The conversion rate of your SMS campaign is perhaps the most crucial performance indicator. It may be used to calculate the ROI of your campaigns, cost per transaction/customer, and identify if your marketing aligns with your goals. The average conversion rate for SMS marketing from various sources is 29%. In terms of the typical boost in conversion rates linked to text message marketing, it’s 156 percent.
Improving the conversion rate in one’s business is vital to success. It’s a crucial component in optimizing the cost of your communication. In conjunction with other important performance indicators (KPIs), conversion rates may help you improve your communications, fine-tune your hooks, segment your contact base, and ultimately increase your revenue.
Conversion may be quick for many firms, but it may not always be that easy unless you employ the appropriate marketing technologies and strategies. We’ve compiled a list of pointers below to help you learn how to improve conversion rate!
1. Add testimonials, reviews, and logos
Did you know 89 percent of customers check online reviews before making a purchase? According to the Canvas8 research commissioned by Trustpilot, 49 percent of consumers consider good reviews one of their top three purchasing influences. Without a doubt, your conversion rate is influenced by your reputation and internet presence.
You may create a logo, add testimonials, and ask customers for reviews of your goods or services. You may link to any page on Yelp or another review site where consumers have left comments. Add testimonials and reviews on your website, so visitors do not need to go elsewhere.
2. Remove distractions
There’s nothing more frustrating than landing on a website and discovering that there are numerous alternatives to choose from. It would help if you made your website and landing pages as simple to use as possible.
The more images and action alternatives your visitors must consider, the less likely they will convert. You want people to concentrate on a single activity instead of being distracted by other options.
Cut out all the fluff and get straight to the point. (Unless it’s material that improved your search engine rankings.) Remove any distractions and ensure that anybody visiting your website is focused on what’s important.
3. Add live chat to your site
If web visitors don’t convert, they may have an issue or question about your product or service. It would be best if you considered adding live chat to your website to avoid losing potential consumers.
With live chat, your customer service or sales employees can help prospects on the fence by addressing any worries they may have.
Live chat campaigns are similar to pop-up notifications in that they appear in front of a lead’s face on your website and invite them to ask any questions they might have. You may now relax and focus on the more essential chores while your automation chatbot handles the rest.
4. Add a pop-up to your site
A pop-up is a simple and quick method to get website visitors to convert. Pop-ups are an efficient approach to improve your conversion rate, whether a spin-the-wheel offer that gives a lucky winner a discount on their purchase or an email newsletter signup. Pop-ups, on the other hand, may ruin the user experience.
Don’t be scared to experiment with various pop-ups on your site to see which ones perform the best. There are many ways to cut a pie. To determine which methods are most successful for you, test, test, and test again.
5. Remove unnecessary form fields
Purchasing your phone should be as simple as possible. That implies you shouldn’t have too many steps in your checkout procedure and that your payment buttons should be readily visible and accessible.
Also, try eliminating any fees or limitations on online forms that ask for payment information. Users should be able to browse as a guest and utilize whichever payment method they choose, whether it’s Google Pay, Apple Pay, or PayPal.
Finally, this procedure should be simple and painless. A tedious checkout procedure will reduce mobile conversions.
6. Make the initial step really easy
Whether you’re trying to get someone to hit the ‘subscribe’ or ‘check out button, you need to make things easy for your customer to get them to convert. So, the first step should be easy to do when it comes to your offer. Instead of asking someone to fill out a form with multiple fields, start by just requesting an email.
The easier you make the initial step, the greater the chance of your visitors taking the action you want them to and following through to the end of the process.
7. Add a third-party signup service
When it comes to keeping things simple, there is nothing better than a third-party signup service. There’s no fun in creating numerous accounts and profiles for every website you visit. Consider utilizing a third-party signup service as an alternative.
Instead of a new lead creating a new profile from scratch, they can connect their Google, Facebook, or other social media accounts to your website. It eliminates the signup process, and you will notice an immediate increase in your conversions.
8. Strengthen your CTA Copy
Your call-to-action (CTA) is a critical aspect of conversion. Your call to action might be as simple as downloading an offer, publishing a post on social media, or signing up for your email newsletter.
It would help if you used CTAs on your website and landing pages in any case. It usually entails that they are clear and easily accessible.
One call to action must be on each landing page, but it may be used several times throughout the page. For example, your site might have CTAs that direct to one offer. One is at the bottom of the screen, one is in the text in the introduction, and one appears when you scroll down the page.
The most significant thing to remember is that you may see the call to action no matter where you are on the site. It reduces the chance of making a mistake (such as promising a refund), and making it clear in your call to action will encourage visitors to act.
9. Try another offer
Sometimes we devote so much time to the little aspects of conversion improvement that we neglect an essential element: the offer. If certain offers or communications aren’t working, consider rephrasing them or testing a different offer.
Promotions have the most significant influence on your conversion rates. Learn what kinds of offers work and which ones don’t. It’s all about experimenting with how they perform.
The more you test and get results, the better you’ll be at predicting how your audience will respond to your deals. You’ll figure out precisely what makes your customers tick, allowing you to develop offers that truly convert into sales.
10. Offer a money-back guarantee
Some people may be hesitant to pursue their business because of the danger. Let’s say a customer has placed a pair of running shoes in their basket, but they aren’t sure if they will buy them because of how they perform. But what if you removed the risk from the situation?
People are hesitant to put their money on the line unless they’re sure they’ll get what they paid for. A person is more inclined to try a product with a money-back guarantee because there is less risk and greater potential for reward.
11. Add a countdown timer
The fear of missing out (FOMO) is generally your most powerful motivator when it’s time to get ready for work or a big occasion. When your deadline is approaching, it’s natural to feel nervous; so why not use that as an opportunity in your marketing? If you want to build a stronger incentive behind your sales and promotions
Customers are more motivated to decide once they discover that it is just a few days or minutes before they must act.
12. Add a Point of Purchase Upsell
It will not make a massive impact on your overall conversion, but it will significantly impact your revenue. Offer a comparable product or service to the one they intended to buy as part of their purchase package after they finish.
You may utilize machine learning technologies to suggest items to your customer that they might be interested in, ensuring that the experience feels unique to each user.
13. A/B test your headlines
It’s sometimes tough to determine what’s effective and what isn’t. It would help if you ran A/B tests when that happens. Analyze your results and make adjustments as needed. Consider the things that work best for your audience. Get creative with your experiments.
Experiment with a variety of headlines to see which ones perform best. Experiment with various lengths, tones, numbers, and so on. The more you test, the more likely you discover a good headline.
What is Conversion Rate?
The conversion rate is the number of targets met divided by the total number of contacts who received a message during your campaign. As a result, it’s expressed as a percentage (multiplying the result by 100).
The primary goal is usually sales, but downloading a PDF or filling in a contact form are possibilities.
Let’s take a real-world scenario: you’ve sent out an SMS campaign to boost your contact list’s purchase of a product with a special offer. You’ve sent 1000 SMS, and 100 of your contacts have purchased the item using this promotional code, for which the conversion rate is 10%.
Why is it Important to Improve Conversion Rate?
The conversion rate is significant because the higher your conversion rate, the more efficient your marketing campaign will be. In other words, you’ll get more sales with the same number of contacts by increasing your conversion rate.
It’s a good idea to focus on improving your conversion rate if you notice that your cost per lead or acquisition is going up.
It doesn’t matter how many contacts you have on your list or how big your budget is; if your conversion rate is low, you will not get good results from your marketing campaign.
What are the Benefits of Improving Conversion Rate?
Improving the conversion rate is essential in getting new customers and keeping your marketing campaign efficient. It’s difficult enough to attract new consumers to your website; having to compete against all of your rivals’ advertisements on Google, Facebook, and elsewhere is just the beginning. The second half of the problem—the far more crucial—is converting those site visits into a lead or a sale.
And that’s precisely where conversion rate comes in. The conversion rate is the number of times a goal is completed divided by the total number of visitors. The higher your conversion rate, the more efficient your marketing campaign will be. In other words, you’ll get more sales with the same number of contacts by increasing your conversion rate—and that’s the goal.
What is an acceptable conversion rate?
The acceptable conversion rate varies depending on your industry, product, and offer. For example, the average landing page converts at about 11%, but that number goes up to 30% for lead generation pages.
A higher conversion rate is always better, but don’t stress if yours isn’t as high as you want it to be. Even a small improvement can significantly increase your revenue.
Here are some general benchmarks:
- 2% or less: You have serious issues that need to be addressed
- 3-4%: You have room for improvement
- 5-15%: You’re doing well
- 15% or more: You’re crushing it!
These are just averages, though. The most important thing is to compare your conversion rate to your past performance. You’re on the right track if you see a consistent increase.
What factors can influence conversion rate?
Many factors influence conversion rates. Some of these are within your control, while others are not. It is best to focus on things you can act on to improve your conversion rate.
One of the things that may affect your conversion rate is your revenue strategy. If you plan to increase ADR by 5% next month, but your competitors only raise their ADR by 3%, travelers wanting the lowest prices may choose another provider, resulting in a drop in conversions.
Another example is if you’re selling a high-ticket item and your target market is price-sensitive, they may do more research before making a purchase, resulting in a lower conversion rate.
Additionally, if you want to increase your website’s traffic, it’s tough to know whether or not it will improve your conversion rate. Sometimes, more traffic can result in a higher conversion rate if the new visitors are high-quality leads. However, it could also lower your conversion rate if they’re not interested in what you’re selling.
Lastly, ensure that you have an innovative landing page design that is both mobile and desktop responsive. If your website isn’t mobile-friendly, you will likely decrease the conversion rate as people will leave your site.
Is a high conversion rate required?
Yes. According to our research, the overall landing page conversion rate was 2.35 percent. To succeed in your industry, you’ll need a higher conversion rate to gain more market traction. Your business can expect more sales, higher ROI, and improved customer lifetime value with better conversion rates.