What is SMS Notification - Definition, Examples and Tips

SMS Notifications are out-of-band text messages delivered in response to events or transactions that happen elsewhere. When used as a marketing tool to increase the proportion of returning visitors, SMS notifications are extremely useful for business and public safety reasons.

You can send SMS notifications using various apps or the built-in text messaging software on Apple and Android devices. Most mobile-to-SMS conversions that give you alerts are delivered via SMS gateways. Rather than sending many of them manually, businesses ‌employ service providers to accomplish this. Let us discover more about the SMS notification, its definition, examples and tips on how to use it.

Why Use SMS Notifications?

There are many reasons businesses and institutions use SMS notifications. The most common ones are listed below:

  • SMS notifications are immediate, meaning that people will always see them as soon as they’re sent.
  • They have high open rates, with around 98% of all text messages opened and read.
  • People are more likely to respond to SMS notifications than any other type of notification, making them great for surveys or other customer feedback campaigns.
  • They can be easily personalized, making them great for building customer relationships.

What are the Benefits of SMS Notifications?

There are many benefits of using SMS notifications. They’re a great way to stay in touch with your customers and ensure that they always have the most up-to-date information. 

Here are the top five benefits of SMS notifications:

  • Increasing the likelihood of being noticed: Unlike emails, SMS notifications are less likely to be ignored or lost in a person’s inbox. As soon as a message is received, a person will look at and read it on their mobile phone.
  • High Open Rates: SMS notifications are delivered before your customers, employees, and contacts; thus, they are easily read. Whether you’re at home or work, receiving a text message on your phone is impossible to ignore, regardless of the time of day.
  • No Need for Wi-Fi: SMS notifications don’t require an internet connection to be received, which is perfect for when you’re on the ‌ don’t have Wi-Fi access.
  • Short and Straightforward Messages: You convey your message directly to the point, and your receiver can read all of it in one glance. You can provide information quickly without the formalities that you would include in an email.
  • SMS Notifications can be Complimentary: SMS notifications can be used besides email, push, or in-app notifications. You can ensure that your message is received and read by your contact by using SMS notifications.

How to Send SMS Notifications

Sending SMS notifications is easy, and it can be done quickly using SMS marketing platforms. Here are the basic steps to send an SMS notification to your desired audience.

1. Collect a list of phone numbers

You may add a subscription form to your website to collect phone numbers and create a list. Make it a required field with the addition of an email address. You must also provide a cause for visitors to share personal information and why you are asking for it.

2. Create an SMS campaign

After you have collected a list of phone numbers, it’s time to create your SMS campaign. To do this, log into your account and create a new campaign.

3. Preview and send

Once you have created your campaign, preview it to ensure everything looks correct. When you’re ready to send, schedule your campaign for the best.

What are the Best Practices for SMS Notifications?

SMS notifications are governed by the same rules that apply to regular text communications, including what consumers expect from businesses.

Here are some things you should keep in mind when running an SMS notification campaign.

  • Customers must give their consent before you can contact them via text. Before opting in, clarify the nature of the message they will receive. If a customer agrees to get text notifications about maintenance, this does not allow you to send them irrelevant offers.
  • Only certain hours are permitted for texting customers, such as 8 AM to 8 PM in most regions.
  • The FTC’s new rules also require that if you want to opt out of SMS notifications, the language used in your messages must be clear and easy to understand, such as STOP.
  • The rules don’t say how often you can contact someone. Customers won’t be pleased with continuous notifications they do not require. Frequent communications might put spam filters into action and prevent future messages.
  • Segment your mailing lists to ensure that you can send SMS messages to the correct individuals without spamming everyone else.
  • Setting up separate mailing lists for each type of notice makes it simple to shift clients between groups as required. It also makes customizing your text templates a lot easier.

Can You Use SMS Notification for Marketing?

Yes, SMS notification is an essential tool for marketing. SMS notifications can help you reach out to your target audience and promote your product or service.

Some uses of SMS notification for marketing are listed below.

  • Improving customer loyalty: SMS notifications are a fantastic technique to engage and keep loyal consumers. Customers will appreciate receiving informative SMS updates on the status of their orders.
  • Expand marketing opportunities: You can use SMS notifications to send out coupons, discounts, and other promotional offers to customers.
  • Save Time and Money: SMS notification is affordable and efficient. With the help of an SMS marketing platform, you can save time and money by sending bulk SMS messages.
  • Reach Wider Demographics: SMS notifications are not just for teenagers and young adults. SMS is a technology that all age groups use.

When to Use SMS Notifications?

SMS notifications are a great way to stay in touch with your customers. Here are some examples of when you can use SMS notifications.

  • Order updates: Use SMS notifications to update your customers on the status of their orders.
  • Delivery alerts: Send SMS notifications to let your customers know when their delivery will arrive.
  • Appointment reminders: Use SMS notifications to remind your customers of their upcoming appointment.
  • Promotional offers: Send SMS notifications to promote your product or service.

What is the Difference Between SMS Notifications and Push Notifications?

Push notification vs text messages or SMS notification sound similar on the surface. However, they are not the same. Several vital differences define how and when to use each effectively.

  • Push Notifications Need an App While SMS Notification Do Not: Only those who have installed and enabled your app’s notifications can receive push notifications. As a result, they’re an excellent method to reach current clients. However, they can’t contact new leads or people who don’t use your software on their phones.
  • Text Notifications Are Two-Way: SMS notifications allow people to respond to your warning with their message. It is significant when you need a fast response, such as confirming an appointment booking via SMS.
  • Push Notifications Are Temporary: When users view your notification, it will be removed from their device. It implies you can’t communicate with clients, so they won’t be able to reread your message.
  • Other Apps Can Send SMS Notifications: Any of your devices may ‌send an SMS alert when a certain event happens. For example, JookSMS offers various integration options and a gateway API for extending it if necessary.
  • Push Notifications Are Less Regulated: SMS rules do not apply to push notifications. They may be sent ‌and as often as you like, and they are not restricted in terms of frequency. However, this is frequently a poor idea, since waking up to unexpected alerts or for no apparent reason can irritate your customers.

What Companies Use SMS Notifications?

Many well-known companies use SMS notifications for their business operations. Here are some excellent examples to help you understand how these messages work.

  • Domino’s Pizza: SMS notification helps restaurants such as Domino’s pizza in various cases, such as booking confirmations, takeouts, discount offers, and more. Example: Visit Domino’s Pizza near you in the next two hours and get a 25% discount! Just show this message at the pay box.

  • Wayfair: A combination of messages can provide a quick heads-up for deliveries and order notification SMS in the furniture and transportation sectors. They may also be used as marketing communications to notify flash sales, submit automated payment notification SMS, etc. Example: Wayfair: Arriving Today! Your sofa will be delivered 10 AM – 2 PM. Track your order LIVE at [URL].
  • OpenTable: The online restaurant-reservation service uses SMS to send automatic appointment reminders and restaurant updates and changes that may affect the diner’s booking. Example: Hi John, we’re looking forward to seeing you tonight! Your table will be ready in 20 minutes.
  • Facebook: Facebook, one of the most popular social media networks globally, uses SMS notifications to alert users of updates such as new messages, events, and friend requests. 
  • Amazon: Amazon, the world’s largest online retailer, uses SMS notifications to keep customers updated on their orders. Example: Your order of 4 items has shipped! Track your order at amzn.to/abc123
  • Argus Radiology: SMS notifications may ‌send timely service status updates when an issue arises in the company’s online systems, allowing them to react swiftly to problems.
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