A shortcode is an alphanumeric combination that allows a company to send out more text messages in a shorter period to their customers. When consumers receive the text, they will see the shortcode as the “from” number, exactly as if a friend or family member sent a long, ten-digit number. Shortcodes have fewer characters than a traditional phone number, making them more straightforward to recall and ideal for marketing initiatives.
Shortcodes must be approved for use by wireless carriers before they can be used through their networks. Wireless carriers carefully restrict approved shortcodes for spam misuse. The carriers also have the authority to eliminate them, ensuring that consumers do not receive spam since this is a common and ongoing practice.
Let us delve deeper into this article to understand more about SMS shortcodes, how they work, and the advantages and disadvantages of using them.
What is an SMS Short Code Text?
An SMS short code text is a message that comes from a 5- or 6-digit number called a shortcode. These text messages often come from businesses that they send customers and prospects.
It’s a way for businesses to send text messages en masse without running into the same problems they would if they were using a traditional 10-digit phone number. Shortcode text messages are effective marketing tools used to run campaigns, offer discounts, or provide customer support.
How does an SMS Short Code Text work?
SMS shortcodes are easy to remember, which is one of the reasons they’re used for SMS marketing campaigns and other mass text messaging initiatives. When customers see a shortcode in a message, they can reply immediately without looking up the number.
A business may send marketing, informative, or transactional messages to their list of active clients. An instruction to send a unique keyword to a shortcode will be provided. Additionally, there is also an option to opt out of the service.
If the consumer replies with a unique keyword, the details of the sender will be collected by the SMS shortcode API.
|Country||Short Code Type||Quarterly Cost||Annual Cost|
|Dominican Republic||Vanity number||$2,300||$8,200|
|France||Random low throughput number||$6,066||$23,963|
|Random medium-throughput number||$10,077||$40,009|
|Random high throughput number||$17,277||$68,809|
|Random highest throughput number||$36,357||$145,129|
|New Zealand||Random number||$2,100||$7,400|
|United Kingdom||Random number||$5,000||$16,500|
The prices for shortcodes are variable, but you can expect to pay anything from $500 to $1,000 for dedicated shortcodes.
How do you text an SMS short code number?
Texting a shortcode is no different than texting a regular 10-digit phone number. The only difference is the number of characters in the number.
- You can text a shortcode from any phone, as long as it’s capable of sending and receiving text messages.
- To send a short code text, open up your messaging app and enter the shortcode number as a regular phone number.
- Then, compose your message and hit send.
What are the types of an SMS Short Code Text?
There are two distinct kinds of shortcodes that are suited to different organizations in various situations. They also grant you varying degrees of access to keywords depending on which one you choose.
- Shared Shortcodes – Shared shortcodes are shared with other businesses. They’re codes that many individuals in the same text message service provider may use. These are less expensive but less reliable because they do not provide strict security and deliverability.
- Dedicated Shortcodes – These are unique to your business and not shared with anyone else. They may be more expensive, but they’re much more reliable because they offer better security, deliverability, and branding opportunities.
Additionally, dedicated shortcodes are divided into vanity and random shortcodes. Vanity shortcodes offer you the option of selecting your textable short number, but they are more expensive. On the other hand, random shortcodes are provided randomly by the network provider, but they are less costly than vanity shortcodes.
What are the advantages of SMS Short Code Text?
Several advantages come along with the use of SMS shortcodes. Below are the top benefits of using SMS shortcodes:
- They’re Easy to Remember – One of the most significant advantages of shortcodes is that they’re easy to remember.
- Higher Opt-in and Open Rates – Shortcodes offer a higher opt-in rate than long codes because they’re easy to remember, and customers are more likely to trust a shortcode. Additionally, the open rates for texts with shortcodes are also higher.
- Greater Flexibility – Shortcodes can be used for various campaigns and marketing initiatives.
- Security and Brand Recognition – Shortcodes aid in brand recognition and help businesses keep a consistent brand image across platforms and communication channels.
- Scalability – Using SMS shortcodes, you can send time-sensitive communications such as essential notifications or changes to company policies quickly and efficiently.
What are the disadvantages of SMS Short Code Text?
There are also a few disadvantages to using shortcode text. Here are some of them:
- Can Be Expensive – One of the main disadvantages of shortcodes is that they can be expensive. The initial investment for a shortcode can range from $500 to over $1,000.
- Impersonal – Shortcodes can also be impersonal because they’re not a 10-digit phone number. It can make it challenging to connect with customers on a personal level.
- May Not be Suitable for All Businesses – Shortcodes may not be suitable for all businesses.
What are the things to consider in using an SMS Code Text?
If you are set on using Short Code Texting for your marketing campaign, consider some essential things.
- Use a brand-friendly and unique shortcode – Using a brand-friendly and unique shortcode will help you build your brand identity.
- Get Permissions – Only send text messages to someone who has permitted you to do so, as per proper digital etiquette. You must follow local legislation and CTIA recommendations.
- Use the Keywords Relevant to Your Business – Make sure to use keywords relevant to your business. It will help you target the right audience and get more leads.
- Be Clever and Concise – Keep your text messages short, sweet, and to the point. Give them something they can’t refuse or knowledge vital to them.
- Set Up an Automated Response – Set up an automated response so that people who text your shortcode know that their message has been received.
What is the difference between Shared Short Codes and Dedicated Short Codes?
Shared and dedicated shortcodes are the two main types of shortcodes available. There are vital differences between these two that businesses need to know before using them.
- Shared shortcodes are less expensive, but they are shared with other businesses. Dedicated shortcodes are more reliable and offer better security and deliverability, but they come at a higher cost.
- Dedicated short codes allow companies and organizations to reserve a specific shortcode for their use. When organizations share a short code, they may risk lower sending rates and the potential for other groups to misuse the shared shortcode.
- Shared shortcodes are perfect for small businesses or those just starting to use text messaging. Dedicated shortcodes are better for larger companies with the resources to invest in them.
What is the difference between SMS Short Code Text and SMS Long Code Text?
There are a few differences between SMS Shortcode Text and SMS long code text. Both can deliver messages to customers, but they work in different ways.
- The main difference between SMS shortcode text and SMS long code text is the number of digits in the code. Shortcodes are five or six digits, while long codes are ten digits.
- SMS shortcodes are easier to remember than long codes, so they’re more likely to be used by customers. They’re also less likely to be blocked by spam filters.
- SMS long codes are less expensive than shortcodes, but they’re not as reliable. Long codes can also be used for longer messages, so they’re better for two-way communication.
- SMS Shortcode text is ideal for SMS marketing campaigns, while SMS long codes are better for customer service.
Is there a short code directory?
Yes. The SMS Short Code Directory is an online tool that helps people discover information about an SMS shortcode. Since 2016, the SMS Short Code Directory has been the #1 SMS shortcode look-up service, with more than 13,000 queries completed. The directory, which was formerly the first publicly accessible list of U.S. shortcodes, ownership information, and campaign data, is a free public resource that now provides information on over 11,000 U.S. shortcodes.