SMS virtual numbers are contact numbers that are not linked to any physical phones or mobile handsets. A virtual SMS number has several uses, such as setting up an automated response system, creating an additional communication line for a business, or facilitating communication between different locations. They are often utilized for marketing campaigns through text messages because tracking responses for each number is easy. Virtual SMS numbers are like real phone numbers and are unique to the user.
Businesses now use online SMS communication through virtual phone numbers to widen reach and create better customer engagement. Companies can use the virtual number to assign a dedicated communication channel for customers, which helps them keep track of their conversations to send and receive SMS online through an SMS marketing platform. When you send an SMS to the virtual phone number, the service provider will forward the message to the actual number. It ensures that the customer’s real phone number remains private and protected from unwanted calls or texts. Let us learn more about SMS virtual numbers, their definition, purpose, importance, and how it works.
What is an SMS Virtual Number?
A virtual SMS number is a phone number used explicitly for receiving texts, which are then forwarded to an email or mobile device. Virtual phone numbers are types of numbers that offer flexibility. You have the power to determine what happens when someone sends an SMS or makes a call to the number. These numbers are also known as “DID,” short for “direct inward dialing.” With virtual numbers, you have complete control because they are not tied to a single phone line.
An online virtual phone number, also known as a virtual SMS phone number, allows you to send and receive text messages without needing a physical phone. Your virtual phone number is exclusive to you, just like a real one. You can use it to communicate with customers from any location worldwide. Utilizing an SMS marketing platform, you can send texts from your virtual number to reach your target audience.
How Does an SMS Virtual Number Work?
Virtual phone numbers allow businesses and individuals to receive SMS messages without revealing their phone numbers. To use this service, a company can buy a virtual number from a service provider, which is not tied to any specific location but serves as a bridge to the actual phone number.
When you send an SMS to a virtual phone number, the service provider will forward it to the actual phone number. As a result, your real phone number remains hidden, protecting it from unwanted calls or texts. Using a virtual phone number for SMS can send messages to individuals in different countries and continents without revealing a single phone number. Thus, an SMS virtual number works:
- The business acquires a virtual phone number to receive SMS messages from a service provider.
- A customer has sent a text message to the number.
- The service provider redirected the message from the virtual number to the real one.
Using virtual phone numbers for customer support is a good option. It provides better security for your customer’s private data and allows for flexibility in responding to queries. With a virtual number, customer support agents can send messages to multiple international locations, which makes the service more efficient.
Virtual SMS phone numbers can benefit people who frequently travel, enabling them to stay connected with their customers. Even if their phone number changes often, they can receive texts and calls with the virtual number. Additionally, virtual numbers can be customized with multiple features added to meet specific business requirements.
What is the Purpose of an SMS Virtual Number?
Businesses use virtual phone numbers for flexibility and mobility. Customers can contact a company anywhere and anytime with a virtual phone number. It is ideal for business purposes.
Virtual phone numbers benefit global businesses or those who frequently make long-distance calls. They also enable companies to have several lines on a single number, making communication with customers more accessible. Moreover, utilizing a virtual mobile number for SMS verification is an advantage that should be noticed.
Who Uses SMS Virtual Number?
Various industries may benefit from having an SMS virtual number. This tool helps platforms make their workflows more efficient and improve customer engagement. Here are the sectors that use virtual phone numbers:
- Universities and Learning Institutions – Learning institutions and schools need a virtual SMS number for large-scale demographic surveys and advertise surveys for airtime.
- Non-Governmental Organizations – NGOs use virtual numbers to send and receive online messages, make phone calls and connect with volunteers. It also allows citizens of a specific country to join the cause using mobile numbers by texting a keyword to the virtual SMS number.
- Banking and Finance – Financial institutions use virtual phone numbers to send reminders and alerts on loan repayments, fraud notifications, account balances, and other pertinent information.
- Marketing Companies – Using a virtual number for SMS can be a helpful way to send marketing campaigns and offers while safeguarding your customer’s personal information and avoiding overwhelming them with text messages.
- Travel and Hospitality – The hospitality sector uses virtual numbers for SMS notifications about bookings, promotions, discounts, and more. Travel agencies use virtual phone numbers to inform customers about their travel plans or special offers.
What are the Advantages of Using an SMS Virtual Number?
Using an SMS virtual number has numerous advantages. Sending virtual SMS messages to customers can significantly enhance how your team communicates with leads and customers. Here are its other benefits.
- Improved Data Security – Using personal phones to message customers is not secure for your team’s lead and customer data. If a team member departs from the organization, they can still access that data. However, if you use a business messaging platform based on virtual SMS, all of your messages will be saved in a shared inbox online. In addition, the platform offers roles and permissions to ensure that you have control over access.
- App Integrations – Business messaging platforms provide SMS integrations allowing data sharing and taking actions across different platforms. It enables businesses to send automated text messages. However, suppose your company decides not to use a messaging platform. In that case, your software development team can create integrations by coding text messages sent over a REST API to an API vendor.
- Streamlining of Customer Communications – If you opt for a business messaging platform that offers virtual SMS, you can use tools that make it quick and easy to connect with customers. For instance, most platforms provide a shared inbox that simplifies team collaboration. They also offer templates and lists to broadcast personalized messages. Automated text messaging can handle simple workflows too.
What are the Disadvantages of Using an SMS Virtual Number?
Although there are numerous advantages to using an SMS virtual number for your business, it also has a few potential disadvantages.
- Cost – Business messaging platforms have different pricing plans and features that can be costly depending on how many messages you need to send. You may also need to pay for other services, such as additional integrations, data storage, and API calls.
- Complex Setup – Setting up an SMS virtual number can be complicated if you’re unfamiliar with the technology. If you use a business messaging platform, there’s usually an onboarding process that could take some time to learn. If you decide to build your integrations, doing so could take more time and money.
- Time-Consuming – Sending virtual SMS messages can be time-consuming if you don’t have the right tools. Without automated text messaging, it can be challenging for teams to keep up with large volumes of customers that need help. As a result, your customers may have to wait longer for answers.
Why is SMS Virtual Number Important for SMS Marketing?
There are many reasons why it is vital for marketing. You don’t need your phone number to send an SMS using a virtual number. You can even add your branding with a custom Sender ID when you use SMS virtual numbers.
With an SMS virtual number, companies allow customers to opt-in to a contact list to receive updates and special offers using an online texting-free number. You can advertise this number in marketing collateral or online and watch your database grow.
It also encourages prospective customers to opt-in to your list by running an SMS text-in competition. These numbers also allow customers or staff to schedule or reschedule appointments via SMS.
When your business uses virtual phone numbers, you make it easier for customers to protect themselves against phishing attacks. And you have a platform for handling customer inquiries promptly and preventing any customer data from being leaked.
Learn more about What is SMS marketing, Guide and Benefits for your business.
What are the Limitations when Using SMS Virtual Numbers for SMS Marketing?
Despite its many advantages, there are some limitations when using SMS virtual numbers for marketing.
- Country Restrictions – While you can use SMS virtual numbers to send messages anywhere worldwide, some countries have restrictions that could affect delivery times.
- Not for Sending Text Blasts – Virtual SMS numbers are not designed for sending mass text messages. Companies that use virtual numbers must purchase a separate service or platform to send promotional and marketing texts in bulk.
- Character Limits – SMS virtual numbers are limited to 160 characters per message, so including much information in one SMS can be challenging. Companies must find ways to keep their messages short and precise.
Lastly, although you can text-enable an existing 500 number, all incoming messages will be sent to a single phone. Every team member needs access to the same device or software to read and respond to customer inquiries.
How Much Does an SMS Virtual Number Cost?
The cost of an SMS virtual number varies depending on the provider and the platform you choose. You must pay a setup and monthly fees when you get a virtual phone number. Additionally, there may be charges for any incoming text messages or phone call minutes you receive.
The cost range from $50 per month to $500 per month, depending on the features and integrations you add.
Can I Use an SMS Virtual Number to Send SMS Anywhere in the World?
Yes. You can it to send messages to any global destination. However, it’s essential to remember that some countries may have restrictions or additional costs associated with SMS messaging. It’s best to check this information before you set up an SMS virtual number for your business.
Can I Text-Enable an Existing 500 Numbers?
Yes. You can ask your SMS marketing platform service to text-enable an existing 500 number. It will give you a text-to-landline service and connect it with your business phone number. It allows customers to send text messages, and you can receive them on your existing phone number.
Is a Virtual SMS Number Needed To Send Text Blasts?
No, virtual SMS numbers are not needed for sending text blasts. Companies must purchase a separate service or platform to send promotional and marketing texts in bulk. These services are cheaper than a virtual SMS number and offer additional features such as automation, analytics, and A/B testing. Most SMS marketing platforms offer packaged services, including bulk text messaging, virtual numbers, SMS blasts, and other essential business features.
Is a Virtual SMS Number Illegal?
No. A Virtual SMS number is not illegal. It is used by businesses to communicate with customers, making it easier for them to interact with your brand. However, you must comply with all applicable laws and regulations when using an SMS virtual number. Using a virtual SMS number does not exempt businesses from the penalties provided by the Telecommunication Regulatory Authority or any other governing body.
Can I Send Spoof Message via SMS Virtual Number?
Yes. You can send spoof messages via an SMS virtual number. However, you should be aware that doing so may violate the terms of service with your provider and specific laws and regulations. It is best to avoid sending spoof messages using a virtual SMS number or any other messaging platform. Use virtual numbers only for legitimate purposes and prevent any activity that could be considered illegal.
Learn more about SMS Spoofing and how you can prevent receiving or sending spoof messages to protect your business.