Yes, you can embed hyperlinks in text messages. A lot of people have been wondering if they can put hyperlinks in text messages. It is now done in various ways.
A hyperlink appears as a highlighted text, a word or phrase that is bold or differently colored than the rest of the message. These words will direct you to a website, online form, or file once you click on them.
For example, you may send recipients from a text message to a video, a mobile form, a website, and eventually, perhaps, to VR with the aid of your phone getting smarter and more innovative. A hyperlink is required to transport customers from a text message to many of those experiences.
Adding hyperlinks to text messages may be straightforward, but there are always a few follow-up questions of clarification when it comes to doing so. And, of course, we’ve provided answers below.
Read on to learn more about using hyperlinks in text messages and how they can improve your SMS marketing campaign.
Hyperlinks in text messages allow recipients to click on a phrase or number and be transferred to that location or page. For instance, you may include a link with the phone number of your business, and mobile app users could click on it (if they remembered your business name and number) and instantly download your app.
Hyperlinks in text messages can also direct recipients to websites or email addresses, unlike regular links, which are simply the entire URL, not embedded in any text.
Yes, hyperlinks in text messages act as interactive links that allow customers to interact with your business beyond what is possible through traditional messaging. For example, suppose you offer coupons during certain hours of the day. There are many ways how adding hyperlinks in SMS messages can increase sales.
Here are some examples of hyperlinks that will help boost your sales:
– Promotional codes from a mobile app allow customers to get discounts or purchase particular items.
– Coupons can only be redeemed between specific hours of the day by clicking on a number in a mobile text message.
– A link leading to your website for people to look at other products you’re selling.
What is Click Through Rate (CTR) for SMS Marketing?
The “click through rate” (CTR) is the percentage of users who click on a hyperlink in a text message, which is one of the most important metrics to consider when assessing your company’s SMS marketing campaign.
You may quickly and inexpensively send a user or customer to a product or page with SMS links. The issue is, how can I find out how many people visited my link? The CTR is a crucial statistic that focuses on how well your ad performs. It’s calculated by dividing the number of clicks your ad receives by the number of messages delivered, then multiplying it by 100 to arrive at a percentage.
Here’s an example:
- You sent out 250 messages to people’s cellphones, and the link is clicked 100 times. So the formula will be – clicks / delivered messages = CTR.
- So it will be 100/250=.04.
And when you multiply 0.4 by 100, you will arrive at the percentage of people that clicked on your link. So, for our example, 40% of the people you texted an SMS click on the link you provided them.
After your URL has been shortened and sharpened, it’s time to follow it as it grows, which may be done in real-time. You can view SMS clicks in the Analytics menu. Or, if you’re a Google Analytics user, check out the Campaigns page for your SMS data.
Using Google Analytics, you may get a more in-depth look at your SMS campaign and visualize its success clearer.
There are various ways to use hyperlinks in text messages. For example, using a URL shortener to make the links you share over text messages more manageable is a great way to protect your brand and control how links are shared. However, there are other ways that hyperlinks can be added to text messages through images and documents, which we’ll discuss below.
Some examples of using hyperlinks in text messages include:
- Add a picture to your text message that links directly to your website.
- Converting documents into images and connecting them to the appropriate page of your company’s website.
- A simple hyperlink pointing directly to another webpage or downloading the relevant file (ex: PDF).
Text message marketing is one of the most cost-effective means to reach audiences and grow your business. Many companies are enjoying the benefits brought about by leaning towards SMS marketing. Here are some of the advantages of adding hyperlinks in text messages.
Increase your reach to new people.
SMS links may help you expand your business if that is what you want to do. SMS links can assist you in growing your company. Text-like campaigns, particularly those focused on trends, can attract and distribute consumers rapidly.
Make customers aware
Notifications are one of the ways you can get in touch with your clients. Notifications, reminders, and events are all examples of notifications that you may send to your consumers. For example, a text message can help you promote a new product line launching on your marketplace.
Disseminate the News
The speed at which a message spreads is comparable to that of SMS links. Therefore, daily news may be linked using SMS and accessed more readily on a mobile device than via the internet.
Easy Update to Customers
It’s the ease of access that is so appealing. Let’s say you are offering a summer sale of 50% off all products on your website. By the time your email notification enters their mailbox, it has already been carefully filed into the junk tab. SMS is more intimate and has a more personal vibe than emails.
To ensure that hyperlinks in text messages of your campaign works, make sure that you implement the best practices for its use.
1. Use a URL Shortener
The count is crucial with SMS messaging. A text message has a 160-character limit; any extra characters will incur additional charges. As a result, it’s in your interest to minimize the number of words necessary to convey your idea while maintaining accuracy. Thus, you might need a link shortener to make it work.
What Is a Link Shortener?
A link shortener is a website where you’ll be able to create and register shortened URLs. Anyone and anywhere can use them, but most people use them for marketing purposes.
Long URLs are standard; a blog post’s URL may be up to 30 characters long. The obvious answer to this issue is to utilize a link shortener.
There are also numerous other reasons to utilize a URL shortener:
- Vanity links might be used to promote your company.
- You can get a branded link. Customers are more likely to remember your links if they are associated with your business’s name.
- Track performance with link shorteners.
- You may also use a link shortening service to monitor clicks. For example, you can find out how many people clicked on a link and get more information about your audience’s demographics using analytics tools like Google Analytics.
There are several URL shorteners available. Bit.ly, for example, is a popular one. It’s also simple to utilize – input the URL, and Bit.ly will create a shortened link for you. SMS tools like JookSMS can also shorten links in text messages automatically.
2. Track Your Link Click-Through Rates
If you don’t know them already, click-through rates are one of the most crucial pieces of data to monitor. The click-through rate (CTR) is the proportion of SMS recipients who click on your link out of the total number of people who saw the message. Therefore, you may assess the strength of your message’s copy by looking at CTR. In addition, you can observe how many people opened links in your message after utilizing a link shortener from your SMS solutions.
It’s also feasible to manually keep track of this by adding Urchin Tracking Module (UTM) tags to your hyperlinks.
What is UTM Tracking?
UTM or Urchin Tracking Module tracking enables you to track information about your marketing campaigns. It allows you to monitor the behavior of those who click on your links from one campaign across multiple devices. It means, for example, if a person encounters a mobile ad today and follows its link, UTM tags will allow you to follow their path as they browse across other websites or applications.
Using Campaign URL Builder, you may add UTM tracking to your campaigns. It’s a fantastic instrument since it allows you to generate a tracking link quickly; type in the website address you want visitors to go to and add your campaign source, medium, and name.
After you’ve added your assets to your Google Ads account, they’re immediately attached to a tracking URL that you may copy and paste into your campaigns.
Combining CTR with other information provides a comprehensive view of how successful a marketing campaign is. If you’re aiming to develop a course for the future, for example, examine click-through data from the link with how many people enrolled in the course to determine your conversion rate.
3. Turn Images and Documents Into Links
Text messages can contain text. You couldn’t add pictures to a message before smartphones existed. The rise in popularity of rich messaging services and MMS has changed over the last two decades. There are ways to add a PDF document or image file link to an SMS marketing campaign if you choose not to set up an MMS campaign.
All you have to do is upload the file or image to your preferred cloud storage/sharing platforms (such as Google Drive or Dropbox). After that, you may use the link attached to the file to share it.
Setting the accessibility preferences on each file ensures that no permissions are needed when people click on the link. Next, take the link you’ve been given and use a shortener (such as we discussed in earlier sections). That way, your text message character limit isn’t exceeded.
4. Avoid Spammy-Looking Language
Avoid spammy-looking language when sending links in text messages. Keep in mind that people are hesitant to click on links unless they trust the sender. Because this may be your initial time using language like this, don’t risk alienating potential customers by employing wording that might make them doubt your texts.
That’s why it’s critical to only send messages to individuals who have indicated consent. If you deliver a text message with a URL to someone who has never engaged with your business, that individual is more likely to ignore and delete your message. You could find yourself blacklisted as a result of this. It’s very undesirable for people whom you don’t have a history with.
However, sending messages to potential clients isn’t the only thing you need to consider. When business associates reply to your texts or start an interaction, be sure to address them by name. It provides implicit trustworthiness because it shows you know who they are and that you’re not just spamming random numbers in hopes of catching anyone interested.
5. Test Your Links
You can do several things to determine which links work well and which ones don’t work so well. The simplest way is to test different messages on different groups of people. You may be able to send a handful of messages over a week or month, but it will undoubtedly take some time to gather enough data.
After that, you can figure out which message is better by looking at your click-through rates (CTR). It will give you insight into the effectiveness of the messages shared with specific groups compared to others.
Once you’ve completed your test, go ahead and send out many text messages to your subscribers. It is simply a safety net to ensure that everything goes according to plan. After all, you don’t want to send a text message to a thousand individuals only to discover that it went to the wrong address. It would be embarrassing, and your marketing efforts will have been for nothing.
No, hyperlinks do not take up characters in the text message character limit. Instead, hyperlinks “hyperlink” to another webpage address and make it more convenient for you to share a web page or another resource.
Yes, SMS platforms do allow you to use hyperlinks. Many SMS marketing tools, software, and platforms will enable you to use hyperlinks, either automatically or quickly copy/paste.
With this feature, you can better increase customer engagement, conversion, retention, and sales. Thus, make sure to check for this service if you intend to use a paid SMS Services platform.
Yes, you can add images as hyperlinks to SMS messages. For the image to be displayed from an SMS platform, it should have been hosted on a server and a unique URL address. With this method, the image will appear in your text message without any issue.
The image must be no larger than 3MB in size and a JPEG, PNG, GIF, or PDF file.
You may utilize your SMS tool’s Image Attachments feature to send menus, brochures, newsletters, business cards, promotional flyers, photos, or any other sales material that will boost your company income!
Click on the “Choose File” button where the “Add Link to Image” prompt appears if you wish to attach an image in an email. Next, locate the picture file on your computer and double-click it.
To do this, click the “Choose File” button, and an image will appear beside it. Next, copy and paste the link into your SMS by clicking the Blue “Image Link” button in the “Personalize” section next to your SMS Campaign content.
Yes, you can customize hyperlinks in text messages. For example, you may personalize the hyperlink to your landing page or website to make it look more professional and brand-aligned. This way, you can maintain a robust online presence for your business while improving its credibility with potential customers.
Include the complete URL into your text message to link it. Most messaging systems will automatically transform the URL into a link that allows people to click and view the linked material. You may also use a URL shortener to make a long URL easier to fit within your message.
For example, adding short URL links into your campaign is as simple as copying and pasting the desired link, then pressing our magic “Shorten URLs” button!
Doing this will save you character count and convert your link into a tracking tool that may be viewed from your analytics dashboard.
The distinction between links and hyperlinks is in how they’re displayed when clicked. When you click a link or a hyperlink, you’ll be taken to a specific web page, while links and hyperlinks both bring you to a website when activated.
A hyperlink is a link that becomes active when you click on a particular highlighted term or phrase. A conventional link is merely the complete URL, not included in any text.
Here are some examples:
Hyperlink – Read What is SMS Marketing? Guide and Benefits
Link – Read about What is SMS Marketing? Guide and Benefits https://www.jooksms.com/blog/what-is-sms-marketing-guide-and-benefits/
Adding links into your texts allows you to extend your messages beyond character limits, increase your consumer connection, and track customer involvement, regardless of how they appear.