SMS Delivery Report for Text Messages Guide

Texting is a popular form of communication, especially among younger people. Businesses use it to interact with consumers, employees, and prospects because it’s quick and convenient. It has become a preferred method of communication compared to making calls.

SMS has an open rate of over 98 percent and a response rate of over 42 percent, higher even than the worldwide top four messaging platforms combined.

If you’re unfamiliar with texting, you might be unsure whether your contacts have read your messages or received them. You could have had a recent issue with the response rate and want to know what’s going on.

Businesses implementing SMS marketing efforts consider SMS deliverability a crucial factor in reviewing their campaign’s success rate. Thus, it is vital to access SMS delivery reports. This guide will help you navigate SMS deliverability, how it works, and what you can do to ensure that your contacts receive your messages.

What is a Delivery Report for Text Messages?

A delivery report is simply a notice that confirms whether an SMS has been delivered successfully or not. These reports come in handy when troubleshooting any potential issues with your SMS campaign.

An SMS delivery report is a message from an SMCS (Short Message Service Center) that informs you that your text message sent from your device was delivered to the intended recipient. An SMS delivery report displays the current status of the text messages you submitted to the carrier in terms of their success or failure.

Text delivery reports do not show that a text message sent by you was successfully delivered to the recipient; instead, they only verify that the message was correctly delivered from the phone.

When a text message is sent from your phone, it is first received by the Short Message Service Center (SMSC). The message is kept on file until it’s attempted to be delivered. The text message will either be successfully delivered or have some problem with delivery.

How do SMS Delivery Reports Work?

When a text message is sent, it is received by the cell carriers. Their servers then try to deliver it. The SMS will either be delivered successfully or remain undelivered temporarily or permanently. Their servers then provide information on each message’s delivery status.

This data generates a comprehensive SMS delivery report for each campaign you send, whether it’s to a single phone number or many people. Every message sent in the campaign can be reviewed in this document, including phone numbers and delivery statuses. 

The following delivery status is included in the report:

1. Delivered

The message was successfully delivered to the intended recipient’s phone number. You will receive a report that states: “Delivered” next to the contact’s number.

2. Opted-Out

The message was not delivered because the recipient has opted out of receiving SMS messages from your organization.

3. Undelivered – Soft Bounce

Soft-bounce means that the message hasn’t been delivered, but the number is still active, so that it may be sent later. The phone could have been turned off or out of cell range. It implies that the problem with delivery is only temporary.

4. Undelivered – Hard Bounce

A hard bounce means that the message wasn’t received, and the phone number is invalid. It may be a landline or another number that isn’t capable of receiving texts. Your SMS carrier will not try to send communications to an invalid phone number in the future. 

How do You Calculate SMS Delivery Rate?

The formula to calculate SMS delivery rate is: 

(Number of delivered texts / the total number of texts sent) x 100

The delivery rate for SMS is the number of messages that reach a subscriber’s phone divided by the total amount of texts transmitted.

A high delivery rate indicates that your texts are reaching their intended recipients. However, if you have delivery rates, look out for possible causes such as invalid numbers, carrier errors, or spam filters. 

Tracking SMS delivery and reliability can help you better view your database’s quality. If your delivery rate is low, you may clean your list by removing invalid contacts to ensure that your messages reach a receptive audience. It will improve overall SMS figures, enhance the sender’s reputation, and save money!

Why is SMS Delivery Rate Important for Marketing?

SMS delivery rate is important for marketing because it allows you to gauge the effectiveness of your SMS campaigns. If you have a low delivery rate, it could indicate poor-quality leads, ultimately resulting in lower ROI for your marketing efforts.

Here are the top three reasons why a reasonable SMS delivery rate is so important in SMS marketing.

  • Helps to improve campaign effectiveness: If you’re not getting your message delivered, it doesn’t matter how great your offer is. By tracking and monitoring your delivery rate, you can adjust your strategy on the fly to ensure that your target audience is receiving your messages.
  • Reduces Marketing Costs: If you’re paying for each SMS sent but not delivered, that’s wasted marketing spend. You can reduce your costs and improve your ROI by improving your delivery rate.
  • Enhances Sender Reputation: A high delivery rate will improve your sender’s reputation, which is essential for future deliverability. A good sender reputation will cause better inbox placement and improved deliverability rates.
  • Increases ROI: A high SMS delivery rate will cause increased ROI for your marketing efforts.

What are the Benefits of SMS Delivery Reports to Increase Sales?

The benefits of SMS delivery reports help you understand the number of people who received your message and track engagement rates. In addition, businesses can use delivery reports to:

  • Identify how to reach customers at the optimal moment: Every company and customer is different, and what works for one may not work for another. You must use SMS’s most effective practices to deliver audience-relevant communications without delays or non-deliveries.
  • Maintain a high response rate: The response rate is one of the most critical metrics in SMS marketing. It assesses how frequently customers respond to an SMS message, and a strong response rate is crucial for a successful campaign.
  • Boost sales and revenue: By understanding the customer journey and utilizing delivery reports, businesses can improve sales by increasing their conversion rate and order value.

How Can You Improve Delivery Rates of Your SMS Messages?

Improve Delivery Rates of Your SMS Messages

SMS delivery rates may seem out of control for businesses, but there are several ways to improve and increase them. You need to play fair and avoid tricking the system. It is still best to prioritize good customer relations and keep communications ecological.

Here are some tips to help improve the delivery rates of your SMS messages.

  • Avoid sending links to pages you don’t control: If you’re sending an SMS with a link to a landing page, make sure it’s a page that you manage. Placing links to pages you don’t have control over, such as social media platforms or website pop-ups, can cause your message to be marked as spam. Ideally, you can use URL shorteners with your site domain.
  • Review your contacts: Avoid sending to all users in your list. When you send hundreds of texts at once, the carrier recognizes it as a broadcast and stops your messages, leaving your effort for naught. And if you overuse this method, your number will be blacklisted, which will result in high bounce rates and make it difficult to send SMS messages in the future.
  • Use a reliable SMS platform: If you’re using an unreliable or unproven SMS platform, it could result in poor deliverability rates. Make sure you’re using a reputable and reliable SMS platform with a good track record of delivering messages.
  • Segment your list: One of the best ways to improve your SMS delivery rate is to segment your list. By sending targeted messages to specific groups of people, you’re more likely to get your message delivered and avoid being marked as spam.
  • Always Include opt-out instruction: Opt-out is a legal requirement in the United States, Canada, and several European nations. Opt-out will prevent the number you use from appearing on spam lists and distinguish the target audience ready to communicate with you.

What are the General Statistics about SMS Marketing and Delivery?

SMS marketing remains one of the major players in customer communications. According to statistics, professional text messaging usage is expected to continue increasing through 2022, according to statistics. Although no in-depth studies have been conducted on text message statistics, recent findings shed light on the possibilities and help us understand companies’ size and potential impact.

Here are some notable statistics about SMS marketing and delivery:

  • According to a study ‌ by Portio Research, there will be about 8.94 billion active SMS users by the end of 2022. The research also shows that the number of SMS messages sent globally will reach nearly 9 trillion in 2021. It is a significant increase from the 2014 statistic of 6.1 trillion SMS messages sent.
  • SMS open rates remain high at 98%, with 45% of people replying to bulk text messages.
  • The use of SMS for customer service is on the rise, with 77% of consumers preferring to use text messages to communicate with businesses.
  • 67% of organizations say that their mobile messaging applications (SMS/MMS or advanced mobile messaging apps) effectively increase customer engagement.
  • According to the latest estimates, by 2023, over 3.5 trillion business A2P communications will be delivered each year. It is compared to 2.5 trillion projected in 2019. That’s a 40% increase over the previous estimate of 2.5 trillion A2P messages in 2019.
  • For delivery times, SMS Messages are delivered to the suitable operators in 100% of cases after 36 milliseconds if the operator is not having difficulties, like downtime.

SMS delivery reports are essential for marketing as they help improve the delivery rate of your SMS messages. By following the tips in this guide, you can ensure that your messages are delivered and avoid being marked as spam. Make sure you’re using a reputable and reliable SMS platform with a good track record of delivering messages, such as JookSMS.

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