Personalized Text Message - Definition, Examples and Best Practices

Getting and keeping the attention of customers is more complicated than ever. According to projections, the average person sees roughly 5,000 brand advertisements each day, and this number is only expected to rise in the years ahead.

What does this mean for communicating with clients or customers?

It means that it is even more d ifficult than ever to make your message relevant to your audience. Your audience is far more likely to pay attention to messages that address their specific tastes and ignore those that seem generic or insincere. Consumers want to feel like brands care about them.

Personalized text messages allow you to communicate with your customers personally and tailored to their specific demands, as well as where they are in the purchasing process.

The problem is that most brands aren’t sure how to create highly personalized text campaigns on a large scale. So, how can your brand develop mass-produced text messages that are highly individualized? This article will go through the process of producing a customized text message that is guaranteed to improve engagement and drive sales from your text marketing efforts.

What is a Personalized Text Message?

A personalized text message is an SMS or MMS communication that uses consumer data to provide tailored offers and deals to customers. It might be any information collected from a client, such as purchasing history, age, gender, location, and so on.

Automation may help you save time, cut expenses, and vet your incoming leads in ways that assist you in closing your sales cycle faster. However, if your automated functions seem like a bot, you risk losing customers.

It would be best to make your text messages unique and non-botlike to differentiate yourself from the competition. The subsequent instances show businesses attempting to persuade current consumers into buying more of their goods.

What is the Importance of Personalized Text Messages?

Personalized text messages are used to increase the click-through rate (CTR) and return on investment (ROI) of your text marketing activities. Relevance is the goal of personalization. The more focused and relevant the message you’re sending, the more likely the recipient will convert and continue as a loyal client.

If you want to offer the same discounts and bargains to all of your customers, it will be challenging to develop long-term customer connections. According to Accenture’s research, 91 percent of customers are more likely to buy from companies that recognize, remember, and provide them with relevant offers and recommendations. Personalized text communications are more critical than ever when keeping in touch with your audience.

Ideally, personalize text messages give your company the following.

  1. Provides significant outcomes. According to Gartner, personalized SMS marketing is one of the most exciting capabilities available in marketing, with a 98 percent open rate.
  2. Develops trusting connections. When people receive personalized text messages, they have a sense of human, non-computer communication. Building relationships on a personal basis is beneficial.
  3. It helps to provide more value. Customized text messages give subscribers the most up-to-date information. One of the keys to a successful SMS campaign is relevance.
  4. Creates convenient communication for customers. Text messaging allows for prompt communication, so recipients cannot spend much time on it. Personalized text messages simplify catching someone’s attention and provide a fantastic bargain.

What are the Benefits of Using Personalized Text Messages?

It is critical to comprehend that sending customized text messages might provide your marketing campaign with many benefits.

There are several advantages to using SEO, the most essential of which include: a boost in click-through rate (CTR), ROI, and even customer satisfaction.

Here’s some proof to back up our statements.

  • The percentage of consumers who are more inclined to purchase from a business that recognizes them by name is 54%.
  • Based on studies, we discovered that the average click-through rate (CTR) for messages including the first name custom field was 71%. Non-customized communications had an average CTR of 55%, whereas personalized ones had 71% CTR.
  • Consumers are more likely to buy from companies that give advantageous offers if over 80% of them like your brand.
  • Customized text messages keep customers up-to-date on the latest information. According to our study, every client prefers MMS (87%) and email (69%).

How to Create Personalized Messages?

Personalized text messages provide a great deal of value to your audience. The following steps will help you create personalized text messages.

1. Gather the information to create your segments

The first stage in creating a customized text marketing campaign is to gather all of the essential client information from your CRM system so you can segment your network.

If you have little customer information in your CRM software, you may need to spend time gathering additional data to improve the quality of your segmentation.

When consumers opt-in to receive your text communications, you may use this information to create customized and targeted messaging. It includes inquiries in your auto-reply sequence when individuals choose to subscribe. Alternatively, you may add these questions to your web-based opt-in form or utilize a store plug-in to generate custom fields based on purchase history.

There are several ways to collect data from your contacts.

  • Automated follow-ups to obtain data on SMS opt-in
  • Registration forms on your site include fields for your users to enter information.
  • Sync your calls, text messages, and surveys to your database.

Contacts in SMS Opt-in campaigns sign up by entering a keyword into their phone. Automated messages are sent once they join up to acquire additional information.

2. Import your phone numbers

Once you have all the essential data, you need to import your phone numbers from various sources into a single database.

It would help if you imported all of the information you have collected about your contacts and social media followers into a contact management system. It should give you a quick overview of the data that is readily available on each person and the opportunity to add their personal information such as name, email, company, and job role.

Collecting contact information and other information about subscribers (like country, gender, birth date, etc.) is necessary for personalization. Set up a subscription form on your website with all the required data.

3. Segment Your Audience

It’s time to start thinking about how you’ll split your consumer base after you’ve gathered all of the relevant data that will be used for personalization.

If you have an audience distributed across several countries, it may be a good idea to split your list based on location. You might consider building customer segments based on purchase history data if you provide various product categories.

Do you have a roughly equal number of new customers and returning customers? If that’s the case, segment your audience to ensure that first-time buyers and high-value repeat clients get customized messages tailored to their current position in the purchasing journey.

Creating several client segments will guarantee that the communications and campaigns you develop are suited to each group’s various demands and expectations. The way your brand sorts its customers is determined by how much information you get on them and how targeted you want your campaigns to be.

4. Create and Send Your Personalized Text Messages

You may start developing text advertising tailored to each segment’s needs once you’ve identified your clients into different groups. These messages should be sent following the individual preferences of each group.

When you’re creating personalized text messages, it is significant that they are compatible with the preferences and expectations of your clients. After all, this is how you can make your targeted audiences feel like these texts are meant for them alone!

You can also use segmentation to target your text messages based on buyer and non-buyer criteria. For example, you may create separate campaigns for purchasers and non-purchasers to align your messaging with where they are in the customer journey. Send an offer that will pique consumers’ interest and encourage them to make their first buy!

What Tools can be Used to Create Personalized Text Messages?

Creating personalized text messages can be more fun and less hassle if you have all the right tools. Various tools can be employed to make this process smooth, from SMS marketing platforms and marketing text messaging providers. But here are the basic things you need in personalizing SMS messages.

  • Subscription forms – SMS marketing software will allow you to develop custom subscription forms for free, giving you a leg up in the text message customization stakes. Consider what information your company may want from subscribers. Then build an effective segmentation on that basis.
  • Segmentation – Make sure the SMS marketing software you choose has segmentation features. It will allow you to deliver multiple communications to different subsets of your target audience at once.
  • Variable usage – You can use a few variables to segment simultaneously—for example, gender and country, for more detailed segmentation.

What are the Examples of Personalized Text Messages?

At first, coming up with innovative methods to personalize your text communications might be tricky. To assist you in getting started, we’ve included three samples of texts that adequately express the notion of delivering a “personalized message.”

E-Commerce apparel brand, Prep-Obsessed uses SMS and MMS to alert customers of restocked items that they are interested in. They use consumer purchase data to segment their contact list and send restock notifications only to customers interested in purchasing that specific item.

It is a great approach to get back lost sales due to an out-of-stock event.

Another excellent group of your consumers to contact with personalized text messages is Loyalty members. For example, Brooklinen employs SMS text messaging to offer special savings and deals to loyalty members and early access to new product releases. Repeat buyers are already ready to buy from you again. All it takes is providing them with the relevant offer at the right time.

These text message examples might assist you in generating themes for your campaign:

  1. Hello, {first_name}, our GOTV calling event is set for 10:30 a.m. today. Please respond with YES if you’re interested.

YES

Thank you so much for your kind words, and we are looking forward to seeing you there!

  1. Hello, {first_name}, the donation you made on {date} helped Joey obtain his lung transplant. Here’s a link to keep up with his development: {url}
  1. Hello, Carlos! Your appointment with Dr. Vogelbaum is set for {time}.
  1. Joe! There are special discounts available on your favorite brand, as shown by the {url}. Don’t want updates? Opt-out here {url}

What are the Best Practices for Creating a Personalized Text Message?

Businesses using personalized messages share the standard features they implement in their campaign. Here are some of the best practices you can copy for your company.

  1. Speak in a conversational tone: One of the most common drawbacks with messages from businesses is that they seem to be shouting, “BUY NOW!” or similar phrases. Keep personalized text messages light-hearted, brief, and conversational—just like you’re chatting to a buddy—to appeal to your consumers. And yes, emojis are acceptable!
  2. Send them during regular business hours: Customers won’t be pleased if you send them a promotion at 4 a.m. Send customized text messages during the hours people are typically working to protect their privacy while also boosting the human-like aspect of your brand. Last-minute sales and events incentives are most effective. If you have an event on Wednesday night, consider sending the information as late as Wednesday afternoon.
  3. Use simple language: Keep your messages to 160 characters or less, as this is the maximum length for social media posts in most cases. Avoid using anything too complex that might be misinterpreted or misunderstood if you’re discussing an event or a deal, including the date(s), so your readers will have all they need regarding it.
  4. Provide value: The key to successful personalized text messages is providing actual value. Employ unique content that is specific and relevant to the demographics you’re targeting. Don’t send a 20-year-old college student in Chicago an offer for carpet cleaning from your Boise location. However, you may send a 40-year-old male in Arizona a tennis gear promotion similar to what he has already purchased at your Phoenix store a month after his purchase.
  5. Make sure there is a call to action in the body of your text message: If you don’t include a CTA, you’re losing the point of SMS marketing. Messages should have a clear call to action, such as “check this out!” “stop by!” or “give us a review!”.
  6. Include a link: Don’t let your links take up too much room in your messages. You may use shortener services or buy an SMS marketing system that includes shortened links to allow clients to connect with you quickly.
  7. Respond in real-time: A seven-hour delay in response time doesn’t seem like a genuine conversation—not to mention the fact that automated replies are now the norm (if you’re not responding, chances are someone else is). Seventy-one percent of customers (16-24) believe that a quick response can significantly enhance their customer experience.

When should You Send Personalized Text Messages?

Customized text messages are most effective when used in the proper context. In general, businesses should send an SMS during business hours and on days that they expect a large volume of customers.

Personalized messages have a lot of practical applications, and businesses are employing them in innovative ways to improve their client experience. Consider the following situations as examples.

  1. Payments: You may quickly improve the quality of your payments by sending customized text messages. Did you know that one in four customers will terminate a transaction if their preferred payment methods are not accessible? You’re losing 31% of consumers’ top selections if you provide credit card and cash alternatives.

Your customers will appreciate receiving text messages from you tailored to their unique preferences. Text message marketing allows you to get paid faster and makes the process simpler, convenient, and personal for your clients.

  1. Reviews: Customers are influenced by 88% of local businesses’ reviews. They’re 2.5 times more likely to be a significant element in deciding on a local company than loyalty and 7.4 times more likely than traditional marketing. And the fact is that most customers have read a review in the past week, with such critical consequences. How do you ensure

Hundreds, even thousands of reviews can be collected quickly and simply with customized text messages. Customers click the text link to submit their feedback.

  1. Live chat: When consumers land on your website, approximately 41% of them want to contact you through chat. According to a recent poll, live chat increases revenue per hour by 48 percent and conversion rate by 40 percent. Furthermore, 41% of consumers want live chat support over any other contact method.

When you utilize personalization in your live chat messages, your statistics improve. You may also move the text discussion from a desktop to a mobile interface and back with Webchat, providing unrivaled convenience and conservativeness.

Should you Use Emojis and Stickers in Your Personalized Text Messages?

Yes, it’s okay to use emojis and stickers in personalized text messages that businesses send in bulk. However, it would help if you still practiced discretion and good taste.

While emojis and stickers are a great way to express your feelings in text messages, not all of them should be used in personalized messages. When sending a promotional message, it’s best to stick to smiley faces instead of using alcohol or swear-related ones.

What are the Common Mistakes about Personalized Text Messages?

What are the Common Mistakes about Personalized Text Messages

Customers like being recognized. However, common SMS marketing mistakes on personalization may have highly unpleasant consequences.

Consumers are put off by receiving incorrect information, especially their gender, which can negatively impact your business.

Fortunately, we have several safeguards in place to assist you in avoiding some of these typical problems.

  • Over-Personalizing Messages: Have you ever bumped into someone for the first time and had them talk about your social media profile? It’s a bit freaky.

While messages tailored to your customers are often welcomed, this doesn’t mean that they should know every single detail about you. You don’t want them thinking of you as an over-eager stalker.

Make sure the personalized components of your communications are confined to what your consumers have told you (either directly or indirectly).

It’s also a good idea to avoid over-personalizing emails with too many fields; this may make them appear more mechanical, which is the opposite of what you want!

  • Lapse of Records: It’s easy to allow inaccurate information to pass by if you don’t update anything for years. Consider how many times your last name, phone number, address, and so on have changed.

Don’t allow too much time to pass between a new contact joining and updating their details.

As a plus, this is an excellent way to get your brand back in front of your customers! It’s a fantastic method to remind people about you by sending messages to your contacts asking if their information is current.

Imagine you’re a job recruiter. You may want to get in touch with unresolved cold leads to see whether they’re still interested in particular positions, and if so, which is the best number to contact them at!

  • Not Double Checking: Before you send out a personalized campaign, double (maybe even triple) check that your data is correct. There’s no need for them to be incorrect, but it’s better to be safe than sorry!
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