What are the Best URL Shorteners for SMS Marketing

A URL shortener is a tool you can use to turn a long URL into a shorter one. It helps you create unique SMS links for your text communications and easily redirects your customers to a specific page on your website.

Companies use shortened links in text messages to fulfill their objectives (such as increasing sales or improving customer engagement) and assess and evaluate the effectiveness of their SMS marketing efforts.

SMS marketing efforts may be tailored to a wide range of variables based on your organization’s demands. Text messaging is an excellent method for communicating with consumers about current deals, alerts, updates, and reminders while retaining existing customers and gaining new ones.

One thing that all of them have in common is SMS links that may direct your subscribers to your desired location. Customers can do anything from placing an order on your internet store or rescheduling a dentist appointment.

Long URLs are too wordy, unprofessional, and even considered spammy in text messages. That’s why it’s ideal to shorten them. Below, you’ll find ten of the best URL shorteners for SMS marketing.

1. Bitly

Bitly is a professional-quality URL shortener that anybody may use. You don’t need to create an account if you only wish to shorten links occasionally. Simply input your lengthy URL in the box on the homepage, choose Shorten, and done.

Bitly’s main selling point is its business service. The company was started in 2008 and is based in New York City. Currently, it shortens over 600 million links per month for SMS, social networking, and email.

One reason to like it is that it is so straightforward to use. It has a comprehensive dashboard with over 20 real-time data points, including the location of your visitors, organic shares, and more, making it easier to manage campaigns. Campaign monitoring tools are also simple to install and use.

Best for: Bitly is best for individual users, small businesses, and medium enterprises. It’s free, allowing you to add custom slugs, making it ideal for both personal and commercial use.

Features of Bitly are listed below:

  • Branded short links
  • UTM Parameters
  • Custom Domains
  • Easly Link Redirection
  • 700+ Integrations

Advantages of Bitly are listed below:

  • Can shorten links without signup
  • Best for those using URL shorteners
  • Can add 50 custom slugs in a free subscription
  • Allows up to 1000 shortened links in the free version

Disadvantages of Bitly are listed below:

  • The free plan has limited features

Price: The primary service of Bitly is available for free. Premium packages with a custom domain and additional features, including monthly payment and purchasing or an annual subscription, cost $35 per month with monthly billing or $29 per month with yearly billing.

2. Rebrandly

Rebrandly is a URL shortener that allows you to create, track, and share branded links using your custom domain name (such as YourName.com/YourProduct). If you want more control over your shortened links and brand presence in text messages, it’s an excellent choice.

Redesigning links to content that references them from all over the web may be beneficial to brands, according to Rebrandly. Their free plan gives you five custom domains, which are tied for the most with Short.io among the apps we looked at, allowing you to customize the entire short URL rather than just the last half.

Rebrandly started in 2016 and is based in Cork, Ireland. The company offers tools for tracking link popularity, data on clicks, and automatic QR code generation.

Best for: Rebrandly is best for small businesses that are just starting with a URL shortening strategy. ‘Redesign’ has a low start-up price, but it offers features that rival and even exceed its top competitors.

Features of Rebrandly are listed below:

  • Branded short links
  • Custom Domains
  • Easily Link Redirection
  • UTM Builder
  • Link Management

Advantages of Rebrandly are listed below:

  • Offers the second-largest number of free custom domains (five)
  • It has a low starting price
  • Features a URL redesign tool

Disadvantages of Rebrandly are listed below:

  • The free plan has limited features
  • No data on unlimited tracked clicks

Price: The free plan at Rebrandly offers 500 links and 5,000 clicks each month. There are various paid plans thereafter, such as Starter, Pro, Premium, and Enterprise.

3. Ow.ly

Ow.ly is a link shortener offered as part of every free Hootsuite account. It is developed by the social media management platform for its users. You can distribute your links and measure their performance statistics right within the Hootsuite platform, allowing you to shorten each link you post to all of your social media profiles with Ow.ly.

Although the product is quite comprehensive, I feel some elements of it should be improved. One issue is that there’s no information on what Ow.ly offers, including how many tracked clicks it records. A UTM builder is accessible through the platform.

Best For: Those who use Hootsuite or are interested in managing their social media presence with Hootsuite. It’s also free, which is great if you’re starting since it allows you to try before buying.

Features of Ow.ly are listed below:

  • Custom branded URL shortening 
  • UTM Builder
  • Tracking and performance statistics
  • Advanced analytics options 
  • Reporting features

Advantages of Ow.ly are listed below:

  • Integrated into the Hootsuite platform
  • Offers a UTM builder for creating custom tracking codes

Disadvantages of Ow.ly are listed below:

  • No information on how many tracked clicks Ow.ly records
  • No customer service contact information provided

Price: Ow.ly is free.

4. TinyURL

TinyURL is one of the oldest URL shorteners on the internet. It was created in 2002 and used by millions of people to shorten over 100 billion links. TinyURL is a great choice if you need to generate a short link with no-frills quickly.

TinyURL does not have any fancy features like link customization or design, but it has everything you need to create a tiny new URL.

It’s simple to use TinyURL. All you have to do is go to TinyURL.com and follow the instructions. You can simply enter the web address you want a short URL for, and a custom alias and press submit. Once you’ve filled in the URL details and pressed submit, you may change the name, modify it, or even delete it.

Best for: TinyURL is best for those who need to create a short link with no-frills quickly. It’s simple to use and doesn’t require registration.

Features of Tiny URL are listed below:

  • Link Shortening
  • Anonymous use
  • Fast redirection

Advantages of Tiny URL are listed below:

  • No registration required
  • Custom alias option
  • Can modify or delete links

Disadvantages of Tiny URL are listed below:

  • No features beyond link shortening
  • URLs are not branded

Price: TinyURL is free to use.

5. Shorby

Shorby is a URL shortener that allows you to create branded links with custom domains and designs. It’s one of the most user-friendly URL shorteners, and it is also one of the most popular. The primary benefit of this service is its ability to generate beautifully branded links with unique domains and designs.

Shorby is a popular option for generating a Smart Page or micro-landing page you may use as your Instagram bio link. Rather than just linking to your homepage or landing, you may create a page with links to other sites that you wish to promote traffic and awareness.

Best for: Shorby is best for those who need to create branded links with custom domains and designs. It is a tool for optimizing social media engagement.

Features of Shorby are listed below:

  • Branded short links
  • Custom Domains
  • Micro-landing pages
  • Link Shortening

Advantages of Shorby are listed below:

  • Allows you to create beautiful, branded links
  • User-friendly interface
  • Integrations with messenger and other social networking sites
  • Generate traffic and awareness with micro-landing pages

Disadvantages of Shorby are listed below:

  • No features beyond link shortening and branding

Price: Shorby starts at $9/month billed annually, with a 14-day free trial.

6. Short.io

Short.io is a URL shortener that allows you to create branded links and track their performance. It’s one of the more user-friendly URL shorteners, and it also offers a wide range of features. The significant advantage of Short.io is that it allows you to create branded links and track their performance.

Short.io makes it easy to brand your links with custom domains. You may also add custom designs or use one of the provided templates. The best part is that you can track the performance of your links with detailed statistics.

The company started in 2015, so it is relatively new, quickly becoming one of the most popular URL shorteners.

Best for: Short.io is best for those who need to create branded links and track their performance. It’s an excellent choice for businesses or individuals who want to measure the success of their campaigns.

Features of Short.io are listed below:

  • Branded short links
  • Custom Domains
  • Link Shortening
  • Performance Tracking

Advantages of Short.io are listed below:

  • Allows you to brand your links
  • Custom domain support
  • Detailed performance tracking
  • A/B Testing

Disadvantages of Short.io are listed below:

  • No features beyond link shortening and branding

Price: Short.io starts at $19/month billed annually, with a 7-day free trial available. A basic account might be set up for free. It has certain essential features and is subject to monitoring by the authorities. Paid accounts from $20/month are available with a 17% annual discount.

7. Sniply

Sniply is a URL shortener that allows you to add a call-to-action to any link you share. It’s one of the more user-friendly URL shorteners, and it also offers a wide range of features. Sniply is a content curation tool that allows users to increase conversions through selection, modification, data gathering, custom code, and integrations.

Sniply allows you to create buttons, forms, text, images, and hidden campaigns. The button snip enables users to add an appealing button, while the form snip allows them to build an email capture form. Text snip supports hyperlinked text, whereas picture snip lets people include their banner graphic. Users may also add bespoke CTAs to existing content by implementing the hidden snip and engaging audiences.

Best for: Sniply is best for those who need to add a call-to-action to any link they share. It’s an excellent choice for businesses or individuals who want to increase conversions and drive traffic to their websites.

Features of Sniply are listed below:

  • Branded short links
  • Custom Domains
  • Link Shortening
  • Call-to-Action

Advantages of Sniply are listed below:

  • Allows you to brand your links
  • Custom domain support
  • Add a call-to-action to any link you share

Disadvantages of Sniply are listed below:

  • No features beyond link shortening and branding

Price: Sniply starts at $29/month billed annually, with a 7-day free trial available.

8. BL.INK

BL.INK is a URL shortener that offers branded links, custom domains, and detailed statistics. It’s one of the more user-friendly URL shorteners, and it also provides a wide range of features. BL.INK allows you to brand your links with custom domains and track their performance with detailed statistics.

Bl.INK is a reliable link shortener that offers relevant words rather than a random string of characters, making it one of the more durable ones. The company started in 2017 and has become one of the most popular URL shorteners.

It also has reports that show clicks by date, time, language, referring URLs, device, and location. The software is compatible with Google Analytics and Adobe WebIt is a powerful content analytics system capable of monitoring the success of your marketing initiatives.

Best for: BL.INK is best for those who need to brand their links and track their performance. It’s a great choice for businesses or individuals who want to measure the success of their campaigns.

Features of BL.INK are listed below:

  • Branded short links
  • Custom Domains
  • Link Shortening
  • Performance Tracking

Advantages of BL.INK are listed below:

  • Allows you to brand your links
  • Extensive features for the avid users
  • Affordable subscription rates
  • Bulk edit allowed
  • Detailed performance tracking

Disadvantages of BL.INK are listed below:

  • Need to sign up to use the URL shortening feature
  • A limited number of clicks tracked

Price: BL.INK starts at $99/month billed annually, with a 7-day free trial. A basic account might be set up for free.

9. URL Shortener by Zapier

The URL Shortener is the way to go when you want to automatically create and save a shortened link every time you perform a particular action—such as adding a photo to Instagram or uploading a new item to your Shopify store—with Zapier.

This service first came out in 2014, and it’s been helping people automate their workflows ever since. The URL Shortener is one of the many apps that Zapier integrates with, and it’s a great way to save time by automatically creating shortened links.

You can specialize your content by creating a Zap (an automated workflow on Zapier) that activates every time you upload a post, generate a product, or perform another task in the other applications you use most. The shortened URL will then be saved to a Google Sheet or sent to another program via Zaper.

Best for: URL Shortener by Zapier is best for those who need to create shortened links automatically. It’s a great choice for businesses or individuals who want to save time by automating their workflows.

Features of Zapier are listed below:

  • Automatically creates shortened links
  • Integrates with Zapier
  • Saves shortened links to a Google Sheet

Advantages Zapier are listed below:

  • Great for automating workflows
  • Integrates with many other apps

Disadvantages of Zapier are listed below:

  • URLs are not branded
  • Limited customization options

Price: URL Shortener by Zapier is free to use.

10. JotURL

JotURL is a multipurpose URL shortener that serves as an essential tool to your marketing tool belt. It’s one of the more user-friendly URL shorteners, and it also offers a wide range of features.

JotURL allows you to brand your links with custom domains and track their performance with detailed statistics. You can also create QR codes and add UTM tracking codes to your shortened links.

You can add calls-to-action to your links, run A/B tests on shortlinks, route visitors by geographical location, etc. You may also filter keywords, brands, channels, sources, and other criteria in your analytics dashboard to compare these projects simply.

Another handy feature is that bots are eliminated, ensuring that your statistics aren’t skewed. In addition, WhatsURL provides you with a one-of-a-kind link for WhatsApp users, and InstaURL is an Instagram bio link tool.

Best for: JotURL is best for those who need to brand their links and track their performance. It works great for teams too. You can set up projects and groups to organize your content and links so you can monitor them separately. 

Features of JotURL are listed below:

  • Implement UTM Parameter within your links.
  • Create shortlinks fast and easily.
  • Display CTA’s on your shortlinks
  • Integrations such as Windows app and Google Analytics.
  • View analytics that filters out bots.

Advantages of JotURL are listed below:

  • JotURL is a very user-friendly URL shortener
  • Offers detailed statistics
  • It has a wide range of features

Disadvantages of JotURL are listed below:

  • More expensive than some other URL shorteners

Price: JotURL starts at $9/month billed annually. There is also a free trial available.

What are the Benefits of Using URL Shorteners in SMS Marketing?

There are many good reasons to use a URL shortener, particularly if you intend to send links via SMS marketing. Here are some of the best benefits of including a URL shortener in your SMS marketing best practices.

  • Make links shorter and more accessible to type: If you’re linking to a specific page on your site or using UTM parameters to track visits, you may run into trouble with a lengthy URL. A long URL will stand out, regardless of where you employ it—on social media, via text message, or pasted into an email. A URL that is as concise as possible will keep things looking tidy and pleasant.
  • Keep track of how many people clicked on your links: Most link shortening services provide tracking data. This information is about who clicked your link, where they were directed, and when they did so—information that will assist you in calculating the campaign’s return on investment. Create a variety of shortlinks using distinct UTM variables to track source traffic. Combine this with other analytics solutions, such as Google Analytics, to prepare for marketing success.
  • Increase your conversion rate as they add a level of trustworthiness to your links: People are naturally wary of clicking on links, mainly when those links appear in an unfamiliar or untrustworthy context. A shortened URL can ease some fears by indicating that the link has been vetted and is safe to click.
  • Improve click-through rates: Shorter links are more appealing to consumers, who are likely to be inundated with emails, messages, and social media posts that contain hyperlinks. A recent study conducted by Bitly showed that shortened links generate more than twice the number of clicks as their larger counterparts.
  • Improves customer engagement: When customers are sent a text message with a link, they will likely open it immediately. Contrast that with an email, which may not be opened for hours or even days after it’s received. Links embedded in text messages have a high click-through rate because of the immediacy that they offer customers.

Does URL Shorteners Increase Conversion Rate?

Yes. URL shorteners increase conversion rates. A study by Bitly showed that shortened links generate more than twice the number of clicks as their larger counterparts. When customers are sent a text message with a link, they’re likely to open it immediately, causing a higher click-through rate.

You may use URL shorteners to link to text-based content with a restricted number of characters or space on your site. You can ensure that your site is seen on all platforms you’re active on by utilizing a URL shortener.

How to Use A URL Shortener?

Shorteners convert long URLs to shorter links. They’re like URL redirects, which change your link address to a shorter one. Here is how it works:

  1. Find a good URL shortener for SMS marketing: Not all URL shorteners are created equal. Some are better suited for specific purposes than others. Do your research to find a service that offers the features you need, such as detailed tracking data and the ability to create multiple links with different UTM variables.
  2. Copy your original long URL: When creating a shortened link, you’ll need to start with the original long URL.
  3. Paste the long URL into the shortener: This can be done on the web or within an app.
  4. Get your shortened link: The service will generate a shortened link. It is the link you’ll use in your SMS marketing campaigns.

There are a few different ways that you can use a URL shortener in your SMS marketing campaigns:

  • In SMS messages: When you’re sending links via SMS, it’s best to keep them short. Shorter links are more appealing to consumers and are less likely to be truncated when received. Most URL shortening services provide a character counter to help you keep your links to a minimum.
  • In your social media posts: Just as with text messages, shorter links are more appealing to consumers when included in social media posts. Bitly’s study showed that tweets containing shortened links had a higher click-through rate than those without.
  • In your email marketing: Email campaigns offer a longer window of opportunity for customers to click on your links. Including shortened URLs in your email marketing allows you to track how many people clicked on them and how they interacted with the content after clicking.

How Long do URL Shorteners Last?

Most URL shorteners provide a lifespan of between 30 and 90 days for their shortened links. The shortened URLs expire after a certain number of clicks, preventing people from using them to access the content they shouldn’t have access to.

What are the Costs of URL Shorteners?

Most URL shortening services are free to use, but there are a few that do charge a fee. Basic subscriptions range from  $5 to $15 per month, but more expensive plans and custom options are also available. When choosing a shortener, be sure to consider the cost and the features that are included.

URL shorteners offer a variety of benefits for SMS marketing, including increased conversion rates, easier sharing, and detailed tracking data. It’s important to know what the costs are before selecting a service, so you can be sure that it fits into your budget. Be prepared to pay for features such as detailed tracking data and the ability to create multiple links with different UTM variables.

Scroll to Top