a sporting event. With SMS services, you can schedule text messages to inform your clients regarding upcoming events and remind them of the program.

5. Publish coupons and discounts to your customers. Text message marketing is a great way to stay in touch with your customers. Give them exclusive deals and coupons that will make their shopping experience even better. 

6. Deliver location-based information about nearby businesses or services in the area. Location-based services have become increasingly important in the way we interact with the world around us – they’re how we know what’s happening nearby and how to get there. And while apps like Google Maps are great for showing you where things are, they can also be expensive data suckers when used all the time. SMS is a cheaper alternative. 

7. Send direct marketing offers or surveys. Sending direct marketing offers or surveys through SMS is a great way to reach your audience and get their opinion on different items. It’s also an excellent way to stay in touch with your customers without having to worry about them deleting messages as spam. 

What are the Benefits of SMS Marketing?

The benefits of SMS Marketing are wide-ranging. SMS Marketing is a great way to reach your customers on their mobile devices. Whether you are looking for a more personal touch or just want to offer them an easy way to stay connected, this marketing tactic will help you do it all.  Here’s a list of benefits of SMS Marketing:

1. Cost-Effective: Sending text messages to customers is an inexpensive way for businesses and private individuals alike, which is great because it adds a little bit of color into the monotonous world. It also helps companies cut back on costs by using them instead of sending letters or brochures as well.

2. Cheap Campaigns and Easy to Understand: SMS marketing is also a good platform for businesses because of the ease of sending out content. As opposed to other forms of advertising, you can express your message in just about 160 characters when messaging a customer. It makes it easy for people to take in the information you’re trying to send across, and it’s also easy to make sense of a message.

Messages are usually delivered instantly to most locations, but certain circumstances may be delayed depending on the region or country you’re sending them to and from. Make sure you take into account this time difference when sending out your messages.

3. Targeted Demographic and Reaches a Variety of People: SMS marketing is also helpful for companies because you can send out messages to a specific target audience. For example, if you have an auto parts store and only want males between the ages of 18-44, that’s no problem. Your text message will reach just those customers while leaving everyone else in your database alone. In other words, you can keep your advertising cost down while reaching exactly who you need to reach.

Is SMS Marketing Effective?

Yes, SMS Marketing is effective since it has a 98% open rate. SMS messages have a 45% response rate, and interactivity is much higher than other marketing tools. Jooksms recorded 36% click-through rates on SMS, while email only managed 3%.

Sending text messages online has become one of the most effective marketing platforms due to high open rates, conversion rates, and its ability to boost other channels.

Marketing campaigns are always fighting for attention in this digital age. Emails sent from a commercial address might never reach the inbox and get read, while more recipients will see web-based SMS messages within 90 seconds of being received. Mobile advertising has become more effective as ad-blocking becomes popular, with over 300 million cell phone users now using it to block ads that pop up on their screens.

SMS marketing is effective in delivering messages, but not everyone will find it useful. If used appropriately and the right message is sent to the right audience, then yes. The best way to see results is to make sure your message is personalized and clear, and always ask yourself: “Will this appeal to my target audience?”

For Whom is SMS Marketing Suitable?

SMS Marketing is suitable for most businesses. SMS marketing is a powerful tool that can be used to sell your products or services. It’s especially effective when you’re targeting millennials and teens who are often glued to their smartphones. But, how do you know if SMS marketing is right for your business?

  • Clinics: With SMS Marketing, healthcare providers can text patients to remind them of their appointments and other important information. Patients are given the option to opt-in or not on a case-by-case basis, making this an excellent way for both parties in the transaction.
  • Businesses that Specialize in Service: SMS Marketing is a great tool for companies that provide customers with after-sale services. With SMS coupons and other deal offers, these businesses have a greater chance at reaching more customers and securing more deals. By communicating through SMS, service providers can talk to their clients about appointments or any other important information they need to be updated about.
  • Businesses that Specialize in Wholesale and Distribution: One of the best uses for SMS is a marketing tool by companies that provide their products for wholesale or distribution. Whether it’s plumbing supplies, clothing accessories, or electronic devices – wholesalers can use promo codes to encourage bulk ordering while distributing information regarding stock levels and new products. One of the benefits of SMS is the broad reach it can have. When people don’t know about an offer or promotion, they can miss out. But with SMS, the chances of that happening are slim. More people can easily be reached through this form of communication.
  • Travel Companies: With SMS, you can stay in contact with your customers and provide them essential information without having to worry about if they will see it. You can send real-time updates on flights, changes of gates, or cancellations, which is essential for travelers who need this type of info right away. It keeps your customers happy and ensures they have the correct information.
  • Large Organizations: Internal communication is important for a company to run smoothly. However, it can be difficult at times. For urgent information, email often isn’t fast enough, and the length of time people spend reading emails is lower than other mediums like SMS text messages or tweets. The best way to ensure all employees are getting what they need when you want them to is by using a short message service (SMS).

Which Industries Do Use SMS Marketing?

Industries that use SMS Marketing include medical industries, automotive industries, and retail industries. SMS marketing is a way to do marketing and advertising. This is in connection to direct text message and short messaging service platforms that enable two-way communication. It can be used in various industries such as medical, automotive, retail, finance, and insurance. 

Companies will select a target market of customers who are likely to get the information more effectively. The idea of using SMS marketing is to get people to do business with you through different means of communication, and this includes any form of mobile phones, computers, or other handheld devices.

Medical Industry: The medical industry is one of the largest industries that use SMS marketing. It is connected to getting information about certain diseases to a large number of people who need to be aware and informed. Another type of service used by the medical industry is promoting their business, such as informing clients about different services offered and other deals. Furthermore, this information helps customers decide what they want to purchase without necessarily visiting the clinic or facility. It also includes getting feedback from clients about services or products offered, making it easier for them to improve their service on time.

Systems Management: Another industry that uses SMS marketing is in connection to sending messages across the company. The idea of SMS marketing is to monitor business and provide feedback. It also helps employees connect with their bosses at any time, even if they are away from the office or during a meeting. It makes it easier for them to know about things happening around the firm without necessarily attending staff meetings.

Automotive Industry: Companies in the automotive industry are using this service to send messages about services and products offered to potential customers. The idea of an SMS is to inform people that there is an open day at the facility where they can come for more information about their cars. Moreover, it keeps them informed on when their automobile requires a service or checkup and when their car requires a replacement of their tires. Another idea is to send messages about the new models launched in the industry to get interested and decide upon what they want to buy.

Automobile companies also use this service to get feedback from clients about services provided or products offered, making it easier for them to improve on time. It includes getting other people’s opinions about the facility or product in terms of customer service, making it easier for workers to know what more they need to deliver.

The automotive industry also uses this service to announce discounts and deals where clients can get information via SMS, saving them time from visiting their shops or facilities. It helps clients save money. Hence, increasing the chances of these companies getting more business.

Retail Industry: This is in connection to informing customers about new products available at different shops or showrooms they visit announcing deals and discounts on time hence making it easier for them to decide on what to purchase. It also includes getting customers’ feedback about their products or services provided, making it easy to improve the business.

Finance Industry: Another industry that uses this service is in connection to sending messages about banking services, credit services, or loans to potential customers, making it easier for them to access the information. It builds a positive relationship between clients and businesses hence increasing chances of these firms getting more business from their clients all over the world.

Generally speaking, businesses also use SMS marketing as an effective way of informing clients about new products or services hence making these firms get more clients all over the world. They also use this when they want to connect with their clients without necessarily meeting them in person. Another idea is sending messages about business updates, especially when an urgent one comes in. It helps people stay updated from wherever they are and at any time.

What are the Best SMS Marketing Platforms?

The best SMS Marketing Platforms are the ones that can help your business achieve its goals. The following are some of the top platforms that will help you run your SMS marketing campaigns successfully:

  1. Jooksms: Jooksms is a leading bulk SMS provider that offers reliable, fast, and affordable bulk text messaging services to its clients. With JookSMS, you can send SMS instantly or schedule them for later delivery at a convenient time for you. The platform uses the internet and GSM channels to deliver your messages, making them accessible from almost everywhere in the world. As a result of this flexibility, businesses can connect with customers no matter where they are. Moreover, this platform provides an easy-to-use interface that has been designed to make the entire process of SMS marketing seamless and convenient for users. JookSMS offers advanced features, including automated follow-up messages, auto-replies, and detailed reports that help businesses run successful campaigns.
  1. Text Magic: TextMagic is a UK-based company with over 14 years of experience helping businesses improve communications and mobile marketing by sending text messages online. TextMagic is an innovative company that provides the tools for successful communication with customers. They provide various options from text messages to voice mails and notifications, so your business can find what best suits its needs.They also offer two-way conversations to chat directly with the customer on their phone number or email address via our desktop app or browser interface.
  1. Twilio:Twilio is a blank canvas that lets companies create their own messages and voice prompts. Uber, Airbnb, Netflix are just some of the big names who put Twilio to good use behind-the-scenes for things like redirecting phone numbers or making notifications sound more human on our phones.Twilio is a new service that can be integrated into your existing system without the need to code. Twilio has many integrations with common business software, which means you don’t have to go through any trouble setting up the connection yourself.
  1. Simple Texting: The intuitive and user-friendly interface of SimpleTexting is the perfect way to run marketing campaigns quickly. In addition, you can reach out directly if needed – but it’s quick and easy when all your customers are on a list that you contact at one time with a text message. With this system in place, there’s no need for research or tutorials because everything from creating new campaign names to sending texts will be accessible right off of the main screen. SimpleTexting is a service that allows individuals and businesses to send mass texts while running drip campaigns. Drip campaigns are automated messages sent at certain intervals, which the user can customize. They also include a dedicated customer support team as well as plenty of resources for developers who wish to get into SMS marketing.

Yes, SMS Marketing is completely legal. The US government has now made it clear that SMS marketing is legal, but there are some guidelines to follow in order to ensure compliance. Below are some guidelines a business needs to follow within the United States:

  • Telephone Consumer Protection Act (TCPA): There is a law in place that governs what information and content businesses can send to consumers.  The FCC established the Telephone Consumer Protection Act (TCPA), which regulates SMS marketing communications as well. Under this act, companies cannot contact an individual without their consent even if they have had previous interactions with them or given over their phone number willingly. There are certain regulations that every business needs to follow when it comes to adding subscribers. Every subscriber must give written consent. This can’t be verbal. A proof of their signature is required on a contract or agreement form for companies who automatically subscribe to new customers by using an uploaded contact list from another party (e.g., email address).
  • CAN-SPAM Act: The CAN-SPAM Act is the main text spam law in the United States, and it works with TCPA. The FCC can regulate commercial texts sent to wireless devices to protect consumers from unwanted mobile messages. The CAN-SPAM Act mandates that businesses be ethical and respectful of their customers by sending them only messages they want to receive. In order for commercial texts to abide by the rules, consumers need a clear way in which they can opt-out from receiving future messages or decide if an advertising message is wanted.

How to Do SMS Marketing?

There are various ways how SMS Marketing can be done. SMS marketing is a type of advertising that uses text messaging to advertise, inform and remind customers about the different services offered by an organization. It allows customers to receive information regarding various ongoing offers and products at any time of the day.

For instance, you can use SMS marketing to send relevant information about your business or updates on your latest products and services.

You can also send promotions about offers, sales or discounts on products. You can even send appointment reminder texts to your clients or upcoming events of the company’s annual meeting.

Also, you can use marketing automation software for sending automated messages based on user interactions with your website or application, such as filling out a contact form.

Through SMS marketing, you can also send your business’s special promotions or deals any time of the day to prospective customers. This is a great tool for companies aiming to increase their sales and profits. It allows them to regularly reach out and connect with potential customers interested in their services or products.

You can use this technique by sending special offers and discount promotions to customers in defined geographical areas. Hence, you can increase your sales by getting in touch with potential clients or customers interested in your products or services.

When planning an SMS marketing campaign, it is important to ensure that the messages you send through this medium are valuable enough for people to engage with them.

How Much Does Bulk SMS Cost?

The cost of sending Bulk SMS depends on several factors. The major costs are the per-message rate charged by your cell phone company, which varies from one company to another and can range from 20 cents to $1 or more, and the time it takes for your message to be delivered. The “delivery time” varies depending on the time of day and other factors. 

A common way to calculate costs is by estimating how many messages you plan to send over what period and dividing that number into your total budget. You must also estimate the number of recipients, which affects your cost because bulk SMS messages sent to lists of people are generally charged at a lower rate than those intended for individual recipients.

What are the Examples of SMS Marketing?

  • Sales, Discounts, and Promos: SMS marketing is the best way to inform your customers about sales and special discounts. You can send messages about what’s in store for the weekend, last-minute holiday shopping offers, anniversary sales, or a new product promotion that will be available for the weekend. If you run an online shop, creating your SMS marketing campaign with a bulk SMS provider will be very effective in connecting with your potential and existing customers. To stay competitive, it’s important to let people know what you’re offering in your store. Send them valuable messages with special offers regularly or when you have a new product launch or promotion so they’ll be sure to come back.
  • Appointment Reminders: Are you running a business that requires appointments from your clients? SMS Marketing can help to communicate appointment reminders to customers and potential customers. Sending appointment reminders is one of the best ways to increase your return clientele and get more new clients. It’s also an effective way to drive traffic with high converting leads into your businesses when used correctly. Many businesses use appointment reminders to organize their day and manage time effectively. Regular appointment messages will put customers’ minds at ease that you are running a busy business.
  • Business Start-Up Campaigns: When a new business opens for the first time, everything needs to run smoothly from the beginning. For this reason, businesses usually launch marketing campaigns prior to their grand opening. In order to successfully launch a new business, it is necessary to let your customers know about your presence in the market. Text messages are an excellent means of communicating with clients and potential clients. It’s also an effective way to spread the word that you are offering services or products on a particular date or at a special location. Send regular SMS text messages to your potential clients and customers, informing them of the exciting events at your business. This tactic will work as a reminder about the upcoming events in your business, such as product launches and special sales. Send an SMS message to invite all your friends, family members, coworkers, or acquaintances who might be interested in getting a quick update about your business start-up.
  • Event Marketing: Marketing campaigns don’t just end when launching a product or service. Businesses must also keep customers informed of upcoming events through SMS marketing. If you are running an event, the best way to invite attendees is by sending text messages.

One company who utilized an SMS Marketing Strategy is Pizza Hut. Pizza Hut wanted a better way to allow individual stores to engage with local customers and offer them discounts, notifications about charity events, or encourage pick-up of pizza for other nearby people.

Pizza Hut is enticing customers to their stores with a new offer. The company created the “free pizza” campaign for people who text FREE PIZZA and follow a series of prompts. They send the campaign through SMS. 

To get your code, customers had to go on Instagram or Facebook and post what they want from Pizza Hut in the comments section of one of their posts that mention this promotion.

The Pizza Hut social media campaign was a success, with 100,000 codes being used in under 12 hours. The company decided to let the promotion continue until 160,000 people opted-in online instead of ending it on day one as planned. This way, they not only could give away more free pizza but also access email addresses for their mailing list.

What are the Tools for SMS Marketing?

The tools for SMS Marketing include Hubbion, Mozo, and Enger. SMS marketing is a great way to reach out to your customers and potential new customers on their mobile phones. But, what are these tools? There are many different options that you can use in order to be successful with your SMS campaign.

  • Hubbion: Hubbion is a revolutionary marketing tool for small business owners. With Hubbion, users can reach out to their contact list with any of the several platforms available: SMS, MMS, email and fax, or even postcards. And it doesn’t end there because this genius software comes preloaded with an automation system that allows you to customize your outgoing response based on incoming text messages- saving time and money as well. Plus, if you’re someone who prefers not having monthly subscriptions cluttering up your bank account, then buying credits would be right down your alley. They don’t expire either, so feel free to use them anytime.
  • Jooksms: Jooksms is a relatively more popular SMS marketing tool that lets users buy credits to send messages. Like Hubbion, Jooksms allows customers to buy at 3 cents per message if they commit and purchase a certain volume for their messaging needs. It provides an opportunity to broadcast text-based communications worldwide.
  • Enger: Enger is a new, dedicated SMS marketing tool that businesses can use to create lists of contacts for their business. Enger also comes with mobile web customization features and data analytics, so users know who they are talking to personally. The major difference between this tool and Hubbion is the cost: while both come with monthly subscriptions fees, Engers starts at $10 per month.

What Are Other Types of Marketing Similar to SMS Marketing?

The other types of marketing similar to SMS marketing include email marketing and social media marketing. Marketing is a multifaceted approach to getting your message out there. There are many types of marketing, from radio and TV advertising to social media campaigns.

  • Email Marketing: Email Marketing is a powerful communication strategy. When used correctly, it’s effective at converting prospects into customers. Small businesses should focus their email campaigns on building relationships before trying to sell their products and services. An impressive 42% of consumers have made a purchase after receiving an appealing email from the company, so small business owners who’re looking to leverage email campaigns can rest assured that they’re doing the right thing. Consumer analytics is a must-have tool for small businesses because it helps you identify your target audience, understand their interests and behaviors, measure the effectiveness of marketing efforts and improve your overall marketing strategy. Small business owners need to be familiar with what consumer analytics is as well as some of its key features like segmentation and analysis.
  • Social Media Marketing: Social media marketing is a powerful way for small businesses to connect with consumers. It allows you to establish your brand identity, strengthen relationships with customers and drive qualified leads that convert into sales faster compared to other traditional marketing methods. So don’t forget to join these social networking platforms ASAP: Facebook, Twitter, Google+, Instagram, LinkedIn, YouTube, and Pinterest. Offering deals exclusively to your customers through email is one of the best ways to target them and gain their trust in your brand, ultimately increasing sales. In addition to sending coupon codes on deals or discounts that they can avail of by making a purchase right away on your website, you should also send your prospects personalized emails in the form of automated messages that will give them tips, upsells, and special discounts.

Who Invented SMS Marketing?

Friedhelm Hillebrand and Bernard Ghillebaert invented SMS.The history of SMS dates back to 1984. Hillebrand and Ghillebaert are credited with coming up with the idea of SMS as we know it today. However, some consider Finnish engineer Matti Makkonen to be its “Father” for his work at Nokia — though he himself does not believe that he is the inventor due to how many others were also involved in this revolutionary step forward. The GSM is optimized for telephony, which has been identified as its main application. 

What are the Best SMS Marketing Books?

Below are the books related to SMS Marketing.

160 Characters or Less: How to Increase Customer Loyalty, Drive Sales and WIN with Text Message Marketing 

By: Judd Wheeler and Vickie Dawkins-Kersey

Texts are the new emails. With over 3 billion people who use texts, it’s no surprise that businesses and brands have embraced this form of communication to engage their customers on a more personal level. 

This book will show you how with everything from getting started, best practices for your campaign, SMS metrics overview, and legal ramifications of texting so you can take full advantage of all aspects of text marketing both now and into the future.

SMS Marketing For Small Businesses: How your small business can thrive with easy, affordable text message marketing! 

By: Joshua Malin

Text messages are the fastest-growing marketing channel in America today. Every day, tens of thousands of businesses market to their customers with text messages because they’re short and direct while ensuring that your customer always has time for you.

This book will teach you the basics of how to use text messages for your small business. You can spend less, reach more people and get a better response rate by using SMS marketing.

What are the SMS Marketing Ebooks?

The Complete Retail Sms Marketing Guide

Texting is one of the most common ways to communicate, and it’s also a great way for retailers to reach their customers. Whether you’re taking care of customer service or just making sure your company has consistent branding, this guide can help point out some best practices when texting.

Sms Surveys – The Only Way To Get Feedback 

It is an academic and professional guide filled with tips and examples of SMS surveys. A quick and informative survey on SMS is a great way to get instant feedback from your contacts without having them spend any time filling out the paper copy that you send in the mail every week, for example. This new service will allow businesses like yours to save money by being able to cut down on postage costs while still getting valuable data about how their customers are feeling at all times.

Retail & Mobile Marketing – The Perfect Fit

With the introduction of smartphones, mobile marketing has become a key component in any business’s strategy. Different factions within our society have different preferences when it comes to technology, and as such, businesses must be aware of this variance if they want their products marketed successfully. With that being said, here is an overview of how retail outlets can benefit from integrating mobile advertising into their sales model.

What are the SMS Marketing Laws?

There are different SMS Marketing Laws that govern each country. Here are some of them: 

  • Canada’s Anti Spam Legislation: Companies that flaunt CASL regulations face stiff penalties such as criminal charges, civil charges, personal liability for company employees and officers, and financial fines of up to $10 million.
  • General Data Protection Regulation (GDPR) (European Union): Since the introduction of GDPR, two tiers for penalties were introduced. The first tier is reserved for companies that violate any articles regarding controllers and processors (Article 33), certification bodies, or monitoring bodies (Articles 41-45) with fines as high as 10 million Euros or 2% of worldwide annual revenue – whichever is higher. Then, violating the articles of processing, consent, data subjects’ rights, and transferring information to other organizations can result in a 20 million dollar fine or 4% of their worldwide annual revenue. It is an extreme amount that should not be taken lightly as it could easily shut down businesses if they cannot afford such penalties.
  • Privacy and Electronic Communications Regulations (PECR) and Data Protection Act (United Kingdom): The maximum penalty for infringing on the PECR is about 500,000 Euros or $630,000. Infringing on the Data Protection Act can cost up to 17.5 million pounds or 4% of annual global turnover, whichever is greater. The U.K.’s Data Protection Act is in place to ensure that companies are not collecting and misusing personal information, with the understanding that it must be used fairly, lawfully and transparently. Businesses can only use data when relevant or appropriate for their needs at hand. They cannot store this info longer than necessary.

What are the SMS Marketing Statistics for 2021?

Below are important statistics about SMS Marketing.

  • By 2021, a large percentage of people (up to 48%) will own smartphones: The number of people who have acquired a smartphone is skyrocketing, with 1.3 billion more than in 2016 now using them, and they make up nearly half the global population. This news will be welcomed by businesses hesitant to use text message marketing because these new users give you access to billions of potential clients who are connected at all hours. It’s easier for those on your list to reach out whenever there’s an issue or questions about products.
  • According to a recent study, people open 90% of text messages: With the rise of mobile phone usage, you should know that text marketing is a much more successful way to reach your customers. On average, SMS messages are opened by about 100% of recipients, while email only reaches 20%. With push notifications, clients are sure to open the message as soon as it pops up on their screen. Email is a bit of an inconvenience–clients have to log in and check for messages when they can get around to opening them.
  • Researchers found that 45% of potential clients are influenced by SMS advertising: With the rise of SMS marketing, it is no wonder that so many people are willing to take action. Nearly 50% of individuals will consider taking action if they get a text from their favorite company. It’s clear why businesses should be investing in this communication method since people feel like companies who send them texts are worthwhile for engaging with.

What is the Size of SMS Marketing?

The size of SMS Marketing varies per country and industry level. North America accounted for the largest market share in 2020 and is projected to grow at a long-term CAGR of 19.58%. This study found that North American countries such as Canada and Mexico were some of the most lucrative, which are expected to increase demand in coming years.

With the Asia Pacific region being second in size and projected to grow at an astounding 22.78% over time, it is no surprise that businesses are looking for a way into this market ASAP. The growth of smartphone usage and expanded internet penetration have contributed, but their engagement with these technologies will only continue as they become more cost-effective.

There is huge potential for the telecommunications market in North America, specifically concerning smartphone usage and SMS marketing software. With a steadily climbing number of handlers across all regions and awareness concerning these technologies among businesses, this region has opportunities galore.

What are SMS Shortcodes and Long Code Message Marketing?

A shortcode refers to a five-digit (or six in Canada) number which can deliver text messages to a mobile phone through communication services providers. SMS Long Code is the same as the shortcode except that it uses 10-digits and is not associated with any particular carrier network.

In SMS Marketing, the shortcode and long code are beneficial when creating an SMS campaign. They help to provide targeted marketing messages and advertisements to specific groups of people or geographic locations.

  • Speed and Delivery: SMS shortcodes are used for high-volume messaging like voting on TV shows. It is due to the number of messages which can be sent per second, with a limit of one message per second and SMS long codes typically being utilized for person-to-person communication.
  • Uses: One of the goals for long codes is to create a simplified customer service experience. Long Codes can be used by courier companies, banks, airlines, and other servicer sectors as part of their communication with customers requesting information on delivery times or account balances.

Sending a message to someone via an SMS shortcode is most often for marketing promotions, two-factor authentication, or messages about urgent information dissemination like hurricane warnings and flight delays.

For the low-cost, easy-to-use messaging business and marketing that want a simple way of sending out messages with little security or are looking for long-term investment in SMSs, choose shortcodes. For businesses with higher budgets but require more robust features such as encryption and authentication through integration into their CRM systems, they should turn towards long codes instead.

What are the SMS Marketing Message Types?

The SMS Marketing Message Types include Transactional and Promotional. These types of messages can be used to reach a range of goals, from customer service needs to marketing campaigns or even as reminders for an event. The message must be clear about what it is asking you to do to get lost in translation with your audience.  What type of message are you looking to send?

Transactional Messages

These are messages that require users to reply to the message to complete a task or action. Transactional texts are a way for businesses and retailers like you to maintain excellent customer service by keeping them informed about the details of their order or shipment as they go along – think notifications that an item has shipped or is out-of-stock.

  • Read Receipts: Step-by-step instructions on how to interact and engage using an SMS campaign are essential for companies to increase brand loyalty, trustworthiness, and customer satisfaction.
  • Informational / Message Service: This classification of SMS marketing message type refers to messages that send information regarding products and services. Clients can typically reply directly to the informational messages or have a linked number to call in for more information.
  • Security: As SMS marketing mediums, shortcodes are not as secure and safe for businesses that want to protect their data, but there is an option available. One can go through the message delivery process using an encryption service provided by a third party. 

This process requires users to register before they can begin sending out messages via shortcode. It allows them to lock the messaging platform that is being used so that only authorized personnel can access it.

Promotional Messages

Promotional SMS messages can be a great way to increase sales, promote products, and build brand awareness. With these kinds of messages, you could let your customers know about the launch of a new product or offer special promotions. You might also want to share company announcements with them or promote branded events.

  • Customer Care and Service: Long codes are more often used for communicating with customers directly about their orders or regarding questions they may have about products they have purchased. They are also helpful in case of any issues that may arise and allow users to stay connected with customers personally.
  • Respond to Promotions: When your business has a message or promotion that you want to send to potential clients, typically for voting on an upcoming contest or event, utilize the transactional messages type. These campaigns usually ask users to reply with their votes to be entered into a random drawing and often include prizes such as concert tickets or meal vouchers.

How to Sell SMS Marketing?

To sell SMS Marketing, you can do the following:

Ask someone else to do the selling for you: Ask your vendor or an agency that sells SMS marketing solutions on a commission basis to sell your product and get a share of sales as their payment. That will be good for them as they will earn a higher commission on your business.

Put up an advertisement: Put up advertisements in print, online or talk radio advertising channels and ask your clients to call you directly if they want to know more about your product. 

Run a contest: Run contests/sweepstakes where people can enter by texting your shortcode. You will get a lot of leads this way.

Become an affiliate: Make it easy for people to promote your business by becoming an affiliate and putting a link on your website or blog where users can subscribe to the service and sign up with their details (name, email, phone number). 

Everyone who signs up on your link will be added to your account, and you’ll get a commission from any sales that they make to other customers.

How to Create an SMS Marketing Strategy?

To create an SMS Marketing Strategy, it would be best to consider the steps below. Prior to having an SMS Marketing Plan is determining your goals and asking yourself why to opt for SMS Marketing. Having a solid foundation is crucial to any marketing strategy. 

Know your target audience: Who are the people you want to reach out to? What are their doubts and concerns? And what’s the best way to address them?

Create a persona for your brand: Create an ideal customer profile and know all the answers to the questions that you want them to ask within themselves. For example, if you are selling a kitchen product and want people to use your products when they go shopping for their next kitchen purchase. You may answer any potential customer’s question like this:

Will I be saving money? The answer could be “Yes,” but a more persuasive answer would be “Yes with ABC Kitchens, you can save from 15% to 30% when you buy our product.”

List out all the obstacles: List down every possible obstacle that could come in your customer’s way about using SMS marketing solutions for business. The higher the number of obstacles listed, the better it is because you will better understand how to deal with them.

Create an elevator pitch: Don’t write out the whole story just yet. Just make a small introduction about your business and hit the right buttons to motivate any reader to keep reading. It’s something like this: “ABC Kitchens is an innovative way for XYZ business owners to save money and grow their sales using the power of SMS marketing.”

Find your USP: What makes you stand out from others? What’s unique about your service that no one else has? You may have great technology, an amazing design, or even world-class customer support, but it may not be enough to get you noticed. So think about it again and come back to me with your USP.

Create a list of all the benefits: It is where you will be creating your knowledge base or articles that will eventually form an article hub for your website. Thus, make sure to go in-depth about all the benefits of using SMS marketing services for business. For this example, you may list them as:

1. Saves you money: You can save 15% to 30% on your next kitchen purchase using ABC Kitchens.

2. Increase Sales: With our SMS marketing solutions for business, we help businesses grow their sales 30-40% in 6 months.

3. World Class Customer Support: We have customers in 150 countries, and we service them all with the same standard of excellence, 24/7.

4. Reach your audience: Reach out to more customers by SMS marketing as many people are registered for SMS services now than ever before. This is because everyone has a cellphone.

What is an SMS Marketing APK?

SMS Marketing Autoresponder is an app that automatically replies to product requests by responding with keywords within texts.  The main benefit of SMS Marketing APK is it saves your time of manually sending the same info repeatedly and increases sales when targeted messages are triggered at a moment’s notice.

Here are some of the functions and other benefits of using SMS Marketing APK:

Efficient: With an autoresponder, messages are automatically delivered to your prospects with your desired response time. It saves employees from spending a lot more energy on manually going through texts and replying individually.

Constant Communication: Scheduled messages can be a great way to ensure that you are always in touch with your audience, even when they’re not available. They’ll never miss out on the latest news or announcements if their inbox is set up correctly.

Reminders: It is easy for forgetfulness to lead us astray. Reminder autoresponders are a handy solution that solves this problem, ensuring we never miss an appointment again.

What are the Useful SMS Marketing Tips?

Here are some useful SMS marketing tips that will help you to improve your ROI:

1. Always keep customer data updated, clean, and organized. For example, if someone has subscribed for an update on the new designs of your website but since then requested several other things from you, then remove them or add them as a new lead based on what they are requesting.

2. Run some marketing campaigns with Facebook or Google AdWords to get more leads, but that shouldn’t be your main source of lead generation because they usually just send you very generic leads who have just created an account on those sites and are looking for something in particular. 

You might have a good conversion rate from these sources, but the problem is it will only bring you short-term traffic that won’t convert into anything long term unless you do massive advertising and spending on them. 

So if you really want to build your business, then don’t put all eggs in one basket. 

3. Do source your leads from as many places as possible, so you always have something to fall back onto when one place doesn’t work out for you.

4. Send different messages to each lead based on their previous questions, orders or transactions. Don’t send the same message to all of them, especially if you don’t know what they are interested in or looking for, because it may end up with a bad conversion rate and bad ROI.

5. Always keep sending new SMS marketing campaigns no matter how good the results were from previous ones. Sometimes people just get bored with seeing the same stuff over and over again, so instead of promoting something new, you can just promote the same product with a new message that will still convert people into buyers, but it’ll be cheaper for you to run this way. 

Many successful businesses have been running on SMS marketing even though they don’t do anything else except send out ads. Over time, the more money they make, the more they spend on advertising, so their business is always expanding.

6. Build relationships with your clients by texting them about things other than business-like, sending birthday wishes, anniversary wishes, holiday greetings, or just saying hi and asking if anything is wrong or if there’s anything you can help with.

What is the Definition of SMS Marketing Provider?

By definition, business SMS marketing providers are revolutionizing how businesses communicate with their customers, and it’s not just because of how easy they make mass text messaging. They also offer two-way communication capabilities and shortcode marketing campaigns to help companies reach new heights in terms of revenue generation.

Jooksms: Jooksms is the perfect solution for a business with a tight budget and limited resources. It’s both cost-effective and easy to use, combining automated text messages from your dashboard while keeping contacts organized in one place.

Twilio: With its wide range of technology solutions, Twilio is most well-known for SMS marketing services. Available in over 180 countries to send personalized notifications and mass messages, this platform provides communication tools for just about any type of interaction you could want.

Twilio’s dashboard provides a way for teams to take control of their campaigns. Businesses can access message delivery reports that will show them the success and failures in engagement, helping improve future messaging strategies.

Thryv: Thryv is a company that connects smaller organizations with powerful yet simple SMS marketing tools. The team at Thryv understands the importance of connecting people across platforms to communicate seamlessly and offer this service in an easy-to-use manner.

Thryv is a perfect SMS marketing solution for service providers. The appointment-scheduling and calendar-management components make Thryv an efficient app to use, while the multifaceted booking tool lets your customers set appointments that suit their schedule with ease. Automated reminders reduce no-shows, so you never have to worry about forgetting anything important again.

What are the Responsibilities of SMS Marketing Companies?

SMS marketing companies have the responsibility to provide their clients with a variety of services. Some of those responsibilities include:

Helping you build your business: SMS companies help businesses grow by providing them with the tools and resources they need to be successful. These can include everything from accounting software to automated text messages that get people to respond faster and keep customers coming back for more.

Marketing automation: With text message marketing, businesses can see immediate results from direct marketing campaigns. By using automated sequences, SMS companies allow you to increase lead sales generation while saving time on tedious tasks such as phone calls or emails when building relationships with potential customers. 

24/7 support: Support is a major factor when it comes to choosing an SMS company. Make sure you find a company that offers 24/7 support so you can get the help you need when you need it.

Long-term relationships: Choose a company that will be there long after your business use of text message marketing has ended. Check their customer testimonials and see what kind of support they offer to both new and existing customers. If the reviews are great, then they’ll most likely continue to serve you even if your business needs change down the road.

For post-service responsibilities, SMS Marketing Companies may offer upgrades or long-term customer service support. The additional responsibility may be the development, management, administration, and upkeep of an SMS center. After-sales service is crucial for customer satisfaction and retention because it builds loyal customers who stay with the organization. 

What is an SMS Marketer?

An SMS marketer is an experienced individual who acquires the capacity to send SMS conveyances, for example, welcome messages or basic announcements. The official meaning of a text message marketer is a transitory expert who gets promoted SMS gateway administrations from outsider suppliers and consequently sends stores for clients.

The qualities that are expected for one to be called a proficient message planner are:

• Writing aptitude in well-ordered manner

• Planning abilities to make lucid arrangements

• Familiarity with office contraptions

• Capacity to investigate client’s business needs from all perspectives and suggesting new thoughts

• Relationship building capacities on the off chance that required.

To be an SMS Marketer, you need to learn. Get educated on how SMS messaging works. Understand the basics of text messages, such as what they are and who uses them. Learn about gaining subscribers legally by following certain guidelines like providing a phone number or website to subscribe with.

Learn to create better text messaging ads. Texting is a fast, simple way for people in the same area code or proximity to connect quickly and easily. An SMS message limit length was 160 characters, so one must keep their wording concise yet informative if they want any chance at getting through.

Furthermore, you need to determine which application works best for you. The options are plentiful when it comes to choosing a text message vendor. One of the most important criteria is how many messages can be sent at once, as this will depend on your business needs and in what capacity you’re using SMS marketing. 

The difference between one-time users versus those who opt into recurring messaging may not seem like much, but if they use an average amount, that could translate into hundreds of more texts per month which adds up quickly. 

Another crucial factor is cost. Considering these services don’t come free, there’s no point wasting money by opting for something with a higher price tag than necessary or without all the features you need, even though another service might offer them for less initially.

What are the Success Stories for SMS Marketing?

Here are some success stories of some businesses who utilized SMS Marketing:

Yesterday’s Books 

In 2020, the bookstore’s business almost stopped, with all of its customers being affected by a pandemic. The owner had to find a way for the store to continue operating despite not having any employees or running stock. They started using SMS marketing and an online form where their customers could place book orders to get around this dilemma. 

In contrast, previously, it only used landlines that were inefficient because many people lacked service and those who didn’t know how to turn on text alerts to receive notifications about placing an order after hours when there was power back up.

Texting their customers allowed the owners of this book shop to respond faster. About 90% of them appreciated it. It’s easy, fast, and minimizes back-and-forth interaction with clients, which is beneficial for both parties involved in a business transaction.


In 1851, Kiehl’s was founded as a pharmacy in the East Village on 13th street. In recent years they have grown to 250 stores worldwide and are now being found at high-end department stores like Nordstrom or Neiman Marcus. Even with all of these advancements, there is still room for more business – so much that Kiehl’s piloted a six-month mobile marketing campaign which has been an incredible success.

Kiehl’s was intrigued by the effectiveness of their SMS campaign and wanted to learn more about how it impacted customers. Shortly after, they learned that over 73% of opted-in customers purchased due to receiving messages when offered three location-specific offers per month! Kiehl’s also found that 81% filled out surveys which gave them valuable feedback for future campaigns.

Dreamland Baby 

Dreamland Baby has taken the text marketing game to a whole new level, sending out their first SMS campaign and increasing sales by 2000% for that month. With customers being exposed to promotions from different channels and texting, any final, personal call-to-action approach helps seal up the deal with Dreamland Baby’s products.

Dreamland Baby is the best place for parents to buy baby clothes, furniture, and toys. With mobile being 94% of their audience who are constantly on the go, SMS marketing made it easier than ever for customers to see personalized messages with discounts codes right away.

What is the Difference of Bulk SMS Marketing?

The difference between Bulk SMS and SMS marketing is that Bulk SMS is used for sending a single message to multiple users. At the same time, SMS marketing refers to using SMS as a tool for marketing and business promotion purposes by sending messages of goodwill, discounts, or services related information to the existing customers.

The main objective of Bulk SMS is to send a single message quickly and economically to all the subscribers. On the other hand, SMS marketing has multiple objectives, including increasing visibility and promoting products, services, or events.

SMS marketing is carried out using four different methods. They are: IMPS, WAP gateway, SMS gateway, and HTTP GET SMS. In comparison, Bulk SMS in a single message is sent to many subscribers at even cost, so Bulk SMS providers use the internet as a channel to send messages across subscribed numbers from the subscriber’s database they have.

IMPS – Immediate Payment Service

SMS marketing is carried out using this method, and it is used to send a single SMS from a registered mobile number. The advantage of IMPS is that it works on all the networks, irrespective of operating system and carriers as well.

The process flow for sending a message when using this method is:

• The subscriber’s mobile number is sent to the sender. 

• This number needs to be registered with IMPS first.

• The Receiver’s Message Composition screen is displayed to send a message of 200 characters maximum and required information like Sender ID, Service Center Account Number, etc. 

• Then clicking on the submit button sends the message to all subscribers in the list.

How to Perform SMS Marketing for E-commerce?

To perform SMS marketing for e-commerce, you should use an online form that allows customers to send messages from their phones. This way, your business can easily get the customer’s information and much quicker than if they were doing a search or typing it manually through another interface. Another important thing is knowing what content will be sent out. You can use this to create a cohesive, effective message that gets across what you are trying to say.

Create A Compelling Message: One of the most important aspects is creating an engaging message that encourages customers to take action on something, such as making a purchase or coming into your location. SMS marketing opens up a great way for customers to stay connected with you.

Create A Compelling Trap: What do we mean by this? Well, you want to make it as easy as possible for customers to respond and take action. If you are pushing them in any way, they will return those feelings by ignoring your message or, even worse, causing a poor reputation for your business.

Use The Right Keywords: You can use a keyword to reach customers who have recently shown an interest in your products or services and are seeking more information about them before making a purchase. 

If you are still unsure of whether or not you should get started with SMS marketing, think about all of the above. You can also check out what other e-commerce businesses are doing by visiting sites like Shopify. They host thousands of companies created specifically for small business owners.

The best way to motivate customer engagement is through personalized, relevant content that will inform them of the product and drive action towards it. It’s always important to include offers within your message if possible because this keeps people intrigued with the type of content they are receiving.

What is the Difference of SMS Direct Marketing?

The differences between SMS Direct Marketing and SMS Marketing are only a few. SMS Marketing is a form of marketing whereby the information delivered to customers is through their mobile platform. With the ease of communication and reach available, marketing has become more accessible to everyone, including business owners trying to promote their products and services.

In contrast, SMS Direct Marketing is a form of SMS Marketing that involves using text messages over a mobile device. This can be done either from a mobile phone or in bulk by an SMS aggregator and distributor online. SMS Direct Marketing is a marketing strategy that has been around for decades but became widely used with the advent of cell phones. 

SMS direct marketing is a very effective and powerful medium for advertising. It allows you to target your market with greater precision and accuracy than email marketing or regular bulk mailing techniques. All you need to do is through software. All details of your customers are available at your fingertips for targeting them.

There are several advantages that companies can gain from doing SMS Direct Marketing. For starters, it’s a method that saves costs and is also very convenient for the people who receive it.

It allows companies to reach out and touch more people. With a mobile phone, you can have information delivered right into your hand at any given time. 

These include:

→ The ability to send information instantly anywhere in the world;

→ The cost of sending information is cheaper than having a full-page ad in the newspaper or paying for commercial time on television; and

→ Information can be more personalized. You can instantly send messages to individual customers based on their demographics, purchasing history, interests, and location.

How Does SMS Marketing Affect Conversion Rates?

SMS Marketing affects conversion rates positively when utilized correctly. Since cellular phones are a part of every person’s daily life, SMS is an effective way to reach millions of people. SMS marketing is yet another tool that proves how fruitful mobile advertising could be for those willing to take advantage of it. 

Compared with traditional internet marketing, the cost of SMS advertising doesn’t even come close. At the same time, it is a little more expensive than “standard” text messaging rates. It remains affordable for everyone.

Text messages are a powerful tool for conversion rates across all industries. A text message with click-throughs can see as high as an incredible 30%! According to the Benchmark Report, SMS campaigns have been shown to convert at 9%, and they earn up to $8 per message. Common conversions vary from 1%-9%.

How Does SMS Marketing Support Other Marketing Channels?

SMS Marketing supports other marketing channels in various ways. Marketers have traditionally relied on other forms of marketing to bring in business. But the truth is that there’s been a shift in consumer behavior, with more people relying on their own opinions rather than what corporations want them to do. 

Consumers today aren’t necessarily going to visit physical stores before they buy something; instead, they’ll search for reviews online, seek out the best deals, and compare prices. So now more than ever, marketers need to figure out ways to grab consumers’ attention and get them interested in a product or service. That’s where SMS marketing comes in.

Social Media: Social media networks have made it easy for businesses to reach out and connect with more potential customers. Let’s say you combine your SMS marketing service that reaches across the globe, plus connects all of our social channels into text messages so recipients can easily click through without having to search on their own.

Website: Text messaging, just like email and social media marketing strategies, is an excellent way for entrepreneurs to increase their website traffic sources. In order to do this successfully, you can simply add links directly to your site in the text messages and include incentives that will instantly engage people who are interested in what you have to offer them.

SMS marketing can be of great help for small businesses who want to give their website a boost. You just create enticing copies, and people will opt in at any time! If you have an app that your customers can download on your site, SMS messaging is also helpful in providing the link directly to where they need it.

Final Thoughts

SMS marketing is a powerful tool in digital marketing that can be used to reach potential new customers and remind existing ones of your products. It’s successful because it offers the immediacy of direct contact with prospects without being intrusive or overwhelming them with calls and emails. 

To use this strategy effectively, it would be best to have an expert team who knows how to create content for each stage in the customer lifecycle journey and then distribute it via text message campaigns, so they are relevant when they’re read. 

If you want help understanding what makes SMS marketing effective or which platforms are best suited for this type of campaign, we have experts ready to help make your company’s future bright.

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