Mass text messaging allows businesses or organizations to simultaneously send thousands of SMS messages to multiple recipients’ mobile phones. It is often done for advertising and marketing purposes, but it can also send necessary information in time-sensitive situations.
Businesses employ text messaging to interact with their target audiences in various ways. You can save time and energy by sending messages to many people, clients, workers, or supporters with mass messaging.
What is Mass Text Messaging?
Mass texting messaging or Bulk SMS can be used across industries to send special offers and promotions, emergency alerts, staff communication, daily text message updates, sweepstakes, and more! With automated text messaging, you can even schedule your texts in advance.
It’s comparable to email marketing but with more sophisticated scheduling and conditional message triggering. Messages are not sent to an email address but through SMS — a communication utility used by billions of people worldwide.
What is the Purpose of Mass Text Messaging?
The main purpose of mass text messaging for businesses is for them to distribute a massive number of texts in a rapid time. It is a handy tool for keeping in touch. It is the perfect tool to implement SMS marketing campaigns. They may communicate with each client on a one-on-one basis via text messaging, but the purpose of mass texting is to distribute marketing information.
Mass text messaging is also ideal for short, concise alerts. For example, if a business wants to send out an alert that their store would be closing in 20 minutes, they would need to place a call or send an email or letter to each customer. However, mass texting can be sent out at once through pre-programmed messages.
So whatever the purpose of your business is, text messaging can help you accomplish it quickly and efficiently. Whether you want to share updates with your employees or let your customers know about a special deal, mass texting will have you covered.
How to Send Mass SMS Text?
Businesses that want to send bulk text messages to their clients will discover it to be a straightforward procedure. There are solutions for offline and online SMS services to send group texts. The method of sending mass text messages will vary depending on your company’s needs.
1. Create or Import Your Contact List
The first step in the process is to gather all of your contacts’ phone numbers. You may submit a CSV or Excel file containing your contacts’ names. Use text-to-join, web forms, and sign-up widgets to gather phone numbers if you don’t have one.
You can also import contacts by uploading a CSV or Excel file to your contact database. It will help you ensure accuracy and identify missing and duplicate records.
2. Write a Mass SMS
There are different types of mass text messages that businesses can create and send through mass texting services. Here are some common messages that customers appreciate from companies that they subscribe from:
- Welcome Messages – The welcome message for when clients submit their phone numbers on the business website.
- Ongoing campaigns or promotions – Campaign notifications are sent periodically to keep customers up-to-date. For example, they might receive a text message alerting them that the store is having a huge sale or a new product in stock.
- Sales and discounts – Promotional messages are sent when clients sign up for newsletters and other information on your company’s website. They’re also sent when clients purchase, enter contests, take surveys, and more.
3. Send the Mass Text Message
Once you’ve gathered your contacts’ phone numbers and written your text message, it’s time to send! You can schedule mass text messages in advance with online SMS services. They may be sent out automatically at one of your pre-determined times or sent manually.
Which Platforms should you Use for Sending Mass Texts?
Mass text messaging or bulk texting is a typical communication venue companies use for marketing and promotional purposes. It’s a cheap and efficient service that sends a single text to thousands of people at once. It also functions as a group messaging system and appears to be a powerful communication tool for businesses. It saves them time and effort while also providing comprehensive insight into the results obtained via texting.
Mass texting is simple to track and manage, with the number of subscribers continuing to rise in every region of the world. Here are the best platforms to use for sending mass text messages.
JookSMS – is a popular SMS marketing platform that provides a customer support portal and functions as a one-stop-shop for all bulk text messaging. It was founded in 2015 to provide reliable and efficient SMS services to companies. Upload contacts, write a message, schedule it, track its results on the dashboard.
TextMarks is an easy-to-use online SMS service that provides free and premium accounts for sending text messages. It is a popular platform used by large companies because it offers great features, including integration tools, tracking mechanisms, and reporting utilities.
EZ Texting is an SMS marketing platform that offers free and premium accounts for sending text messages. It includes features such as an easy-to-use interface, integration with social media sites, customizable templates for text messages, and more.
Trumpia – an online SMS service that provides free accounts to send bulk text messages. It includes features, such as the ability to use coupons in promotional campaigns, upload CSV files directly into their database, and much more.
Text Magic – this platform offers a reliable free account for sending mass texts which work on all devices. The interface is easy-to-use, and the functionalities allow users to send text messages from online forms by using their landing pages as a base or directly from their website.
What are the Important Features of Mass Text Messaging?
There are various important features that businesses should look for when searching for a mass texting messaging service. These include the following:
It’s important for businesses to pick a texting platform that integrates with their existing software. This means that all functions of SMS marketing can be synced. Thus, you may integrate it with other social media sites as well.
There are text messaging platforms that offer this feature to help businesses run an SMS campaign alongside other marketing campaigns with ease.
It’s important for businesses to have easy access to reports that provide deep insight into how well their SMS marketing campaigns are doing. These include the number of messages sent and received, when texts were opened, and much more.
The platform should provide relevant data regarding the number of sent text messages, replies received from clients, the number of people that opened the message, and more.
This crucial feature allows clients to write personalized text messages to their contacts. Companies should be able to add their company logo in bulk texts and even use direct response marketing tools to increase sales.
Businesses should pick a platform that offers customizable text messages such as HTML-based templates and track their conversions when sending mass texts.
A text messaging platform should support automation, so clients may plan to send messages at certain times or say in response to a specific event. This guarantees consistency in marketing campaigns and helps businesses save time in the long run.
There are platforms that allow users to schedule their bulk SMS marketing campaigns or automate them based on a number of different variables.
5. Text to Win Campaigns
Some platforms allow clients to add a text-to-win feature in their campaigns, which makes it easier for businesses to reward customers. This is an excellent way to increase brand awareness and generate interest from potential customers or clients.
Users should be able to send personalized text messages as part of a contest or as a reward for those who participate in an event.
6. Text to Vote Survey Campaigns
Mass text messaging marketing campaigns should be customizable, so businesses may include various questionnaires and surveys that help them better understand their target audience.
There are platforms that allow users to run text message voting contests and generate interest for products or services.
7. Conversational Messaging
This is a feature that allows SMS marketing platforms to send text messages in the form of conversations, instead of one message at a time. This tactic may increase engagement and make customers feel as if they are talking directly to a business representative.
Many mass texting messaging platforms support this feature, so users may enjoy better results when marketing through text messages.
What are the Open Rate Statistics about Mass Text Messages?
Open rates mean the number of people who opened a text message after seeing it in their inbox.
The open rate for a mass text is 28%, meaning that 28% of all recipients at least opened the text, if not replied or unsubscribed from future texts.
According to statistics, people are glued to their cellphones, and open rates for branded text messages are as high as 98%. It allows you to cut through the clutter and reach your target audience.
Mass text messaging has a lot of uses, and it might be beneficial in a variety of circumstances. Organizations of all sizes are taking advantage of mass text services like ours to get their message in front of people, including SMS marketing and communications.
Likewise, about 85% of consumers prefer to receive text messages more than phone calls or email. You may automatically modify texts to add the names, dates, or other unique information for each recipient. Create a text file or send a message to everyone with a few clicks in your text list.
Mass text messages also trigger timely action. Statistics show that people read about 90% of the text messages they receive within fives minutes. Whether you’re a business or a non-profit, sending out a mass text is the most effective method to get through if you need individuals to buy, click on a link, show up at a fixed time or respond in an emergency.
Because of its effectiveness, one-third of businesses using text messaging are allocating more money to SMS this year. It’s simple to track the effectiveness of your message and modify your strategy on the fly to avoid wasting money on approaches that aren’t effective.
What Numbers can Mass Text Messages be Sent From?
There are three major types of numbers for sending out text messages.
1. Toll-Free Numbers
This is the best option to use if your company or organization has a high volume of SMS content that needs to be sent every day. It provides enough capacity, so there are no issues with delivering large batches of text messages at once.
2. Short Code Numbers
Short code numbers are often used by organizations with high messages to send. You should also use this if you need your messages delivered immediately because it can process them exceptionally quickly, so there are no delays in the delivery process.
3. Numbers with an Area Code
A long code or number with an area code is an extended 10-digit number. Long codes are more readily accessible and far less expensive than shortcodes. Only US cellular carriers use long codes for P2P (person-to-person) messaging. That means they are not for high-volume business applications like mass text messages.
What are the Things to Know about Mass Texting?
Before you start utilizing bulk text messaging to promote your business, there are a few things to bear in mind. You’ll know whether or not you should use mass texting services after reading through these critical points.
- Efficacy Compared to Other Channels – sending out SMS messages is one of the most cost-effective ways to reach customers because it’s simple, quick, and doesn’t require a lot of funds. While broadcast email can still effectively communicate with clients, your message will likely get lost in the noise due to how prevalent emails are these days.
- Comprehensive – a great mass messaging service will have several options so you can send bulk texts through different channels. For example, you should send text messages using your email list. If someone doesn’t have a cellphone, they’ll still receive your message as an email and can easily forward it or respond as well.
- Attention – Mass text services like ours enable you to track how many people open your messages and read them. It is out of the ordinary for other types of advertising, which makes it ideal for marketing since it lets you know what works and what doesn’t.
Is Mass Texting Legal?
Yes, it is perfectly legal to send mass text messages. There are, however, some special rules that you must adhere to to stay on the righteous side of the law. An essential regulation is that you can only send text messages to those who have opted in and have given SMS Consent for marketing text messages. Customers may join by texting the word “join” or using web forms providing them with a free trial or incentive to sign up.
It would be best if it is possible for individuals to opt-out, in addition to obtaining consent. Type STOP, CANCEL, QUIT, or CLOSE to stop receiving text messages.
There are two primary legal criteria governing mass SMS, but there are several additional best practices that everyone who uses SMS should follow.
How Many Mass Text Messages Can be Sent at Once?
There is usually no limit on the maximum number of messages for mass texting. However, some software may not be able to do so simultaneously.
The amount of mass text messages you can send depends on the service you choose. You should always check to see if they have any limitations or restrictions before signing up with a company because it’s essential for your business.
What is the Cost of Sending Mass Messages?
The costs for sending text messages can vary greatly depending on which provider you use to send your texts and whether you utilize their SMS gateway services.
Text messaging usually depends on the volume of messages and the number of additional features accessible from the service. Many businesses operate in an enterprise SaaS environment, requiring customers to sign up for multi-year contracts.
If you want a straightforward service, you should avail of mass text message services from JookSMS, and the fees will range from $5-$20 for 100,000 messages.
You can also buy bulk SMS services for as little as $0.0075 per text message with your prepaid account if you use a toll-free number mass texting service like JookSMS. However, the average price is approximately $1/1000 text messages or more, depending on the service provider that you will use.
Can Mass Text Messages be Sent for Free?
There are no such things as bulk text messaging services that are entirely free. There’s always something wrong with them. For instance, if you look for Google, you’ll find many sites promising to give you a free account or allow you to send messages for free.
Several services will allow you to transmit a low amount of text messages each month for free. These restrictions are to get you in the door, not satisfy your every whim.
But if you do enough searching, you might find a few services that offer an abundance of free messages with no strings attached. However, it’s always better to avoid these sites because you don’t want to end up on any blacklists.