SMS templates are reusable text strings that you may use again and again. They allow you to respond promptly to FAQs and send mass messages quickly. SMS marketing platforms allow you to include photos and links in SMS templates. They also enable you to add custom fields, which your company’s SMS platform uses to customize outgoing texts.
Templates can be used to improve your campaigns following best practices. An appointment reminder template, for example, will guarantee that you never forget to include the date, time, and location. On the other hand, a text message template for an order confirmation will almost certainly contain a link to the product purchase and perhaps a coupon code for the next purchase. Use the automated text message format in your routine procedures, but don’t be afraid to experiment with your texts.
So check out the processes and needs of:
The SMS templates for customer service
1. Welcome message
Welcome messages are one of the first sets of messages that businesses send their customers. It sets the tone for the rest of the customer service interactions. Here are a few welcome message templates:
- “Hello, <<customer name>>! We’re thrilled that you’ve chosen to buy our product. It’s intended to assist you with the following <benefits>. “Contact us at <<phone number>> if you have any questions.”
- “Welcome to our company, <<customer name>>! We’re excited to have you as our newest customer. You can reach us anytime at <<phone number>> if you need any assistance.”
2. Product Guide
Product guides are designed to help customers use your product more effectively. They typically include how-to information, as well as troubleshooting tips. Here’s a product guide template:
- “Hi, <<customer name>>! Thanks for purchasing our product. We’re here to help you get the most out of it. Check out our product guide below for more information.”
- “Hello, <<customer name>>! Thank you for purchasing the product. Here’s a link to our simple product guide so you can learn how to improve on your current situation. If you have any queries, please get in touch with us at <<phone number>.”
3. Product intro
Product intros are sent to customers after they’ve made a purchase. They include information about the product and how to use it. Here’s a product intro template:
- “Hello, <<customer name>>! Thank you for purchasing our product. We’re excited to introduce you to the following features <list out features>. Please get in touch with us at <<phone number>> if you have any questions.”
- “Hi, <<customer name>>! Thank you for purchasing our product. We hope you enjoy the following features <list out features>. If you need any assistance, please don’t hesitate to reach out to us at <<phone number>>.”
4. Order received
Order received messages are sent to customers after they’ve placed an order. They confirm that the order has been placed and provide information about the next steps. Here’s an order received SMS template:
- Thank you for your purchase! Your {Order Number} will be ready to ship within three business days. We’ll let you know when they’re on their way!
- Hello, [name]! Your order for [product] at [company name] has been confirmed! When it has been dispatched, we will notify you.
5. Order delivery status – shipped
Order delivered messages are sent to customers after their order has shipped. They provide information about the expected delivery date and a tracking number. Here’s an order-delivered template:
- Hello <<customer name>>, Thank you for your purchase! Your {Order Number} has shipped and will be delivered on {Date}. You can track your order here: {Tracking Number}
- “Hello, <<customer name>>; your order has been sent. Click here to see when the postal service will deliver your package.”
6. Order delivery status – delayed
These messages are sent to customers when their order is delayed. They provide information about the expected delivery date and the reason for the delay. Here’s an order delivery delayed SMS template:
- “Hello, <<customer name>>. Your order is on its way, but delays are expected. The new anticipated delivery date is <<date>. If you have any queries, call us at<<phone number>>.”
- Hi <<customer name>>, we regret to inform you that your order will be delayed. The new expected delivery date is <<date>>. We apologize for the inconvenience and would like to assure you that we are doing everything possible to get your order to you as soon as possible. If you have any questions, please call us at <<phone number>>.
7. Order delivery status – missed
These types of messages are sent to customers when attempted delivery fails for any reason. They provide information about the expected delivery date and the reason for the miss. Here’s an order delivery missed SMS template:
- Hello <<customer name>>, your order was supposed to be delivered today, but unfortunately it was missed. The new expected delivery date is <<date>>. We apologize for the inconvenience and would like to assure you that we are doing everything possible to get your order to you as soon as possible. If you have any questions, please call us at <<phone number>>.
- Hi <<customer name>>, We attempted to deliver your order today, but unfortunately, it was missed. The new expected delivery date is <<date>>. If you have any questions, please call us at <<phone number>>.
8. Abandoned cart
Abandoned cart messages are sent to customers who visited online stores, carted items, and failed to check out their purchases. These messages attempt to remind customers of what they left behind and provide a link to complete their purchase. Here’s an abandoned cart SMS template:
- Hi <<customer name>>, it seems like you forgot something in your cart! We still have your {item} here, which will be reserved for you for the next {period}. Click here to finish your purchase!
- Hi <<customer name>>, we noticed you left some items in your cart. Here’s a discount voucher to use for your check out! Click here to finish your purchase!
9. Thank you/reminder to come back
These messages are sent to customers after they’ve made a purchase or completed an action. They serve as a way to show appreciation and can also be used to encourage customers to come back. Here’s a thank you/reminder to come back SMS template:
- Thank you for your purchase, <<customer name>>! We hope you’re happy with your {item}. Come back soon and receive {a discount} off your next purchase!
- We appreciate your support, <<customer name>>! We’ll be here when you need us. In the meantime, enjoy {discount} off your next order when you use this {promo code}.
10. Customer feedback
Customer feedback is critical to a company’s success. It aids in the development of your company and customer satisfaction. Here are some SMS templates to gather customer feedback:
- Hi <<customer name>>, we hope you’re enjoying your {item}. We would appreciate it if you could take a minute to give us your feedback. Click here to take our survey!
- Hi <<customer name>>, thanks for being a loyal customer! We constantly try to improve our service and would love to hear your thoughts. Please click here to leave a review.
11. Discount offers
Do you have upcoming sales and promotions? You can send discount offers and deals to your customers in advance through SMS marketing. Discount offers are an excellent way to increase customer loyalty and sales. Here’s a discount offer SMS template:
- Shop now and get {discount} off your purchase! Use promo code: {promo code} at checkout. Hurry, this offer expires in {time}.
- Welcome to our store, <<customer name>>! Get {discount} off your first purchase when you use this {promo code}.
12. Product sales
Sending product sales announcements via SMS greatly increases brand awareness and encourages customers to buy your products. Here’s a product sales SMS template:
- Hey <<customer name>>, we’re having a sale on {item}! Get it now for {discounted price}. Click here to shop!
- Shop now and get {discount} off your purchase of {item}! Hurry, this offer expires in {period}.
13. New product launches
Are you launching a new product? Introduce your new product to your customers through SMS marketing. Send them a text message with all the details and a link to purchase the product. Here’s a new product launch SMS template:
- Hi <<customer name>>, we have a new {item}! Check it out now and get {discount} on your purchase. Click here to shop!
- “<<customer name>>, we’re thrilled to announce the launch of a new <<product name>>! Use offer code [[offer code]] to receive $20 off your order.”
14. Referral program invitations
Referral programs boost customer loyalty and bring in potential clients. You can send referral programs and promotions using SMS templates that include all details and necessary links. Here are some templates for your referral program invitation:
- Hey <<customer name>>, do you know anyone who might be interested in our {item}? Send them your referral link and get {discount} on your next purchase!
- “Invite your friends and family to enjoy the benefits of <popular products>. When they make their first purchase using your referral code, we offer them $25 off. You’ll get $25 when they do!”
15. Special occasion offers and sales announcements
These text messages are used to celebrate anniversaries, birthdays, and upcoming holidays with customers. Some templates to copy for these purposes are:
- Happy <<holiday>>, <<customer name>>! Get {discount} off your purchase when you use promo code: {promo code}. Shop now!
- Wishing you a happy <<holiday>>, <<customer name>>! To celebrate, we’re offering {discount} on your purchase of {item}. Use promo code: {promo code} at checkout.
16. Issue resolution
Things go wrong at times, regardless of the business or sector. On the other hand, customers anticipate that everything will always work out well. As a result of this, conflicts and difficulties emerge. Sending updates regularly regarding the problem and dispute resolution is part of customer service. Here are some templates for this situation:
- Hello, [name]. We’re sending you this message to let you know that ticket [ticket #] has been resolved and closed. We appreciate your support.
- Hello, [name]. This is [agent name]. I’ve received your message and opened a ticket. Your ticket number is [#]
17. Follow-up survey.
Customer feedback is vital to the development of any business. You can use SMS templates to follow up with customers after purchase and ask for their feedback. Here are some templates you can use:
- Dear <<customer name>>, thank you for your purchase! We would greatly appreciate it if you could take a moment to fill out this survey and let us know how we did.
- Thank you for your business, <<customer name>>! We would love to hear your feedback on your recent purchase. Would you mind taking this quick survey?
18. Company updates.
SMS is a convenient way to keep your customers updated on company changes, whether a new product launch, change in management, or office relocation. Keep your customers in the loop with these SMS templates:
- Dear <<customer name>>, we have some exciting news to share! {New detail 1}, {new detail 2}, {new detail 3}. Stay tuned for more updates!
- Hello <<customer name>>, this is just a quick message to let you know that {company} has moved to a new location! Our new address is {new address}.
19. Lapsed customer re-engagement.
It’s essential to keep your customers engaged; otherwise, they might forget about your product or service. You can use SMS marketing to re-engage customers who haven’t interacted with your business in a while. Here are some templates to get you started:
- Hello <<customer name>>, we noticed you haven’t been active lately and wanted to check in to see if everything is okay. We miss you and would love to have you back!
- “It’s been a while; we miss you, <<customer name>>! Please let us know if there is anything else we can do to make your visit more pleasurable or if you have any questions regarding our services. We appreciate you and want to hear from you at [link to contact us page].”
What is an SMS Template?
An SMS message template contains content and settings you may customize, save, and reuse in future messages delivered through SMS marketing applications. SMS templates may direct or test messages to a limited audience for messages sent from campaigns.
When you generate an SMS template, you choose the settings and content used in the body of text messages based on the template. This content can be static text or dynamic information that you define using message variables and templates. If the message is based on a template, the SMS marketing platform fills it with the parameters and text you specified in that document.
You may use previously created templates to create, retrieve, edit, or delete a message template for SMS messages you send through the channel.
How to Create an SMS Template?
Creating an SMS template is a two-step process. First, you must create the message content and then save it as a template.
To create an SMS template:
- In your SMS marketing application, create a new message or campaign.
- Enter the text for your message in the body of the SMS.
- If you want to use variables in your message, insert them into the text where you want them to appear.
- When you are finished creating your message, click the Save As Template button.
- In the Save As Template dialog box, enter a name and description for your template.
- Click Save.
How to Make an SMS Template on Android?
Android phones do not have a built-in SMS template feature. However, several third-party applications offer this functionality.
To create an SMS template on Android:
- Install and launch the app of your choice.
- Create a new message or campaign.
- Enter the text for your message in the body of the SMS.
- You can add variables like links, rich text, and gifs to your message.
- When you are finished creating your message, save it as a template.
- Name your template in the save template box.
- Click Save
You can now use this template when sending messages from your Android phone.
Why should you use an SMS Template for SMS Marketing?
There are several advantages to using SMS templates for your SMS marketing campaigns. It saves time and keeps your messages consistent when sent to a specific group of audiences. Templates also allow you to personalize your messages and target them to specific segments of your audience.
SMS templates can help you improve your customer relationships and increase sales and loyalty when used correctly. An SMS template ensures that your messages are timely, relevant, and engaging.
SMS templates may be a fantastic method to connect with customers and boost sales after you’ve built your customer database and developed a strategic marketing approach.
Are SMS Templates Beneficial?
Yes. SMS templates benefit businesses across sectors. SMS marketing remains one of the most cost-effective methods of reaching customers and disseminating information. With SMS templates, companies can quickly run customer service campaigns such as customer onboarding, announcing promotions, and providing tech support.
Businesses may be able to provide quick and efficient service that is personalized for each customer. This way, companies can maintain a good relationship with their clients by responding to them promptly. SMS templates help you improve your customer relationships and increase sales when used correctly.