Text message marketing is effective for a wide range of businesses. It has high open and response rates, and customers prefer to receive SMS than emails or phone calls. Thus, according to studies, professional SMS messaging is predicted to increase in popularity. Reports indicate how text marketing helps businesses develop their operations.
It is expected because currently, more or less 3.5 million people own a smartphone. Businesses may now deliver marketing messages straight to their client’s hands. It can help boost client loyalty, improve customer service and increase revenues. But before we move into how text message marketing is used in various industries, we must understand what is text message marketing first.
Text message marketing uses text messaging services on mobile phones to market or promotes goods and services. This marketing may be just as beneficial for you as it is for businesses if you check your phone frequently! Text messages are typically the preferred mode of business communication because it is quick, easy, and convenient.
Every business can take advantage of the many benefits of text message marketing if they know how to use it. It can be used to reward customers, enhance engagement and increase revenues. The top sectors use text message marketing to leverage their marketing efforts.
1. Real Estate
The real estate sector deals with the sale of many properties and clients. It can be challenging to manage everything without a sound system in place. Text message marketing can help real estate agents keep track of their clients, appointments, and listings.
According to a study, more than two-thirds of the Real Estate Industry uses text marketing and messaging to interact with consumers. Real estate brokers may use SMS to boost the number of people on their client list and decrease no-shows by sending appointment reminders via text message.
Text message marketing benefits the real estate sector by providing a convenient tool for sending updates, communication, and appointment reminders. You may offer your customer a text message when they enter their contact information on your brokerage’s sign-up form to learn more about the property and receive a video tour. As a result, you may get an SMS alert to call the interested buyer right away to schedule an in-person visit.
However, there are also some drawbacks to using text marketing messages in real estate. One of the main concerns is that some people may feel like they are being spammed if they receive too many messages from a real estate agent. Another downside is that you may have to pay for each text message you send, which can add up quickly if you have an extensive client list.
The salon industry is a very competitive sector. Salons need to provide excellent customer service and keep their loyal clients coming back for more to stay ahead of the competition.
Salons can use text messages to promote special offers and discounts, appointment reminders and confirmations, and new products are essential for real estate agents and brokers, especially since most people in your network are mobile phone users.
Text message marketing is beneficial to salon owners because it provides direct and convenient marketing messages to their clients. It is also a cost-effective way to reach out to many people. Younger customers prefer texting, so you can also attract them through text blast marketing.
Despite its many advantages, salons should still maintain a professional tone when using text marketing. Some people also respond negatively when they receive unwanted texts. Ensure that you abide by the data and privacy protection when using direct marketing in your salon business.
3. Nonprofit Organizations
Nonprofit organizations use text message marketing to increase donations and awareness for their cause. They may send out donation reminders, event updates, and volunteer opportunities via text message. For instance, texting to promote charitable events has increased company revenue, awareness, and collaboration among staff and volunteers for nonprofit organizations.
Text message marketing is beneficial for nonprofit organizations because it allows them to reach a wider audience with their message. It is also a quick and easy way to get people to donate to your cause.
One best practice for nonprofits is to use text messaging to send out different content. It should not be limited to fundraising concerns. Use text marketing messages to spread awareness and provide relevant information.
A common drawback of using text message marketing in a nonprofit organization is that it can be challenging to track the success rate of your campaign. You may also spend a lot of money on text messages if you do not have a large donor base.
4. Retail Store
Retail outlets were one of the first sectors that used text messaging for their marketing campaigns. They would send out coupons and discount codes to customers who opted-in to their text message list.
After you’ve got their phone number, you have a simple method of informing future sales and events. For more special offers and giveaways, create a VIP guest list. Consider offering text-only coupons and discount codes to customers who sign up for your newsletter.
Text message marketing is beneficial to retail stores because it allows them to reach a broad audience with their message. It can also be used to check the availability of products they want and receive updates to deliver their orders.
But since many customers are receiving unwanted text marketing messages, retail stores need to be careful with their text blasts. Make sure that you have the customer’s permission before sending them any promotional messages. Otherwise, they may feel like they are being spammed and will opt out of your list. Additionally, make your messages stand out by personalizing and using segmentation.
5. Healthcare Industry
In recent years, the popularity of text message marketing in the healthcare industry has surged. The uptrend is not surprising as the healthcare industry is one of the most competitive industries. Healthcare providers need to find efficient and innovative ways to reach their patients.
One way that healthcare providers use text message marketing is by sending appointment reminders to their patients. It helps reduce no-shows and cancellations. Healthcare providers can also use text to share information and health news and build relationships with patients.
There are many benefits of using text marketing messages in the healthcare industry. It provides a direct-in-the-moment connection, respects the patient’s daily routines, and is cost-effective, convenient, and efficient. It has also reduced waiting times, provided medical advisories, and improved time management.
Still, there are some drawbacks to text marketing in the healthcare sector. These include privacy and security concerns and the potential for patients to opt out of receiving messages.
6. Insurance Agencies
The insurance sector is increasingly utilizing SMS, with 5.5 million people in the US receiving messages from finance and insurance firms in 2015. Insurance companies may profit significantly from using SMS to provide customer service in cases of emergencies.
Insurance agencies use text message marketing to reach a wider audience with their products and services. They can also use text messages to remind customers about payments, policy renewals, and updates.
SMS notifications can provide customers with step-by-step instructions and enable them to text queries directly to a live representative for an immediate response. Text messaging may also offer advice and counseling to avoid future claims. For example, health insurance companies may send notifications for annual flu vaccinations. Firms may use SMS to inform clients about ongoing claims to improve customer service.
Some disadvantages that insurance companies should also check when using text marketing messages include the high cost of text credits and the need for an SMS gateway.
7. Financial Sector
The financial sector has been using text message marketing to communicate with clients for some time now. Banks use text messages to send alerts about suspicious activities, updates on account balances, and fraud prevention tips.
Banks may use text messaging to enhance client security by sending text alerts when they notice unusual account activity. Account balance and loan and credit card offers are also popular types of customer service.
Most financial companies have developed innovative services, including mobile banking. But customers may still transact with banks even without internet access through text messaging. With keywords and shortcodes, customers may check their account balances or deposit checks through texting.
But similar to other sectors, text message marketing also has some drawbacks when used by financial companies. These companies should ensure that the SMS messages are clear and concise. Financial firms should also take care not to bombard their clients with too many texts as this may be considered spam.
8. Travel Industry
Text messaging is an ideal marketing technique for the travel sector. Travelling necessitates frequent last-minute information, making texts a particularly appealing option since they have high open rates and are typically read within three minutes of being sent.
Sending text messages to passengers is a good way to fill vacant seats on forthcoming flights. Text messaging is also helpful in notifying customers of delays and cancellations caused by weather or other causes, which can save them time and money.
Customers can also be offered new destinations and routes by SMS. Loyalty may be improved by providing customers with helpful information such as currency rate information for their destination, weather forecasts, and other guidance.
Airlines handle thousands of clients every day. Communication that is prompt and clear is critical since individuals have varying schedules with which things need to be done at certain times. Airline agents may communicate with several consumers simultaneously while maintaining rapidity and efficiency by using text messaging.
One disadvantage of using text marketing messages in the travel industry is that it may be difficult to track customer responses. Another is that some customers may find text messages from airlines intrusive.
9. Restaurants and Hotels
Businesses in the hospitality sector may use SMS messaging to promote their brands by providing special savings and promotions to clients who opt into their SMS loyalty program.
Hotels may profit from increased reservations and revenue through compelling text messaging campaigns. Hotels may also utilize incentives to fill vacant rooms when bookings are sparse. Furthermore, restaurants can take advantage of the last-minute nature of SMS and send coupons to clients just before lunch or at the end of the day when they’re most likely to be thinking about what to eat.
Hotels may use text marketing for special events, check-ins, and others. At the same time, restaurants can use SMS for text-to-order, reservations, and promotions. It is convenient, fast, and personal, so it’s a great marketing tool for these types of businesses.
There are some disadvantages to consider when using text message marketing in the restaurant and hotel industry. One is that customers may forget to opt into the SMS loyalty program, making it difficult to track their responses. Another is that some customers may find text messages from restaurants and hotels intrusive.
10. Recruiting Agencies and HR
Text message marketing can be used by businesses in the recruitment industry to reach out to job seekers. SMS can notify candidates of new job openings that match their skills or invite them to interview.
SMS has been very effective for human resources departments and employment agencies in reaching out to job prospects. The open rates for texts are far greater than email or voice mail, and SMS is also a discrete method of contacting a potential employee who is currently working.
You can also send a text confirming an interview appointment and a reminder the day before the interview. After the interview, sending them a thank-you SMS and letting them know to expect a verdict within the next few weeks or two is also appropriate.
However, discussing the job description and perks further over email, longer correspondence is acceptable.
How do these sectors promote text messages?
SMS marketing is a highly effective way to connect with consumers and create rapport. They can use SMS messaging to inform customers about special offers, reward them with loyalty points, or notify them about shipping changes. They may use SMS messaging to interact with their consumers and develop rapport.
When businesses use promotional text messaging services, they can start using SMS marketing to its full advantage. Launching a text marketing campaign is easy and inexpensive, and it can be a great way to connect with customers.
If you want to reach out to as many potential customers as possible, SMS is an excellent option for marketing messaging. SMS marketing allows you to connect with your consumers and quickly capture their attention, whether it’s by running effective flash sales with mobile coupons or developing a loyalty program for new consumers.
How Effective is Text Message Marketing?
Text message marketing is one of the most effective marketing tools available. It has a high open-rate, which means that your target audience is more likely to see your message. Additionally, text messages are personal and can be easily customized to target specific demographics.
According to statistics, more than half of North American marketers (56 percent) think consumer habits influence the changes in mobile commerce.
In terms of mobile marketing, 47 percent of marketers in North America consider retail to be the industry that uses the most innovative methods. Furthermore, according to statistics, most firms (73%) anticipate their text message marketing and shortcodes budget to rise in the next year.
Consumers have a greater desire to interact with businesses in the same way they do with their social contacts, including family and friends, as businesses, brands, and consumers move further toward a mobile-first world. SMS has become more powerful and more relevant for marketers and merchants. You may read more about it in this guide: What is SMS Marketing? Guide And Benefits.
What is the Best Text Message Marketing Service?
If you’ve decided that text message marketing is ideal for your company, there are several excellent text message marketing companies to choose from. The best text message marketing service for your business will be determined by the specifics of your needs and the size of your target demographic. You’ll also want to think about cost, scalability, and usability.
To help narrow down your search, here are a few of our top choices:
- JookSMS – JookSMS is an excellent choice for small businesses. They offer a pay-as-you-go pricing model, making it easy to scale your text message marketing campaign as your needs grow. Its top services include SMS marketing, MMS marketing, and text-to-win campaigns.
- Podium – The simplest text message marketing service is an all-in-one messaging platform. You may send messages to clients through a single inbox and obtain customer feedback. Podium also offers a wide range of review management, live chat, and appointment scheduling services.
- SlickText – SlickText is an excellent choice for businesses that need more than just SMS marketing services. In addition to their text message marketing service, they offer MMS marketing, voice broadcasting, and mass texting.
- Texted – This is an affordable platform with multiple pricing plans, free trials, and features. This platform is handy for small and mid-sized organizations. You may use features like mass group texting, cross-program communication, and bespoke keywords to reach your target demographic.
- TextMarks – An excellent text message marketing service if customer care is your top concern. This cloud-based platform, which includes helpful features such as two-way messaging, mass texts, specialized shortcodes, open APIs, and a highly rated customer support team, has become a popular choice among businesses.