14 Best SMS Marketing Platforms 2022

SMS or Short Message Service refers to the method by which individuals may communicate with one other via short messages, including the transfer of information or ideas. SMS marketing is a form of marketing that allows businesses to send promotional or transactional messages to their customers via text messaging.

Many SMS marketing platforms are available, each with its features and pricing plans. The best choice for your business depends on the features you need. Some companies choose SMS marketing platforms that offer integration capabilities, while others prefer platforms that provide more detailed analytics.

To help you choose the best SMS marketing platform for your business, we’ve compiled a list of the 14 Best SMS Marketing Platforms for 2022.

1. JookSMS (Best Overall)

2. Twilio (Best for Marketing Analytics)

3. Podium (Best for CRM)

4. Thryv

5. EZ Texting

6. Zingle

7. SimpleTexting

8. TextMagic

9. Textedly

10. SlickText

11. Tatango

12. Salesmsg

13. TextMarks

14. ProTexting

1. JookSMS (Best Overall)

JookSMS is one of the most popular and respected SMS services in the market today. It is rated the number 1 website like Capterra, and over 5,000 businesses use it for marketing purposes in Canada, the US, and Central and South America. The company was founded in 2008 and is based in the USA.

This software is best for improving customer retention and getting more clients through efficient and effective bulk messaging services. JookSMS also makes it easy to send targeted messages to your customer base and create automated SMS marketing campaigns.

The software may be installed on various devices, including PCs, laptops, smartphones, and tablets. It is also compatible with Windows, Mac, Android, and iOS operating systems. Finally, you can use any device to create your SMS marketing strategy.

Jook SMS platform is ideal for managing communications, maintaining contact lists, and receiving customer feedback. It aids firms in boosting client satisfaction, profitability, and customer engagement.

It is a good option for companies who want to send automated text messages and have more control over them. Its features include drizzle campaigns, customized message templates, and an easy-to-use interface. You may try JookSMS for free with a trial or demo, free of charge.

Features:

  • You can use an app to send large volumes of messages.
  • Running marketing campaigns.
  • Drip campaigns
  • Customization capabilities
  • CRM Integration
  • Multi-lingual messaging
  • Dedicated account manager

Advantages:

  • Top-rated SMS marketing platform
  • Unlimited contracts
  • 24/7 English and Spanish Customer Support
  • Straightforward with friendly user-interface
  • Scalable for high-volume messaging

Disadvantages:

  • No issues with the software

Pricing: Jook offers cloud-based software that helps businesses automate operations. For firms with less than 100 employees, the monthly cost is $49. The monthly subscription fee for companies with more than 100 workers is $499.

Jook SMS offers a comprehensive range of services to cater to the needs of various organizations, including restaurants, fashion boutiques, event planners, real estate firms, colleges, and more.

2. Twilio (Best for Marketing Analytics)

Twilio

Twilio is an excellent tool for connecting your business with consumers through any channel, such as phone, email, video, live chat, or chatbots. It aids in the development of efficient communication channels, including email marketing, and capture leads through dispatch notifications and appointment reminders.

The company was founded in 2008, and its headquarters are in San Francisco, California. As of September 2020, Twilio had a market capitalization of $37.6 billion. It is one of the most popular SMS marketing platforms firms use worldwide.

Twilio’s marketing analytics solutions are some of the finest among the SMS marketing services reviewed. The Messaging Insights interface allows you to look further into your marketing strategy and evaluate important numbers that will define future efforts. Advanced message delivery reports provide more in-depth analyses of your success rates and areas where you can make improvements.

Features:

  • Text to speech
  • Two-factor authentication
  • Big Data Analytics
  • Application development
  • Access controls

Advantages:

  • Wide range of features
  • Robust analytics capabilities
  • Developer friendly platform
  • Affordable pricing

Disadvantages:

  • Limited customer support service
  • Steep learning curve

Pricing: It varies between $0.001 and $150 per month, depending on the channels, apps, and connections you use.

Twilio has a 4.5 out of 5-star rating on G2 Crowd from customers. You may use Twilio to establish any bulk message service, and it includes several valuable benefits for businesses, including customized apps. Developers can construct custom applications using Twilio that meet their needs.

3. Podium (Best for CRM)

Podium

Podium allows small businesses to accept payments, provide feedback, consolidate all interactions with the customer in one place, create marketing initiatives, and conduct team conversations, video chats, webchats, and customer surveys via feedback. It provides answers for marketing, sales, operations, and customer care.

The company was founded in 2014 and was based in Lehi, UTAH, US. Podium is an excellent SMS marketing platform for businesses looking to improve customer relations and their bottom line.

Podium provides customers with an easy way to find your business and contact you through text messaging. It also offers a convenient way for businesses to keep track of customer interactions in one place and follow up with customers after the exchange.

Podium’s engagement tools are user-friendly and customizable, making it one of the best bulk SMS marketing platforms for small businesses who want to improve customer relations.

Features:

  • Two-way messaging
  • Inbox organization
  • Integrated payment processing
  • Lead capture forms
  • Contact management

Advantages:

  • Engagement tools are user-friendly and customizable.
  • Excellent customer support
  • Integrated payment processing
  • Affordable pricing

Disadvantages:

  • Some features require a paid subscription
  • Limited international coverage

Pricing: The basic plan starts at $25 per month, while the premium plan is priced at $49 per month.

Podium is ideal for obtaining automatic feedback and comments from clients through messages. It’s also fantastic at producing marketing campaigns using messages. Before you commit to any plan or request a quote, Podium provides you with a free sample.

4. Thryv

Thryv

Thryv is an SMS marketing service that provides a wide range of business management services. Its straightforward yet dynamic platform can automate processes while increasing company revenue. An easy interface combines all your inbound and outbound messages, allowing them to flow across services such as Instagram Direct Messenger, text, Facebook, and email.

Thryv also stands out because it includes a customer relationship management (CRM) system, which is vital for sales and marketing teams. The CRM allows you to keep track of your leads and customers, send automated follow-ups, create workflows, and monitor your sales pipeline.

Features:

  • Contact management
  • Lead capture
  • Workflow automation
  • Integrated payment processing
  • Sales and marketing management

Advantages:

  • Thryv includes a CRM system
  • Easy-to-use interface
  • Affordable pricing plans
  • 14-day free trial available

Disadvantages:

  • Customer support could be better
  • Some features require a paid subscription

Pricing: Thryv does not have formal pricing plans, so pricing varies per-case basis. For a quote on a bespoke package tailored to your company type and messaging volume needs, you’ll need to contact a sales agent. 

Thryv is a fantastic alternative for service providers looking for a comprehensive range of SMS marketing and business management solutions in an easy-to-use package.

5. EZ Texting

EZ Texting

EZTexting is a market leader in SMS marketing, with over 165,000 active users. It’s a cloud-based text messaging platform that any company may use to interact with its customers through mobile technology. The company was founded in 2001 and served a customer base worldwide.

EZ Texting offers two-way messaging, group texting, MMS picture messaging, and long code phone numbers. It also provides a wide range of features for marketing automation, such as appointment reminders, lead capture forms, and automatic responses to keywords.

There’s a lot of functionality here, especially if you’re managing an SMS marketing campaign. It includes campaign administration, text marketing, bespoke sign-up forms, and contact management. They all work together to help companies connect with and convert their mobile audience. You also access the tool’s massive library of pre-written SMS marketing templates.

Features:

  • Two-way messaging
  • MMS picture messaging
  • Long code phone numbers
  • Campaign administration
  • Text marketing Automation

Advantages:

  • User-friendly interface
  • Well-suited for small businesses
  • Affordable pricing plans
  • 14-day free trial available

Disadvantages:

  • The user interface is challenging to use and buggy
  • Some features require a paid subscription

Pricing: The basic plan starts at $29 per month, while the premium plan is priced at $49 per month. If you need more than 500 contacts, you’ll need to contact EZ Texting for a custom quote.

EZ Texting is an excellent choice for small businesses looking for a comprehensive and user-friendly SMS marketing solution.

6. Zingle

Zingle

Zingle is an ideal SMS marketing platform for businesses in the consumer market. It’s a unique messaging portal meant to improve your customer satisfaction and online reputation that comes with a brand-differentiated user experience. Zingle’s comprehensive solution streamlines the customer journey by allowing for appointment scheduling, automated campaign processes, message tracking, and segmentation.

The ability to link it with your CRM makes importing contacts a breeze. You may use a straightforward interface to target existing consumers and develop new clientele.

Zingle was founded in 2009, and it’s based in San Francisco. The company counts some big names among its satisfied customers, including Starbucks, Hilton, Hyatt, and Toyota.

Features:

  • Appointment Scheduling
  • Automated Campaign Processes
  • Message Tracking
  • Segmentation
  • SDKs for Android and iOS

Advantages:

  • Flexible contact management system
  • Can integrate with major CRMs
  • 24/7 customer support

Disadvantages:

  • Complex automation feature
  • The app can become sluggish when you multi-task

Pricing: Zingle does not provide month-to-month plans, so you’ll need to contact a sales representative for custom plan rates. Free three-day trials with up to 1,000 messages are available with no contract necessary.

Zingle is the top SMS marketing platform for hotels and restaurants as it’s one of the only companies that offers an automated review management system.

7. SimpleTexting

SimpleTexting

SimpleTexting offers a wealth of essential and sophisticated functions to assist you in launching an SMS marketing campaign that works. You get access to various text templates, segments, and custom fields so you can create marketing campaigns specific to each subscriber.

You may use SimpleTexting to send mass texts and notifications to everyone on your contact list. Regarding contact lists, SimpleTexting allows you to split up your inventory quickly to start a more targeted text marketing campaign. The same capabilities are available via a mobile application that works with iOS and Android phones.

It was founded in 2010 and is based in Miami Beach, Florida. The company boosted over 60,000 customers in 170 countries.

Features:

  • Mass texting
  • Segmented contact lists
  • Message templates
  • A/B testing
  • Autoresponders

Advantages:

  • No setup fees, contracts, or monthly commitments
  • Generous free plan
  • 14-day money-back guarantee

Disadvantages:

  • Contact limit on all plans except for the Enterprise Plan
  • No phone support

Pricing: Plans start at $29 per month for 500 contacts. You’ll need to sign up for a custom enterprise plan if you need more.

SimpleTexting is a good choice for small businesses as it offers a generous free plan and a 14-day money-back guarantee.

8. TextMagic

textmagic

TextMagic was founded in 2001 and is one of our list’s most well-known SMS marketing providers. Because this service offers mass messaging, two-way texting, segmentation, and automation, it’s ideal for organizations of all types that want a simple yet effective communication tool.

It offers a simple dashboard and a friendly user interface. You can also explore its multiple account capability to grow your team and manage messaging. With TextMagic, you can easily reach customers in more than 200 countries.

Features:

  • Responsive Webapp
  • Email to text message
  • Third-Party Integrations
  • SMS API Gateway

Advantages:

  • Budget-friendly text message marketing tool
  • Flexible pricing
  • Can reach contacts in over 200 countries

Disadvantages:

  • Automation and reporting features are basic
  • No free trial is available

Pricing: TextMagic’s pricing ranges from 3 cents to 12.5 cents for each outbound message, depending on the country, with no charge to establish an account. Premium add-ons – extra features available for a fee – include an SMS gateway API and campaign analytics.

TextMagic is perfect for multinational organizations because of its broad reach and budget-friendly service.

9. Textedly

Textedly

Textedly is a text marketing software for sending two-way SMS. It comes with Mass group texting, scheduling texts, auto replying text, long message sending, built-in link sharing, etc. 

Alessia Jordan launched Textedly in 2015. The organization has offices in Nashville and Los Angeles and works with various organizations today.

Features:

  • Bulk messaging
  • Auto-reply to customers
  • Scheduling
  • Drip campaigns
  • Third-Party Integrations

Advantages:

  • Affordable price plans
  • Customizable templates
  • No setup fees or contracts
  • Integrations with a wide range of apps

Disadvantages:

  • Limited automation features
  • Basic reporting
  • Paying for one year in advance

Pricing: Several pricing options are available through Textedly, with varying features. Companies can select from seven distinct plans after a 14-day free trial. All plans offered are billed annually.

10. SlickText

SlickText

SlickText is a text message marketing software that allows users to send bulk text messages to their customers so they can become members of the mailing list, participate in competitions, vote, and complete surveys. It includes SMS scheduling, autoresponders, email capture, email integrations, Facebook integration, Zapier connection, and a wide range of other features.

Slick Text’s capabilities are comparable to those of other SMS marketing services. The significant benefits of Slick Text include list creation and campaign building, as well as adaptable subscriber data gathering. Slick Text is also expected to add new features to its product.

The company was initially based in Buffalo, New York, founded by three marketing students who wanted to help small businesses connect with their customers. Over 70,000 organizations in over 100 countries use this marketing platform.

Features:

  • Bulk text messaging
  • Text message scheduling
  • Autoresponders
  • Email Capture
  • Integrations with email and Facebook Messenger

Advantages:

  • Data collection capabilities
  • Customizable fields
  • Segmentation and personalization
  • Robust automation features

Disadvantages:

  • It is a costly SMS marketing platform
  • Not ideal for eCommerce companies

Pricing: SlickText costs $29 and more than $750 per month. The number of messages transmitted each month is considered when computing the price.

11. Tatango

Tatango

Tatango offers a cloud-based text messaging solution for mass, multi-user text message marketing. The system is powerful yet simple to use.

The company is a well-known provider of political text messaging software in the US. It has transmitted more than 10 million mass text messages for political campaigns, candidates, and committees than any other texting solution.

With Tatango, you may quickly categorize and create dynamic groups of contacts based on their replies. Our platform keeps track of metrics like clicks, opens, opt-outs, and more so that you may evaluate the success of your initiatives.

Features:

  • Personalization Options
  • Polls and Voting Features
  • Customer Data Integrations
  • Contact management
  • Broadcast and Bulk Messaging

Advantages:

  • Provides detailed analytics and reporting
  • Simple user-interface
  • Reliable messaging service

Disadvantages:

  • Limited coverage to US and Canada only
  • Restrictions in message length

Pricing: Tatango pricing starts at $49.00 per month per user. They do not have a free version but offer a free trial.

12. Salesmsg

Salesmsg

Salesmsg is a leading messaging system for companies. It links to sales and marketing systems to give your consumers a smooth experience throughout the buying process.

It’s a cloud-based communications software that allows you to manage emails and calls from a web interface and a mobile app, making it ideal for on-the-go remote teams. The simple dashboard is a one-stop shop for text and phone conversations and campaign management, allowing many people to use it.

Salesmsg is an excellent pick for businesses sending high volumes of texts and looking to make calls from the same number, providing reliable results in real-time.

Features:

  • App Integrations
  • Robust Analytics Capabilities
  • Automated SMS Triggers
  • Seamless SMS Marketing Features
  • Web Console Available

Advantages:

  • It comes with a highly capable API
  • Integrates with numerous apps
  • Ideal for high-volume texting
  • Free Trial Available

Disadvantages:

  • Very expensive for small to medium businesses
  • Costly investment for outsourcing marketing management

Pricing: Salesmsg’s cheapest price option is the Pro plan which is $35 per month. They also offer a custom option for businesses looking for software that can scale alongside their company.

13. TextMarks

TextMarks

TextMarks is an equally easy and enjoyable brand, especially for businesses focusing on customer service. It offers brands a reliable option to connect with customers and promote their business.

The user interface is customer-centric and very straightforward, with an inbox for all your messages and a separate tab for managing keywords. The software also offers excellent features such as automated replies, Text-for-Info, and Group Messaging.

The company was founded in 2006 and had offices in Denver, CO, and Boston, MA.

Features:

  • MMS Capabilities
  • Customer Service Management
  • 2-Way Messaging
  • Bulk Scheduling
  • Keyword Management
  • Number Masking Supported

Advantages:

  • Outstanding customer service available
  • Offers 30 minutes of advanced API
  • Streamlined lead generation
  • Seamless onboarding and use

Disadvantages:

  • It does not have two-way messaging
  • No MMS available

14. ProTexting

ProTexting

ProTexting combines a color-coded, clutter-free dashboard with user-friendly applications that demonstrate what your customers will see on their phones. These are the two principal reasons we picked it as the most acceptable text message marketing solution for simplicity of use.

The software is simple to use and navigate, so you shouldn’t need any assistance or more versatility. Even its analytics tool, which may be overwhelming on competing platforms, is full of clever graphics. ProTexting makes communicating with your clients – and understanding why and how you’re doing it – a breeze.

The company was founded in 2007 and had offices in New York, NY, and Dallas, TX.

Features:

  • Text to Join
  • Coupons and Promotions
  • Scheduled Messages
  • Contact Groups
  • Auto-Responders
  • Keyword Management

Advantages:

  • Ideal for businesses looking for basic features
  • Straightforward user-interface
  • No need for extra help or tutorials
  • It comes with a free plan

Disadvantages:

  • Limited features on the free plan
  • More expensive than other providers

Pricing: ProTexting’s cheapest option is the Pay As You Go plan, which is $0.015 per message.

What is SMS Marketing?

SMS Marketing allows companies to distribute promotional campaigns and transactional communications to their customers via text messages. These texts are generally time-sensitive offers, updates, and alerts that your firm would want them to be aware of as soon as possible after they’re delivered.

The mobile marketing industry is changing at a rapid pace. SMS messaging is important since it allows firms to reach many people and efficiently fulfill short-term objectives.

You can learn more about this topic in our previous post – SMS Marketing Guide and Benefits.

How to Choose the Best SMS Marketing Platform?

The best SMS marketing platform for your business will depend on many factors, such as your budget, the size of your customer base, and the types of messages you want to send. To narrow down the vast number of choices, here are five critical criteria on how to choose the best SMS marketing platforms:

  • A simple learning curve, even for those without technical knowledge – The platform should be easy to learn and use, even for those who are not tech-savvy.
  • The ability for two-way communications is one of the most important criteria when choosing an SMS marketing platform. Two-way communication allows you to interact with your consumers, increasing customer satisfaction and loyalty.
  • Third-party integrations and automation – The SMS marketing platform should offer easy integrations with third-party applications such as CRMs, eCommerce platforms, and social media networks.
  • Flexible Price Options – The platform should offer a variety of flexible pricing options that can accommodate your business’s budget.
  • Scalable when needed – The platform should be able to handle an increase in the volume of messages sent as your business grows.

What are the Benefits of SMS Marketing?

There are many benefits of SMS marketing, which is why it has become such a popular marketing tool for businesses. Some of the benefits of SMS marketing are the following:

  • Higher Open rates
  • Cost Effective
  • Reach A Wider Demographics
  • Fast Delivery
  • Mobile Friendly
  • Compatible with Other Types of Marketing
  • Flexible and Customizable
  • Opt-in Option
  • Opt-out Option
  • Better Communication with Customers
  • Possibility to Use Shortcode
  • Direct Channel for Communication
  • Time Management

Why should Businesses use SMS Marketing?

There are several compelling reasons why you should use SMS messaging platforms to develop your business.

It is one of the most cost-effective ways to engage with your target audience, as 90% of all texts are read within three minutes. Text messaging marketing also has a 36 percent click rate, making it more than likely that your message will be viewed.

If you’re still unconvinced, consider these factors:

  • Excellent Analytics and Reporting – You can track how many people open, click and respond to your messages in real-time.
  • Companies may send text messages for as little as $0.01, making it very cost-effective.
  • Text messages are more difficult to overlook than emails, so they are speedy and straightforward to read. They also provide real-time market information.
  • You may reach your target demographic with dynamic content with SMS marketing software.
  • You may personalize your text message service by adding your logo, changing the background colors and fonts, or adding GIFs to make it appear more professional.

When should Businesses use SMS Marketing?

Entrepreneurs and text message marketers should follow standard business communication etiquette. Limit your marketing to working hours (Monday through Friday, from 8 a.m. to 6 p.m.). Be aware of any time zones where your subscribers reside and avoid sending too many messages simultaneously.

Follow these dos and don’ts for writing text marketing emails to get the most out of them.

Is SMS Marketing Effective?

Yes. On average, 98 percent of all text messages are read. And within three minutes, 90% of those communications are viewed.

With digital marketing platforms like social media, you may have the most effective marketing messaging in the world. Still, algorithms will only display your material to a fraction of your followers. With email, you can devote a lot of time and effort to design and content that gets tossed into a spam folder or disregarded.

That’s why text messages are the most effective marketing tool available. They’re simple to distribute and, more often than not, read by your target audience.

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