SMS marketing services have become one of the tools that brands cannot afford to leave out of their marketing survival kit. The many benefits of SMS marketing messages are well documented so make the most of this valuable tool.

Let´s dive straight in.

How to Craft SMS Marketing Messages That Earn a Response

Address Your Customer By Name

Mobile phones are a personal product and when customers are kind enough to give you their phone number, they demand respect.

Today´s consumers expect personalised marketing as standard. Customers want to be made to feel as though brands understand their needs and care for their well-being.

If you´re sending generic emails to random people, your mobile customers will not feel as though you really care.

Be Clear and Concise

No matter what the purpose of your SMS message is, it needs to be clear to the reader in an instant.

If you´re advertising a sale, let them know exactly what the item is, when the offer ends and what customers have to do to take advantage of the offer.

Example: 50% off selected jeans. Offer Ends this Friday. Visit our website now.

The importance of providing all the information a customer needs to influence their purchasing decision or find your location is critical.

The top text messaging services enable you to embed links, images and videos into your messages. That gives you the capacity to provide a wealth of information.

Links should take customers to maps for events, and web pages where they can find more information about your product or the specifics of your promotion.

Use Power Words

Some words convey more meaning when used in the right context. Power words pluck emotional strings and compel people to take action.

According to Buffer, the five most persuasive words in the English language are:

  • You
  • Free
  • Because 
  • Instantly
  • New

Words that imply exclusivity work really well for SMS marketing campaigns. Make your mobile customers feel as though they are part of a special club – because they are – and you will get more change out of them.

Add Urgency

Call-to-Actions with an element of urgency are the most powerful because people have a fear of missing out. This is especially the case in sales or when brands only have a limited number of products.

Examples of powerful CTAs:

  • Offer ends in 24 hours
  • Hurry. Only six left!
  • Whilst stocks last
  • Today´s special offers – they won´t be available tomorrow

Take Advantage of the Text Message Versatility

You can use SMS messaging for numerous types of communication. We´ve given some examples below:

Sales and Marketing

Example: Hey Chad, Great News! Another batch of the Chilean Red you like arrived today – the 99 Viu Manet. Call us today if you want to place an order.

Brand Updates

Example: Hi Rick, we have some exciting news! [Brand name] is expanding our range of [product] so we can keep giving more to our customers. Look out for our promotional offers!


Example: Morning Sheryl. Just sending you confirmation that your appointment for a Thai massage is booked for 6pm on Friday.


Example: Hey Fiona, thank you for purchasing the classic crystal bowl set via our website. We have received your payment and your order was dispatched today at 3pm. It should arrive tomorrow around 1pm.


Example: Dear Bruce, [company name] is pleased to announce that we have appointed a new sales manager. Clarence Baker has some very exciting ideas we think you will love. Call in and say hi!

Customer Service

Example: Dear Rachel, we are sorry to hear your dress has a tear. Please return the item in the original packaging and we will replace it immediately.


Example: Hey Clare, we just wanted to remind you about the [event] we are holding this Friday. We look forward to seeing you there and hope you have a great time with us!


Example: Hey Raymond. We wanted to thank you for being such a prized customer this year and would like to offer you a 20% discount on your next purchase.


Example: Hey Wayne, Thank you for being a valued customer. To help us improve our service, please take a moment to let us know what you think about our customer service by ticking one of the boxes below.

If you´re not already on the SMS marketing gravy train, it´s probably time you hopped aboard. SMS messaging can really take your marketing strategy to the next level.

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