10 Best Mass Text Messaging Services of 2024

Mass text messaging services have revolutionized communication, offering businesses an efficient and cost-effective platform to connect with a broad audience. If your business has been collecting customer phone numbers, you have an untapped resource for company growth. It’s time to leverage those numbers by utilizing mass texting services. These services enable businesses to quickly and effectively send bulk SMS or MMS messages to a large audience, facilitating the dissemination of information, promotion of products or services, and personal and direct customer engagement.

However, before investing a significant portion of your marketing budget, ensuring that your cache of phone numbers is entrusted to the exemplary mass text messaging service is crucial. The choice of service can significantly impact customer engagement, marketing efforts, and your bottom line. We have collated the 10 best mass text messaging services of 2024, and they are listed as follows:

JookSMS
BulkSMS
Trumpia
Textedly
SlickText
ExperTexting
TrueDialog
Red Oxygen
ClickSend
Clickatell

1. JookSMS

JookSMS’s targeted mass texting software caters to businesses of all sizes operating in various industries, from retail and real estate to religious organizations. It offers most of the standard features of several other marketing platforms. This feature set includes mass messaging, two-way communication, contact management tools, scheduling, automation, tags, and, for additional costs, long-distance and toll-free numbers.

The company started in 2009 in Royersford, PA, United States, and has expanded its services to Canada, Costa Rica, and Panama.

The Jook SMS platform provides businesses of all sizes with comprehensive bulk text messaging software to enhance customer retention and attract new ones. Its key features include:

Mass Texting
Personalized Messaging
Mobile Coupons
Two-Way Messaging
Contact Management
Polls and Voting
Reporting and Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Customized URL Shortener

With Jook SMS, businesses can effectively engage their customers, optimize marketing efforts, and achieve tremendous success in communication strategies.

Pricing:

The packages displayed on their pricing page appear simple and easy to understand. However, it’s important to note that these rates are estimated solely for messages sent to the US and Canada. The rates may increase significantly if you wish to send SMS messages to other regions or countries. JookSMS packages are as follows:

Basic – starting at $20/month
Plus – starting at $40/month
Professional (For Medium-sized Businesses) – starting at $55/month
Premium (For Large Enterprises) – starting at $100/month

Pros:

Responsive and straightforward customer support service
User-friendly interface
Detailed reporting and analytics
A full stack of bulk text marketing features

Cons:

Limited international texting coverage
Needs to develop a text messaging app

JookSMS’s text message marketing software may not be as well-known as other popular bulk text message services. However, loyal customers of JookSMS are delighted with the responsiveness of their customer support team and appreciate the flexibility of their engagement model, which allows penalty-free cancellation.

2. BulkSMS

BulkSMS is a leading SMS messaging service provider offering reliable SMS gateway connectivity with over 800 mobile networks worldwide. Founded in 2000 and based in Cape Town, South Africa, BulkSMS has successfully served businesses of all sizes, from startups to global corporate giants. Their main features include:

Mass Texting
Two-Way Messaging
Scheduled Messaging
Personalized Messaging
SMS API for integration
Reporting and Analytics

Pricing:

BulkSMS adopts a pay-as-you-go model where the cost per SMS reduces as you purchase more credits. They offer:

Up to 10,000 credits at $0.014 per SMS
10,001-25,000 credits at $0.013 per SMS
25,001-100,000 credits at $0.012 per SMS
Over 100,000 credits, the pricing is custom and can be negotiated.

Pros:

Global coverage across 800 mobile networks
No monthly fees or contracts
Reliable and robust system
Good developer API

Cons:

The interface can be slightly outdated and not as user-friendly
No dedicated mobile app

While BulkSMS might not have the most state-of-the-art interface, it makes up for that with reliable service and global coverage. They are perfect for businesses seeking a simple, effective, and internationally applicable mass text messaging service.

3. Trumpia

Trumpia provides a wide range of text messaging features to meet your needs. From drip campaigns and scheduled reminders to contact importing and mobile keywords, you have all the essential tools at your fingertips. The platform offers advanced engagement features like yes/no response texts, auto-responses, SMS coupons, text-to-vote messages, and even a shuffle responder for sending random fun messages. Trumpia is the ultimate practical and engaging communication solution with detailed reporting and seamless functionality.

Trumpia was established in 2006, and the company’s headquarters are in Corona, CA. The platform offers features such as:

Mass Texting
Automated Drip Campaigns
Contact Management
Mobile Keywords
Scheduled Messaging
Multi-channel Platform (SMS, MMS, Email)

Pricing:

Trumpia uses a pay-per-message model and calculates charges based on the number of messages you send. Their packages are as follows:

Essential (For Startups) – $195/month for 4,000 messages
Premium (For Small to Medium-sized Businesses) – $495/month for 15,000 messages
Enterprise (For Large Enterprises) – Custom pricing for over 50,000 messages

Pros:

Extensive range of features
User-friendly interface
Flexible billing options

Cons:

Pricing may be expensive for businesses with a small budget

Trumpia is an excellent solution for businesses seeking an all-in-one mass text messaging platform for multi-channel communication. With its extensive features and customizable packages, Trumpia caters to the needs of organizations of varying sizes.

4. Textedly

Textedly offers a wide range of tailored features for small businesses, all without any setup fees. Its robust capabilities allow small businesses to scale without switching to a different texting service.

With Textedly’s intuitive platform, businesses can effortlessly collect subscribers, create impactful campaigns, schedule messages, analyze data, and much more. The platform also provides the flexibility to personalize messages, conduct polls, and serve as a customer support channel. Plus, you’re not limited to 160 characters – feel free to send longer messages and include URL links. With MMS (Multimedia Messaging Service), you can send captivating images, videos, product coupons, and more.

Textedly was founded in 2013, and its main features include the following:

Mass Texting
Automation and Triggers
Custom Fields for Personalization
Scheduled Messaging
Contact Management
Polls and Surveys

Pricing:

Textedly’s plans offer a range of features to enhance your messaging experience. Enjoy the flexibility of custom keywords, the convenience of automation, and the benefit of complimentary incoming and picture messaging. They offer 13 plans to provide scalability for businesses. Some options are as follows:

Essential (For Startups) – $29/month for 1,000 messages
Premium (For Small Businesses) – $49/month for 2,500 messages
Champion (For Medium-sized Businesses) – $2,999/month for 200,000 messages and 50 custom keywords

Pros:

PROS:
User-friendly interface designed for beginners
Free trial available for new users
Seamlessly integrates with over 3,000 apps
Features robust tools for text scheduling, contact management, and performance tracking
Enjoy live customer support every day

Cons:

A monthly telecom surcharge of $7 applies
Additional users incur a monthly cost of $10

Textedly is a convenient and scalable solution for small businesses seeking an affordable yet feature-rich mass texting service. It’s incredibly user-friendly with no setup fees or contracts, making it perfect for startups looking to establish their presence in the market.

5. SlickText

SlickText customizes its advanced features to automate and evaluate the effectiveness of marketing campaigns. With SlickText’s user-friendly interface, even novice users can quickly launch marketing campaigns. Many users may prioritize MMS because it sends customers captivating, rich media, including images, videos, and audio clips. This visual stimulation garners more attention compared to traditional SMS. Plus, you can send brandable shortened links and track click-through rates to measure engagement.

SlickText was founded in 2012 and provides features such as:

Mass Texting
Multi-channel Marketing (MMS, Email)
Automation and Triggers
Custom Fields for Personalization
Contact Management

Pricing:

SlickText offers a variety of plans to cater to businesses of all sizes. You can choose from the following monthly payment options:

Basic – $29/month for 500 messages
Step Up – $49/month for 1,000 messages
Lil Bro – $79/month for 2,000 messages
Big Bro $139/month for 5,000 messages
Boss – $233/month for 10,000 messages

SlickText offers a free trial to test its features before committing to a plan.

Pros:

Unlock advanced features such as autoresponders, drip campaigns, and segmentation tools
Gain valuable insights with detailed analytics to measure the success of your campaigns
Experience a user-friendly interface that simplifies campaign setup
Seamlessly integrate with popular platforms for enhanced efficiency
Start with a generous 14-day free trial to explore all the benefits

Cons:

Smaller businesses may find some advanced features needing to be revised.
Canadian pricing is higher than that of U.S. plans.

SlickText is a compelling choice for businesses seeking multi-channel marketing and automation in one. It provides advanced features at affordable prices, making it an attractive option for small and mid-sized companies looking to increase their reach through SMS marketing.

6. ExperTexting

ExpertTexting adopts a pay-as-you-go model, providing flexibility for businesses that prefer to avoid committing to long-term contracts. While it may lack advanced features and a modern interface, ExpertTexting allows you to maximize your mass texting budget. It offers a no-frills service that saves you from paying for unnecessary features. Moreover, you can send SMS messages to virtually any country worldwide.

ExperTexting was established in 2010 and offers the following features:

Mass Texting
Automation and Triggers
Contact Management
Custom Fields for Personalization
Keyword Management

Pricing:

ExpertTexting offers a pay-as-you-go model that charges based on the number of credits you purchase. Some pricing options are as follows:

1000 Credits – $25
5000 Credits – $120
10,000 Credits – $230

Pros:

Flexible and cost-effective pay-as-you-go model
Significantly more affordable compared to competitors
Extensive global SMS coverage
Additional features include scheduled messaging and comprehensive reporting

Cons:

Limited feature set
Potential confusion with the pay-as-you-go model
Outdated website interface
Only offers a $1 free trial with limited features

ExpertTexting is a viable option for businesses prioritizing cost-effectiveness and global reach over advanced features. Its simple, no-frills approach may appeal to some, but it offers an affordable solution for those looking to send mass text messages on a budget.

7. TrueDialog

TrueDialog stands out with its streamlined three-step setup process, making it an ideal choice for businesses looking to kickstart their SMS marketing campaigns promptly. It is designed to quickly get small or large companies messaging, offering an intuitive interface and mobile apps for on-the-go convenience. The platform efficiently handles tasks such as opt-in/out, click-to-call, and scheduling.

TrueDialog seamlessly integrates with numerous popular CRM platforms, although this feature is exclusively available with the Business Pro plan and above. For developers seeking greater control, TrueDialog also provides cost-effective API plans.

TrueDialog offers features such as:

Two-way Messaging (SMS and MMS)
Scheduled Messaging
Contact Management
Surveys and Polls
API Features

Pricing:

TrueDialog offers a range of plans to cater to businesses of all sizes. Some pricing options include:

Small Business – $99 per month for 5,000 messages
Business Pro – $375 per month for 25,000 messages
Enterprise – $899 per month for 75,000 messages
Custom Enterprise – $2499 per month for 250,000 messages

Pros:

Rapid setup process, perfect for businesses requiring immediate messaging capabilities
Affordable API plan option
Availability of mobile apps

Cons:

Limited variety of plan options compared to many competitors
Small Business plan does not offer CRM integrations
Small Business plan lacks phone support

TrueDialog is an excellent option for businesses that need a fast and straightforward setup process with reliable and efficient messaging capabilities. Its affordable API plan makes it attractive for developers seeking more control over their SMS marketing campaigns.

8. Red Oxygen

Red Oxygen seamlessly integrates with popular applications like Microsoft Office and Google, empowering you to send automated SMS directly from your existing software. With a comprehensive suite of features, Red Oxygen is designed to enhance automation and streamline communication processes.

Using advanced personalization technology, you can customize messages with recipients’ names or other relevant data. Templates and merge fields also enable efficient mass communications, saving time and reducing effort.

The company was founded in 2001 and offers features such as:

Automated Messaging
Personalization Technology
Integration with Microsoft Office and Google
Reporting Capabilities

Pricing:

Red Oxygen offers accounts with standard features and free trials. It has a flexible pricing structure with various tiers designated for different needs. These pricing tiers include the following:

Extra Small Plan – $15 per month for 300 credits (1 credit per text)
Small Plan – $49 per month for 1,500 credits (5 credits per text)
Medium Plan – $129 per month for 5,000 credits (10 credits per text)
Large Plan – $249 per month for 10,000 credits (25 credits per text)

These plans offer optional add-ons, such as extra dedicated numbers and call-forwarding. Please note that the prices mentioned do not include specific U.S. carrier-mandated fees, such as the surcharge of $0.004 per SMS.

Pros:

Seamless integration with popular software
Sophisticated automation capabilities for efficient communication
Complimentary trial period
Phone support is available for all pricing tiers

Cons:

Relatively fewer pre-built integrations compared to specific competitors
Activation fees may apply
A carrier surcharge of $0.004 per SMS message may apply

Red Oxygen is an excellent option for businesses seeking advanced automation and personalization features with seamless software integration. Its flexible pricing structure allows you to customize your plan according to your needs, making it an excellent option for various businesses.

9. ClickSend

ClickSend provides bulk SMS services that are simple, reliable, and cost-effective. It offers features such as global coverage, reporting and analytics, and integrations with popular CRM platforms. It also supports various forms of messaging, including SMS, MMS, email, voice, fax, postcards, and letters.

The platform’s intuitive interface lets you quickly set up campaigns and monitor their progress in real-time. You can also access advanced features like automation through the use of APIs.

ClickSend offers a range of features such as:

Global Coverage
Reporting and Analytics
Integrations with Popular CRM Platforms
Multi-channel Messaging Options (SMS, MMS, email, voice, fax, postcards, and letters)

Pricing:

ClickSend offers flexible pricing options to cater to businesses of all sizes. Some pricing options include:

Standard Plan – pay as you go with no monthly fee
Pro Plan – starting at $29 per month, consists of 1000 messages and additional features
Ultimate Plan – starting at $99 per month, consists of 2500 messages and all features

Pros:

Flexible pricing options to suit different needs
Multi-channel messaging capabilities
Intuitive interface with real-time campaign monitoring
Advanced features like automation through APIs

Cons:

Limited free trial period (only 50 credits)
API documentation can be challenging for beginner developers

ClickSend is a reliable and cost-effective choice for businesses seeking global coverage and various messaging options. Its flexible pricing options make it an easy option for companies of all sizes, while its advanced features provide efficient and streamlined communication processes.

10. Clickatell

Clickatell is a global leader in mobile messaging and communication services, enabling businesses to connect with their customers through various channels, including SMS, WhatsApp, and Facebook Messenger. With over 22 years of experience in the industry, Clickatell offers a robust platform that combines advanced technology and exceptional customer service.

You can integrate Clickatell’s platform with your existing systems and applications through its APIs, enabling seamless communication processes. They have automated messaging, two-factor authentication, and personalized messaging features.

Pricing:

Clickatell offers customized pricing plans based on your specific business needs. Some of its pricing options include:

Prepaid Plan – pay as you go with no contract or monthly fees
Custom Enterprise Plans – tailored plans with volume discounts
Partner Program – for resellers and white-label solutions

Pros:

Global coverage with various messaging channels available
Comprehensive API integration capabilities
Advanced features like automated messaging and personalized options
Flexible pricing options to suit different business needs

Cons:

No free trial period for testing the platform’s features
Pricing can be on the higher end compared to some competitors

Clickatell is a reliable option for businesses seeking a comprehensive solution for their mobile communication needs. Its advanced features and API integration capabilities make it an attractive choice for companies of all sizes, while its flexible pricing options cater to different budgets.

What are the things to know about Mass Text Messaging?

Mass Text Messaging, also known as bulk messaging, refers to the process of simultaneously sending a large number of SMS messages to a broad audience. This service is predominantly used by businesses and organizations to communicate essential information to customers, members, or employees. The content of these messages can range from promotional material to alerts, reminders, or notifications.

The primary benefit of mass texting is its efficiency. Businesses can send a message to thousands, or even millions, of recipients with a single click. It is an ideal tool for time-sensitive information, such as flash sales or critical updates. Furthermore, with a staggering open rate of 98%, SMS outperforms other forms of digital communication, ensuring messages don’t go unnoticed.

Another significant advantage of mass texting is its cost-effectiveness. Compared to traditional marketing methods like print, television, or radio advertising, mass texting offers a much higher return on investment. The combination of broad reach, high open rates, and low cost makes it an incredibly effective tool for businesses looking to enhance their marketing efforts.

What are the Benefits of Using Mass Text Messaging Services?

Utilizing text message marketing through a mass text messaging service is a wise investment that offers many benefits. While it does involve spending money, the long-term value it brings to your business makes it worthwhile.

Let’s delve into the advantages of leveraging a mass texting service for your business:

High Open Rates – SMS messages have a higher open rate than emails. Although only some people who read your text message will respond to your offer, it provides an opportunity to introduce your business, products, and services. Building awareness is the initial stage in the marketing funnel, increasing the likelihood of converting individuals into customers when they understand your business better.
Customizable Campaigns – Businesses can use mass texting services to craft targeted campaigns based on specific criteria such as demographics, location, or interests. This customization allows for a more personalized and tailored approach, making the recipient feel like they receive individualized attention from the business.
Enhanced Communication – Utilizing mass texting campaigns empowers you to craft personalized messages that captivate the interest of both potential prospects and existing customers. It enables you to elevate communication with your target audiences by delivering precisely what they desire, which adds genuine value to their lives.
Higher Conversion Rates – Mass text messages have a significantly higher response rate of 45% and above than emails. Utilizing a mass texting service for your marketing campaign can lead to better response rates, whether you aim to educate your audience or promote your business.
High Deliverability Rates – One of the most significant advantages of mass text messaging services is their high deliverability rates. With such a high guarantee, it’s no wonder businesses are choosing this form of communication over email or other channels.
Cost-Effective – Using a mass texting service provider for your business has a significant advantage: cost-effectiveness. Unlike traditional marketing channels like radio, print, or TV, mass text messages are cheaper and provide a higher return on investment (ROI).
Trackable – Another benefit of mass text messaging services is that they provide trackable data for your campaigns. It helps you determine the effectiveness of your messages, allowing you to make data-driven decisions and adjust your marketing strategy accordingly.

Learn more about the Benefits of SMS marketing and how you can leverage them into your business.

What are the Challenges of Using Mass Text Messaging Services?

While there are many benefits to using mass text messaging services, businesses may need help with implementing this form of communication. Some of these challenges include:

Compliance – SMS marketing falls under strict regulations to protect consumers from spam messages. Businesses must comply with the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act when sending mass text messages.
Message Limitations – SMS messages have a character limit of 160 characters, making it challenging to convey complex information or detailed offers. It can be limiting for businesses that rely heavily on text messaging for their marketing campaigns.
Opt-Out – Every mass texting campaign must include an opt-out option for recipients. It can result in a decrease in subscribers, which may impact the campaign’s overall effectiveness.

Who Should Use Bulk Text Service?

Most users only require a personal group texting application. Nevertheless, business text messaging serves a purpose beyond mere SMS communication. Allow me to elucidate how texting adds value to various industries. Learn more about Bulk SMS definition.

Restaurants – Industry leaders employ mass text message platforms in the food sector to manage reservations, distribute coupons, and inform customers about weekly specials.
Real Estate Agents – Highly successful agents employ SMS messages for lead generation. They create a keyword and display it on their riders. Interested prospective buyers can easily text this keyword to request additional information.
Retailers and E-Commerce Stores – Retailers seeking to boost sales often leverage the power of text messages to engage customers and drive product movement. They achieve this by implementing customer loyalty programs and providing exclusive discounts. SMS.
Schools – Text messages foster communication among schools, parents, and students. Mass texting services simplify sending vital school alerts and organizing fundraisers, ensuring seamless and efficient communication channels.
Churches – Churches discover creative and impactful methods to engage with their congregations. Text messages enable ministries to send inspiring devotionals and provide updates on upcoming events.
Non-Profits – Non-profits rely on donations to keep their operations running. Many use bulk text messaging services to connect with donors and raise awareness about their cause.

Are Mass Text Messaging Services Good for Business?

Yes. Mass text messaging services are good for business as they offer numerous benefits, such as high open rates, cost-effectiveness, and enhanced communication with target audiences. However, it’s essential to carefully consider the challenges and regulations of implementing this form of communication to ensure compliance and optimize results.

What Features Do Mass Texting Platforms Provide for SMS Marketing?

Text message marketing services offer more than just a means to send text messages. They provide comprehensive marketing solutions that enable you to effectively engage with your audience, track results, and enhance your customer service. When searching for an SMS marketing provider, it can be tough to determine the essential features. Here, we highlight the features businesses should prioritize in a service.

Analytics and Reports – Analytics play a crucial role in text message marketing. They provide valuable data on the success or failure of campaigns, offering insights into their performance and the reasons behind it. With these features, you can make informed decisions to optimize your marketing strategies better.
Automation -Automation tools enable you to schedule messages to be sent automatically at specific intervals, whether daily, weekly, or monthly. This feature allows for effortless communication while maintaining consistency and timeliness.
Contact Management – A successful text message marketing campaign relies on a robust subscriber base to receive your messages. With the contact management feature, you can effortlessly organize and maintain fresh contacts, ensuring easy access whenever needed.
Customization Personalization – The ability to personalize your messages is crucial in engaging with your audience and building a solid connection. Mass text messaging services provide the option to customize each message with recipient names, creating a more personal touch.
Drip Campaigns – Drip campaigns are automated messages sent to subscribers at specific intervals. This feature is beneficial in nurturing leads, promoting products or services, and encouraging customer retention.
Integrations – Most text marketing services seamlessly integrate with other platforms, including popular email marketing programs like Mailchimp. You can enhance your productivity and capabilities by leveraging these integrations, effortlessly importing and synchronizing data across all your business software solutions.
Link Shortener – Most text marketing services provide a link shortener feature to ensure maximum delivery rates and avoid spam filters. It allows you to shorten long URLs to make them more SMS-friendly.
Message Templates – If you frequently send the same text message, consider using a solution that allows you to create and save templates. It will help you send messages more efficiently and save valuable time.
Free Incoming Text Messages – Some mass text messaging services provide complimentary incoming messages, meaning you only pay for outgoing texts. It can be a cost-effective option if your campaign primarily involves one-way communication.
Multimedia Messaging (MMS) – Certain services can enhance your messages by including pictures, videos, and audio clips, allowing you to make a lasting impression.
Mobile Keywords – Mobile keywords are crucial in lead generation and customer engagement. They enable customers to join your subscriber list by texting a designated keyword, creating an effortless and effective way of growing your audience.
Opt-In and Opt-Out Management – Mass text messaging services also allow subscribers to opt in or out of receiving messages. It ensures compliance with regulations while maintaining a healthy subscriber base.
Scheduling – The scheduling feature enables you to send messages at specific times, ensuring they reach your audience when it’s most convenient. It also allows for strategic planning and time management.
Surveys – Collecting customer feedback can be done effectively through polls and surveys. The most effective solutions allow for seamless gathering of responses, enabling you to make necessary adjustments to your campaigns or analytics.
Text-to-Landline – With a text-to-landline feature, you can effortlessly send and receive text messages using your business landline phone number, all without any alterations to your voice service. This convenient solution ensures seamless communication while maintaining the integrity of your existing setup.

How Much Does It Cost to Send Mass Marketing Messages?

The cost of mass marketing messages can vary significantly based on the provider, volume, and country. However, on average, you can expect to pay anywhere from $0.01 to $0.05 per message. These costs typically decrease as the volume of texts increases, making mass text messaging a cost-effective marketing solution, particularly for large-scale campaigns.

Texting plans typically include a set number of credits and custom campaign keywords. Sending a standard word-based message (SMS) usually costs one credit, while a message with images or video (MMS) costs three. Plans range from around $25 to $2,800 per month, with higher price points offering more features and keywords. For instance, low-cost plans provide a few hundred text messages per month and one to three custom keywords, while a $2,800 per month plan allows for nearly 250,000 text messages and several dozen keywords.