Best Conversion Rate Optimization Tools

Conversion Rate Optimization (CRO) Tools are tools designed to increase conversion rates. They help identify areas of improvement on websites and landing pages and provide recommendations on how to increase conversion rate.

Most companies, however, will use CRO methods as part of a larger digital marketing strategy. It forms part of a broader system that includes lead generation, leads nurturing, and lead conversion.

Therefore, businesses must develop the first two-phase to ensure success with high-quality CRO.

Here are some essential tools for marketers who want to boost their conversion rates.

  1. Hubspot

HubSpot is a complete solution for organizations seeking more powerful and simple-to-use CRM software. The lightweight yet highly capable free-forever plan makes the platform accessible to smaller or newer businesses.

HubSpot’s basic plan provides a solid platform for managing and maintaining new leads using various HubSpot free CRM, marketing, sales, and customer service solutions. Dashboard reporting, deal tracking, and pipeline management are accessible via a user-friendly interface.

Function: Free HubSpot CRM provides valuable data about your leads and customers. It also gives you the ability to track deals, report on conversions, and manage your sales pipeline. The software integrates with various popular business applications, making it easy to use with other tools in your tech stack.


  • A/B test on landing pages
  • Lead capture forms
  • Contact management
  • Sales automation
  • Pipeline reports
  • Marketing lead database
  • Reporting and Analytics


Hubspot is an all-in-one platform to address your marketing, sales, and customer support needs. You can use the free CRM software for email marketing, SMS marketing, or social media management. HubSpot is also known for its ease of use, making it a good choice for businesses that are just getting started with CRO.

The software is also highly customizable, so you can tailor it to fit the specific needs of your business. And because it’s cloud-based, you can access your data from anywhere, at any time.


HubSpot is a comprehensive platform and can be overwhelming for businesses just starting with CRO. The learning curve is steep, and it can take some time to get up and running with all of the features.

Price: HubSpot offers a wide range of plans, from free to $3,200/month.

  1. Marketizator

Marketizator is a CRO program for marketers that allows you to boost conversions without making significant IT changes by utilizing customization, surveys, and A/B testing. The simplicity of use reflects in the dashboard and templates and the focus on personalization. There’s no programming required.

The key benefit of using Marketizator is its visual editor for A/B testing that allows users to run tests without any coding requirement. Additionally, banners can load, scroll or exit with advanced options depending on clicks.

Functions: Marketizator is used for running surveys, personalization, automated testing, A/B testing, and CRO consulting. It is recommended for online marketers running eCommerce websites, consultants, and online agencies.


  • Audience targeting
  • Custom and campaign segmentation
  • Custom branding
  • Funnel Analysis
  • Landing Pages and Forms
  • Reports and Analytics

Advantages: Marketizator is an easy-to-use tool that doesn’t require coding knowledge. The visual editor makes it simple to run A/B tests without any technical skills. Additionally, the software offers a wide range of features for audience targeting, custom segmentation, and funnel analysis.

Disadvantages: One downside of Marketizator is that the price is not transparent and needs to be requested from the company.

Price: Price is not transparent and needs to be requested from the company.

  1. Lucky Orange

Lucky Orange is one of the many all-in-one CRO tools that includes dynamic heatmaps, session recordings, and live chat. You can choose to display your dashboards and charts and analyze visitor activity. The software also produces real-time sessions recordings so you may address client problems before they leave your site.

Also, Lucky Orange provides shots of clicks, scrolls, and movements on your website for analysis to see which areas were overlooked.

Use the live chat to interact with your customers and get a better experience by checking out revenue and conversion funnels. The free pricing plan for the Lucky Orange conversion optimization tool has a 7-day trial. Depending on your company’s size, you may choose from 10$ to 100$ per month for additional features.

Function: The Lucky Orange CRO toolkit is used for website heatmaps, live chat, form analytics, session recordings, and conversion funnels. It is best for online retailers, eCommerce stores, SaaS companies, and consultants.


  • A/B Testing
  • Dynamic Heatmaps
  • Session Recordings
  • Live Chat
  • Data Visualization
  • Tracking
  • Multiple Site Management

Advantages: The Lucky Orange CRO toolkit is easy to use and provides various features for website heatmaps, live chat, form analytics, session recordings, and conversion funnels. The software is also affordable, with a free 7-day trial and plans to start at just $10/month.

Disadvantages: One downside of Lucky Orange is that the live chat feature is only available on the higher-priced plans.

Price: Plans start at $10/month, with a free 7-day trial.

  1. Hotjar

Hotjar is an all-in-one analytics and feedback tool that provides heatmaps, session recordings, conversion funnels, and form analysis. The software is designed to help you understand how your visitors are using your website so you can improve their experience. Additionally, Hotjar provides feedback polls to help you get input from your visitors on their experience.

You’re ready for more complicated conversion rate optimization when you’ve mastered the basics, such as landing pages, call-to-action-buttons, popups, and content. Heat maps and screen recordings are available through Hotjar to show how much of your page is being viewed and how people are navigating it.

Functions: Heatmaps, session recordings, conversion funnels, form analysis, and feedback polls are just a few of the services offered by Hotjar. It’s suggested for internet retailers, eCommerce businesses, SaaS firms, and consultants.


  • Alerts and Notifications
  • Behavioral Analysis
  • Engagement Tracking
  • Heatmaps
  • Data Analysis
  • Forms and more

Advantages: Heatmaps generated by Hotjar are simple to create and use. The heatmaps offer marketers valuable insights into user behavior. They reveal how people engage with parts of your website, allowing you to improve and eliminate what isn’t necessary.

Disadvantages: Users report that using Hotjar has significantly increased the site’s loading time. Likewise, it is quite expensive to use.

Price: Hotjar price plans start at the free Basic plan, suitable for personal projects. Other paid plans range from $39 to $389 per month.

  1. SimilarWeb

Similarweb is an excellent tool for analyzing your industry, competitors, and audience behavior. Similarweb is not a competition-spying tool; instead, it provides the tools your company needs to do better.

Understanding where your website’s visitors are coming from has a significant influence on the type of material you produce—SimilarWeb shows where your organic traffic is coming from and which keywords are driving it.

You’ll be able to optimize your content for your most popular traffic sources and get under the hood to see what rivals are doing to drive conversions once you have this data.

Functions: Marketers can use SimilarWeb to determine the best strategies in the industry – whether it is for SEO or content. It can also help increase conversion rates of display ads and PPC.


  • Store page analysis
  • Highly Visual Interface
  • Reliable data
  • Easy to use
  • Provide organic keywords

Advantages: The data from SimilarWeb is reliable and can be used to improve several marketing strategies. The interface is also highly visual, making it easy to understand and use.

Disadvantages: Some users find that the data from SimilarWeb can be hard to interpret. Additionally, the free version of the software only provides limited data.

Pricing: SimilarWeb has a free and paid version. The paid plans start at $199 per month.

  1. Owler

Owler is a tool that allows you to learn everything there is to know about your competition. It’s simpler to follow the businesses you admire and their growth strategies. You may keep track of industry trends and competitors with Owler, allowing you a broader view of the areas where you fall short and can improve upon.

Owler provides smarter real-time news alerts for business executives, marketers, and salespeople. The alerts cover over 15 events, including new product launches, partnerships, significant hires, conference sponsorship, record earnings cuts, and more.

Functions: Owler’s primary function is to provide users with information about their competitors. With Owler, businesses can gather data from various communities and resources based on industry and relevance to business. Additionally, it can be used to generate leads and track industry trends.


  • Competitor Tracking
  • Real-Time News Alerts
  • Lead Generation
  • Industry Trends
  • Instant Insights
  • Daily Snapshot

Advantages: Owler’s competitor tracking feature is beneficial for businesses as it allows them to see what their competitors are doing and how they are performing. Additionally, the real-time news alerts keep users up-to-date with the latest industry news.

Disadvantages: Some users find that Owler’s interface is difficult to use. In addition, the free version of the tool has limited features.

Pricing: Owler offers a free and paid version. The paid plans start at $49 per month.

  1. SurveyMonkey

Survey Monkey is a survey creation and distribution tool with over 10 million users. It collects feedback, measures customer satisfaction, and understands market trends. It is a cloud-based tool that helps users create, send and analyze surveys online.

You may email surveys to respondents and post them on their websites and social media profiles to improve the response rate. Customers can use customer satisfaction surveys to obtain feedback on goods and services, while employees may use employee engagement surveys to determine employee happiness at work. Users may send questionnaires utilizing the software and access results from a mobile device.

Functions: Survey Monkey allows users to create surveys, collect feedback, measure customer satisfaction, and understand market trends. The tool can be used for various purposes, including customer research, employee engagement, and market research.


  • Create Surveys
  • Collect Feedback
  • Measure Customer Satisfaction
  • Understand Market Trends

Advantages: The SurveyMonkey platform allows you to customize your surveys in various ways, including multiple-choice, short answers, and true/false. It also lets you copy previous surveys quickly to avoid re-creating templates you want to reuse often. The platform also includes powerful analytics for analyzing and tracking responses, allowing you to understand better and track the outcomes of your surveys.

Disadvantages: The free version of the software allows you to submit up to ten questions, so your questionnaires must be short unless you want to pay the monthly fee. A monthly subscription is required for business usage and needs at least three users at $25 each user. Because this expense adds up quickly, you may not realize the full value if you aren’t using the software for business purposes.

Pricing: SurveyMonkey offers a free and paid version. The paid plans start at $25 per month.

  1. Alexa

The Alexa Marketing Stack is a marketing management system that helps businesses identify keywords, compare their performance to competitors, analyze on-site traffic, and enhance SEO and PPC efforts. The keyword analysis tool allows companies to look for popular terms to optimize content distribution among the target audience.

Alexa Marketing Stack’s audience analysis tool allows marketers to discover details about audiences’ interests and popular categories and conduct keyword research for PPC campaigns. Subscriptions are available monthly, and support is available through FAQs and other online methods.

Functions: The Alexa Marketing Stack assists businesses in improving SEO and PPC efforts by identifying relevant keywords, analyzing on-site traffic, and comparing performance to competitors.


  • Keyword Analysis
  • Audience Analysis
  • Competitor Analysis
  • On-Site Traffic Analysis
  • Content Management

Advantages: The Alexa Marketing Stack is a comprehensive toolkit that can help with routine and organization. It is easy to use and easily synchronizes with Google Agency and other GMB tools.

Disadvantages: Users find the price plans prohibitively for small businesses. The Pro plan may be too expensive for companies not yet generating a six-figure income.

Pricing: Plans range from free to $199/month, and support is available online.

  1. OptinMonster

The OptinMonster is, without a doubt, an excellent tool for increasing your conversion rate. It allows you to significantly enhance leads and conversions by developing extremely hard-to-ignore opt-in campaigns for your website.

With its drag-and-drop builder, you can quickly and easily build eye-catching optimized lead creation forms to generate the highest conversions. OptinMonster is also simple to integrate into your website, so there’s no need for stress from beginning to end.

Functions: It offers ready-made templates for various campaign kinds, including lightbox popups, floating bars, welcome mats, embedded forms, etc. You can also A/B test campaigns to see what works best for your website visitors.


  • Drag-and-Drop Builder
  • Lead Capture
  • Ready-Made Templates
  • Prospecting tools

Advantages: Optinmonster users are happy with the solid customer service support, excellent conversion rates, and the wide range of available features.

Disadvantages: It can be challenging to get started if you’re not used to using A/B testing software. The visual builder is basic, so more complex designs may require some HTML knowledge.

Pricing: Plans range from $19/month or $9 if paid annually.

  1. AB Tasty

AB Tasty is an excellent tool for conversion optimization that both small and large businesses can use. It’s simple to use, with a user-friendly interface, and provides a wide range of features to help you improve your website’s conversion rate.

It’s a SaaS product for web marketing teams that allows them to independently do A/B and multivariate testing. AB Tasty makes it easier for marketers to modify their site’s pages and develop different versions to test. Thanks to the graphic editor, no technical expertise is required to use AB Tasty.

Functions: AB Tasty provides help to businesses needing a high level of autonomy and flexibility when it comes to A/B and multivariate testing. The graphic editor is easy to use so that marketers can create different versions of pages without code.


  • A/B Testing
  • Multivariate Testing
  • Graphic Editor
  • No Coding Required
  • Web Analytics

Advantages: The main advantages of AB Tasty are its user-friendliness, flexibility, and the wide range of features on offer.

Disadvantages: Some users have noted that it does not have a broad community because it is not a popular AB testing tool.

Pricing: Plans are available upon request from the provider directly.

  1. MouseFlow

Mouseflow is a behavior analytics platform that may be used to optimize web experiences to increase conversions. With Mouseflow, you can get answers that traditional analytics solutions can’t. You can observe your website’s users’ sessions, automatically create six types of heatmaps for all of your pages, set up funnels to analyze where and why people leave your site, and more.

Functions: Mouseflow is a powerful tool that provides valuable insights into user behavior. It is easy to use and set up, and the features are comprehensive.


  • Interactive Reports
  • Conversion Tracking
  • Funnel Analysis
  • Engagement Tracking
  • Customer Segmentation

Advantages: Users of Mouseflow appreciate its simple yet comprehensive features. It is easy to install, and the data provided are invaluable for conversion optimization.

Disadvantages: There are not many negative reviews of Mouseflow, but some users have found the iframe recording problematic.

Pricing: Plans start at $29/month.

  1. Clicktale

ClickTale is a cloud-based data insights software that includes frequent security checks, ISO 27001 accreditation, limitless scalability, and the most stringent privacy measures. The program allows you to interact with your brand’s online touchpoints the same way your consumers do to better understand their intent via data-rich heatmaps of customer journeys and user interactions.

It allows you to create your referral system. One of the most innovative aspects of ClickTale is its ability to find and fix friction points along the client route.

Functions: Clicktale is a valuable tool for understanding how customers interact with your website to increase conversions. It records all customer activity on your website to see where they’re clicking, what they’re typing in, and more.


  • Multi-Channel Data Collection
  • Predictive Analytics
  • Behavioral Analytics
  • Campaign Management
  • Conversion Tracking
  • Text Analysis
  • User Interaction Tracking

Advantages: You can manage the dashboard and generate reports even if you are not tech-savvy. The ClickTale user interface is straightforward to understand. In no time, you’ll be up and running it.

Disadvantage: Users noted that the Clicktale tracking tag could slow down the website.

Pricing: Plans start at $99/month.

  1. Optimizely

Optimizely is a CRO tool that allows users to optimize websites by conducting multivariate, multi-page, and A/B testing. To start using it, all you have to do is add one line of HTML code to your website. You may monitor sign-ups, conversions, clicks, and more through the Optimizely dashboard.

It allows firms to delve into their technology stack and virtually all elements of the customer experience. Marketers, developers, and product managers have created more than 700 billion customized experiences based on their customers’ requirements.

Functions: Optimizely users may evaluate two distinct versions of a website to see which one accomplishes the business aims better. Users may compare version ‘A’ and version ‘B’ simultaneously, funneling people to various pages based on their findings, and then continue using whichever one is more successful.


  • Campaign Management
  • Behavioral Audience Targeting
  • Multivariate Testing
  • Predictive Analytics
  • Developer Tools

Advantages: The main advantage of Optilimizely is that it offers the latest marketing strategies, deep analysis, and customized tracking for its customers. It helps websites increase conversion rates and achieve business goals.

Disadvantages: One of the disadvantages of Optimize is that it’s not as user-friendly as some of the other CRO tools on this list. The learning curve may be a bit steep for some users.

Pricing: Plans start at $17/month.

  1. PTEngine

Ptengine is a complete marketing and analytics solution. We help you truly understand your customers and take action by customizing content and running A/B tests. It’s free to use and takes just a few minutes to set up.

Functions: PTEngine can track user behavior on your website in real-time and look at how users interact with your site. You can also use it to create heatmaps and track conversions.


  • Multiple Conversion Goals
  • Heat Maps
  • Real-Time Analytics
  • Split URL Testing
  • Data Import

Advantages: Ptengine is well-known for its accuracy when displaying user activity using heat maps. Other similar programs on the market fall short compared to Ptengine, resulting in error.

Disadvantages: Heatmaps require a significant amount of time to produce, which is one of their limitations.

Pricing: Plans start at $49/month.

  1. Sumo

Sumo Logic is a collection of SEO tools that is a software suite. Sumo should be at the top of your list if you’re searching for a comprehensive solution. You may quickly establish an email distribution list, create a contact form, and use heat maps to see where people spend most of their time on your site with Sumo.

It’s an advanced log management and machine data analytics offering that changes the equation. It delivers valuable insights into application and infrastructure operation and significant simplification and cost reduction.

Functions: Sumo Logic is the only cloud-native, real-time machine data analytics platform that delivers continuous intelligence. It is best used by DevOps, IT ops, and security professionals looking for insights to drive their business forward.


  • Machine Learning
  • Log Management
  • Continuous Intelligence
  • Alerts & Notifications
  • Security Analytics

Advantages: Sumo Logic is advantageous because it offers a machine data analytics platform that delivers continuous intelligence in real-time. It is a feature that other similar programs on the market do not provide.

Disadvantages: One of the disadvantages of Sumo Logic is that it is not as user-friendly as some of the other CRO tools on this list. The learning curve may be a bit steep for some users.

Pricing: Plans start at $90/month

What are the Benefits of Using Conversion Rate Optimization Tools?

Using conversion rate optimization tools can bring various benefits to your business. Here are some of its best benefits:

  • Improve website conversion rates: The primary purpose of using these tools is to help businesses improve their website conversion rates. Using the right tool can increase your website’s conversion rate and ultimately generate more revenue.
  • Generate more leads: In addition to improving website conversion rates, CRO tools can also help businesses generate more leads. Using these tools can drive more visitors to your website and convert them into leads.
  • Understand customer behavior: CRO tools can also help businesses understand customer behavior. By tracking how customers interact with your website, you can better understand what they want and need. It can help you create a more user-friendly website that meets your customers’ needs.
  • A/B testing: CRO tools also allow businesses to perform A/B tests. This type of testing will enable you to compare two different web page versions to see which one performs better.
  • Improved website usability: By using CRO tools, you can also enhance the usability of your website. It means that your website will be easier to use and navigate, which will make it more user-friendly.
  • Reduce website abandonment: CRO tools can also help reduce website abandonment. By tracking how users interact with your website, you can identify any areas that may be causing them to abandon your site. You can then fix these issues to reduce the number of people who leave your site without action.

What to Look for in Conversion Rate Optimization Tools?

When choosing a CRO tool, there are several factors you should consider. Here are some of the most critical factors to look for:

  • Ease of use: The CRO tool you pick should be simple. It should have a user-friendly interface that is simple to understand. If you are just starting, opt for software and tools that require minimal to no coding experience. It should also provide clear instructions on how to use it.
  • Data tracking and analysis: The tool you choose should be able to track data effectively. It should have the ability to track various metrics, such as conversion rates, page views, and time on site. It should also provide insights into what is causing people to convert or not convert on your website.
  • Features: The CRO tool you choose should have various features that can help you improve your website’s conversion rate. These features may include A/B testing, heat maps, and conversion tracking.
  • Customer support: The CRO tool you choose should also have good customer support. If you encounter any problems while using the tool, you should be able to get help from the company’s customer service department quickly.
  • Pricing: It should be affordable and worth the price. It should fit within your budget without breaking the bank.

Is JookSMS Provide SMS Conversion Rate Tracking Tool?

Yes, JookSMS provides an SMS conversion rate tracking tool. This tool allows you to track the number of conversions from your SMS marketing campaigns. It also allows you to track the conversion rates of your keywords and links.

If you run an SMS marketing campaign, you can use this tool to track your conversion rate. It will help you determine whether or not your campaign is successful. If you are not getting the results you want, you can adjust your campaign to improve your conversion rate.

JookSMS’s SMS conversion rate tracking tool is easy to use and provides various features. The price plans are also reasonable. If you are looking for a tool to track your SMS marketing campaign’s conversion rate, we recommend JookSMS.

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