20 SMS Marketing Template Examples For Different Industries

SMS marketing templates are customizable text messages you can send and use multiple times. It is convenient to copy, paste or change essential details of the message for sending at a specific time. SMS marketing templates may contain words, punctuations, and emojis, depending on the technique used. Businesses must take advantage of the high open and read rate of SMS marketing and use it to improve customer engagement.

SMS marketing templates help you save time and be more concise in your messaging so that the receiver understands what you’re trying to say. Additionally, if you have trouble ending arguments courteously or sharing delicate information over the phone, communication templates can also be helpful for those sorts of conversations. While marketing and promotional SMS templates are effective, the marketer must write a compelling copy. After all, SMS is a form of text-based marketing intended to boost sales.

Here are some examples of SMS templates for the different industries listed below

1. SMS Templates for Retail Stores

Retail stores are one of the industries that benefit primarily from SMS marketing. SMS marketing templates help increase customer engagement and foot traffic and motivate buyers to purchase. The intimate and personal nature of SMS messages ensures that, unlike emails, they will not be forgotten or lost. Below are some SMS marketing templates used by retail stores.

• Hello [Name], our new spring collection has arrived at the store, and we think you’ll love it. Come by soon before everything gets sold out! [store]
• [Name] It’s time for a sale! Come to our store during the [ holiday ] and get 20% off some of our already great deals. Mention this text at the register for more information. We hope to see you soon!
• Hi [name]! We want to make sure you love our [product], and one way you can do that is by leaving a review at bit.ly/product. As a little thank-you, we’ll give you 20% off your next purchase from us at [store].

2. SMS Templates for Car Dealership

Selling cars is not easy, but buyers are still browsing the market and looking for a good investment. If you want your car dealership to succeed, it needs to stand out from the competition. SMS templates can help by building relationships and increasing sales. Here are examples of SMS marketing templates you may use for your car dealership business.

• Hey there, [customer name]! This is [sales representative] from [dealership]. I noticed you were interested in the [car model]. If you’re still looking for assistance with your car search, I would be happy to help you. Are you free for a quick call?
• Hello, [customer name]! Here are the photos of the [car model] you requested. Please let me know if you have any further questions. Thank you!
• Hello, [customer name]. My name is [sales representative] from [dealership]. I saw that you were interested in the [car model], and we would love to have you come for a test drive. Would you be available on [date] at [time]? Let me know if that works for your schedule.

3. SMS Templates for Restaurants 

SMS marketing for restaurants is an excellent way to reach potential customers. A well-timed text message can entice hundreds of people to come to try your food. However, you must be strategic when sending SMS messages to your target market. Here are some SMS marketing templates for your restaurant and food-based business

• Hi [Customer Name]: The perfect weekend is coming, and we want you to spend it with your family! Purchase a family-sized [product] and receive a free kids’ meal. To opt-out of future messages, reply STOP. [Restaurant Name]
• [Restaurant]: Shopping got you feeling a little hungry, [Name]? Snag a quick bite with us! [%] off is on us! [URL]. Reply STOP to unsubscribe.
• Hi [Customer Name]! This is from [Restaurant]. We want to remind you of the reservation you booked for today [Date] at [Time]. We’re looking forward to seeing you then! Please reply if you need to cancel or change the reservation.

4. SMS Templates for Hotels

Hotels can use SMS marketing to reach out to potential guests and offer them deals they cannot resist. The personal nature of SMS messages ensures that your customers will be engaged and interested in what your hotel offers. Here are some SMS marketing templates you may use for your hotel business.

• Hi, this is [Hotel Name]! We just wanted to let you know that we’re currently running a special promotion: book a room with us for 2 nights and get the 3rd night free! To learn more, visit our website or give us a call.
• Hello [Guest Name], We look forward to having you as our guest at [Hotel Name]. While you’re here, we recommend visiting the Grand Castle. You’ll get 40% off your admission by showing this SMS. For more information, please visit [Link]
• Hi [Name]! Thank you for selecting [Hotel Name]! We aspire to make your vacation memorable. Could you do us a favor and tell us about your stay? Survey takers will receive 10% off their next visit. Click here to fill out the survey.

5. SMS Templates for Real Estate

Real estate is a highly competitive industry. To succeed, you must find ways to stand out from the competition. SMS marketing for Real Estate can help you reach potential clients and build relationships with them. SMS marketing templates make it easier to personalize pitches and connect with clients. Here are some SMS marketing templates for your real estate business.

• Hi [Buyer], this is John from [Realtor]. I wanted to reach out and let you know that I have some great listings in the area that I think you’ll love. Please let me know if you’re interested in seeing any of them. Thanks!
• Hi [Client Name], I’m [Agent Name], and I would be happy to help in any way possible. Here is your quarterly Sales Activity report for Unionville real estate. If you have any questions, please don’t hesitate to call me!
• Hello John! Thank you for registering on our website. Are you looking for a specific type of property? Or are you just browsing? I’m happy to help with your search in any way possible. – [Agent from Real Estate Company]

6. SMS Templates for Finance Sector

Using SMS marketing templates for the financial sector helps such businesses efficiently run the planning, coaching, and advising processes for clients and communicate important updates and announcements. Automate your confirmation, reminder, and general messages to save time. Here are some SMS templates for the financial sector.

• Hi [Finance Client]. I just wanted to remind you that your finance consultation is in 24 hours on [Date] at [Time]. If you need help, please call or reply to this message. See you soon! Best, [Name], [Finance Firm].
• Hi [Client Name]. In order to prepare for your money coaching appointment at [Company Name] on [Date] at [Time], please share details [A], [B], and[C] with us via [Platform]. If you have any questions or concerns, contact me directly. Thank you, [Your Name].
• To ensure your policy doesn’t lapse, we need to receive your payment for invoice code [Policy invoice code] by [Date]. Please let us know if you have any questions about the payment.

7. SMS Templates for Political Campaigns

The use of text messaging as a political campaigning tool is no longer optional – it’s now mandatory. SMS marketing can help you reach potential voters, engage them in conversation, and win their support. SMS marketing templates make personalizing your messages and connecting with voters easier. Here are some SMS marketing templates for political campaigns.

• Hello [Voter Name], Our Party rally will be held on October 20, 2022, at 3.30 PM. If you’re available, please join us and listen to our leader’s speech! With kind regards, The ABC Party.
• At our party, we firmly believe that together we are stronger. Together, we can change and elect [Candidate Name] from the [Party Name].
• “Vote tomorrow for [your Name and the post you’re running for] in NYC. Endorsed by [social proof], find your poll site at nyc.pollsitelocator.com.”

8. SMS Templates for Human Resources

The human resources department in business benefits significantly from investing in SMS marketing solutions. It helps streamline processes and operations. Using SMS templates for human resources enhances your business’s competitive edge and helps improve communication and coordination within the workplace. Some useful SMS marketing templates for human resources are as follows.

• [Candidate Name], we’re thrilled to inform you that Belk would like to proceed with a second-round interview. Please use this [link] to schedule your consultation at the earliest date and time that works for you.
• The open enrollment period for our benefits package will end this Friday. If you have not yet enrolled, please complete the attached form and email it to [email protected] by December 4. Thank you!
• Congratulations to the sales team for nailing their monthly target two weeks early – you all are incredible!

9. SMS Templates for Gyms

SMS templates are valuable tools for the fitness industry, mainly gyms. SMS allows you to converse with potential or current customers without seeming forceful, and SMS templates make it easy to manage these interactions. Here are some helpful SMS templates for gyms and businesses engaged in the fitness industry.

• Hi [Member Name], Your gym membership at [Gym Name] will expire on July 5. If you renew now, you’ll get 10% off your next year’s membership!
• Hello, [NAME]. We have an opening in today’s spin class at [TIME]. Please reply with JOIN to confirm your spot. Thank you!
• You’re doing a fantastic job, [NAME]! You just completed your fifth class in a row – keep up the great work! [INSTRUCTOR NAME]

10. SMS Templates for Airlines

The airline industry has a fast-paced nature. Unfortunately, delays and cancellations are common, often leading to frustrated customers. SMS marketing templates for the airline industry can help reduce customer churn by quickly sending out notifications and updates. Here are some helpful SMS templates for airline businesses.

• Greetings, [guest name]! We want to express our gratitude for choosing [Airline name]. Presently, you may begin the online check-in process for [Flight number], which will be departing from [origin] and arriving at[destination]. Click on this link to commence check-in: [link].
• Hi there, [First Name]; dreaming of a getaway? Our [campaign name] sale is on now with red-hot discount fares! Return flights to either [destination] or [destination] are just $[price]. But hurry – there are limited seats available. So make your booking now at this link: [Link]. Safe travels with [Airline]!
• Dear [Guest Name], we apologize for the inconvenience. [Flight number] has been delayed by 3 hours. The new departure time is now 15:00. We will keep you updated on any changes.

11. SMS Templates for Banks

SMS marketing solutions and templates can help streamline communications and optimize bank operations. Using text messaging features, you can build bespoke SMS capabilities that integrate with your existing software. Customers will develop trust in your brand when they see that you are utilizing the latest technologies. Here are some useful SMS templates for banks and other financial institutions.

• Dear [Client Name], a new deposit has been made into your {Title} bank account from a third party. To view your latest transactions, please login securely to your account. Thank you for banking with us!
• Hello, [Name]. We have recently observed irregular activity on your card ending in [Card no.]. For security purposes, please log in and confirm your information. We will temporarily lock your card to pause future transactions if you do not verify your account details.
• [Client Name], you have scheduled direct deposit payments for this week. Please check your account balance online to ensure enough funds are available.

12. SMS Templates for Shipping Companies

SMS marketing benefits shipping and logistics companies through lowered costs and effective communications. Text message templates help the industry increase profits and provide excellent customer service. Therefore, it is also a must for shipping companies to include SMS marketing templates in their marketing campaign. Here are some examples of SMS templates for shipping companies that you can copy.

• Get a [percentage] discount on your next [number] deliveries and get same-day delivery when you sign up with [Company_Name]! Follow the link to learn more: [URL].
• Dear [Name], we apologize for the inconvenience, but your shipment to [Address] – receipt no {code} is delayed due to [Reason].
• Hello [name], Your package with the number [code] will be delivered today, [date]. The delivery time will be between {time} and {time}. You can track your order at the following link: [Tracking_Link] – [Company]

13. SMS Templates for Tourism

SMS templates for the tourism industry speed up communication processes and cut down on manual labor when it comes to customer service. By automating SMS messages, you can engage with customers at scale and improve your brand image. Sending promotional messages via chat is a great way to stand out from the digital noise and get your customers’ attention. Below are some examples of SMS templates for the tourism industry.

• Hello [Name], We have some great news, we have new destinations for you to see. If you book your family trip from August 15 to October 15, you will receive a 10% discount. If this interests you, reply “YES” and one of our team members will reach out shortly.
• Hi [Name], I Just wanted to remind you about your flight tomorrow at 3 AM. Please let us know by 5 PM today if you need to change anything. Reply with “CONFIRMED” if everything is set from your end. Thanks!
• [Name], attached is your guide for tomorrow’s weekend trip. The list includes restaurants, events, and places to try during your free time. Have fun!

14. SMS Templates for Healthcare

SMS Marketing is an excellent and affordable method for healthcare providers to connect with various patient groups. In most cases, staff limitations make it challenging to follow up with patients properly. Fortunately, SMS templates for healthcare professionals exist to make this process easier. Below are some examples of templates for the healthcare industry.

• [Name], your lab results from [DATE] are ready to be viewed. You can find them at [ADD URL]. Tomorrow, our office will have doctors available to discuss the results with you.
• Hi [Name], we are pleased to inform you that your appointment with Dr. Melendez is confirmed. Please be punctual and arrive at 10:00 AM so we can begin promptly.
• [Name], this is [DOCTOR’s NAME]. How are you feeling? Let me know if you experience discomfort so we can discuss discontinuing the ointment. I want to help make sure you’re as comfortable as possible.

15. SMS Templates for Casino

Many advertisers and marketing managers are always looking for new and effective ways to deliver their advertisements to the target audience. SMS templates for casinos offer one of the most efficient ways to advertise your products and services and increase engagement. Here are some examples of SMS templates for casinos that you can copy.

• Hey [Name], it’s your lucky day! We’re giving away free spins to the first 100 members who reply “YES” to this message.
• Welcome back to [Casino Name]. Spend $100 and get $150 in chips! Play your favorite games and rack up points to redeem for exciting prizes.
• Hi [Customer Name], Have you spent more than you intended? Please call our support line at 1-800-GAMBLER to speak to a representative. Remember, gambling should be fun. Don’t let it turn into a problem.

16. SMS Templates for Advertising Companies

SMS templates for advertising companies are an excellent way to engage with potential customers and promote your products or services. By automating SMS messages, you can reach many people with little effort. Sending promotional messages helps companies communicate conveniently with customers regarding their services or products. Below are some examples of SMS templates for advertising companies.

• Loyal customers like you are the bread and butter of our business, so to show our appreciation, [business name] is offering 30% off all purchases made before June 10. Give us a call at [NUMBER], and we’ll ensure you get your discount.
• Dear [Business Name], we are launching a new advertising campaign and are looking for businesses to participate. If you’re interested, please reply “YES,” and we’ll send you more information.
• Hi [Business Name], the monthly sales statistics based on the campaign we launched is ready for viewing. Follow this link [Link] for the complete report.

17. SMS Templates for Schools

Schools and universities often communicate with students and parents by text to promote the school or share important information. These texts might contain enrollment instructions, tuition billing cycles, counselor or academic advisor information, university-wide events like game day ticket sales, or community service opportunities. Below are some examples of SMS templates for schools.

• Congratulations on making it through another semester, [Name]! Settle up any final requirements with our school’s administration so that you can enjoy your well-deserved break. Have fun!
• Hello! You are cordially invited to our upcoming school tour every Friday in August. Our wonderful institution would love to have you. Please schedule through this convenient link: [INSERT LINK]. See you soon!
• [Name], it’s almost exam time! Feel free to borrow textbooks from our University Library if you need them. You can also access e-books on your e-Library. And if you have any questions, our librarian will be happy to help. Best of luck!

18. SMS Templates for Beauty Salons

SMS marketing is an excellent way to reach potential customers while providing excellent customer service for your hair salon, nail salon, or spa business. It’s easy and affordable, two essential qualities in any form of marketing. Below are some excellent SMS templates for beauty salons that you can use for your business.

• Hello [First_Name],Thank you for coming in today for your first ever[Service_Type] from [Stylist_Name ]. We hope to see you soon!
• Hello [First_Name], thanks for booking your next appointment. You’ll come to see us on [Date] at [Time] for a beauty treatment from our team of experts. We look forward to seeing you soon!
• Hello [First_Name], We’re growing our business, and we would love it if you could tell your friends about us! Be sure to have them mention your name when they come in so that you can receive 20% off your next service. We hope to see you soon!

19. SMS Templates for Insurance Agencies

Maintaining healthy relationships with your insurance clients is vital and goes way beyond the standard cold calls, roadshows, and upselling. Nurture relations with your clients while welcoming prospective ones with the help of SMS marketing. SMS templates help speed up operational processes and make your campaigns more consistent, effective, and reliable. Below are some examples of SMS templates for insurance agencies.

• Hi [Name], Your monthly payment for your [insurance product] didn’t come through. Please make your payment by [due date] to prevent policy cancellation. If you’re having trouble with payment, please reply to this text or call [phone number]. Thanks!
• [Name], since you have an insurance policy with us, you’re qualified to get [number]% off any of our other policies! We hope this provides some food for thought—your friends at [insurance company].
• Hello [name], this is your insurance agent from [insurance company]. We have received and are currently reviewing your claim. If you have questions, feel free to contact me on my direct line at {phone number} or through email at [email address]. Thank you for your time.

20. SMS Templates for Nonprofit Organizations

SMS templates and solutions benefit all types of organizations, not just enterprises, and service industries. Non-profit organizations and charities send SMS reminders and other messages using pre-made templates. It is an ideal communication tool considering that non-profits have limited budgets and workforce. Below are some examples of SMS templates for nonprofits and charities.

• This year’s theme for our annual gala is “Saving the Planet, One Event at a Time,” and we would be thrilled if you could attend with us on [date] at [location]. All ticketing information can be found online at [link]. We look forward to seeing you soon!
• Merry Christmas, [First Name]! What brings more happiness this holiday than giving back to those in need? If you’re interested in volunteering or donating to our cause, please let us know or visit our website at [link]. Thank you for your generosity, and have a blessed holiday!
• Hello [First Name], we’re excited to announce that your donation of $[amount] put us over the edge to reach our goal of [milestone]. Thank you for playing a part in our success! We couldn’t have done it without you.

What are SMS Templates for SMS Marketing?

SMS marketing involves sending text messages containing marketing campaigns or transactional communications to customers who have agreed to receive them from your company. Most SMS messages include timely offers, updates, and alerts. It is an opt-in marketing method that helps keep customers engaged while they are subscribed to the campaign. SMS marketing is unique as it is more personal and direct than other forms of marketing strategy.

SMS templates for SMS marketing are pre-made messages to send marketing or transactional messages to customers. These messages help provide prompt replies to common questions and distribute marketing information.SMS templates for SMS Marketing make it convenient for a broad number of businesses to reach out to their clientele.

What is the Importance of Using SMS Templates for SMS Marketing?

SMS Templates are a must-have for businesses of all sizes because they allow you to communicate with your customers and prospects daily. Text messaging is an easy way to stay in touch, which is why SMS Templates are essential for businesses.

A well-crafted SMS template allows you to edit your message for each customer so that it feels more personal, thus increasing the chance of interaction. You might use an SMS template for appointment reminders, shipping notifications, or follow-ups.

An SMS template you can use for multiple people can save countless hours. Creating the template only once and inserting it into each conversation, rather than having to type out the message every time anew, will leave you with so much more free time!

Lastly, SMS is one of the most effective marketing channels, with a 98% open rate. Using SMS Templates can help you take advantage of this powerful marketing tool.

What are the Benefits of Using SMS Templates for SMS Marketing?

Businesses everywhere know happy customers are crucial to success. To keep your customers content, excellent communication is essential – and SMS templates can help. Not only will using text message templates improve customer care, but it will also streamline your business operations. Understanding What is SMS, its guide and benefits will help businesses explore its many benefits, such as those mentioned below.

• Low-cost – SMS marketing is one of the most affordable ways to reach your target audience.
• High open rate – SMS messages have a 98% open rate, significantly higher than email (20%) and social media (2%).
• Flexible – SMS messages can be easily customized to fit any need or campaign.
• Instant Access to Thousands of People – SMS messages can be sent to large numbers of people at once with the click of a button.
• Time-saving – Automating your SMS marketing with templates will save you time by allowing you to focus on other areas of your business.

Are there drawbacks of using SMS Templates for SMS Marketing in Different Industries?

Yes. There are some potential drawbacks to consider before using SMS templates for your marketing strategy, depending on what industry you are in.

For example, SMS marketing is regulated by the Health Insurance Portability and Accountability Act (HIPAA) in the healthcare industry. Companies must take extra precautions to ensure that patient information remains confidential. If your company is not in compliance with HIPAA, you could face hefty fines.

Also, messages may come across as too formal if you send an SMS to a customer you have never met before. This could be avoided by using a more casual or friendly tone in your template.

Are SMS Templates used in SMS Marketing Automation?

Yes. SMS templates can be used in marketing automation to save time and improve efficiency. With SMS marketing automation, businesses can automate sending out mass texts by setting up triggers. For example, you could set up a trigger to send your customers an appointment reminder text message 24 hours before their appointment.

It would take the burden off of you or your employees to manually send out these reminder texts individually. Automating your SMS marketing can help improve customer satisfaction and reduce no-shows.